Smart Advertising Services Market Size - By Service (Email Advertising, Video Advertising, Search Engine Advertising, Mobile Advertising, Social Media Advertising, Online Display Advertising), Platform Type, Pricing Model, Enterprise Size, End-use & Forecast 2023 - 2032

Industry Analysis

Smart Advertising Services Market size was valued at USD 350 billion in 2022 and is anticipated to grow at a CAGR of over 15% between 2023 and 2032. Changing data consumption, the availability of multiple advertisement channels, and the rising internet penetration have prompted advertising agencies to create innovative ad campaigns to reach a larger audience. Consumers prefer digital media & displays in the advertising market as they help advertisers reach their potential consumers and provide the ability to customize campaigns based on demographics & audience size.
 

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Smart advertisement services are becoming more popular with increasing internet penetration and business digitization. Businesses are focusing on advertising their offerings and reaching their target audiences through innovative marketing campaigns. E-mail advertising, video advertising, SEO content creation services/search engine advertising/marketing, mobile advertising, social media advertising, and online display advertising are all the options for businesses.

Smart advertising immediately captures people’s attention compared to traditional advertising. Smart ads are being prioritized by businesses for various reasons, such as they are eye-catching, cost-effective & user-friendly. The primary goal of advertising is to increase the consumer awareness of a company's services, educate potential buyers, gain a competitive advantage, and change the buyer's consumption habits. Smart advertising combines three technologies: immersive media, system motion, and Artificial Intelligence (AI), which work together to help new businesses get started, increase customer engagement, and help advertisers to direct customers to a company's special marketing page or an online shop. Smart advertising reacts to its surroundings by receiving & transmitting data over an information network and it is critical in generating customer interest as well as increasing the company's conversion rate.
 

Due to growing consumer concerns about privacy, the smart advertising services market is expected to face growth constraints. Companies have been using excessive amounts of personal data to create customized advertisements. As a result, several agencies have raised concerns about the ethical use of consumer data as well as the safety measures taken by advertisers to ensure the security of personal customer information.
 

COVID-19 impact

The COVID-19 pandemic had a significant impact on businesses in various industries including smart advertising services. The industry faced significant operational challenges as lawmakers and businesses implemented preventive measures to keep employees safe. During the pandemic, advertising media witnessed a significant decrease in investments and revenue losses resulted in temporary layoffs. Furthermore, a lack of economic activity influenced the demand for smart advertisements.
 

Smart Advertising Services Market Trends

The market growth is attributed to the increased demand for personalized advertisements across performance-based advertising units. The hybrid industry is crowded with competing firms, making it difficult for players to distinguish themselves. Marketing and advertising have always played an important role in determining brand value and final revenue outcomes. This has resulted in constant evolution in the advertising industry. For example, paper-based advertising was once the preferred medium among advertisers. The method evolved over time due to the increasing incorporation of modern technologies. Smart advertising is the most recent trend and it has proven to be extremely beneficial in ensuring that businesses enjoy a high ROI, thereby resulting in increased adoption. Furthermore, the increasing use of mobile devices has encouraged businesses to adopt more technologically advanced advertising methods.
 

Smart Advertising Service Platform Type Segmentation

The mobile platform type segment held a smart advertising services market share of around 56% in 2022 and will witness over 15% CAGR through 2032. Mobile platform refers to any form of platform that makes use of cell phones and other portable electronics. Mobile platform takes advantage of the fact that many mobile device users carry their devices with them wherever they go. Location-based advertising refers to mobile advertising that is linked to location-based services. By using a individual’s location, mobile advertisers can deliver messages about a specific region. Mobile advertising aims to engage the mobile user population through techniques such as mobile-optimized advertisements, push notifications, and mobile pricing models.
 

Smart Advertising Services End-Use Segmentation

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The smart advertising services market from media & entertainment segment will expand at 18% CAGR during 2023 to 2032. The digital wave and the increased consumption of entertainment content are providing businesses with more creative ways to market their services to various consumer segments. To market their new projects, media & entertainment companies can create intriguing invites and post them on various social media websites. Such digital invitations attract more attendees and allow potential viewers to make faster decisions when it comes to making instant reservations & visiting locations. Online surveys & quizzes can also be used to increase customer participation. Newsletters are also effective tools for informing customers about the latest services offered by the brand.
 

Smart Advertising Services Pricing Model Segmentation

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The performance-based advertising segment accounted for 45% of the smart advertising services market share in 2022. Performance-based advertising is a payment model in which advertisers are paid when a specific activity, such as a lead, sale, or click, is completed. This model is used by performance advertising agencies to implement marketing campaigns and analytics across various digital mediums.
 

Smart Advertising Services Regional Analysis

North America smart advertising services market held more than 35% revenue share in 2022, owing to the rising smartphone & internet penetration as well as the consumer willingness to purchase goods & services online. It encourages advertisers to run diverse & rigorous campaigns, which are poised to drive regional market growth. Furthermore, with a plethora of companies operating solely through mobile pricing models, businesses are redefining their marketing strategies and the online promotion of their services. The ad spending migration to digital media has continued to drive change in the region, particularly from digital ads, such as search, social & mobile, which have surpassed TV ad revenues. The country's expenditure on media & entertainment is steadily increasing.
 

Smart Advertising Services Industry Leaders

Some of the major players operating in the smart advertising services market are Meta, Google LLC, VaynerMedia, Omnicom Group Inc., ibex Limited, Twitter, Inc., and Hulu LLC. These companies focus on strategic partnerships and new service launches & hybridization for market expansion. Furthermore, these companies are heavily investing in research, allowing them to introduce innovative services and garner maximum market revenue.
 

Smart Advertising Services Industry News:

• In February 2023, Google, a leading technology company, released a new Artificial Intelligence (AI) tool that will assist advertisers in creating more targeted advertisements. The new technology assists users in the creation of additional assets that complement the existing assets. Google has already witnessed a 2% increase in conversions of its existing users.
   
• In September 2022, Microsoft Ads, a Pay-Per-Click (PPC) advertising system, introduced new Smart Campaign features. The addition includes a multi-platform feature, which will likely give the company a competitive advantage over Google. The new Smart Campaign update simplifies ad setup and includes an auto-generate option.
   

This smart advertising services market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032, for the following segments:

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Market, By Services (2018 – 2032)

• Email Advertising
• Video Advertising
• Search Engine Advertising
• Mobile Advertising
• Social Media Advertising
• Online Display Advertising
• Others

Market, By Platform type (2018 – 2032)

• Mobile
• Laptops
• Desktops & Tablets
• Others

Market, By Pricing model (2018 – 2032)

• Cost Per Mille (CPM)
• Performance-based Advertising
• Hybrid

Market, By Enterprise size (2018 – 2032)

• Large Enterprises
• SMEs

Market, By End-use (2018 – 2032)

• BFSI
• Retail & Consumer Goods
• Education
• Media & Entertainment
• IT & Telecom
• Healthcare
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ 
• Latin America
  • Brazil
  • Mexico
• MEA
  • South Africa
  • Saudi Arabia
  • UAE