Bluetooth Headphones Market Size By Product (Earbuds, Headphones), By Distribution Channel (Online, Offline), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Published Date: Feb 2020  |  Report ID: GMI4567  |  Authors: Preeti Wadhwani, Saloni Gankar

Report Format: PDF   |   Pages: 280   |   Base Year: 2019




Summary Table of Contents Industry Coverage Methodology

Industry Trends

Bluetooth Headphones Market size exceeded USD 60 billion in 2019 and is estimated to grow at a CAGR of over 10% between 2020 and 2026. The growing penetration of smartphones and shifting consumer preferences toward high fidelity audio sound are expected to assist in the sustained growth of the market.
 

Bluetooth Headphones Market

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Consumers are increasingly embracing new features, such as noise cancellation and better connectivity range, augmenting the market demand. Bluetooth headphones are also offering better comfort to users using better materials and compact weight.
 

However, competitive pricing, changing technological landscape, and increasing threat of counterfeit products are hindering the market growth. Bluetooth headphone vendors are strengthening their distribution channels and devising new marketing strategies to expand their market presence.
 

Bluetooth Headphones Market Report Coverage
Report Coverage Details
Base Year: 2019 Market Size in 2019: USD 60 Billion
Historical Data for: 2014 to 2018 Forecast Period: 2020 to 2026
Forecast Period 2020 to 2026 CAGR: 10% 2026 Value Projection: USD 120 Billion
Pages: 280 Tables, Charts & Figures: 369
Geographies covered (15): U.S., Canada, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, GCC, South Africa
Segments covered: Type, Distribution Channel and Region
Companies covered (20): Aftershoktz LLC, Apple, Inc., Anker Technology (UK) Ltd., Audio-Technica Corporation, Bang and Olufsen A/S, Beats Electronics LLC., Beyerdynamic GmbH & Co. KG, Bose Corporation, Bowers & Wilkins Group Ltd., Harman International Industries, Inc., Jabra Corporation, Jaybird LLC, JLab Audio, LG Electronics Inc., Microsoft Corporation, Motorola Solutions, Inc., MPOW, Koninklijke Philips N.V, Plantronics, Inc., QCY, Sennheiser Electronic, Sentry Industries, Inc., Skullcandy, Inc., Sony Corporation, and TZUMI Electronics LLC.
Growth Drivers:
  • Technological advancements in wireless Bluetooth headphones
  • Growing demand for smartphones
  • Increase in purchasing power
  • Growing focus on sports and fitness
Pitfalls & Challenges:
  • Unorganized sector

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Surging uptake of earbuds due to increased comfort augmenting market growth

The earbuds segment held a major share in the bluetooth headphones market with over 75% in 2019 and is expected to continue its dominance till 2026. This is attributed to rising uptake of earbud earphones for better comfort, high fidelity audio, and true wireless features. The earbuds also offer novel technologies, such as bone conduction, augmenting the audio quality and offering rich & immersive music experience.
 

Another factor driving the earbuds product segment is the rising penetration of smartphones. The manufacturers of headphones and smartphones are developing earbuds with high-quality listening experience and longer stand-by & music play time. Smart functions such as gesture recognition and voice assistance in the earbuds are gaining popularity among consumers. Additionally, secure & comfortable fit and intuitive touch control are a few of the advanced features offered by the industry players to gain a substantial market share.
 

Technological advancements have led to the creation of underwater and sweat proof bluetooth headphones designs that have high durability and environmental resistance. The bluetooth headphone market is set to witness a substantial growth due to ease of convenience and comfort offered by these devices. Market players are gaining less profitability on account of decline in prices and the availability of numerous headphone variants from several manufacturers.
 

Increasing sales through offline channels due to easy product returns

The offline segment held a significant global market share in 2019 and is projected to witness steady growth through 2026. The easy returns offered by brick and mortar stores along with better customer support is accelerating market growth.
 

Customers want to touch and feel the comfort and ergonomics of headphones, which is attracting the footfall on physical stores. The offline retail segment is further expected to witness a rise in market share due to growing trend of in-store promotions and attractive loyalty discounts.
 

Growing demand for wireless connectivity in the UK driving the bluetooth headphones market

UK Bluetooth Headphones Market By Product

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The UK market is poised to register high gains in the coming years impelled by increasing use of high-quality audio systems. Technological advancements in bluetooth headphones will further proliferate the regional market share. Stringent regulations on the use of audio equipment while driving have encouraged automobile manufacturers to provide bluetooth-enabled infotainment systems in cars. This is expected to adversely impact the demand for bluetooth headphones.
 

However, with the introduction of wireless headphones, the demand for the product is expected to grow, particularly during workouts. Samsung, Philips, Sony, and Sonos are expected to lead the market in the UK.
 

The market for bluetooth headphones in Germany is expected to gain high traction during the forecast timespan owing to increasing use of multifunctional devices such as smartphones. With rapid technological advancements in connected devices and smart speakers, the market is expected to witness decelerating growth. Prominent bluetooth headphones vendors, such as Sennheiser, Sony, and Apple, are involved in product innovations to regain consumer appeal.
 

Presence of leading manufacturers driving the market growth in North America

North America Bluetooth Headphones Market By Region

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The North America bluetooth headphones market held over 30% revenue share in 2019 and is estimated to reach USD 34 billion valuation by 2026 driven by presence of numerous established market players such as Apple, Plantronics, Bose Corporation, and Bowers & Wilkins. Raw material and automation in manufacturing equipment have led to lower input costs.


However, a rising number of strict component regulations and standards enforced by government agencies, such as OSHA and the Director of Federal Register, can provide obstacles in the long-term growth of the market.
 

In the U.S., there is a changing customer focus toward bluetooth technology with a predicted decline in wired headphones & earphones usage owing to ease of usage and convenience provided by bluetooth headphones.
 

For instance, Apple’s AirPods integrates bluetooth and dual optical sensor technologies. Biometric sports tracking headphones have grown in prominence due to customers’ focus on sports & fitness equipment.
 

Launching innovative bluetooth headphones is the key strategy by leading players

The key players operating in the bluetooth headphones industry are focusing on new product development strategies to strengthen their product portfolio and increase customer base.
 

For instance, Plantronics, Inc. provides a range of bluetooth headphones and earbuds with advanced features such as 3D sound bar, lightness in design, and noise cancellation. Several technology partners are offering products at low prices and partnering with online retailers. Branding strategies also help vendors to enter and capture untapped markets.
 

Technological advancements and the increasing demand for bluetooth headphones across several application sectors have led to a decline in headphones prices. Furthermore, the wireless technology in the headphones market is witnessing a huge potential. This has led to an increase in R&D expenditure, helping players gain momentum by competing with industry giants such as Beat through low-cost products.
 

Some of the key players operating in the market are Aftershoktz LLC, Apple, Inc., Anker Technology (UK) Ltd., Audio-Technica Corporation, Bang and Olufsen A/S, Beats Electronics LLC., Beyerdynamic GmbH & Co. KG, Bose Corporation, Bowers & Wilkins Group Ltd., Harman International Industries, Inc, Jabra Corporation, Jaybird, LLC, JLab Audio, LG Electronics Inc., Microsoft Corporation, Motorola Solutions, Inc., MPOW, Koninklijke Philips N.V, Plantronics, Inc., QCY, Sennheiser Electronic, Sentry Industries, Inc, Skullcandy, Inc., Sony Corporation, and TZUMI Electronics LLC.
 

The bluetooth headphones market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026 for the following segments:
 

Market by Product

  • Earbuds
  • Headphones

Market by Distribution Channel

  • Online
  • Offline

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • GCC
    • South Africa
       

Frequently Asked Questions (FAQ) :

According to this forecast report by GMI, the North America market revenue is estimated to reach USD 34 billion by 2026 driven by presence of numerous established market players such as Apple, Plantronics, Bose Corporation, and Bowers & Wilkins.
The earbuds segment held a major share in the market with over 75% in 2019 and is expected to continue its dominance till 2026 owing to rising uptake of earbud earphones for better comfort, high fidelity audio, and true wireless features.
The UK market is expected to witness a steady growth through 2026 due to increasing use of high-quality audio systems coupled with technological advancements in wireless technology.

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