Mobility as a Service (MaaS) Market Size - By Service Type (Ride Hailing, Car Sharing, Micro Mobility, Bus Sharing, Train Services), Business Model (B2B, B2C, P2P), Transportation Type (Public, Private), Solution Type, OS, Requirement Type & Forecast, 2023 - 2032

Mobility as a Service (MaaS) Industry Analysis

Mobility as a Service Market size was valued at USD 611.9 billion in 2022 and is anticipated to register a CAGR of over 9% between 2023 and 2032, owing to the proliferation of smartphones and advanced transportation apps. These apps empower users to seamlessly plan, book, and pay for various transportation modes using a single platform.
 

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With real-time data, route optimization & payment integration, users can access a plethora of transportation options, from public transit to ridesharing and bike-sharing, enhancing convenience and efficiency. This digital convenience encourages individuals to shift from car ownership to mobility as a service, contributing to reduced congestion & emissions and improved urban mobility.
 

Growing urbanization and traffic congestion are major drivers fueling the mobility as a service market. As cities become more densely populated, traditional transportation systems often struggle to cope with the increased demand, leading to traffic jams and environmental concerns. Mobility as a service solution offer a compelling alternative, providing urban dwellers with efficient access to various transportation modes including public transit, bike-sharing, and ride-hailing services. By promoting multimodal transportation and reducing the reliance on private vehicles, mobility as a service helps alleviate congestion, reduce pollution & enhance overall mobility in congested urban areas.
 

The challenge of infrastructure and integration into mobility as a service lies in creating a unified platform that seamlessly connects diverse transportation options. This involves integrating data, payment systems, and scheduling information from various providers. Public-private collaboration is essential to overcome this challenge. Governments can incentivize private sector participation, set standards for data sharing, and provide regulatory frameworks that encourage cooperation. Additionally, adopting open data standards and fostering innovation can facilitate integration by making it easier for new players to enter the mobility as a service ecosystem and contribute to its development.
 

COVID-19 Impact

The mobility as a service market faced several negative impacts due to the COVID-19 pandemic. Lockdowns, travel restrictions, and public health concerns significantly reduced the demand for shared transportation services. Commuters turned to private vehicles to avoid crowded public transport, causing a decline in ride-sharing and public transit usage. Mobility as a service providers experienced decreased ridership & revenue, and investment in new mobility initiatives was disrupted. Additionally, the pandemic-induced uncertainty also hindered users' willingness to adopt shared mobility solutions.
 

Mobility as a Service (MaaS) Market Trends

The trend of adopting data analytics & AI in the mobility as a service sector reflects a shift toward data-driven decision-making and enhanced user experiences. By leveraging advanced analytics & artificial intelligence, mobility as a service providers can gather and analyse vast amounts of data from user preferences, traffic patterns, and vehicle performance. This enables real-time route optimization, demand forecasting, and personalized service recommendations. Additionally, AI-driven chatbots and virtual assistants enhance customer support. Ultimately, the integration of data analytics and AI not only improves operational efficiency but also enhances the overall convenience & reliability of mobility as a service, thereby driving MaaS market revenue.
 

The trend of integrating eco-friendly transportation options in the mobility as a service market is a response to the increasing global concern for environmental sustainability. Mobility as a service provider is incorporating electric vehicles, hybrid cars, e-bikes, and even public transit options powered by clean energy sources into their platforms. This shift aims to reduce carbon emissions, promote cleaner urban mobility, and align with sustainability goals. Users are encouraged to choose these eco-friendly options, contributing to greener and more environmentally conscious transportation solutions in urban areas.
 

Mobility as a Service (MaaS) Service Type Segmentation

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Based on service type, the ride hailing segment held major mobility as a service market share in 2022, due to its evolving service types. Ride-hailing providers are diversifying their offerings by introducing options such as carpooling, premium rides, and micro-transit services. This expansion caters to a broad range of user preferences and needs, making mobility as a service more appealing to a diverse customer base. Additionally, improved convenience, reliability & affordability of these services are expected to drive their adoption, contributing to the ride-hailing segment growth.
 

Mobility as a Service (MaaS) Application Platform Segmentation

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The android segment recorded around 70% of the mobility as a service market share in 2022. The Android by application platform segment plays a pivotal role in propelling the market growth. Android-based platforms offer a robust and versatile ecosystem for developing mobility as a service application, enabling seamless integration of various transportation services & functionalities. This user-friendly and open-source platform facilitates the creation of feature-rich apps that enhance the mobility as a service experience for both providers and users.
 

As more mobility as a service providers leverage Android's flexibility, scalability & extensive developer community, they can rapidly expand their service offerings, driving market demand and ensuring a broader & more accessible mobility as a service ecosystem.
 

Mobility as a Service (MaaS) Regional Analysis

Europe mobility as a service market accounted for 38% of revenue share in 2022. Rapid urbanization and population growth in major cities have led to increased traffic congestion & pollution, making mobility as a service an attractive solution for efficient and sustainable transportation. The proliferation of smartphone usage and mobile apps has created a tech-savvy population receptive to on-demand mobility solutions. Additionally, supportive government initiatives, investments in public transportation infrastructure, and partnerships with mobility as a service provider are further driving adoption in the region. These combined factors make Asia Pacific a promising frontier for mobility as a service expansion.
 

Mobility as a Service (MaaS) Industry Leaders

Major companies operating in the mobility as a service market are MOBIKO, Europcar, Curb Mobility, Uber Technologies Inc., HERTZ SYSTEM, INC., Beijing Xiaoju Technology Co., Ltd., Lyft, Inc. (U.S.), Careem, and movmi Shared Transportation Services Inc. These companies are focused on strategic partnerships, new product launches, and commercialization efforts for market expansion. They are also heavily investing in research to introduce innovative products and garner the maximum market revenue.
 

Mobility as a Service (MaaS) Industry News

• In September 2023, Brussels introduced a single app called “Floya” that integrates all local mobility services. This user-friendly app allows residents to access various transportation options including public transit, bike-sharing, and ride-hailing services all in one place. It aims to streamline urban mobility and promote the use of sustainable transportation methods in the city.
   

The mobility as a service market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Service Type

• Ride Hailing
• Car Sharing
• Micro Mobility
• Bus Sharing
• Train Services

Market, By Business Model

• B2B
• B2C
• P2P

Market, By Solution

• Technology Platforms
• Payment Engines
• Navigation Solutions
• Telecom Connectivity Providers
• Insurance Services

Market, By Transportation

• Private
• Public

Market, By OS

• IOS
• Android
• Others

Market, By Requirement

• First & Last Mile Connectivity
• Off-Peak & Shift Work Commute
• Daily Commuter
• Airport or Mass Transit Stations Trips
• Inter-City Trips
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
  • Italy
  • Russia
  • Netherlands
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia