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Video on Demand Market Size By Type (Internet Protocol Television (IPTV), Over-The-Top (OTT), Pay Television (Pay-TV)), By Revenue Model (Advertisement, Hybrid, Subscription, Transactional), By Application (Education & Training, Health & Fitness, Media & Entertainment), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

  • Report ID: GMI4676
  • Published Date: May 2020
  • Report Format: PDF

Industry Trends

Video on Demand (VoD) Market size exceeded USD 55 billion in 2019 and is anticipated to grow at over 15% CAGR between 2020 and 2026. Real-time streaming of high-quality video using smartphones and smart TVs is driving the market growth. Furthermore, the increase in consumer spending and recent technological advancements in internet speed will positively impact the market expansion.
 

Video on Demand Market Overview

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Video on demand providers such as Netflix, Amazon prime video, and HBO are integrating AI into their platforms to analyze the browsing history of the viewers. It helps market players to personalize and recommend content for each viewer. AI streamlines all operations around the content, including ad-detection, placement, and removal. AI keeps all media content in line with a number of regulations including privacy violation legislation, regional age-sensitive content restrictions, technical content parameters, and similar compliances.
 

The coronavirus (COVID-19) pandemic has positively impacted the market. Consumers across the globe are spending a significant amount of time on various screen such as mobiles, televisions, and tablets helping market participants to expand their subscription through digital advertising. The market leaders are expected to increase their subscriber base during the forecast period due to strict lockdown regulations across the globe.
 

Pay-TV to increase its video on demand subscribers in the MEA market without internet connectivity

In South Africa, the Pay-TV segment in the video on demand market is estimated to witness 18% growth rate through 2026. Video on demand providers are focusing on price strategy to expand their consumer base. In the MEA market, the competition is intensifying with the use of lower Average Revenue Per User (ARPU) to increase subscribers. African countries have a lower internet penetration rate, thus supporting the growth of Pay-TV Video on Demand.
 

Subscription-based revenue model will gain popularity attributed to the flexibility and enhanced customer satisfaction

Video on Demand Market Share

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In North America, subscription-based revenue model is projected to attain a CAGR of 16% and is poised to reach USD 55 billion by 2026. Subscription offers benefits to consumers to watch content without any interruption. Enabling flexible subscription and cancellation provides an easy opt-in and out option to users. The subscription-based revenue model in video on demand services is adopted among consumers owing to the availability of a wider content portfolio to engage audience on a long term.

 

Market is gaining traction credited to the closure of theaters and museums during the pandemic

Video on Demand Market Size

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The media & entertainment sector has been hit hard by the COVID-19 pandemic attributed to the ban imposed on public gatherings. This has led to a large audience to shift to video on demand services for entertainment. An increasing number of people prefer platforms such as Netflix, Hulu, and Amazon Prime to watch movies. This change in consumer preference is propelling the industry growth. The video on demand platforms offer flexible payment modes to suit user requirements.
 

Prominent artists have also started performing live through video on demand platforms to raise funds to fight against the coronavirus pandemic. Live & sports events in the recent future are also expected to be live streamed through such platforms to avoid mass gatherings. These live streaming concerts will accelerate the industry expansion.

 

APAC region will observe growth due to stringent lockdown regulations

APAC Video on Demand Market

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Asia Pacific video on demand market accounted for around 16% of revenue share in 2019 and is predicted to expand at more than 19% during 2020 to 2026. The region showcased the worst impact attributed to the coronavirus pandemic, resulting in huge economic & human losses. The government in the region have imposed stricter lockdown regulations. Most employees are working from home, resulting in a significant screen time to watch videos on OTT platforms.
 

Video on demand providers are partnering with movie producers to release movies on their platforms credited to the closure of multiplexes and single screens. The market demand in the region will further stimulate with extension of the strict lockdown. Market players operating in the APAC region are entering the sports segment to generate significant revenue by targeting specific audience segments.
 

Strategic alliances remain as the key growth strategy for industry leaders

Prominent companies operating in the market include Amazon.com, Inc., Apple Inc., The Walt Disney Company, Google LLC, Microsoft Corporation, Netflix, Inc., Sony Corporation, Tencent Holdings Ltd., Zee, Rakuten, HBO, and Viacom CBS. Industry participants are expanding their paid subscriber base through strategic alliances. The industry players are slated to expand in the APAC and Latin America market to increase their subscriber base.
 

The Video on Demand (VoD) market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2016 to 2026 for the following segments:

Market, By Revenue Model

  • Advertising
  • Hybrid
  • Subscription
  • Transactional

Market, By Type

  • IPTV
  • OTT
  • Pay-TV

Market, By Application

  • Education & training
  • Health & fitness
  • Media & entertainment

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Benelux
    • Nordics
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia & New Zealand (ANZ)
    • South-East Asia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Chile
  • MEA
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa
       
Authors: Preeti Wadhwani, Saloni Gankar

Frequently Asked Questions (FAQ) :

The market size of video on demand surpassed USD 55 billion in 2019.

The industry share of video on demand is estimated to grow at 15% CAGR between 2020 and 2026.

The Asia Pacific market accounted for around 16% revenue share in 2019 and is expected to register a growth rate of over 19% through 2026.

The subscription-based revenue model in North America is projected to expand at over 16% CAGR and generate revenue of USD 55 billion by 2026.

The governments across the globe have imposed strict lockdowns due to coronavirus (COVID-19) pandemic which have made consumers spend a significant amount of time on various screen such as mobiles, televisions, and tablets helping industry players to expand their subscription through digital advertising.

Prominent companies operating in the market include Amazon.com, Inc., Apple Inc., The Walt Disney Company, Google LLC, Microsoft Corporation, Netflix, Inc., Sony Corporation, Tencent Holdings Ltd., Zee, Rakuten, HBO, and Viacom CBS.

Video on Demand Market size exceeded USD 55 billion in 2019 and is expected to grow at 15% CAGR by 2027 owing to rise in live streaming of various events to avoid mass gatherings.

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Premium Report Details

  • Base Year: 2019
  • Companies covered: 20
  • Tables & Figures: 283
  • Countries covered: 23
  • Pages: 300

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