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Online Video Platform Market Size By Type (Video Analytics, Video Hosting, Video Content Management, Mobile Video, Live Streaming, Others), By Business Model (User-generated Content (UGC), Software-as-a-Service (SaaS)), By Application (Content Creator, Brand and Enterprise), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

  • Report ID: GMI2429
  • Published Date: Sep 2020
  • Report Format: PDF

Industry Trends

Online Video Platform Market size exceeded USD 1 billion in 2019 and is estimated to expand at 15% CAGR between 2020 and 2026. Rising number of smartphone users across the world is likely to boost the industry growth. According to ‘The Mobile Economy 2020’ report published by GSMA, the number of smartphone connections across the world was 65% of the total population and is expected to reach 80% by 2025.

Online Video Platform Market

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The industry is witnessing the surging growth due to growing popularity of online video content over the traditional entertainment industry such as television and theatre. The increase in the number of online video viewing platforms, such as YouTube and Vimeo, is enabling content creators and enterprises to use online video platforms to create content to reach the maximum target audience. These platforms are helping brands and content creators to increase their sales in the market through online advertising.

COVID-19 Pandemic Impact

The ongoing COVID-19 outbreak has resulted in growing demand for online video platforms led by lockdown restrictions imposed by different government authorities. The work-from-home and social distancing rules enabled the major audience to shift toward the online video platform for viewing and creating the online content.

Growing emphasis of enterprises on direct advertising in the U.S. is fueling the video hosting platform demand

U.S. Online Video Platform Market Share By Type

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In the U.S., video hosting platform held more than 25% of the online video platform market share in 2019. The online video hosting platforms offer user-friendly and secure options to content creators and major industry sectors to host their videos more effectively. Many video hosting platforms offer innovative services for editing, monetization, and Search Engine Optimization (SEO). Individual content creators are utilizing video hosting platforms to reach their targeted audience.

The online video hosting platform is enabling enterprises to upload and send the company introduction videos, meeting recaps, and team updates. Many enterprises are using these online hosting services for direct advertising of their products and services on devices such as laptop and smartphone.

Rising mobile internet users is augmenting the UGC market growth in Germany

Germany Online Video Platform Market Size By Business Model

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The User-generated Content (UGC) business model in Germany is projected to grow at over 20% CAGR through 2027 owing to the rising number of mobile internet users globally. The growing number of mobile users is enabling individual users to create and upload videos on the online video platform. UGC model is enabling individual users to express their opinions and reviews about a particular brand or enterprise to support millions of users in improving their purchase decisions. Many enterprises are utilizing the UGC business model to improve their brand value using the video content published by social media influencers.

Growing social media users in India are driving the market demand for the content creator segment

The content creator segment in India dominated the market with about 60% of the revenue share in 2019 impelled by rising social media platform using population. The increasing access to smartphones and 4G network is enabling individual content creators to create and upload videos on social media platforms. The growing demand for free video hosting portals, such as YouTube and Vimeo, is also spurring the market revenue. The individual video content creators are using these platforms to reach maximum audience in a very short time span.

Dense internet penetration in North America is boosting the online video platform market expansion

North America accounted for 30% of the revenue share in 2019 due to dense internet penetration and huge number of smartphones using population. The enterprises in the U.S. are using the online video platform to create their brand identity. The market leaders are emphasizing on innovative solutions to enhance their presence.

Focus on development of sophisticated solutions with transparent billing to gain a competitive edge

Some of the key online video platform industry players are Akamai Technologies, Brightcove Inc., Cincopa, Comcast Technology Solutions, Dacast, Endavo, Ensemble Video, Frame.io, Inc., Kaltura Inc., Limelight Networks Inc., MediaMelon, INC., MediaSilo, Niche Video Media, Ooyala, Inc., Panopto, Pixability, SpotXchange, VideoBloom, and YouTube. The industry participants are emphasizing on strategic acquisition of innovative online video platform providers.

This market research report on online video platform includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026 for the following segments:

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Market, By Type

  • Video Analytics
  • Video Hosting
  • Video Content Management
  • Mobile Video
  • Live Streaming

Market, By Business Model

  • User-generated Content (UGC)
  • Software-as-a-Service

Market, By Application

  • Content Creator
  • Brand and Enterprise

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Southeast Asia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Colombia
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Israel
    • South Africa


Authors: Preeti Wadhwani, Smriti Loomba

Frequently Asked Questions (FAQ) :

The global online video platform market size may depict 15% CAGR through 2026, having registered a valuation of exceeded USD 1 billion in 2019 and is poised to register gains at nearly 15% CAGR between 2020 and 2026.

In 2019, the video hosting platform held 25% of the U.S. market share. This can be attributed to the increasing time spent on watching videos.

Germany user-generated content (UGC) based online video platform market size may depict 20% CAGR through 2026, on account of rising number of mobile internet users globally.

The content creator segment accounted for 60% of Indian market share in 2019 and will fare well enough, owing to increasing usage of social media platforms in the nation.

North America accounted for 30% of the global market share in 2019 and will depict appreciable expansion due to heavy internet and smartphone penetration.

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Premium Report Details

  • Base Year: 2019
  • Companies covered: 19
  • Tables & Figures: 273
  • Countries covered: 22
  • Pages: 250
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