Media and Entertainment

The media and entertainment market is undergoing an acceleration of digital transformation never seen in history, driven in some significant part by changing consumer habits and increased technology adoption around advertising and audio-video. Key revenue-generating advertising segments like location-based, contextual and programming, employ artificial intelligence (AI) and machine learning (ML) technologies that enable higher levels of targeting. New content formats (e.g., augmented reality, virtual reality, interactive) facilitate greater user engagement across all channels.

Video-on-demand (VOD) is winning in the audio-video segment as it reached USD 141.9 billion in 2023, with estimates of 15% CAGR growth until 2032 driven by the high-speed internet access continues to expand. The audio systems market is witnessing 5.5% CAGR growth driven by innovative digital signal processing technologies and high-resolution audio formats from ever-increasing audiophile demand and homes anticipating premium entertainment experiences.

At the same time, the subscription video-on-demand (SVOD) and advertising-supported video-on-demand (AVOD) sector continues to live in a global bubble as content creators invest heavily in original content and distribution across multiple platforms. As networking technologies evolve, brands are looking to connect and engage audiences across multiple platforms while gaining measurable ROI from integrated media campaigns; cross-platform content delivery, real-time analytics, and personalized user experiences will emerge as the new differentiators in this space.