Household Vacuum Cleaners Market Size By Product (Cordless/Stick, Upright, Canister, Central, Drum, Wet/Dry, Robotic), By Sales Channel (Offline, Online), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Published Date: Feb 2020  |  Report ID: GMI709  |  Authors: Preeti Wadhwani, Prasenjit Saha

Report Format: PDF   |   Pages: 204   |   Base Year: 2019




Summary Table of Contents Industry Coverage Methodology

Industry Trends

Household Vacuum Cleaners Market size exceeded USD 20 billion in 2019 and is estimated to grow at a CAGR of over 6.5% between 2020 and 2026. The global industry shipments are projected to reach 130 million units by 2026. The high demand is attributed to shifting consumer preferences toward advanced cleaning appliances over manual cleaning methods.
 

The rising household disposable income levels coupled with the increasing consumer awareness about health & hygiene across the globe will drive the household vacuum cleaners market growth. Consumers are adopting these devices over manual cleaning to save their time & efforts in cleaning.
 

Household Vacuum Cleaners Market

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Companies partaking in the market share are making investments in R&D activities to introduce new household vacuum cleaners with advanced motor technologies to enhance the performance and energy efficiency of the machine.
 

Industry players are integrating new HEPA filters with household vacuum cleaners to improve their cleaning ability, supporting market demand. For instance, in September 2019, Miele announced the launch of its new cordless household vacuum cleaner with built-in HEPA filters. HEPA filters will improve the indoor air quality significantly and mitigate the chances of allergies and asthma through the prevention of the contaminants and impurities from releasing into the air.
 

Concerns pertaining to the durability of the household vacuum cleaners are hampering the market value. The product loses suction capability due to clogging by dust, which will affect the appliance product life cycle. The clogging by dust will also cause the failure of integrated HEPA filters, which need to be replaced, hampering the household vacuum cleaners market growth.
 

Household Vacuum Cleaners Market Report Coverage
Report Coverage Details
Base Year: 2019 Market Size in 2019: 20 Billion (USD)
Historical Data for: 2016 to 2019 Forecast Period: 2020 to 2026
Forecast Period 2020 to 2026 CAGR: 6.5% 2026 Value Projection: 30 Billion (USD)
Pages: 204 Tables, Charts & Figures: 250
Geographies covered (15): U.S., Canada, U.K., Germany, France, Italy, China, India, Japan, South Korea, Brazil, Mexico, UAE, Saudi Arabia, South Africa
Segments covered: Products, Sales Channel
Companies covered (16): BISSELL, BLACK+DECKER Inc., Dyson Ltd., Electrolux Group, Eureka Forbes Ltd, Haier Group, iRobot Corporation, LG Electronics, Miele, Oreck, Panasonic Corporation, Philips Group, BSH Hausgeräte GmbH, Samsung Electronics Co., Ltd., Techtronic Industries Co. Ltd., Toshiba Corporation
Growth Drivers:
  • Rising demand for energy efficient household appliances in Europe and North America
  • Increasing consumer awareness and product popularity in Asian countries
  • Increasing population and urbanization in Latin America
  • Emergence of stick and robotic vacuum cleaners
Pitfalls & Challenges:
  • High energy consumption by vacuum cleaners
  • Low product durability

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Increasing demand for compact & convenient cleaning appliances is supporting the adoption of cordless vacuums
 

The cordless/stick vacuums held around 25% household vacuum cleaners market share in 2019. The demand for cordless/stick household vacuum cleaners is increasing significantly owing to their fast & flexible operations. These cleaners offer enhanced portability and convenience due to their ability to be converted into handheld cleaners.

 

Companies are introducing new cordless household vacuum cleaners with advanced motors to improve performance and their cleaning ability, aiding in market expansion. For instance, in February 2020, Vax Ltd. announced the launch of its new range of blade 3 and 4 cordless household vacuum cleaners, integrated with advanced brushless motor and new interchangeable battery technology.

 

Cordless devices offer quieter, durable, and optimized performance, with up to 45 minutes of battery runtime. Moreover, cordless household vacuum cleaners can be used for multiple cleaning purposes including cleaning cars, pet hair, and couch & rugs due to their maneuverability, supporting household vacuum cleaners market trend.

 

The surging demand for smart & automated electric appliances across the globe is leading toward the adoption of robotic cleaning solutions. The robot household vacuum cleaners are equipped with advanced features such as room mapping, robotic self-charging, and laser vision to offer convenience to users.
 

Additionally, companies are developing products with advanced technologies, including navigation, security cameras, UV sterilization, and intercom systems. Features such as the aforementioned are expected to drive industry expansion over the forecast timeline.
 

Shifting consumer preferences toward online sales channels due to enhanced convenience

Household Vacuum Cleaners Market, By Sales Channel, (USD Million)

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The online sales channel segment held over 35% of household vacuum cleaners market revenue share in 2019. The players in the market are offering a wide product range through online sales channels to enhance their customer base globally. Consumers prefer online sales channels over offline retailing due to availability of a large number of offerings at lower market price.

 

The rapidly growing e-commerce industry in Asia Pacific countries including India, China, and Japan owing to rise in consumer disposable incomes is providing opportunities to market revenue. E-commerce companies, such as Amazon, Ali Baba, and Walmart, offer a large discount on products to attract customers across the globe, attributing to the market size.

 

Companies provide an online platform to customers for finding distributors and dealers in the respective regions. Additionally, household vacuum cleaners market players also offer a range of products through their websites. This will help companies to eliminate the threat of competitors, selling similar products on e-commerce websites and providing enhanced customer services. Selling products on company websites will also eliminate listing and selling fees applied to e-commerce websites.
 

Increasing consumer awareness & product popularity in Asia Pacific

Asia Pacific Household Vacuum Cleaners Market By Region

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The increasing consumer disposable income levels in Asia Pacific countries including India, China, and Japan are providing positive outlook for the household vacuum cleaners market. Consumers are shifting their preferences toward advanced home cleaning appliances over conventional products, saving huge time and efforts for cleaning homes. The increasing construction spending on modular homes in China and India is further expected to support the market over the forecast timeline.

 

The e-commerce industry in Asia Pacific is growing rapidly due to increasing penetration of smartphones and increasing consumer awareness about its convenience. E-commerce companies also aid in improving sales and brand awareness, thereby gaining popularity over off-line sales channels. Several household vacuum cleaners’ companies, such as Dyson, Eureka Forbes, and Philips, are using online sales to gain the maximum customer base.

 

The consumers in the urban areas of India, Japan, and South Korea are making investments in advanced home appliances to evade dirt and dust from floors. Companies are offering highly innovative cleaning systems to cater to the demand.
 

For instance, in May 2019, Dyson announced the launch of its V11 Absolute vacuum cleaners for the Indian market. The vacuum cleaner is integrated with three cleaning modes that allow users to clean the floor efficiently. Moreover, the increasing popularity of robot household vacuum cleaners in Australia, Japan, and South Korea will drive the market growth.
 

Appliance manufacturers are introducing new devices to enhance the market share
 

Companies partaking in the household vacuum cleaners market share are focusing on developing new solutions to enhance their product portfolio and expand their global presence. For instance, in 2019, Haier announced the launch of its new platinum series household vacuum cleaners, equipped with a multifunctional charging post. These vacuum cleaners can be used as air purifiers while charging.

 

Major companies in this market are adopting several strategies, such as research and development, partnerships & collaborations, and mergers & acquisitions, to expand their business operations. For instance, in June 2018, CDH announced the acquisition of SharkNinja to expand its product portfolio and to strengthen its R&D capabilities. Moreover, this aided the company to enhance its market share in 2018.

 

Some of the key players operating in the market are Black + Decker, Bissell., Electrolux Group, Eureka Forbes Ltd, Haier Group, iRobot, LG Electronics, Miele, Panasonic, Philips, Robert Bosch, Samsung Electronics, TTI Floor Care, and Toshiba.
 

The household vacuum cleaners market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD and shipment in million units from 2016 to 2026 for the following segments:

Market by Product

  • Cordless/Stick
  • Upright
  • Canister
  • Central
  • Drum
  • Wet/Dry
  • Robotic
  • Other

Market by Sales Channel

  • Offline
  • Online

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
       

Frequently Asked Questions (FAQ) :

The market size of household vacuum cleaners exceeded USD 20 billion in 2019.
The industry share of household vacuum cleaners to grow at a CAGR of over 6.5% between 2020 and 2026.
According to the forecast report by GMI, the global industry shipments are expected to reach 130 million units by 2026.
The increasing construction spending on modular homes in Asia Pacific countries including India, China, and Japan is expected to augment the regional market outlook.
Some of the key players operating in the market are Black + Decker, Bissell., Electrolux Group, Eureka Forbes Ltd, Haier Group, iRobot, LG Electronics, Miele, Panasonic, Philips, Robert Bosch, Samsung Electronics, TTI Floor Care, and Toshiba.
The online sales channel segment held over 35% revenue share in 2019. The companies operating in the market are offering a wide product range through online sales channels to enhance their customer base globally.

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Premium Report Details

  • Published Date: Feb 2020
  • Pages: 204
  • Tables: 220
  • Charts / Figures: 30
  • Companies covered: 16
  • Countries covered: 15

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