Video on Demand Market Size - By Revenue Model (Advertising, Hybrid, Subscription, Transactional), By Type (IPTV, OTT, Pay-Tv, VoD), By Application (Education & Training, Health & Fitness, Media & Entertainment) & Forecast, 2024 – 2032

Video on Demand Market Size

The global video on demand market size was valued at USD 198.3 billion in 2025. The market is expected to grow from USD 230.6 billion in 2026 to USD 855.9 billion by 2035, growing at a CAGR of 15.7% during the forecast period according to the latest report published by Global Market Insights Inc.

The booming growth of the online video on-demand (VOD) sector is a result of the ever-expanding reach of ultra-fast broadband internet through high-speed wireless networks security (4G & 5G) and expanding integration of broadband enabled the cloud-based delivery systems. An increase in consumer interest in personalized content available to them on-the-go, along with improved streaming technology and Smart TV environments has caused tremendous growth in VOD consumption by all consumer segments.
 

Technology improvements being implemented in CDNs, developing adaptive bit-rate streaming methods, and developing multiple device compatibility continue to support the growth of the VOD ecosystem. Platforms are investing heavily in their infrastructure for better overall viewing experiences to increase reliability and improve streaming quality.
 

For instance, the Open Connect CDN from Netflix (featured on their corporate tech page) has been created to provide streaming services to its users at the most optimal levels for all consumers regardless of region by supporting increases in VOD traffic. According to Statista, Video-on-Demand services allow customers to decide when and where they want to watch movies or TV series. The video on demand worldwide revenue of USD 159.4 billion in 2023 is expected to grow to USD 230.9 billion in 2027.
 

Video on demand (VoD) is a digital content delivery service that allows users to access movies, TV shows, and other video content whenever they choose, rather than following a broadcast schedule. It is employed to provide personalized viewing experiences, subscription-based access, and ad-supported content streaming across multiple devices.
 

The most well-known companies in the VoD Marketplace are Netflix, Disney, & Apple's SVOD Service. These organizations invest heavily in creating original programming to attract subscribers and build partnerships around the world, making the VoD Marketplace highly competitive. Their success in recruiting new subscribers, licensing content, & innovating on their platforms has influenced their pricing and speed of innovation across the entire industry.
 

In 2022 to 2024 the VoD Marketplace experienced incredible growth from USD 109.7 billion in total revenue in 2022 to over USD 170.3 billion in total revenue in 2024. One of the most significant developments during this time was the growth of original programming & an increase in regional streaming services.
 

The growth in subscribers is also reflective of the increased investments made by content creators, technology companies, Venture Capitalists, and others in the technology used for VoD Services. All of these advancements have increased Investor Confidence, expanded the Content Library, and established the foundation for the next level of Adoption of VoD Services.
 

Video on demand delivers on-demand access to movies, TV shows, and other video content across multiple devices. It works by streaming digital content over the internet, allowing users to choose what, when, and how they watch, rather than following traditional broadcast schedules. This approach focuses on personalization, convenience, and flexibility, providing tailored viewing experiences that cater to diverse consumer preferences.
 

Video on Demand Market Trends

• The growth of streaming devices will speed up in 2025-35, which will be mostly due to more broadband internet access, the increasing amounts of smart devices in use, and a growing number of governments giving supportive regulations related to the market. The regions of Asia-Pacific, Europe and North America are expected to create the largest growth in subscribers and the largest consumption of content globally.
   
• A combination of innovations in AI-powered content personalization, recommendation engines, and adaptive streaming which will allow platforms to create a customized content experience for their audiences, improving both how engaged customers are with the content, and platform retention.
   
• Global collaboration between the companies that produce content, the companies that develop the technology for streaming, and the telecommunications carriers will bring new changes to the market. As a result of these companies working together to co-produce original content from regions, and distribute that content together, which will accelerate both the companies' ability to expand internationally and the establishment of monetization.
   
• Interactive and live content will be more prevalent and more prevalent, including things like real-time events and live broadcasts of sporting events, gaming integrated into content, and new ways for audiences to create and experience content in an immersive way. This will help to foster greater engagement of viewers with the platform and create an additional source of revenue for platforms through a mix of direct and indirect revenues.
   
