Online Video Platform Market Size By Type (Video Analytics, Video Hosting, Video Content Management, Mobile Video, Live Streaming, Others), By Business Model (User-generated Content (UGC), Software-as-a-Service (SaaS)), By Application (Content Creator, Brand and Enterprise), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Published Date: Sep 2020  |  Report ID: GMI2429  |  Authors: Preeti Wadhwani, Smriti Loomba

Report Format: PDF   |   Pages: 250   |   Base Year: 2019

Summary Table of Contents Industry Coverage Methodology

Industry Trends

Online Video Platform Market size exceeded USD 1 billion in 2019 and is poised to register gains at over 15% CAGR from 2020 to 2026. Online video platforms are becoming popular across many brands and enterprises for creating an impact on their customers in an interactive manner. The online video platforms are also used by many artists to showcase their art to millions of audiences across the globe more efficiently. These artists are creating and uploading their pre-recorded and live videos to reach out the many users at minimum cost.

Online Video Platform Market

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The online video platform industry is expected to witness significant growth throughout the forecast period due to rising number of smartphone users across the world. According to ‘The Mobile Economy 2020’ report published by GSMA, the number of smartphone connections across the world was 65% of the total population and is expected to reach 80% by 2025. The growing smartphone users are using online video platforms for live streaming, video content management, and video hosting.

The lockdown restrictions imposed due to ongoing COVID-19 outbreak are supporting the market growth

The online video platform market is witnessing a surging growth during 2020-2026 owing to growing popularity of online video content over the traditional entertainment industry such as television and theatre. The increase in the number of online video viewing platforms, such as YouTube and Vimeo, is enabling content creators and enterprises to use online video platforms to create content to reach the maximum target audience. These platforms are helping brands and content creators to increase their sales in the market through online advertising.          

The ongoing COVID-19 outbreak has resulted in growing demand for online video platforms due to lockdown restrictions imposed by different government authorities. The work-from-home and social distancing rules enabled the major audience to shift toward the online video platform for viewing and creating the online content. The COVID-19 outbreak has positively impacted the online video content creation industry growth.

Growing emphasis of enterprises on direct advertising is fueling the U.S. video hosting platform market demand

U.S. Online Video Platform Market

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The U.S. video hosting platform held more than 25% online video platform market share in 2019. The increasing time spent on watching videos is impelling the demand for online video hosting platforms. These platforms offer user-friendly and secure options to content creators and major industry sectors to host their videos more effectively. Many video hosting platforms offer innovative services for editing, monetization, and Search Engine Optimization (SEO). Individual content creators are utilizing video hosting platforms to reach their targeted audience.

The online video hosting platform is enabling enterprises to upload and send the company introduction videos, meeting recaps, and team updates. Many enterprises are using these online hosting services for direct advertising of their products and services on devices such as laptop and smartphone.

Rising mobile internet users is boosting the UGC segment growth in Germany

Germany Online Video Platform Market Share

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In Germany online video platform market, the User-generated Content (UGC) business model is poised to register above 20% growth rate through 2026 propelled by the rising number of mobile internet users globally. The rising number of mobile users is enabling individual users to create and upload videos on the online video platform. UGC model is enabling individual users to express their opinions and reviews about a particular brand or enterprise to support millions of users in improving their purchase decisions. Many enterprises are utilizing the UGC business model to improve their brand value using the video content published by social media influencers.

Growing social media users is driving the Indian market for content creator segment

In India, the content creator application dominated around 60% market share in 2019 driven by rising social media platform using population across the country. The growing access to smartphones and 4G network is enabling individual content creators to create and upload videos on social media platforms. The increasing market demand for free video hosting portals, such as YouTube and Vimeo, is also supporting the market growth. The individual video content creators are using these platforms to reach maximum audience in a very short time span.

Dense internet penetration in North America to fuel the industry growth

North America online video platform market accounted for 30% revenue share in 2019 impelled by dense internet penetration and huge number of smartphones using population in the region. The enterprises in the U.S. are using the online video platform to create their brand identity. The market leaders operating in the industry are emphasizing on innovative solutions to enhance their market presence. For instance, Kaltura, a leading online video platform in the U.S., released Content as a Service solution to help media companies to offer high-quality content using Kaltura TV Platform. This new solution helped the company to offer video management service that can centrally manage the content and its distribution.

Focus on development of sophisticated solutions with transparent billing to gain a competitive edge

The major companies operating in the online video platform market are emphasizing on strategic acquisition of innovative online video platform providers. For instance, in April 2019, Brightcove acquired Ooyala’s online video platform business. This acquisition helped the company to get the competitive advantage over other competitors and enhanced its portfolio.

Some of the key players in the market are Akamai Technologies, Brightcove Inc., Cincopa, Comcast Technology Solutions, Dacast, Endavo, Ensemble Video,, Inc., Kaltura Inc., Limelight Networks Inc., MediaMelon, INC., MediaSilo, Niche Video Media, Ooyala, Inc., Panopto, Pixability, SpotXchange, VideoBloom, and YouTube.

This market research report on online video platform includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026 for the following segments:

Market, By Type

  • Video Analytics
  • Video Hosting
  • Video Content Management
  • Mobile Video
  • Live Streaming

Market, By Business Model

  • User-generated Content (UGC)
  • Software-as-a-Service

Market, By Application

  • Content Creator
  • Brand and Enterprise

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Southeast Asia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Colombia
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Israel
    • South Africa


Frequently Asked Questions (FAQ) :

The global online video platform market size may depict 15% CAGR through 2026, having registered a valuation of exceeded USD 1 billion in 2019 and is poised to register gains at nearly 15% CAGR between 2020 and 2026.
In 2019, the video hosting platform held 25% of the U.S. market share. This can be attributed to the increasing time spent on watching videos.
Germany user-generated content (UGC) based online video platform market size may depict 20% CAGR through 2026, on account of rising number of mobile internet users globally.
The content creator segment accounted for 60% of Indian market share in 2019 and will fare well enough, owing to increasing usage of social media platforms in the nation.
North America accounted for 30% of the global market share in 2019 and will depict appreciable expansion due to heavy internet and smartphone penetration.

Premium Report Details

  • Published Date: Sep 2020
  • Pages: 250
  • Tables: 248
  • Charts / Figures: 25
  • Companies covered: 19
  • Countries covered: 22

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