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SVOD Market Size - By Content (General Entertainment, Niche Content, Original Programming), By Pricing Model (Premium, Affordable, Ad-supported), By Device (Mobile Devices, Smart TVs, Desktops & Laptops, Streaming Devices), Forecast 2024 - 2032

  • Report ID: GMI10072
  • Published Date: Jul 2024
  • Report Format: PDF

SVOD Market Size

SVOD Market size was valued at USD 151.9 billion in 2023 and is estimated to register a CAGR of over 11% between 2024 and 2032. Video on Demand (VoD) services and solutions have revolutionized a number of sectors and geographical areas by offering unparalleled chances for audience engagement, revenue, and content distribution.

SVOD Market

VoD platforms have completely transformed the way that people access and use media in the entertainment industry by making it possible to watch movies, TV series, and other types of entertainment on demand. This change enables businesses to efficiently reach audiences throughout the world by distributing their material straight to viewers, eschewing traditional broadcast channels. Furthermore, VoD services give content producers insightful knowledge about the tastes and actions of their audience, allowing for customized experiences and recommendations for relevant content.

VoD technology is being used at educational institutions as it provides easy access to training materials, lectures, and instructional resources. For instance, in February 2024, Netflix announced that Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer's ad-supported plan throughout 2024. Through this partnership, Expedia Group accelerated its international expansion while also reinforcing Netflix's multi-country advertising offerings to marketers and members.

High production and content licensing costs, together with digital piracy, are major obstacles in the SVOD sector. Popular content licensing is costly, and producing original programming demands large financial outlays that put a strain on finances. Digital piracy reduces income and diminishes the value of Subscription Video-on-demand (SVOD) services as users obtain content illegally. Legal and security procedures are needed to stop piracy. Platforms and producers are impacted by these problems, which have an effect on revenue and the capacity to invest in fresh content. SVOD providers tackle these issues with exclusive content, sophisticated Digital Rights Management (DRM), litigation, and user education to safeguard their investments and maintain steady growth.

SVOD Market Trends

Enhancing the SVOD experience is largely dependent on technological improvements. Advances in streaming technology, notably immersive audio formats, such as Dolby Atmos, 4K Ultra HD, and High Dynamic Range (HDR), are starting to be offered as standard features. Superior picture and sound quality is provided by these technologies, increasing the immersion and enjoyment of the viewing experience. Furthermore, advancements in streaming protocols—such as adaptive bitrate streaming—guarantee seamless playback even under fluctuating internet circumstances. Additionally, platforms' user interfaces are changing as more interactive features, voice search, and AI-powered content discovery tools are added.

Niche streaming services are making their mark by targeting particular genres or interest groups as the SVOD industry gets saturated. These platforms draw devoted audiences looking for niche content since they concentrate on a certain genre of content, such as horror, anime, documentaries, or indie films. Shudder, a horror film and television series specialist, and Crunchyroll, a popular anime streaming service, are a few examples. By concentrating on a certain niche, these services are able to create fervent fan communities and provide material that major SVOD platforms might miss. This pattern demonstrates how the SVOD industry is diverse and has space for both generalist and specialized offerings.

For instance, in December 2023, Apple introduced its Apple TV app interface to enhance the viewing experience for users. The redesigned app offers a more intuitive interface, making it easier to discover and access content across various streaming services. It features personalized recommendations, curated collections, and enhanced search capabilities, allowing users to find more efficient content tailored to their preferences.

SVOD Market Analysis

SVOD Market Size, By Content, 2022-2032 (USD Billion)

Based on content, the market is divided into general entertainment, niche content, and original programming. The general entertainment segment is projected to exceed USD 200 billion by 2032. Popular films, TV series, reality TV, and family-friendly content are all examples of general entertainment content that appeals to a wide range of audiences. Streaming services, such as Netflix, Disney+, and Amazon Prime Video, serve a broad audience that spans age and cultural divides.

These platforms make significant investments in building large content libraries and obtaining the exclusive streaming rights to popular series and blockbuster movies, increasing their appeal to users looking for convenience and diversity. Their content offers are further strengthened by strategic alliances with big studios, guaranteeing a consistent supply of top-notch entertainment. Technological advancements in streaming quality and user interfaces enhance the overall viewing experience, making it seamless and enjoyable for users to access their favorite content. As the SVOD landscape evolves, the ability of platforms to maintain a balance between general entertainment, niche content, and original programming will continue to shape their competitiveness and appeal in the market.

Global SVOD Market Share, By Pricing Model, 2023

Based on pricing model, the SVOD market is categorized into premium, affordable, ad-supported. The premium segment held a major market share of around 41% in 2023 and is expected to grow significantly. The customers to premium SVOD services have access to an extensive collection of superior, unique content that is frequently unavailable through other price levels. Streaming services, such as Netflix and HBO Max, draw in customers prepared to shell out more money for premium entertainment by making large investments in original content and obtaining the exclusive rights to well-known films and TV shows. Viewers who value continuous content consumption tend to find premium memberships enticing since they often offer ad-free viewing experiences.

Longer watching sessions and increased customer happiness are fostered by this ad-free environment, helping retain subscribers. Ultimately, extra features, such as offline downloads, simultaneous streaming across many devices, and access to content in higher resolutions, such as 4K Ultra HD are frequently included in premium SVOD services, which helps to justify the higher subscription rates. Since customers value exclusivity, high-quality content, and a smooth watching experience, the premium pricing model is still prevalent and propels revenue growth and market leadership for SVOD providers in this space.