• New Hybrid Monetization Models will be a focus for many streaming platforms. These hybrid monetization models will allow streaming platforms to grow their audiences, optimize their average revenue per user (ARPU) and reach new audiences within both mature and developing markets.
   

Video on Demand Market Analysis

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The video on demand market was valued at USD 109.7 billion and USD 137.4 billion in 2022 and 2023, respectively. The market size reached USD 198.3 billion in 2025, growing from USD 170.3 billion in 2024.
 

Based on service model, the market is segmented into subscription video on demand (SVOD), advertising-supported video on demand (AVOD), transactional video on demand (TVOD), pay-per-view (PPV) and Hybrid VoD Models. The subscription video-on-demand (SVOD) segment accounted for 58.3% of the market in 2025.
 

• Subscription Video-on-Demand (SVOD) holds a significant share in the Video-on-Demand market as it provides predictable recurring revenue, enabling platforms to invest in exclusive and original content. This model supports global expansion, enhances viewer retention, and drives innovation in content delivery across multiple devices. Adoption is highest in North America, Europe, and Asia-Pacific, reflecting strong consumer preference for on-demand entertainment.
   
• SVOD platforms benefit from strategies such as tiered subscription plans, bundled offerings, and regional content localization. These approaches attract new subscribers, reduce churn, and increase monetization opportunities, ensuring sustained market growth.
   
• Hybrid Video-on-Demand (Hybrid VoD) is gaining traction and was valued at 5 billion in 2025 and is anticipated to grow at a CAGR of 20.5% over the forecast years. Combining subscription-based and ad-supported tiers to reach wider audiences. This model provides flexible access, lowers entry barriers for consumers, and creates diversified revenue streams through advertising while maintaining subscription benefits.
   
• Investment in dynamic ad-insertion technologies, targeted advertising, and seamless transitions between free and premium tiers is critical for Hybrid VoD providers. These capabilities enhance user engagement, maximize revenue generation, and support adoption in price-sensitive and emerging markets, driving significant market growth.
   

Based on content type, the video on demand market is segmented into movies & feature films, TV series, sports, news & live broadcasts, kids & educational content and others. The movies & feature segment dominated the market in 2025 with a revenue of USD 78.8 billion.
 

• Movies & Feature Films are anticipated to remain the largest segment in the market, projected to reach USD 321 billion by 2035. Strong demand for exclusive releases, original productions, and classic titles is driving platform investments and enhancing subscriber engagement. Adoption is expanding across global markets, supported by smart TVs, mobile devices, and multi-device streaming.
   
• The growth of the Movies & Feature Films segment is supported by strategies such as expanding exclusive and regional film libraries, investing in production quality, and leveraging data-driven content recommendations. These approaches attract new viewers, reduce churn, and strengthen overall platform differentiation, fueling market growth.
   
• Sports Content is anticipated to grow at a CAGR of 17.1% during 2026–2035, driven by the popularity of live streaming, on-demand highlights, and real-time fan engagement. Cross-platform accessibility and the rising interest in niche and international sports further enhance adoption.
   
• Manufacturers are focusing on licensing agreements, robust real-time streaming infrastructure, and interactive features such as multi-camera angles, live stats, and in-app engagement tools. These measures capture dedicated audiences, improve subscriber retention, and drive expansion of the Sports Content segment within the market.
   

Based on device, the video on demand market is segmented into smartphones & tablets, smart TVs, laptops & desktops, OTT streaming devices and others. The gene replacement (for deficiency) segment dominated the market in 2025 with a revenue of USD 1.9 billion.
 

• Smartphones & tablets are anticipated to remain the leading device category, reaching USD 344.1 billion by 2035. Their portability, rising penetration of high-speed mobile internet, and continuous improvements in display resolution are accelerating on-the-go content consumption. This trend is especially prominent among younger audiences and urban digital users who prefer personalized and flexible viewing.
   
• The widespread adoption of affordable data plans and 5G-enabled devices further enhance streaming quality, enabling seamless access to VoD libraries anytime and anywhere. These factors collectively support the long-term dominance of mobile devices in VoD consumption.
   
