Action Camera Market Size By Technology (Full HD, Ultra HD, HD & SD), By Distribution Channel (Online, Offline), By End-Use (Personal, Professional), By Application (Sports, Recreational Activities, Emergency Services), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Published Date: Oct 2020  |  Report ID: GMI353  |  Authors: Preeti Wadhwani, Saloni Gankar

Report Format: PDF   |   Pages: 320   |   Base Year: 2019




Summary Table of Contents Industry Coverage Methodology

Industry Trends

Action Camera Market size valued at around USD 3.5 billion in 2019 and is estimated to grow at a CAGR of 14% between 2020 and 2026. The global industry shipments will cross 5 million units by 2026. The expanding travel & tourism industry globally is projected to drive the market growth.
 

Action Camera Market

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The travel & tourism sector plays a crucial role in the global economic development. According to The World Tourism Organization (UNWTO), in 2019, there were about 1.5 billion international tourist arrivals across all regions globally. Tourists prefer to carry compact action cameras that ensure hassle-free travel. The U.S. is anticipated to host more than 95.5 million international visitors annually by 2023. The expanding tourism industry will surge the demand for robust action cameras as travelers are enthusiastic about recording HD videos and high-quality pictures during travel.
 

Industry players are integrating advanced technologies, such as AI and biometrics, in action cameras to differentiate their offerings. Developments in the electronics and semiconductor industries have enabled the miniaturization of devices while maintaining ruggedness and quality. R&D activities in the electronics market will enable action camera manufacturers to offer high-performance cameras.
 

The ongoing coronavirus (COVID-19) pandemic has negatively impacted the action camera market due to the imposition of lockdown measures in several countries globally. Travel restrictions and the temporary closure of industries & manufacturing facilities to ensure social distancing and prevent transmission have hampered the market expansion in 2020. However, with the gradual reopening of factories & industries and the relaxation on travel restrictions, the market will gain traction over the coming years.
 

Action Camera Market Report Coverage
Report Coverage Details
Base Year: 2019 Market Size in 2019: 3.5 Billion (USD)
Historical Data for: 2016 to 2019 Forecast Period: 2020 to 2026
Forecast Period 2020 to 2026 CAGR: 14% 2026 Value Projection: 5.5 Billion (USD)
Pages: 320 Tables, Charts & Figures: 495
Geographies covered (20): U.S., Canada, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Australia & New Zealand (ANZ), Southeast Asia, Brazil, Mexico, Argentina, South Africa, UAE, Saudi Arabia
Segments covered: Technology, Distribution Channel, End-Use, Application and Region
Companies covered (20): Casio Computer Co., Ltd., Contour, Drift Innovation Ltd., Eastman Kodak Co., Garmin Ltd., GoPro, Inc., iON Worldwide, JVC Kenwood Corporation, Nikon Metrology NV (Nikon Corporation), Olympus Corporation, Panasonic Corporation, PLR IP Holdings, LLC, Rollei, SJCAM Ltd., Sony Corporation, SZ DJI Technology Co., Ltd., TomTom NV, Veho World, Xiaomi Corporation, YI Technology
Growth Drivers:
  • Rising trend of underwater photography for sports and recreational activities
  • Demand for advanced action cameras from globe trotters
  • Growing popularity of social media platforms across Asia Pacific and Europe
  • Emerging trend of adoption of 360° cameras with the integration of VR in North America
  • Rise in the popularity of adventure sports such as skydiving, dune bashing, sandboarding and shark diving viz. in Latin America and MEA
Pitfalls & Challenges:
  • Adoption of smartphones with high-end cameras
  • Data security & privacy concerns

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Demand for ultra HD cameras in the U.S. for capturing high-quality underwater pictures

The ultra HD technology segment in the U.S. will showcase growth of above 15% till 2026 owing to the rising demand for cameras in recreational activities. According to the Diving Equipment and Marketing Association (DEMA) statistics, there were around 2.5 to 3.5 million active scuba divers in the U.S. and six million active scuba divers globally as of 2019. Travelers participating in scuba diving and snorkeling contribute about USD 904 million to the Florida economy every year. The U.S. market will register steady growth through 2026 led by the increasing number of tourists and regular divers undertaking underwater sports & recreational activities to click pictures of rare species and the seabed.
 

