Video on Demand (VoD) Market Size By Type (Internet Protocol Television (IPTV), Over-The-Top (OTT), Pay Television (Pay-TV)), By Revenue Model (Advertisement, Hybrid, Subscription, Transactional), By Application (Education & Training, Health & Fitness, Media & Entertainment), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Published Date: May 2020  |  Report ID: GMI4676  |  Authors: Preeti Wadhwani, Saloni Gankar

Report Format: PDF   |   Pages: 300   |   Base Year: 2019




Summary Table of Contents Industry Coverage Methodology

Industry Trends

Video on Demand Market size surpassed USD 55 billion in 2019 and is estimated to grow at 15% CAGR between 2020 and 2026. Real-time streaming of high-quality video using smartphones and smart TVs is driving the market growth. Furthermore, increase in consumer spending and recent technological advancements in internet speed will positively impact the market revenue.
 

Video on demand providers such as Netflix, Amazon prime video, and HBO are integrating AI into their platforms to analyze the browsing history of the viewers. It helps market players to personalize and recommend content for each viewer. AI streamlines all operations around the content, including ad-detection, placement, and removal. AI keeps all media content in line with number of regulations including privacy violation legislation, regional age-sensitive content restrictions, technical content parameters, and similar compliances.
 

Video on Demand Market

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The coronavirus (COVID-19) pandemic has positively impacted the video on demand market. Consumers across the globe are spending a significant amount of time on various screen such as mobiles, televisions, and tablets helping industry players to expand their subscription through digital advertising. For instance, in April 2020, Netflix gained 15.8 million new subscribers in the first quarter of 2020 compared to 7 million new subscribers in the first quarter of 2019. The vendors are further expected to increase their subscriber base during the year 2020 due to strict lockdown regulations across the globe.
 

Video on Demand (VoD) Market Report Coverage
Report Coverage Details
Base Year: 2019 Market Size in 2019: USD 55 Billion
Historical Data for: 2016 to 2018 Forecast Period: 2020 to 2026
Forecast Period 2020 to 2026 CAGR: 15% 2026 Value Projection: USD 175 Billion
Pages: 300 Tables, Charts & Figures: 283
Geographies covered (23): U.S., Canada, UK, Germany, France, Italy, Spain, Benelux, Nordics, China, India, Japan, Australia & New Zealand (ANZ), South Korea, South East Asia, Brazil, Mexico, Argentina, Chile, Israel, South Africa, Saudi Arabia, UAE
Segments covered: Type, Revenue, Application and Region
Companies covered (20): Amazon.com, Inc., Apple, Inc., Comcast Corporation, Facebook, Inc., Google LLC, Home Box Office, Inc., Iflix, Microsoft Corporation, Netflix, Inc., Rakuten, Inc., Sony Corporation, The British Broadcasting Corporation, The Walt Disney Company (Hulu, Hotstar), Viacom CBS and Zee Media Corporation (Essel Group)
Growth Drivers:
  • Increasing internet penetration and growing smartphone adoption globally
  • Rise in live streaming of various events to avoid mass gatherings
  • Flexibility to view content remotely
  • Growing home fitness trend among consumers
  • Rise in demand of VoD to provide education & training through satellite connectivity in North America and Europe
  • Inclination towards online streaming services over traditional TV in Asian countries
  • Availability of attractive video packages in Asia Pacific market
  • Internet infrastructure development in Latin America and MEA
Pitfalls & Challenges:
  • High cost of content creation
  • Rise in number of video piracy threats

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Pay Television (Pay-TV) is expected to increase its VoD subscribers in the MEA market without internet connectivity

The Pay-TV segment in South Africa market is poised to witness around 18% growth till 2026. Video on demand providers are focusing on price strategy to expand their consumer base. In the MEA market, the competition is intensifying with the use of lower Average Revenue Per User (ARPU) to increase subscribers. African countries have a lower internet penetration rate, thus supporting the market growth.
 

Subscription-based revenue model to gain popularity due to flexibility and enhanced customer satisfaction

North America Video on Demand (VoD) Market By Revneue Model

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The subscription-based revenue model in North America is projected to expand at over 16% CAGR and generate revenue of USD 55 billion by 2026. Subscription offers benefits to consumers to watch content without any interruption. Enabling flexible subscription and cancellation provides an easy opt-in and out option to users. The subscription-based revenue model in VoD services is adopted among consumers owing to availability of a wider content portfolio to engage audience on a long term.
 

Video on Demand market is gaining traction due to closure of theaters and museums during the COVID-19 pandemic

India Content on Demand (COD) Market By Application

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The media & entertainment sector has been hit hard by the COVID-19 pandemic on account of ban imposed on public gatherings. This has led to a large audience to shift to video on demand services for entertainment. An increasing number of people prefer platforms such as Netflix, Hulu, and Amazon Prime to watch movies. This change in consumer preference is propelling the market size. Also, the VoD platforms offer flexible payment modes to suit user requirements.
 

Prominent artists have also started performing live through video on demand platforms to raise funds to fight against the coronavirus pandemic. Live & sports events in the recent future are also expected to be live streamed through such platforms to avoid mass gatherings. These live streaming concerts will fuel the market share.
 

Asia Pacific market size to witness significant growth owing to stringent lockdown regulations

Asia Pacific Video on Demand (VoD) Market By Region

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The Asia Pacific Video on Demand market accounted for around 16% revenue share in 2019 and is expected to register a growth rate of over 19% during the forecast timeline. The region witnessed the worst impact of the coronavirus pandemic, resulting in huge economic & human losses. The government in the region have imposed stricter lockdown regulations. Most employees are working from home, resulting in a significant screen time to watch videos on OTT platforms. Video on demand providers are partnering with movie producers to release movies on their platforms due to closure of multiplexes and single screens.
 

The vendors operating in the APAC market are entering the sports segment to generate significant revenue by targeting specific audience segments. For instance, in June 2019, Rakuten, Inc. launched Rakuten Sports, which will offer live streaming and Video on Demand sports content to the global audience. The service targets South East Asian soccer fans.
 

Strategic alliances remain as the key growth strategy for industry players

Prominent companies operating in the market include Amazon.com, Inc., Apple Inc., The Walt Disney Company, Google LLC, Microsoft Corporation, Netflix, Inc., Sony Corporation, Tencent Holdings Ltd., Zee, Rakuten, HBO, and Viacom CBS.
 

Industry participants are expanding their paid subscriber base through strategic alliances. The players are anticipated to expand in the Asia Pacific and Latin America market to increase their subscriber base. For instance, in March 2019, The Walt Disney Company, a prominent market player acquired Twenty-First Century Fox, Inc. This acquisition resulted in the market player owning subsidiary content on-demand providers such as Hulu, LLC, and Hotstar. The industry player expanded in the South East Asia market with the ownership of Hotstar.
 

The market research report on Video on Demand includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2016 to 2026 for the following segments:
 

Market by Revenue Model

  • Advertising
  • Hybrid
  • Subscription
  • Transactional

Market by Type

  • IPTV
  • OTT
  • Pay-TV

Market by Application

  • Education & training
  • Health & fitness
  • Media & entertainment

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Benelux
    • Nordics
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia & New Zealand (ANZ)
    • South-East Asia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Chile
  • MEA
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa
       

Frequently Asked Questions (FAQ) :

The market size of video on demand surpassed USD 55 billion in 2019.
The industry share of video on demand is estimated to grow at 15% CAGR between 2020 and 2026.
The Asia Pacific market accounted for around 16% revenue share in 2019 and is expected to register a growth rate of over 19% through 2026.
The subscription-based revenue model in North America is projected to expand at over 16% CAGR and generate revenue of USD 55 billion by 2026.
The governments across the globe have imposed strict lockdowns due to coronavirus (COVID-19) pandemic which have made consumers spend a significant amount of time on various screen such as mobiles, televisions, and tablets helping industry players to expand their subscription through digital advertising.
Prominent companies operating in the market include Amazon.com, Inc., Apple Inc., The Walt Disney Company, Google LLC, Microsoft Corporation, Netflix, Inc., Sony Corporation, Tencent Holdings Ltd., Zee, Rakuten, HBO, and Viacom CBS.

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Premium Report Details

  • Published Date: May 2020
  • Pages: 300
  • Tables: 256
  • Charts / Figures: 27
  • Companies covered: 20
  • Countries covered: 23

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