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Industry Overview

The consumer electronics market is experiencing transformative growth driven by connected home adoption, artificial intelligence integration, and evolving consumer preferences for smart appliances. The US market has demonstrated significant year-over-year growth in connected home penetration, with distinct consumer segments emerging based on technology adoption speed, spending willingness, and preferred purchasing channels. Consumer demand for connected devices prioritizes affordability, energy efficiency opportunities, reliability, ease of use, and simple installation, though many consumers remain unfamiliar with the full value proposition of connected device ecosystems.

The global consumer electronics market demonstrates robust growth across diverse product categories, valued at USD 949.7 billion in 2024 and projected to grow at a CAGR of 2.8% through 2034. Major home appliances represent particularly high-growth segments, with the global refrigerator market estimated at USD 123 billion in 2024 and expected to achieve a 9% CAGR between 2025 and 2034, driven by increasing energy efficiency requirements and sustainability demands from consumers and regulatory bodies.

Technology integration and energy efficiency considerations are driving innovation across appliance categories. The consumer electronics electric motor market exceeded USD 14 billion in 2023 and is anticipated to grow at over 5.4% CAGR from 2024 to 2032, fueled by increased consumption of energy-efficient appliances and technological advancements including the development of brushless DC motors. Smart technology integration extends beyond traditional categories like televisions to include air conditioners, air purifiers, robotic cleaning devices, vacuum cleaners, washing machines, and water purifiers, with compatible accessories facilitating comprehensive ecosystem connectivity. The consumer electronics packaging market was valued at USD 26.2 billion in 2023 and is expected to grow at an 18.4% CAGR through 2032, driven by increased focus on environmentally sustainable packaging materials and solutions.

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