Air Purifier Market - By Technology, By Coverage Area, By End Use, By Distribution Channel, Forecast 2025 - 2034

Air Purifier Market Size

The global air purifier market size was valued at USD 16.6 billion in 2024. The market is expected to grow from USD 18 billion in 2025 to USD 37.4 billion in 2034, at a CAGR of 8.5%. The market is undergoing notable growth. People are getting aware of the adverse effects of air pollution on their health. The shift is not just due to awareness, but also to rapid urbanization, respiratory diseases, technological advancement, rising disposable income, etc.
 

Rapid urbanization is triggering an increase in air pollution in the environment. This is due to an increase in factors such as population, industrial development, and high vehicle emissions. As urbanization continues to grow, it has a significant impact on the air quality of the environment. This leads to seeking solutions to improve the indoor air quality. According to the 2020 U.S. Census, the population of the nation rose by 6.4% from 2010 to 2020. This data indicates the increase in urbanization, which degrades the air quality, and makes people more aware.
 

A rise in respiratory diseases, especially COPD, has raised concern among people. According to the WHO (World Health Organization) in 2021, chronic obstructive pulmonary disease (COPD) accounted for 3.5 million deaths, or roughly 5% of all deaths globally, making it the fourth most common cause of death worldwide. A large part of the population is exposed to air pollution, which contains harmful chemicals, leading to pneumonia, asthma, and lung cancer.
 

Rising disposable income is also one of the factors for the market growth. As people are getting aware of the adverse effects of air pollution on health, consumers are prioritizing their health and investing in devices such as air purifiers. Moreover, innovation and technological integration with smart features in air purifiers help the consumer to modify the functions. These factors collectively contribute to the growth of the market worldwide, as people look forward to improving their health and indoor environment.
 

Air Purifier Market Trends

• The necessity for air purifiers is brought on by the increased incidence of airborne illnesses and the rising levels of air pollution. Concern over interior air being five times more polluted than outdoor air is growing because indoor air is not as well circulated as outdoor air, and many airborne contaminants still flourish there. Pet dander, dust, smoke, odors, gases, viruses, formaldehyde, pollen, and volatile organic compounds are all eliminated by air purifiers. They are excellent for use in both home and business settings.
   
• WHO frequently updates information about the air quality and recommended safe levels of air particles such as carbon monoxide, sulfur dioxide, nitrogen dioxide, PM2.5, PM10, etc. The Central Pollution Control Board (CPCB) has implemented the National Air Quality Index (NAQI) in countries like India, which provides real-time data of air quality. These acts spread awareness among the people about the clean quality of air.
   
• Ongoing technological advancement is one of the trends in the market. Smart air purifiers that work on real-time data and display the air quality index.  Technologies such as Advanced filters and automatic sensors are the key factors.
   

Air Purifier Market Analysis

Based on the technology, the market is further divided into HEPA filters, activated carbon filters, ionic filters, UV filters, and others. The HEPA filters segment was valued at USD 6 billion in 2024 and is projected to grow with a 9% CAGR by 2034.
 

• The global market is largely influenced by air purifiers consisting of HEPA filters, capturing the maximum market share. High Efficiency Air Filters are the filters that trap the airborne particles, such as dust, allergens, pet dander, and PM2.5. 
   
• Filters capture the particles through fibres that are randomly arranged. The unique feature compared to other filters is that it traps both large and small particles with at least 99.97% accuracy. This leads to heightened awareness and preferences among consumers for air purifiers that consist of HEPA filters, improving the indoor quality of air.
   
• Due to the high efficiency of the HEPA filter, it removes harmful particles and pathogens. The air purifiers, consisting of these filters, are used in hospitals, hotels, and educational centres.
   

Based on the distribution channel of the air purifier market, it is bifurcated into Direct and Indirect. The indirect segment accounts for the major share of the market with 69.1% of the total market share in 2024, and is expected to grow at a CAGR of 8.3% over the forecasted years. 
 

• The indirect segment is more dominant as it enables consumers to inspect the products physically and try them. It also allows them to check the quality and durability. Indirect channels have a strong preference because consumers have a vast variety, product demonstration, and after-service options for the air purifiers.
   
• Indirect channels provide the platform for the consumer to assess the opportunity to evaluate the product according to their precise need and preferences.
   
• The practical experience develops consumer satisfaction and confidence, as well as the ability to interact with the salesperson, which engages and enhances the buying process offline by providing informed prices, quality, size, etc.
   
•  While direct shopping is growing, the need for reassurance, evaluation, and the opportunity to purchase the air purifiers instantly keeps the indirect channel dominant.
   

Based on end-use, the air purifier market is categorized as residential, commercial, and industrial. The commercial segment was valued at USD 7.7 billion in 2024 and is anticipated to grow with a CAGR of 9% during the forecast period.
 

• Demand for air purifiers is higher in commercial sectors such as restaurants, hospitals, shopping malls, educational centers, movie theatres, etc., to improve the air quality of air. Various regulatory guidelines are made in healthcare and business centers to maintain the air quality.
   
• Large area accommodates a huge number of people, making the space more contaminated with dust, bacteria, and harmful airborne particles. using air purifiers in such areas can eliminate the harmful particles, maintaining a good quality of air.
   
• For example, Emissions of irritating chemical particles are produced when cleaning and disinfection agents are used. Certain materials used in furniture, decor, and building release harmful volatile organic compounds, and Odors from cooking or frying could annoy both staff and consumers. These are some of the reasons why air purifiers can be used on a large scale in commercial places.
   

The U.S. dominates the air purifier market with a share of 88.8% of the total market share in North America in 2024 and is expected to grow at a CAGR of 8.9% during the forecast period. 
 

• Rise in air pollution in the U.S. influences the concerns and preferences among the people. Air quality is decreasing in situations such as wildfires in various places in the U.S., mainly in California. Furthermore, pollen-induced seasonal allergies are a significant issue, which fuels the market for air purifiers that can reduce these symptoms. A large part of the population is exposed to unhealthy air quality, which increases awareness among people to use air purifiers indoors.
   

China dominates the air purifier market with a share of 30% of the total market share in Asia Pacific in 2024 and is expected to grow at a CAGR of 9.5% during the forecast period. 
 

• In China, there is rapid urbanization and industrialization, which has degraded the air quality. According to the World Health Organization, 2 million deaths are reported annually due to air pollution, which increases the awareness among the citizens of China to invest in air purifiers for their good health.
   

Germany dominates the market with a share of 22.9% of the total market share in Europe in 2024 and is expected to grow at a CAGR of 9.1% during the forecast period. 
 

• There is an increase in air pollution in Germany, mainly in industrial areas. Because of the growing need for air purifiers with cutting-edge technology. Technological and artificial intelligence also promote the use of air purifiers. Certain government guidelines and regulations in Germany motivate consumers to invest in air purifiers.
   

Saudi Arabia dominates the air purifier market with a share of 4.3% of the total market share in Middle East & Africa in 2024 and is expected to grow at a CAGR of 7.4% during the forecast period. 
 

• Saudi Arabia is experiencing an increase in the adoption of air purifiers, as people are becoming aware of the adverse effects of poor air quality of air to their health. Various initiatives such as the green initiative and the circular carbon economy national program, motivate the spread of awareness among the people towards their health.
   

Air Purifier Market Share

• The market is fragmented, with numerous regional companies operating on a global scale, with the top players such as 3M Co., Ahlstrom-Munksjo Oyj, AVVIR, Camfil AB, Cummins Inc., Daikin Industries Ltd., DENSO Corp. and Donaldson Co. Inc Together, these companies hold a market share of 15%-20% of the total market.
   
• 3M Co. is a leading company in air purifiers worldwide. The company enhances the air filtration, efficiency, and durability of the products by investing in research and development. Integration of technology and providing high-quality products is one of the strategies of the company. The company also spread awareness through campaigns and collaboration.
   
• Ahlstrom-Munksjo Oyj produces sustainable and safe products for consumers. The company constantly invests in research and development to increase the efficiency of HEPA filters.
   
• AVVIR works heavily on technology and innovation. AVVIR innovated the IN-EX air filter, which uses sonochemical-coating technology. These technologies kill various harmful viruses and bacteria in the environment. The company provides efficient, safe, and durable products. It also provides customized alternatives to the customers.
   
• Camfils offers a wide range of air purifiers for various end-users such as offices, healthcare, schools, public spaces, etc. It promotes sustainability in every step of operations, ensuring customer satisfaction as well as environmental concerns. It also educates and engages its customers through educational content, vlogs, case studies, etc.
   
• Cummins invests heavily in research and development that supports the zero emission technologies. It has designed a system called RAS (Retrofit Aftertreatment System), which allows consumers to use effortlessly.
   

Air Purifier Market Companies

Major players operating in the air purifier industry are:

• 3M Co.
• Ahlstrom-Munksjo Oyj
• AVVIR
• Camfil AB
• Cummins Inc.
• Daikin Industries Ltd.
• DENSO Corp.
• Donaldson Co. Inc.
• Freudenberg Group
• IQAir
• MAHLE GmbH
• MANN+HUMMEL Group
• Parker Hannifin Corp.
• Samsung Electronics
• Whirlpool Corporation  
   

Top Brands are focusing on research and development to enhance the efficiency, sustainability, and durability of the products. Integration of technology remains the foremost strategy towards developing the functions, including filters and designs, to satisfy consumers and regulatory demands. Promoting sustainability by various measures, such as practices undertaken in each manufacturing step, ensuring the product is safe for customers as well as the environment.
 

Many companies develop customized air purifiers that fulfill the needs of customers and increase customer satisfaction. Flexibility enables the diverse use of air purifiers for residential, commercial, and industrial applications. Most of the companies promote awareness through various collaborations, partnerships, campaigns, case studies, educational articles, vlogs, etc, to engage and empower the customers regarding the quality and selection of products.
 

For example, 3M Co. educates customers through campaigns such as “Breath Easier,” collaborating with organizations like the American Lung Association to increase awareness among customers about the use of air purifiers and the regular change of filters.
 

Air Purifier Industry News

• February 2025, The Opakfil ES+, the newest development in small V-Bank air filters, has been introduced by Camfil, a world pioneer in clean air solutions. The Opakfil ES+ provides exceptional performance, a longer operational lifespan, and substantial environmental advantages in response to the increasing need for sustainable and energy-efficient HVAC systems.
   
•  In January 2024, COWAY CO., LTD. introduced the Airmega 100. It has a 360° air intake and a 3-stage HEPA filtration system that purifies the air in an 810-square-foot space every hour by eliminating dangerous contaminants. An accurate particle sensor, energy-saving technology, auto mode, and a real-time air quality meter are some of the key features of this new air purifier.
   
• In September 2024, Cummins introduced the Retrofit Aftertreatment System (RAS), a cutting-edge clean air solution that enables users to adhere to the most recent genset emission requirements while still using their current gensets. Particulate matter (PM), carbon monoxide (CO), and hydrocarbon (HC) emissions from genset exhaust are efficiently reduced by up to 90% with this highly effective and domestically produced retrofit emission control system. With its carefully considered compact form, the product offers a space-saving solution with low operating and maintenance costs.
   
• In February 2023, Carrier debuted a new carbon air purifier that employs UV technology to promote healthy indoor air. This technology aids in the removal of unpleasant odors, gases, and volatile organic compounds from indoor air. Furthermore, the technology inhibits the formation of germs like viruses and bacteria on the evaporator coil.  
   

The air purifier market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Technology

• HEPA filters
• Activated carbon filters
• Ionic filters
• UV filters
• Others

Market, By Coverage Area

• Upto 300 sq ft
• 300-600 sq ft
• 600-1000 sq ft
• Above 1000 sq ft

Market, By End Use

• Residential
• Commercial
• Industrial

Market, By Distribution Channel

• Direct
• Indirect

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa