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Action Camera Market Size By Technology (Full HD, Ultra HD, HD & SD), By Distribution Channel (Online, Offline), By End-Use (Personal, Professional), By Application (Sports, Recreational Activities, Emergency Services), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

  • Report ID: GMI353
  • Published Date: Oct 2020
  • Report Format: PDF

Industry Trends

Action Camera Market size valued at over USD 3.5 billion in 2019 and is expected to grow at a CAGR of more than 14% from 2020 to 2026. The global industry shipments are poised to cross 5 million units by 2026. The market growth is attributed to the expanding travel & tourism industry globally.

Action Camera Market Overview

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The travel & tourism industry plays a crucial role in the global economic development. According to The World Tourism Organization (UNWTO), in 2019, there were around 1.5 billion international tourist arrivals across all regions globally. Tourists prefer to carry compact action cameras that ensure hassle-free travel. The U.S. is anticipated to host around 95.5 million international visitors annually by 2023. The expanding tourism industry will surge the demand for robust action cameras as travelers are enthusiastic about recording HD videos and high-quality pictures during travel.

Industry players are integrating advanced technologies, such as AI and biometrics, in action cameras to differentiate their offerings. For instance, in January 2020, Insta360 launched the One R versatile action camera that consists of a processor with an inbuilt miniature touchscreen and a 360-degree camera that records at 5.7k resolution. As such compact gadgets ensure enhanced portability and high-resolution video recording, the market will witness a demand for miniaturized action cameras. Furthermore, developments in the electronics and semiconductor industries have enabled the miniaturization of devices while maintaining ruggedness and quality. R&D activities in the electronics market will enable action camera manufacturers to offer high-performance cameras in the market.

The ongoing coronavirus (COVID-19) pandemic has negatively impacted the action camera market due to the imposition of lockdown measures in several countries globally. Travel restrictions and the temporary closure of industries & manufacturing facilities to ensure social distancing and prevent transmission have hampered the industry growth in 2020. However, with the gradual reopening of factories & industries and the relaxation on travel restrictions, the market will gain traction.

Demand for ultra-HD cameras in the U.S. for capturing high-quality underwater pictures

The U.S. ultra-HD market is projected to showcase 15% growth rate through 2026 owing to the rising demand for cameras in recreational activities. According to the Diving Equipment and Marketing Association (DEMA) statistics, there were around 2.5 to 3.5 million active scuba divers in the U.S. and around six million active scuba divers globally as of 2019. Travelers participating in scuba diving and snorkeling contribute about USD 904 million to the Florida economy every year. The U.S. market will observe steady growth. The growth is credited to the rising number of tourists and regular divers undertaking underwater sports & recreational activities to click pictures of rare species and the seabed.

Growing trend of uploading high-quality pictures on social media platforms

The personal applications dominated more than 60% of the market share in 2019 and is predicted to expand at 13% CAGR till 2026. The growth is attributed to the rapid surge in the adoption of social media platforms by the younger generation. As stated by Cisco Systems, Inc. by 2021, social networking will account for 22% of traffic within data centers. With popular social media influencers uploading high-resolution content to attract large audience base, the demand for HD action cameras will experience growth. The portability and compactness of action cameras enable them to be carried anywhere with convenience and ease. These lightweight and sturdy cameras facilitate hassle-free travel and provide high-quality images, enabling social media platform users to shoot and upload clear & sharp images.

Increasing popularity of online retailing in the UAE action camera market

Action Camera Market Size

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The UAE market is estimated to attain a CAGR of 12% by 2026 due to the rising trend of online retailing. The strong retail industry expansion in the UAE coupled with the advent of digitalization has boosted the e-commerce sector. According to the country’s Telecommunication Regulatory Authority, three million people have subscribed to internet services as of August 2019. The high internet penetration rates have driven the online sales of the camera market. The availability of a wide range of cameras on authorized retailer websites, such as Amazon.com and eBay, enables customers to choose the right camera as per preferences. It also ensures product quality and on-time delivery service.

Rise in the number of international sports activities will encourage audiences to capture live videos using cameras

International sports events, such as FIFA World Cup, Wimbledon Tennis, and Commonwealth Games, attract global audiences. Such events will foster the market progression as event organizers use high-quality cameras for capturing live videos for international tournaments. The rising popularity of underwater sports activities will also propel the industry demand. In APAC, Taiwan offers diving opportunities with its diverse array of corals & fish species and the establishment of three marine parks. Similarly, the Great Barrier Reef in Australia also attracts divers from around the globe. Waterproof compact action cameras help users capture sharp and clear images of underwater creatures.

Popular cultural events in Latin America attracting large audiences to spur the market revenue for action cameras to record high-quality videos

Latin America Action Camera Market

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Latin America action camera market is slated to register growth of 12% during 2020 to 2026. Cultural events, festivals, and carnivals form an integral part of the Latin American society. The events host regional and international visitors every year. Carnival of Pasto Colombia, The Carnival, Brazil, Fiesta de la Virgen de la Candelaria, and Dia de Los Muertos are amongst the most popular events & festivals in the region, attended by large local & global audiences. The market demand for action cameras that enable the capturing of these events live is being registered. Sharp images and videos captured during these festivals are posted on several websites to enhance awareness about the region’s cultural diversity internationally.

Industry players are focusing on launching new products with advanced technologies

Key companies operating in the market include Garmin Ltd., GoPro, Inc., Nikon Corporation, Panasonic Corporation, Sony Corporation, Olympus Corporation, TomTom N.V., YI Technology, and SZ DJI Technology Co., Ltd. They are focusing on introducing new products in the market to differentiate their offerings and sustain the growing competition.

The action camera market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD and shipments in units from 2016 to 2026 for the following segments:

Market, By Technology

  • Full HD
  • Ultra HD
  • HD & SD

Market, By Distribution channel

  • Online
  • Offline

Market, By End-use

  • Personal
  • Professional

Market, By Application

  • Sports
  • Recreational activities
  • Emergency services
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia & New Zealand (ANZ)
    • Southeast Asia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa


Authors: Preeti Wadhwani, Saloni Gankar

Frequently Asked Questions (FAQ) :

The global market for action cameras was pegged at USD 3.5 billion in 2019 and will register more than 14% CAGR over 2020-2026 with the gradual expansion of the tourism sector.

Personal applications accounted for over 60% of the industry share in 2019 and will reach a CAGR of 13% through 2026 owing to the rapid adoption of social media platforms.

The U.S. action camera industry share will witness over 15% CAGR for the ultra HD technology segment due to their increasing deployment across recreational activities.

The market in UAE is expected to record over 12% CAGR owing to the fast-paced growth on e-commerce sector and the availability of a range of cameras online.

LATAM industry size for action cameras will grow at a rate of around 12% up to 2026 with high demand from cultural events, carnivals and festivals taking place in the region.

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Premium Report Details

  • Base Year: 2019
  • Companies covered: 20
  • Tables & Figures: 495
  • Countries covered: 19
  • Pages: 320

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