North America SVOD Market Size, 2022-2032 (USD Billion)

North America dominated the global SVOD market with a share of over 41% in 2023. North America upheld a substantial portion of the market in 2023. Numerous important variables that shape North America's dominant position in the SVOD business are responsible for its supremacy. The area has a high rate of internet adoption and a strong infrastructure, making streaming services widely accessible. The smooth delivery of high-quality material by SVOD platforms is made possible by technological advancements, which satisfy customer demands for dependable streaming experiences.

Additionally, a number of significant SVOD providers, such as Netflix, Disney+, Hulu, and Amazon Prime Video, have their headquarters in North America and have grown and established there. These platforms are able to provide a wide selection of films, TV series, and original content that appeals to viewers in North America owing to the well-established brands, vast content libraries, and business alliances with Hollywood studios.

The European SVOD industry benefits from cultural variety and subtle regulatory frameworks, which impact content localization and compliance tactics. Platforms, such as Netflix and Amazon Prime Video, manage different data protection and content licensing laws across European countries while localizing content to suit local tastes and languages. Vigorous rivalry encourages creativity in the creation of original content, exclusive partnerships, and user interface improvements. Collaborations with broadcasters and telecom companies improve distribution by providing packaged services that draw a wide audience looking for a variety of entertainment options. Technological developments in streaming quality improve the viewing experience even more, strengthening the position of SVOD platforms in a cutthroat industry.

Rapid expansion in developing nations, such as China, India, and Indonesia, as well as consumer habits that prioritize mobile devices, define the Asia Pacific SVOD industry. SVOD providers incorporate mobile-friendly features and flexible payment methods while customizing their content libraries and pricing structures to suit regional tastes. Investments in localized content, multilingual assistance, and strategic alliances are being driven by the increasing competition between global leaders and regional platforms. Market expansion is hampered by regulatory complexity, such as content restriction and data privacy rules. Nonetheless, there are substantial development prospects due to the growing popularity of the internet and rising disposable incomes, forcing platforms to innovate and adjust to changing consumer demands and market conditions.

SVOD Market Share

Netflix and Amazon Prime Video a significant market share of over 45% in the SVOD industry. These companies with unique approaches and content selections that highlight their superiority. Being a trailblazer in the streaming space, companies have a large worldwide user base that is attracted to its vast collection of original material, which includes critically acclaimed shows and a wide selection of movies. The platform's dedication to creating unique, high-caliber content has enhanced its reputation and maintained subscriber loyalty across the globe.

On the other hand, these companies have quickly taken market share owing to its legendary properties, which includes animation masterpieces. The platform's strategy, supported by exclusive releases, is centered on nostalgic and family-friendly material. Through technical advancements, international expansion initiatives, and strategic alliances, companies innovating and solidifying their positions as industry leaders, influencing the global entertainment consumption landscape.

SVOD Market Companies

Major players operating in the SVOD industry are:

  • Amazon Prime Video
  • Apple TV+
  • DAZN
  • Discovery+
  • Disney+
  • ESPN+
  • HBO Max
  • Hulu
  • Netflix
  • Peacock

SVOD Industry News

  • In January 2024, The Walt Disney Company's collaboration with Apple Vision Pro represented leaps forward into the future of entertainment and storytelling. By harnessing the capabilities of Apple's cutting-edge Augmented Reality (AR) technology, Disney aimed to revolutionize how audiences experience their beloved stories and characters.
  • In December 2023, Amazon and IPG Media brands entered into a significant three-year deal to assist brands in reaching audiences through Prime Video ads. This partnership underscored the increasing importance of streaming platforms in advertising strategies and the growing influence of Amazon in the digital advertising space. Through this partnership, they accessed a wealth of targeting and measurement capabilities to engage with viewers on Prime Video effectively. This included leveraging Amazon's rich data insights to target specific audience segments and optimize ad campaigns for maximum impact.

The SVOD market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) from 2021 to 2032, for the following segments:

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Market, By Content, 2021 – 2032

  • General entertainment
    • Premium       
    • Affordable
    • Ad-supported
  • Niche content
    • Premium       
    • Affordable
    • Ad-supported
  • Original programming
    • Premium       
    • Affordable
    • Ad-supported          

Market, By Pricing Model, 2021– 2032

  • Premium       
  • Affordable
  • Ad-supported

Market, By Device, 2021 – 2032

  • Mobile devices         
  • Smart TVs     
  • Desktop & laptops     
  • Streaming devices

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Southeast Asia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • UAE
    • South Africa
    • Saudi Arabia
    • Rest of MEA


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

SVOD market size was USD 151.9 billion in 2023 and is expected to register over 11% CAGR from 2024-2032 due to offering unparalleled chances for audience engagement, revenue, and content distribution worldwide.

SVOD industry from the general entertainment segment is expected to exceed USD 200 billion by 2032 due to popular films, TV series, reality TV, and family-friendly content, all being examples of general entertainment content that appeals to a wide range of audiences.

North America SVOD industry held over 41% share in 2023 and is expected to register a commendable CAGR from 2024-2032 due to high rate of internet adoption and a strong infrastructure, making streaming services widely accessible in the region.

Amazon Prime Video, Apple TV+, DAZN, Discovery+, Disney+, ESPN+, HBO Max, Hulu, Netflix, and Peacock, are some of the major SVOD companies worldwide.

SVOD Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 20
  • Tables & Figures: 300
  • Countries covered: 24
  • Pages: 260
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