Connected TV Market - By Screen Size, By Technology, By Screen Type, By Resolution, By End Use, By Distribution Channel, Forecast, 2025 - 2034

Connected TV Market Size

The global connected TV market size was valued at USD 85.4 billion in 2024. The market is estimated to grow from USD 93.3 billion in 2025 to USD 203.8 billion at a CAGR of 9.1%. The streamed services offered by Netflix, Hulu, Amazon Prime Video, and Disney+ are easily accessible through obtained televisions, which is a major reason why people are purchasing more of them. Consumers are also ditching traditional cable and satellite services and opting for streaming services that can be easily accessed from smart TVs.
 

The development of TV technology has also contributed to the improvement of smart TVs by integrating more powerful sound systems and HDR capabilities together with higher resolution displays of 4K and 8K. The use of broadband and optical fibers also enables high speed internet, meaning smart TVs can be used for streaming and online services. Smart home system compatible TVs, such as those integrated with Google Home, Amazon Alexa, and Apple HomeKit, can also be used as home automation and provide convenience, leading to increased demand for these kinds of televisions.
 

With numerous streaming services available, consumers may find it difficult to access all their desired content on a single platform. This fragmentation can lead to frustration and decreased user satisfaction. The performance of connected TVs heavily relies on a stable and high-speed internet connection. In regions with poor internet infrastructure, this can limit the functionality and appeal of connected TVs.
 

Connected TV Market Trends

Televisions with integrated Internet of Things (IoT) function are starting to become commonplace as they can be controlled using voice assistants such as Amazon Alexa, Google Assistant, or Apple Siri. This interconnectivity functions to heighten the user experience by enabling consolidated access relating to the employing smart home gadgets. There is an increase in the popularity of AVOD services which offer free content as an alternative to paid subscription services. Offering free content, these platforms are gaining traction among the economically disadvantaged alongside YouTube, Pluto TV and Tubi.
 

Technological advancement in display technologies such as OLED, QLED, and MicroLED, and the adoption of 4K and 8K resolution, greatly enhances the viewing experience by improving how a picture is displayed through better color accuracy, contrast, and brightness. With the increasing popularity of cloud gaming services such as Google stadia, Nvidia GeForce Now, and Microsoft Xbox Cloud Gaming, television sets are becoming connected targeting the center of the gaming experience. Improved graphics, minimal delay, and compatibility with gaming controllers are characteristics that must be considered.
 

Connected TV Market Analysis

Based on screen size, the market is divided into less than 30 inches, 30 inches to 50 inches, 50 inches to 70 inches and above 70 inches. In 2024, 30 to 50 inches TVs held the dominant market of USD 35.4 billion and is expected to reach USD 88.1 billion by 2034.
 

This segment offers a sweet spot for many users, balancing price with a decent viewing experience suitable for living rooms or mid-sized spaces. The rise of high-quality streaming services with a vast library of content makes this size range attractive for viewers seeking a good balance between affordability and immersive viewing.
 

Based on technology, the connected TV market is categorized into LED, OLED and others. In 2024, LED held the dominant market share of 60% and is anticipated to grow through the years.
 

LED technology holds the largest market share due to its affordability, energy efficiency, and long lifespan. LED TVs come in a wide range of sizes, features, and price points, catering to a broad audience. OLED displays offer superior contrast, deeper blacks, and wider viewing angles, making them ideal for those seeking the best possible picture quality. OLED TVs are generally more expensive than LEDs, positioning them within the premium segment of the CTV market.
 

U.S. held a connected TV market of around USD 20.1 billion in 2024 and is expected to reach USD 49.6 billion by 2034. The presence of tech corporations such as Google, Apple, and Amazon turns North America into a connected ecosystem for smart TV's, giving North America the cutting edge in innovation. Consumers remain attracted to these devices due to features such as AI suggestions, voice commands, and smart home control. Because of the abundance of high-speed internet and broadband services, streaming and online content access is effortless and easy for North American consumers, thus driving the adoption of connected televisions.
 

The market in U.S. is set to grow through a CAGR of 9.4% through the forecast time period. U.S. consumers have a high affinity for the latest technology. Features such as 4K/8K resolution, HDR, voice control via Alexa, Google Assistant, or Siri, and integration with smart home ecosystems drive the appeal of connected TVs. The rise of online gaming and services like Google Stadia, Nvidia GeForce Now, and Xbox Game Pass pushes demand for connected TVs with high performance and low latency.
 

The German connected TV market maintained a considerable position in Europe. Germany's push towards digitalization across various sectors, including entertainment, supports the growth of the market. Consumers are increasingly adopting digital and smart home technologies. Germany's strong economy and high disposable incomes enable consumers to invest in premium home entertainment systems, including larger and more advanced connected TVs.
 

China is supposed to grow at the highest rate of 10.1% in the region. China has a high internet penetration rate and is rapidly deploying 5G networks, providing the necessary infrastructure for high-quality streaming and connectivity, which boosts the demand for connected TVs. The dominance of local streaming platforms such as iQiyi, Tencent Video, Youku, and Bilibili drives the demand for connected TVs that provide easy access to these services. These platforms offer a vast array of local content, which is highly attractive to Chinese consumers.
 

Connected TV Market Share

• The top 5 companies in the market include LG Electronics, Panasonic Corporation, Philips, Roku, Samsung Electronics and they collectively hold a share of 15-20% in 2024.
   
• Samsung Electronics remains a dominant player in the market, consistently at the forefront with its advanced display technologies and innovative features. The company has built a strong presence in both the high-end and mainstream TV segments, driven by its flagship QLED and MicroLED models. Samsung's emphasis on smart TV capabilities, such as enhanced user interfaces and integration with a wide range of streaming services, has helped it maintain a strong consumer base worldwide. Its leadership in ultra-large and premium TV categories further solidifies its position in the market.
   
• LG Electronics has carved out a significant niche in the Connected TV space, particularly with its OLED technology, which is widely regarded for providing exceptional picture quality and deep contrasts. LG's commitment to high-end, premium televisions has earned it a loyal following among consumers who prioritize top-tier visual experiences. The company's focus on smart TV features and the integration of its proprietary webOS platform has also enhanced the user experience, offering easy access to streaming services and advanced functionality. LG has become synonymous with cutting-edge OLED displays, solidifying its position as a key competitor in the market.
   
• Panasonic Corporation, while not as dominant as Samsung or LG, still maintains a strong presence, particularly in select regions like Europe and Asia. The company’s focus on high-quality display technologies and premium models has earned it recognition for offering superior picture performance. Panasonic's Connected TVs are well-regarded for their accurate color reproduction and advanced sound technologies, catering to consumers looking for a premium viewing experience. While its global reach is more limited compared to its competitors, Panasonic continues to be a respected name in the premium TV segment, competing primarily with its innovative OLED and 4K models.
   

Connected TV Market Companies

Major players operating in the connected TV industry are:

• Amazon
• Apple
• Google
• Hisense Group
• LG Electronics
• Panasonic Corporation
• Philips
• Roku, Inc.
• Samsung Electronics
• Sharp Corporation
• Skyworth Group
• Sony Corporation
• TCL Technology
• Vizio Inc.
• Xiaomi Corporation
   

Connected TV industry seem to be consolidated in nature due to presence of local and global players across the globe. In 2024, the market players such as Samsung Electronics, LG Electronics, Sony Corporation, Vizio Inc., TCL Technology, Hisense Group, Panasonic Corporation, Sharp Corporation collectively held around 30%-40% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
 

 Connected TV Industry News

• In August 2023, LG Electronics (LG) introduced the groundbreaking LG SIGNATURE OLED M (model 97M3), the world's first wireless OLED TV. The initial release of the 97M3 took place in South Korea, and the company has ambitious plans for a global expansion, targeting key markets such as North America and Europe.
   
• In August 2023, Xiaomi debuted its latest line of Smart TV X Pro series in the Indian market. This series consists of four different screen sizes, ranging from 43 inches to 65 inches. All models in this series are equipped with a high-resolution 4K LED panel, featuring a pixel resolution of 3840 by 2160, and they support Dolby Vision. These TVs offer an impressive 98% screen-to-body ratio and are powered by a quad-core chipset. Additionally, they come with the PatchWall+ interface and run on the Google TV operating system.
   
• In April 2023, Xiaomi India launched three new 4K smart TVs. The new series includes three variants - 43-inch, 50-inch, and 55-inch. The X Pro models offer improved colors, contrast, saturation, and brightness across a wide color gamut compared to the existing X series.
   
• In January 2023, Roku unveiled its Roku Select and Roku Plus Series TVs, the first to be designed and made by the company. Roku will make 11 models, ranging from 24 to 75 inches, which will feature Roku’s operating system. The sets will be available in the United States starting in spring 2023.
   

The connected TV market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Screen Size

• Less than 30 inches
• 30 inches to 50 inches
• 50 inches to 70 inches
• Above 70 inches

Market, By Technology

• LED
• OLED
• Others

Market, By Screen Type

• Curved
• Flat

Market, By Resolution

• 8K
• 4K
• 1080p
• Others

Market, By End Use

• Residential
• Commercial

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA