Media and Technology

The global media and technology industry is one of the most dynamic and quickest evolving industries of the contemporary digital economy, marked by strong growth powered by digital transformation, growth of streaming services, and adoption of new technologies in all entertainment and information platforms. In 2024, PwC's Global Entertainment & Media Outlook 2025–2029 measured a 5.5% rise in revenues, totaling US$2.9 trillion, up from US$2.8 trillion in 2023. In the next five years, the total revenue of E&M is expected to grow at a CAGR of 3.7%, reaching US$3.5 trillion by 2029. This sprawling market includes essential subcategories such as information technology, media and entertainment, next-generation technologies, security and surveillance, and testing, each covering must-have digital infrastructure needs across content creation, distribution, consumption, and protection in an increasingly interconnected world.

The security and surveillance segment shows remarkable growth momentum, with the security testing market attaining USD 8.9 billion in 2023, slated to grow at a 20.5% CAGR from 2024 to 2032, thanks to the increasing frequency and magnitude of data breaches. The growth potential for advanced surveillance technologies is real and significant. The video surveillance market was valued in 2023 at USD 53.8 billion and is projected to grow at a 5% CAGR between 2024 and 2032, attributable largely to the increasing implementation of edge AI technology.

On the other hand, the AI in the video surveillance market was valued at USD 5.5 billion in 2023 and is projected to grow at a CAGR rate of 15.5% over the same period. Cybersecurity infrastructure supporting it registers impressive growth, including security orchestration automation and response (SOAR) market, achieving USD 1.6 billion in 2023, estimated at a 15.4% CAGR between 2024 and 2032.

Key drivers of the market are speeding up digital transformation projects in various industries. The industry is supported by increasing internet penetration, mobile device usage, and the need for on-demand digital content via over-the-top (OTT) streaming services. Security automation market worth USD 10.6 billion in 2023, projected at a 12% CAGR from 2024 to 2032, evidencing the demand from organizations to deal with new cyber threats. Emerging technologies, such as artificial intelligence integration, edge computing features, and cloud-native offerings, are continuing to redefine content delivery, user interaction, and operational security in all media and technology subcategories.