• Smart TVs are projected to grow at a CAGR of 16% during 2026 to 2035. Integrated VoD applications, smart operating systems, and advancements in 4K and 8K display technologies are increasing consumer preference for large-screen, immersive home entertainment.
   
• The rising availability of bundled smart TV–streaming service packages and expanding broadband coverage further strengthen household adoption. As a result, smart TVs are becoming a core device category for premium VoD viewing, contributing significantly to segmental expansion over the forecast period.
   

Based on deployment, the video on demand market is segmented into cloud-based streaming, on-premise/managed streaming solutions and hybrid content delivery networks.
 

• Cloud-based streaming is projected to remain the leading deployment model, reaching USD 670.2 billion by 2035. Its inherent scalability, flexibility, and global reach allow VoD platforms to deliver uninterrupted, high-quality streaming to millions of users simultaneously. The ability to dynamically adjust bandwidth, storage, and processing capacity strengthens platform performance during peak traffic periods.
   
• Advancements in distributed cloud architectures, edge computing, and adaptive bitrate streaming further enhance streaming reliability and user experience. These innovations support efficient content distribution while reducing latency, thereby reinforcing cloud adoption across major OTT players and regional VoD services.
   
• On-premise/managed streaming solutions are anticipated to grow at a CAGR of 11.8% during 2026 to 2035. Demand is rising among enterprises, educational institutions, and large organizations that prioritize data sovereignty, content security, and extensive customization capabilities.
   
• These models provide greater control over infrastructure and compliance, making them suitable for internal training, corporate broadcasting, and specialized content delivery. As a result, the segment is set to contribute steadily to overall market expansion over the forecast period.
   

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Based on end user, the video on demand market is segmented into individual consumers and enterprises & corporate learning.
 

• Individual Consumers are anticipated to remain the largest end-user segment to reach 713 billion by 2035. Rising demand for personalized entertainment, multi-device access, and high-quality content is driving subscription growth and increasing daily engagement across global audiences.
   
• Providers should focus on tailored content recommendations, localized offerings, and flexible subscription plans to attract new subscribers, reduce churn, and enhance user loyalty in diverse demographics and regions.
   
• Enterprises & Corporate Learning are anticipated to grow at a CAGR of 16.4% during the forecast period. Businesses and educational institutions are increasingly leveraging VoD platforms for training, knowledge sharing, and employee engagement, expanding usage beyond traditional entertainment.
   

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North America dominated the global video on demand market with a 37.2% share in 2025.
 

• A favorable regulatory framework, strong digital infrastructure, sustained investments in content delivery networks, and rising broadband penetration are key factors supporting the growth of the video on demand (VoD) market in the region.
   
• North America, particularly the U.S., has a mature digital entertainment ecosystem with major streaming platforms, advanced content production capabilities, and strong technological innovation, driving rapid expansion in VoD services.
   
• The growing shift toward personalized viewing, increasing consumption of OTT content, and rising cord-cutting trends continue to accelerate regional demand for VoD platforms.
   
• Supportive consumer-centric policies, competitive subscription models, and increasing willingness of users to pay for premium streaming content further strengthen market growth.
   

The U.S. video on demand market was valued at USD 37.4 billion and USD 46.2 in 2022 and 2023, respectively. The market size reached USD 64.7 billion in 2025, growing from USD 56.4 billion in 2024.
 

• The U.S. maintains its leadership in the VoD landscape due to its mature digital entertainment ecosystem, substantial investments by global streaming giants, and a supportive regulatory environment for digital media services.
   
• The country is home to major technology, media, and entertainment companies, supported by a continuous pipeline of premium content, advanced streaming technologies, and growing platform consolidation.
   
• The presence of world-class production studios, heavy spending on original content, and rapidly increasing consumer demand for personalized and on-demand viewing experiences continue to accelerate market expansion.
   

Europe video on demand market accounted for USD 50 billion in 2025 and is anticipated to show lucrative growth over the forecast period.
 