Growing trend of uploading high-quality pictures on social media platforms

Personal applications dominated more than 60% of action camera market share in 2019 and is poised to grow at 13% CAGR through 2026 impelled by the rapid surge in the adoption of social media platforms by the younger generation. As stated by Cisco Systems, Inc. by 2021, social networking will account for 22% of traffic within data centers. With popular social media influencers uploading high-resolution content to attract large audience base, the demand for HD action cameras will experience growth.
 

The portability and compactness of action cameras enable them to be carried anywhere with convenience and ease. These lightweight and sturdy cameras facilitate hassle-free travel and provide high-quality images, enabling social media platform users to shoot and upload clear & sharp images.
 

Increasing popularity of online retailing in the UAE market

UAE Action Camera Market

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The UAE action camera market online distribution channel is predicted to attain 12% CAGR from 2020 to 2026 on account of the increasing trend of online retailing. The strong retail market growth in the UAE coupled with the advent of digitalization has boosted the e-commerce sector. According to the country’s Telecommunication Regulatory Authority, three million people have subscribed to internet services as of August 2019. The high internet penetration rates have driven the online sales of the camera. The availability of a wide range of cameras on authorized retailer websites, such as Amazon.com and eBay, enables customers to choose the right camera as per preferences. It also ensures product quality and on-time delivery service.
 

Rise in the number of international sports activities will encourage audiences to capture live videos

International sports events, such as FIFA World Cup, Wimbledon Tennis, and Commonwealth Games, attract global audiences. Such events will influence the market demand as event organizers use high-quality cameras for capturing live videos for international tournaments. The growing popularity of underwater sports activities will also propel the industry growth. In Asia Pacific, Taiwan offers diving opportunities with its diverse array of corals & fish species and the establishment of three marine parks. Similarly, the Great Barrier Reef in Australia also attracts divers from across the globe. Waterproof compact action cameras help users capture sharp and clear images of underwater creatures.
 

Popular cultural events in Latin America attracting large audiences to record high-quality videos

Latin America Action Camera Market

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Latin America action camera market share is likely to observe substantial growth of 12% through 2026. Cultural events, festivals, and carnivals form an integral part of the Latin American society. The events host regional and international visitors every year. The market demand for action cameras that enable the capturing of these events live is being witnessed. Sharp images and videos captured during these festivals are posted on several websites to enhance awareness about the region’s cultural diversity internationally.
 

Industry players are focusing on launching new products with advanced technologies

Key companies operating in the action camera market include Garmin Ltd., GoPro, Inc., Nikon Corporation, Panasonic Corporation, Sony Corporation, Olympus Corporation, TomTom N.V., YI Technology, and SZ DJI Technology Co., Ltd. They are focusing on introducing new products in the market to differentiate their offerings and sustain the growing competition.
 

This market research report on action camera includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD and shipments in units from 2016 to 2026 for the following segments:

Market, By Technology

  • Full HD
  • Ultra HD
  • HD & SD

Market, By Distribution channel

  • Online
  • Offline

Market, By End-use

  • Personal
  • Professional

Market, By Application

  • Sports
  • Recreational activities
  • Emergency services
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia & New Zealand (ANZ)
    • Southeast Asia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa

 

Frequently Asked Questions (FAQ) :

The global market for action cameras was pegged at USD 3.5 billion in 2019 and will register more than 14% CAGR over 2020-2026 with the gradual expansion of the tourism sector.
Personal applications accounted for over 60% of the industry share in 2019 and will reach a CAGR of 13% through 2026 owing to the rapid adoption of social media platforms.
The U.S. action camera industry share will witness over 15% CAGR for the ultra HD technology segment due to their increasing deployment across recreational activities.
The market in UAE is expected to record over 12% CAGR owing to the fast-paced growth on e-commerce sector and the availability of a range of cameras online.
LATAM industry size for action cameras will grow at a rate of around 12% up to 2026 with high demand from cultural events, carnivals and festivals taking place in the region.

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Premium Report Details

  • Published Date: Oct 2020
  • Pages: 320
  • Tables: 468
  • Charts / Figures: 27
  • Companies covered: 20
  • Countries covered: 20

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