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Private Tutoring Market - By Type (Curriculum-Based Learning, Test Preparation), By Mode (Online and Offline), By End User (K-12 Students, Higher Education), By Payment Model (Subscription-Based and Pay Per Hour) & Forecast, 2021-2027

  • Report ID: GMI5155
  • Published Date: Nov 2021
  • Report Format: PDF

Private Tutoring Market Size

Private Tutoring Market size exceeded USD 90 billion in 2020 and is projected to expand at over 5% CAGR from 2021 to 2027. The growing number of students appearing in various competitive exams such as engineering and medical entrance exams resulting in increased competition will fuel the industry growth. Private tutoring is witnessing demand for cost-effective programs that addresses the knowledge gap in students.

Private Tutoring Market

The outbreak of the coronavirus (COVID-19) has severely collapsed the economic activity in FY2020. The pandemic has moderately impacted the private tutoring industry as schools, and universities implemented remote learning practices during the lockdown period, resulting in the need for online personalized tutoring services. Additionally, the growing purchasing power, and awareness regarding the importance of the education is fueling the market demand in the developing and under developing regions such as Latin America and Africa. However, pandemic negatively impacted the offline mode of private tutoring.

Private Tutoring Market Analysis

The U.S. subscription-based payment market is forecast to register growth rate of about 10% through 2027 as it is being preferred by the end users as they are economical and have lot of additional features compared to the pay per hour payment method. Extra classes, one-to- one doubt clearing sessions and comparatively high number of model tests are some of the features that the players are offering to the students. Furthermore, pay per hour model is expected to grow at an exponential rate during the forecast period as it is being preferred by the students who need tutoring service for understanding a particular topic better and is not interested in getting enrolled for the complete tutoring program.

Germany Private Tutoring Market By Curiculum-Based Learning

Germany private tutoring market from curriculum-based learning segment is poised to witness 12% gains till 2027 on account of the growing competition and need to excel in academics. Students are undertaking extra tutoring either for difficult to learn subjects or to excel in both their academic examinations. Private tutoring is becoming more common in Germany with the emergence of blended learning programs. Private tutors are experts in their curriculum-based content and use custom project-based learning session. Companies such as Chegg and Pearson conduct a brief discussion with the students to understand about their current learning needs and accordingly, develop learning road map wherein, each session begins with the establishment of a goal and agenda.

India Private Tutoring Market By End-USer

In 2020, the India’s K-12 students’ education private tutoring market accounted for around 30% of the revenue share. The government is taking initiatives to strengthen the education industry by encouraging learning technologies and supplementary coaching classes. Government funded projects and strategic developments for education is helping in the market development in the region. For instance, in India, the education sector was allotted USD 12,580.49 million for 2021, with USD 7,405.06 million for school education and literacy and USD 5,175.29 million for the higher education sector. Rise in smartphone usage, high disposable income, and improved ICT infrastructure are some of the factors that are boosting the market revenue.

North America Private Tutoring Market

North America private tutoring market size is anticipated to observe nearly 11% CAGR during 2021 to 2027 due to the increasing availability of tailored courses. Industry participants are offering a customized platform that allows students to grow based on their ability. Growing investment by government to support STEM education is helping the market player introduce customized private tutoring courses. In 2020, the U.S. Department of Education awarded about USD 141 million to new grants and USD 437 million to continue STEM education existing projects that are making substantial progress toward their goals.

The rapidly growing adoption of STEM education and personalized learning is spurring the market growth coupled with the increased demand for the private tutoring services from the K12 students during the ongoing pandemic.

Private Tutoring Market Share

Key private tutoring market participants include

  • BYJU’S
  • Club Z! Inc.
  • Chegg
  • ETutor
  • TutorGroup
  • John Wiley & Sons Inc.
  • Kaplan
  • Khan Academy
  • Pearson Plc
  • Preply
  • Revolution Prep
  • Skooli
  • Tal Group
  • Tutor ME
  • Varisty tutors
  • Vedanta Innovations Pvt. Ltd
  • Wyzant.

Companies are focusing on acquisitions and partnerships to increase their geographic footprint and to offer technologically advanced tutoring services to the students. For instance, in February 2021, Vedantu Innovations Pvt. Ltd. acquired Instasolv, a corporation that specializes in clearing doubts for middle and high school students This acquisition would strengthen Vedantu's doubt-clearance capabilities and will help the company to expand its footprint in India's Tier II and Tier III cities. It will also help private tutoring services flourish in smaller areas where access to skilled teachers is an issue for the education industry.

This market research report on private tutoring includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2017 to 2027 for the following segments:

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Market, By Type

  • Curriculum-based learning
  • Test preparation

Market, By Mode

  • Online
  • Offline

Market, By End user

  • K-12 students
  • Higher education

Market, By Payment Model

  • Subscription based
  • Pay per hour

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Singapore
    • Australia
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • Saudi Arabia
    • South Africa
    • UAE


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of private tutoring surpassed USD 90 billion in 2020 and will expand at a CAGR of 5% between 2021 and 2027 driven by the surging number of students appearing in various competitive exams.

In the U.S., the industry revenue from subscription-based payment will grow at 10% CAGR up to 2027 given that the method is economical and provides a lot of features over pay per hour mode of payment.

In Germany, curriculum-based learning market size is set to exhibit a CAGR of 12% through 2027 considering the increasing competition and the escalating need for excelling in academics.

North America market is expected to expand at a CAGR of 11% till 2027 impelled by the soaring availability of tailored courses and rising government investments for supporting STEM education.

Leading companies across the industry include Khan Academy, BYJU’S, Chegg, Revolution Prep, Tal Group, Vedanta Innovations Pvt. Ltd., TutorGroup, ETutor, Preply, and others.

Private Tutoring Market Scope

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 17
  • Tables & Figures: 285
  • Countries covered: 19
  • Pages: 250
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