• Strong digital infrastructure, high-speed internet penetration, and widespread adoption of smart devices are driving significant market growth.
   
• Increasing consumer preference for on-demand content, combined with investments in cloud-based streaming, AI-powered recommendations, and multi-device accessibility, is accelerating platform engagement across Western and Central Europe.
   

Germany dominates the Europe gene therapy market, showcasing strong growth potential.
 

• Germany is anticipated to grow at a CAGR of 13.6% during the forecast period 2026–2035.
   
• The country is consolidating its position as a key market through localized content production, advanced streaming technologies, and strategic collaborations between platforms, telecom operators, and content studios. Germany’s robust broadband coverage, coupled with government incentives for digital media initiatives, further supports the adoption of VoD services.
   

The Asia Pacific video on demand market is anticipated to grow at the highest CAGR of 18% during the analysis timeframe.
 

• Rapid expansion of broadband networks, increasing smartphone penetration, and a growing middle-class population with higher disposable incomes are driving the demand for on-demand entertainment.
   
• Regional platforms, as well as global streaming giants, are investing heavily in local content, cloud-based infrastructure, and AI-driven recommendation engines to capture diverse consumer segments.
   
• Urbanization, rising digital literacy, and lifestyle changes are further contributing to increased daily engagement with VoD platforms across the region.
   

China video on demand market is estimated to grow with a significant CAGR of 17.8%, in the Asia Pacific market.
 

• China’s VoD market is anticipated to reach USD 112.8 billion by 2035. Strong government support for digital media initiatives, combined with investments in original and localized content, is positioning China as a leading hub for VoD adoption.
   
• Platforms are increasingly leveraging AI algorithms to provide personalized content and optimize streaming quality, while mobile-first strategies enable broad reach across the country.
   
• By integrating advanced cloud-based infrastructure and adaptive streaming protocols, Chinese platforms are ensuring seamless high-quality viewing even in high-demand regions.
   

Brazil leads the Latin American VoD market, exhibiting strong and sustained growth during the analysis period.
 

• Brazil is emerging as a key growth hub in the Latin America VoD market, supported by rapid digitalization, expanding broadband penetration, and rising adoption of streaming platforms.
   
• The country’s large and youthful population, along with increasing affordability of smart devices, is driving demand for diverse online content.
   
• Additionally, growing investment by global streaming players, combined with supportive digital media regulations, is accelerating the expansion of locally produced and regionally targeted VoD services.
   

South Africa is expected to experience substantial growth within the Middle East and Africa VoD market in 2024.
 

• South Africa shows strong growth potential in the MEA VoD landscape, fueled by improving digital infrastructure, wider access to high-speed internet, and rising consumer preference for online entertainment.
   
• The country hosts a growing creative industry and demonstrates increasing demand for both local and international streaming content.
   
• Expanding collaborations between regional telecom operators and global OTT platforms, along with government initiatives promoting digital transformation, are expected to further stimulate market growth.
   

Video on Demand Market Share

The competitive landscape of the video on demand industry is defined by strong rivalry among global streaming leaders, diversified media conglomerates, and rapidly expanding digital entertainment platforms. Major players such as Netflix Inc., The Walt Disney Company, Warner Bros. Discovery, Inc., Amazon.com, Inc., and Alphabet Inc. collectively account for a significant share of the market, holding approximately 77% of the total VoD segment. These companies continue to invest heavily in original content creation, advanced streaming technologies, and personalized user experiences to strengthen market presence across the U.S. and Latin America.
 

Leading players are expanding their competitive edge through strategic partnerships with telecom operators, content studios, and regional production houses. Mergers, acquisitions, and long-term licensing agreements remain key strategies to enhance content libraries and improve subscriber retention. Additionally, major platforms are leveraging data analytics, AI-driven recommendations, and multi-device accessibility to optimize viewer engagement and boost platform stickiness.
 

Video on Demand Market Companies

Major players operating in the video-on-demand (VoD) industry are:

• Alibaba Group Holding Ltd.
• Alphabet Inc.
• Amazon.com, Inc.
• Apple Inc.
• Baidu, Inc.
• British Broadcasting Corporation (BBC)
• Comcast Corporation
• Fandango Media, LLC
• Fox Corporation
• ITV plc
• Netflix Inc.
• Paramount Global
• Roku, Inc.
• Sony Group Corporation
• Telefónica S.A.
• Tencent Holdings Ltd.
• The Walt Disney Company
• Vivendi SE
• Warner Bros. Discovery, Inc.
• Zee Entertainment Enterprises Ltd.
   
• Walt Disney Company

The Walt Disney Company is a major force in the global VoD market, holding a strong share through its flagship streaming platform, Disney+. With a vast portfolio of franchises including Marvel, Star Wars, Pixar, and National Geographic, Disney leverages premium original content and exclusive releases to attract and retain subscribers. Its strategic international expansion and strong brand equity continue to strengthen its position across the U.S. and Latin America.
 

• Warner Bros. Discovery, Inc.

Warner Bros. Discovery holds a significant share in the VoD market, powered by its streaming service Max (formerly HBO Max). The company benefits from a deep content library spanning HBO originals, Warner Bros. films, and Discovery’s factual programming. Its strategy of producing high-value series and blockbuster releases, combined with global distribution partnerships, has reinforced its market presence and accelerated subscriber growth across both regions.
 

• Zee Entertainment Enterprises Ltd.

Zee Entertainment Enterprises Ltd. is a prominent player with growing influence on the VoD landscape, especially among diaspora audiences and regional content consumers. Its platform Zee5 offers a diverse catalog of movies, series, and originals across multiple Indian languages. The company’s focus on international expansion, multilingual content strategy, and partnerships with regional distributors enables it to tap into niche yet rapidly expanding audience segments.
 

Video on Demand Industry News

• In December 2025, Netflix announced its agreement to acquire Warner Bros. Discovery’s studio and streaming businesses for USD 72 billion. The deal, which includes HBO Max and DC Studios but excludes CNN and Discovery networks, aimed to combine two major content players under one roof. Netflix planned to continue theatrical releases for Warner films, expand content libraries, and potentially offer bundled subscriptions, though the acquisition faced antitrust scrutiny over its impact on competition and cinemas.
   
• In December 2025, Prime Video launched a dedicated news destination on its homepage, giving U.S. customers free access to live local, national, and global news. The platform aggregated major networks such as ABC News Live, CBS News 24/7, CNN Headlines, and NBC News NOW, expanding its offering to over 200 channels. The update strengthened Prime Video’s position as a comprehensive hub for entertainment and real-time news.
   
• In August 2025, Apple Original Films released its summer blockbuster, F1 The Movie, on premium video on demand and for digital purchase, in collaboration with Warner Bros. Home Entertainment. Directed by Joseph Kosinski and produced by Jerry Bruckheimer, the film had already become the highest-grossing original feature of the year, surpassing USD 600 million globally. The release also coincided with the launch of F1 The Album, which achieved over one billion streams worldwide.
   
• In May 2023, Warner Bros. Discovery announced the launch of “WBD Stream,” a unified digital video product suite designed for advertisers. The platform provided seamless access to premium content across its sports, lifestyle, entertainment, and news brands, reaching 110 million adults monthly. It enabled advertisers to activate direct and programmatic campaigns across mobile, desktop, and CTV environments, offering extensive audience targeting through 140 data segments for enhanced campaign impact.
   

The video on demand market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) from 2022 to 2035, for the following segments:

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Market, By Service Model   

• Subscription Video on Demand (SVOD)       
• Advertising-Supported Video on Demand (AVOD) 
• Transactional Video on Demand (TVOD)     
• Pay-Per-View (PPV)   
• Hybrid VoD Models   

Market, By Content Type    

• Movies & feature films         
• TV Series        
• Sports 
• News & live broadcasts         
• Kids & educational content   
• Others

Market, By Device    

• Smartphones & tablets
• Smart TVs
• Laptops & desktops
• OTT streaming devices
• Others

Market, By Deployment      

• Cloud-based streaming
• On-premise/managed streaming solutions
• Hybrid content delivery networks

Market, By End Use

• Individual consumers
• Enterprises & corporate learning

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE