Europe Mobility-as-a-Service Market Size - By Service, By Business model, By Solution, By Transportation, By Application, By Requirement, By Organization Size, Analysis, Share, Growth Forecast, 2025 - 2034

Europe Mobility-as-a-Service Market Size

The Europe mobility-as-a-service market was valued at USD 228.6 billion in 2024 and is projected to grow at a CAGR of 10.3% between 2025 and 2034.  As more and more people move to cities in Europe, there is an incessant growth in the urban population as well as an increase in traffic congestion as well as stress on traditional transportation facilities.
 

The evolution of cities creates a need for well-coordinated and effective mobility strategies. MaaS aims to combine ride hailing services, public and personal bike sharing, public transportation, and multimodal travel into one cohesive system in order to reduce the use and dependency of private vehicles. While facilitating mobility in urban areas is a challenge faced by many cities, MaaS has the potential to serve as a backbone of an environmentally friendly and comprehensive transport system.
 

For instance, according to European court of editors, with nearly 70% of Europe’s population living in urban areas is expected to reach 80% by 2050. Traffic congestion is therefore a growing daily problem for many people in the EU. This demographic shift highlights the urgent need for efficient mobility solutions. As a result, the Mobility-as-a-Service (MaaS) market in Europe is poised for strong growth, driven by the demand for integrated, flexible, and sustainable urban transportation alternatives.
 

The widespread adoption of smartphones across Europe has revolutionized how people access transportation. Mobile apps enable real-time journey planning, digital ticketing, and seamless multimodal integration critical components of MaaS platforms. Consumers now expect instant access to transportation services via apps that provide convenience, cost comparisons, and live traffic updates.

This transition allows users to make informed decisions regarding mobility and incentivizes the adoption of Mobility as a Service (MaaS) platforms which integrate all transport modes into a single digital interface.
 

European smart city projects aim to improve metropolitan areas by making them technologically advanced, socially inclusive, and economically competent. Several governments and municipalities are adopting digitization of public infrastructure, especially in the area of smart mobility. MaaS, or Mobility as a service, offers smart services in public transport, meeting smart city objectives through ITS (Integrated Transport Systems) which provides information on services to enhance sustainability, reduce emissions, and improve livability. The integration of IoT, 5G, and AI is steering urban transport systems towards MaaS for managing traffic and allocating resources. 
 

In June 2025, myWheels expanded its fleet by 500 units of electric Renault vehicles. These grid-enabled cars came with V2G technology, allowing them to charge batteries from the grid and release energy back to the grid via vehicle-to-grid (V2G) systems. V2G energy storage facilitates grid-level control and the incorporation of renewable resources.
 

Europe Mobility-as-a-Service Market Trends

• Cities in Europe are progressively implementing multifunctional Mobility as a Service (MaaS) applications that incorporate public transport, ride-sharing, bike and car rentals into a single mobile application. This integration enhances user experience by streamlining trip planning and payment processing, which in turn decreases personal vehicle usage. For example, cities such as Helsinki and Vienna operate fully-integrated MaaS ecosystems, supporting seamless door-to-door travel, and creating demand for integrated digital mobility infrastructures. This phenomenon is crucial to enhancing the sustainability of urban transport systems.
   
• The micro-mobility segment which includes electric scooters as well as e-bikes is growing throughout Europe due to the anticipated increase in sustainably driven transit options for short distances within urban areas. These services are being promoted at the governmental level in order to reduce traffic congestion and lower carbon emissions. New players such as Voi Technology and Bolt are working on the deployment of e-scooters in Madrid and Paris. This development is concentrated within the urban core where space restrictions for parking result in high vehicle density, making micro-mobility an efficient option for first and last mile connections within the MaaS ecosystem.
   
• The development of electric vehicle (EV) infrastructure is now an important aspect of Europe’s Mobility-as-a-Service (MaaS) offerings due to emissions control policies. Bolt, for instance, has rolled out a fleet of Tesla electric ride-hailing vehicles in Europe’s 10 metropolitan areas including Tallinn, Warsaw, Lisbon, Amsterdam, Madrid, Berlin, and Brussels. This is aimed at furthering Bolts commitment of incorporating more electric vehicles into its platform and achieving carbon neutral status by 2040.
   

Europe Mobility-as-a-Service Market Analysis

Based on service, the market is divided into ride hailing, car sharing, micro mobility, bus sharing, and train services. In 2024, the ride hailing segment dominated the market, accounting for around 33.8% share and is expected to grow at a CAGR of over 12.1% during 2025 to 2034.
 

• Ride-hailing has the largest share of Europe’s Mobility-as-a-Service (MaaS) market due to its widespread availability, perceived convenience and integration into the urban lifestyle. Major European cities such as London, Paris, and Berlin have ride-hailing businesses such as Uber, Bolt, and Free Now which provide on-demand, flexible transport services as competition for taxis and public transit services. The gradual growth of smartphone uses and an increasing number of users engaging with digital payments accelerating the uptake as well.
   
• Furthermore, ride-hailing services have successfully integrated with MaaS platforms, allowing users to both plan, book and pay for multimodal trips all within a single platform. Ride-hailing services are also very popular for first mile and last mile connectivity in terms of public transit services. With cities growing larger and citizens transitioning away from private car ownership, ride-hailing has a strong chance of remaining the most used and revenue generating segment of MaaS in Europe.
   
• For example, Lyft acquired the UK taxi app FreeNow for USD 191.62 million in May 2025. FreeNow operates in 150 cities in Europe and is principally a taxi app, functioning as a digital service to traditional taxi services including the black cabs of London. This signifies Lyft's expansion strategy away from North America, offering the company a chance to be competitive in Europe.
   

Based on application, the market is segmented into IOS, android, others. In 2024, the android segment dominates the market with 67% of the market share and is expected to grow at a CAGR of over 11% from 2025 to 2034.
 

• The android segment holds the highest market share in the Europe Mobility-as-a-Service (MaaS) market due to its extensive user base and affordability across a wide demographic. Android-powered smartphones have always found home in the European mobile OS market. It is particularly prevalent in Germany, France, Italy, and Eastern Europe due to the affordability of brands under Samsung, Xiaomi, and Oppo. This widespread penetration makes Android the default platform for many MaaS applications, ensuring a broader reach and user engagement.
   
• Moreover, most leading MaaS providers, such as Uber, Bolt and FREE NOW, focus on developing their applications on the android platform, due to the open ecosystem supplied by Google that allows for faster updates, faster integration of technology tools (such as Google Maps and Google Pay) and customized UX capabilities. Its accessibility and technological flexibility facilitates deploying mobility apps at scale. Moreover, it will maintain its status as the preferred OS driving app-based MaaS adoption for urban and regional populations across Europe.
   
• For example, in June 2024 Stellantus announced the launch of the app e-ROUTES that provides real-time route planning and charging station information for electric vehicles after integrating a vehicle’s connectivity with android auto. The focus to provide MaaS solutions to populations in Europe will continue to focus on an android-powered OS.
   

Based on organization size, the Europe mobility-as-a-service market is segmented large enterprises, and SMEs. In 2024, the large enterprises segment dominates the market by holding a share of 62%.
 

• Large enterprises are increasingly dominating the MaaS landscape in Europe due to their strategic collaborations with governments and public transit authorities. These enterprises provide full-service ecosystems and develop jointly aligned to policy solutions in particular public subsidies and access to low-emission zones. Their ability to engage in cross-sector partnerships spanning automotive, fintech, and urban planning gives them a systemic advantage in delivering MaaS platforms that comply with regional mobility goals.
   
• In addition, large enterprises operate sophisticated back-end infrastructure, enabling the aggregation of massive volumes of mobility data to enhance service optimization, predictive analytics, and real-time responsiveness. This data-driven advantage supports dynamic service offerings, such as adaptive pricing models and multimodal route recommendations, concepts that small and mid-sized industry players are often not able to scale as effectively as larger companies. This allows them to keep a strong position in the market, because of their level of operational depth, innovation potential and alignment with EU modernization strategies for transport.
   
• For example, in February 2025, EIT Urban Mobility announced the launch of their 2025 accelerator programs such as Accelerate2Move, Better Mobility Accelerator and Smart Mobility Accelerator, that seek to support startups developing new solutions to tackle challenges such as AI, blockchain and Internet of Things (IoT) for urban mobility that is sustainable and integrated. EIT Urban Mobility is fostering entrepreneurship and innovation that is going to support the future development of MaaS in Europe.
   

Based on transportation, the Europe mobility-as-a-service market is segmented into private, and public. In 2024, the public segment dominates the market by holding a share of 64%.
 

• Due to the robust and widespread public transit infrastructure across Europe and the growing public sector funding for sustainable mobility have positively positioned the public transport sector, which has the largest market share of MaaS in Europe. Cities in Europe, such as Paris, Berlin, and Amsterdam, have highly integrated metro, tram, and bus systems that have been used for a long time by populations to commute for daily living. As MaaS platforms aim to streamline multimodal journeys, public transport remains the backbone of these systems due to its affordability, low carbon footprint, and extensive coverage.
   
• In addition, public transportation is promoted by the European Union as well as individual countries, through policies, investment, and efforts toward digitalization. Initiatives such as the EU's Green Deal and Urban Mobility Framework work to decrease the use of single-occupancy vehicles and promote public and shared transport instead. Public transport is being further integrated into MaaS applications which include all aspects of public transport from scheduling, ticketing and in some cases, alerts that provide real-time information to making public transport an essential service in the mobility as a service ecosystem.
   
• For instance, in July 2024, the European Commission, via the Connecting Europe Facility, allocated more than USD 7.56 billion in grants towards 134 transport projects aimed at developing sustainable, safe, and smart infrastructure for multidimensional transport systems. More than USD 38.8 million is allocated to projects that advance urban mobility by constructing multimodal passenger hubs as well as projects that enhance intramodality in various European cities.
   

In 2024, the Germany dominated the Western Europe mobility-as-a-service market with around 34.4% revenue share in and generated around USD 33.8 billion in revenue.          
                          

• Germany continues to lead the European Mobility-as-a-Service (MaaS) market driven by its comprehensive transport infrastructure, a robust push for digitalization, and progressive urban mobility policies. As the largest economy in Europe, Germany represents an opportunity for integrated mobility services, supported by a high smartphone penetration rate and a public who are happy to use apps as solutions for public transport individuation. Cities such as Berlin, Hamburg and Munich are leading the charge in being multimodal, using a combination of public transport, e-scooters, car-sharing and bike-sharing.
   
• Moreover, reinforced by the involvement of key domestic players such as Deutsche Bahn's ioki and BVG’s Jelbi platform, which have pioneered MaaS integration on public infrastructure. These platforms enhance urban transportation by providing easy ticketing and pre-planned routes in one app, substantially improving the experience. Some of the largest German automotive original equipment manufacturers such as BMW and Daimler (FreeNow) are putting significant investments in Mobility-as-a-Service (MaaS) innovation expanding beyond vehicle manufacturers into a mobility provider.
   
• The priorities of the government along with sustainability objectives are important facilitators for the growth of mobility-as-a-Service (MaaS) in Germany. Policies at both the federal and state level aimed at a climate-neutral transport system also include significant funding for the infrastructure of electric vehicles as well as the modernization of public transport systems which align with the principles of MaaS. Furthermore, Germany's urban mobility frameworks accompanied by investments in smart cities used to develop growth-oriented MaaS frameworks positioning the country as an important player in European mobility market.
   
• For example, the German remote-driving start-up Vay received $37 million from the European Investment Bank (EIB) in October 2024 to support the roll-out of remote-driving vehicle technology across Europe and to help Vay develop commercially viable remote-driving vehicles and in many of the key cities such as Hamburg to work with car-share providers Poppy.
   

The Europe mobility-as-a-service market in UK is expected to experience significant and promising growth from 2025 to 2034.

• Backed by UK large urban population, advanced digital infrastructure, and early adoption of mobility technologies. Major urban areas (cities) within the UK have adopted or accepted mobility-as-a-service services, alongside public transport systems, to allow users to travel within areas as alternatives to public transport or personal vehicles. Major players in the industry such as Uber, Bolt and Free Now have significantly removed the barriers to sector scale.
   
• In August 2023, the UK Department for Transport published a voluntary mobility as a service code of practice that provides practical advice and guidance on integrating multi-modal journeys. The code includes emphasis on accessibility, inclusion, and data, with the intention of encouraging the growth of Maas platforms, to provide improved seamless travel experiences for the user.
   
• Government support has provided a clear path for growth in the UK ride-hailing market. Policies to promote electric vehicle (EV) take-up, investment into EV charging infrastructure and wider objectives for sustainability allow ride-hailing companies to consider integrating an electric fleet. The UK’s “Net Zero” strategy launches has helped shape an encouraging regulatory framework for shared mobility services to operate.
   
• For example, the UK government announced a USD 159.66 million fund to support drivers, businesses, and taxi operators converting to zero-emission vehicles. The program includes grants of up to USD 6,652 for electric vans and USD 5,322 for electric taxis to make it more feasible for everyone to switch on cleaner vehicles across the country.
   

The Europe mobility-as-a-service market in the France is expected to experience significant and promising growth from 2025 to 2034.
 

• France is growing rapidly in the European Mobility as a Service (MaaS) market, driven by its strong sustainable urban transport framework and integrated digital mobility solutions. Paris, large-scale deployments of MaaS through platforms like Bonjour RATP have been executed, integrating metro, buses, trains, e-scooters, and car-sharing into a single app. The implementation of Bonjour RATP and similar platforms in addition to France’s public transport usage and proactive policies strengthen diverse Maas systems in France.
   
• For example, in December 2022, the French government supported carpooling in France, with a new USD 165 million investment. This included a bonus of USD 114 for new drivers after taking ten rides sharing trips with approved operators. This initiative also contributed an additional USD 57 million to municipalities to help them build carpooling infrastructure items, such as the development of designated lanes and parking lots. Their goal is for France to increase to three million daily carpooling trips.
   
• In addition, France's leadership in shared mobility is bolstered by national companies such as BlaBlaCar and Mobilize (Renault Group) developing MaaS applications for carpooling and ev solutions in the MaaS ecosystem. This makes France an innovator for community-based, climate-friendly mobility strategies throughout Europe.
   

Europe Mobility-as-a-service Market Share

• Top 7 companies of the Europe mobility-as-a-service industry are BlaBlaCar, Avis Budget, Lyft, Bolt Technology, Uber, inDrive, and Apvit, around 12% of the market in 2024.
   
• BlaBlaCar is diversifying its multimodal transport solution in Europe by combining long-distance carpooling, bus networks, and short-distance commuting. They focus on affordability and sustainability, especially where intercity coverage is underserved. They use AI for optimum route planning and are investing heavily in their app to provide one user-friendly platform for all transport modes.
   
• Avis Budget is also digitizing its car rental services by focusing on connected platforms and app-based booking tools. They collaborate with MaaS platforms to provide on-demand access to vehicles and varying rental models. Avis Budget also has more electric vehicles entering the fleet while value adds last mile connectivity in urban serviced hubs through subscriptions, and mobility partners.
   
• Lyft is pursuing a European expansion strategy after buying FreeNow. Lyft plans to combine traditional taxi services with ride-hailing, while also pursuing certain multimodal offerings, including micro-mobility. Lyft is committed to sustainability with EV partnerships, while also being influenced by city transport policies to support regulatory approvals and provide better user experiences.
   
• Bolt is quickly rolling out their services across Europe, including ride-hailing, e-scooters, e-bikes, and car-sharing through a single app with an emphasis on affordability and urban accessibility, in addition to quick ramp up on green mobility investment. Additionally, bolt partners with cities to tackle traffic decongestion, and have also made commitments to fleet electrification, and safety.
   
• Uber is reinforcing its multimodal strategy in Europe through public transport integration, e-bike and e-scooter services, and partnerships with local mobility providers. It focuses on sustainability through Uber Green, expanding electric vehicle usage, and working with governments to meet emission targets. Uber also leverages data analytics to enhance routing, pricing, and customer satisfaction.
   
• inDrive's peer-to-peer pricing model allows passengers to negotiate fares with drivers. This model is also key to inDrive's European strategy, as they ramp up market share in price-sensitive areas and as such offer pricing transparency and with a low commission bondage. inDrive is developing partnerships with local transport operators, they are heavily driving region contractor, human resources and customer support to better localize service experience with each new city.
   
• Apvit focuses on software solutions and backend integration for MaaS providers, offering route planning, payment integration, and real-time tracking modules. It partners with transit agencies and private mobility operators to create white-labeled MaaS apps. Its strategy includes supporting interoperable platforms that align with EU mobility standards and smart city initiatives.
   

Europe Mobility-as-a-Service Market Companies

Major players operating in the Europe mobility-as-a-service industry are:

• ANI Technologies
• Apvit
• Avis Budget
• BlaBlaCar
• Bolt Technology
• inDrive
• Lyft
• MaaS Global
• Uber

The current strategy in the Europe Mobility-as-a-Service (MaaS) market focuses on integrating multiple transport modes including public transit, ride-hailing, bike-sharing, and car rentals into unified digital platforms. This approach emphasizes seamless journey planning, centralized payments, and real-time updates, enabling users to book and manage end-to-end trips through a single app, thereby enhancing convenience and user engagement.
 

Sustainability is an important area of strategic importance. Companies are aligning EU Green Deal goals by expanding electric vehicle fleets, integrating active transport options (e.g., walking and cycling), and promoting shared mobility to reduce private car usage. Many operators are partnering with city governments to comply with low-emission zones and carbon neutrality targets, making MaaS a tool for sustainable urban development.
 

Moreover, personalization and data-driven optimization are central. Firms utilize AI and analytics to tailor travel recommendations, optimize routes, and implement dynamic pricing. These technologies not only improve user experience but also enhance operational efficiency and traffic management positioning MaaS as a scalable solution for smart city mobility infrastructure.
 

Europe Mobility-as-a-Service Industry News

• In May 2025, Baidu is getting ready to test out its autonomous ride hailing service, Apollo Go, in Europe for the first time. Baidu is still engaging with local regulators and partners on being able to expand out of China that aligns with its beliefs around growing robotaxi services internationally.
• In April 2025, Lyft announced the acquisition of the European mobility platform FreeNow from BMW and Mercedes-Benz, for USD 197 million, in what was Lyft's first major step toward international expansion. FreeNow currently operates in more than 150 cities across nine countries in Europe including the UK, Germany and France, etc. The taxi-centric option made available to users on its FreeNow platform was a good fit with Lyft's overall strategy to diversify its offerings and compete against Uber globally.
   
• In February 2025, Uber rolled out "Uber Ski", for seven countries in Europe: France, Switzerland, Austria, Germany, Poland, Spain and Sweden. Uber Ski connects winter guests searching for transfer options to ski resorts, offering fixed price rides starting at USD 53 to over 90 ski resorts with vehicles equipped for winter gear. With guest demand at an all-time high with ski resorts, Uber Ski is accommodating guests with journey flexibility and convenience from major transportation hubs directly to alpine resorts with some hosts offering more to cater to skiers and snowboarders.
   
• In April 2024, Uber stated that it intends to expand into Swansea, South Wales, and Stockton, North East England in the UK. The growth is a strategic relaunch of Uber's activity in UK towns after terminating its Local Car scheme in late 2023. Uber stated that strong local demand contributed to the relaunch, with 4,500 residents in Stockton and 4,000 in Swansea using the Uber app seven times a week, suggesting that these were untapped areas for regional mobility-as-a-service activity.
   
• In December 2023, Liftango, a leading provider of on-demand shared transport solutions, launched one of the UK’s largest B2B car-sharing networks. The initiative targeted corporate clients, offering a custom platform under the ‘My Journey Workplaces’ program. This solution includes tailored dashboards for usage analytics, carbon emission tracking, and fleet management, supporting sustainability goals by reducing single-occupancy vehicle use and promoting shared mobility in business environments.
   
• In February 2023, Uber collaborated with financial services firm HSBC to introduce a digital payment solution aimed at supporting unbanked drivers in Egypt. This partnership enables drivers to access 100% of their earnings through instant cash-outs directly into mobile wallets, using HSBC Net’s payment platform. The initiative is designed to enhance financial inclusion and provide timely, secure, and convenient payment options for drivers operating on the Uber platform.
   

The Europe mobility-as-a-service market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and fleet size from 2021 to 2034, for the following segments:

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Market, By Service

• Ride hailing 
• Car sharing
• Micro mobility
• Bus sharing
• Train services

Market, By Business Model

• B2B
• B2C
• P2P

Market, By Solution

• Technology platforms
• Payment engines
• Navigation solutions
• Telecom connectivity providers
• Insurance services

Market, By Transportation

• Private
• Public

Market, By Application

• IOS
• Android
• Others

Market, By Requirement

• First & last mile connectivity
• Off-Peak & shift work commute
• Daily commuter
• Airport or mass transit stations trips
• Inter-city trips
• Others

Market, By Organization Size

• Large enterprises
• SME

The above information is provided for the following regions and countries:

• Western Europe
  • Germany
  • Austria
  • France
  • Switzerland
  • Belgium
  • Luxembourg
  • Netherlands
  • Portugal
• Eastern Europe
  • Poland
  • Romania
  • Czechia
  • Slovenia
  • Hungary
  • Bulgaria
  • Slovakia
  • Croatia
• Northern Europe
  • UK
  • Denmark
  • Sweden
  • Finland
  • Norway
• Southern Europe
  • Italy
  • Spain
  • Greece
  • Bosnia and Herzegovina
  • Albania