Video Streaming Software Market Size - By Offering, By Streaming Type, By Deployment Mode, By Monetization Model, By Delivery Channel, By Vertical, Growth Forecast, 2026 - 2035

Video Streaming Software Market Size

The global video streaming software market size was estimated at USD 16.1 billion in 2025. The market is expected to grow from USD 18.6 billion in 2026 to USD 73 billion by 2035, at a value CAGR of 16.4% during the forecast period.

• The need for video software streaming technology is on the rise due to increasing demand for over-the-top (OTT) services, live streaming of events, the growth of the internet on a world-wide scale, mobile internet technology, and the software applications for subscription based personalized on-demand video services.
   
• The video streaming software market engages in mobile and internet penetration impacts the internet and video streaming technologies. As of the year twenty-two the International Telecommunications Union (ITU) estimates that there will six billion mobile users online. That equates to seventy-five percent (75%) of the world’s populace. An increase in users of various broadband services will result the increase in users of services online the video streaming technology. Consumers will expect an on-demand video streaming providing easy, customizable adaptive video streaming on numerous devices and networks.
   
• Customer migration from traditional cable services to alternate over-the-top (OTT) services has led to an increased demand for streaming software. This demand has impacted the video streaming software market positively and will continue to do so in the long run as OTT services and infrastructural capabilities continue to grow. The 2023 World Bank Digital Progress report states that the OTT market reached USD 316 billion in 2023 and is expected to grow beyond that. This growth, combined with increased internet access, is expected to create an even greater demand for streaming software that delivers an uninterrupted, high-quality streaming experience.
   
• North America's dominance, with over 35% market share in 2025, due to an extensive presence of the internet, widespread use of OTT services, and durability of OTT infrastructure. In IIJA`s American Reports, the Federal Government of the United States encoded USD 65 billion in IIJA and USD 42.5 billion in BEAD to stimulate high-speed internet, creating infrastructure for instant service demand.
   

Video Streaming Software Market Trends

• AI and personalization on video streaming software emerged in the mid-2010s as providers of streaming software sought to boost user involvement with the software through personalization of offerings. Personalization in offerings became a means through which companies such as Netflix and Amazon Prime were able to capture and retain customers satisfaction and interests to an unprecedented degree. As of today, automated personalization offered services continue to help companies such as Netflix and Youtube capture and retain more than 80% customer engagement, a testament to the Netflix format's streaming automation personalization tools.
   
• The trend toward improved video quality and video compression techniques became more pronounced in the mid-2010s as streaming services sought to give consumers quality HD video content in bandwidth sensitive streaming offerings. Technologies such as AV1 and HEVC were integrated to promote quality streaming within bandwidth-constrained environments.
   
• AOMedia states that AV1 is more than 30% effective than its competitors when it comes to compression efficiency and preserves video quality. Such improvements in streaming technologies promote unhindered UHD streaming. Around late 2020, the demand for improved video streaming technologies reached its peak as numerous services focused on seamless content streaming on varying channel conditions.
   
• Cloud-based video streaming emerged as a major trend in video streaming software market around 2018. It was motivated by demand for high quality, low-latency content, and the cost efficiency of moving to a cloud instance. The demand was coupled with the need for streaming to have a flexible, scalable, and global infrastructure. The COVID-19 pandemic. 2020-2021 pushed the trend to its current state as streaming services were in high demand. The trend is still prevalent and is likely to be the norm as it allows for flexible, scalable, and cost-effective global streaming.
   

Video Streaming Software Market Analysis

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Based on the offering, the video streaming software market is bifurcated into solution & service.
 

• The solution segment was the largest market and was valued at USD 10.5 billion in 2025. Growing demand for scalable, flexible video streaming platforms, advanced content delivery, and enhanced user experiences will drive growth of segment.
   
• Companies should focus on developing scalable and adaptive streaming solutions with advanced content protection/distribution features, high quality delivery capabilities, and seamless multi device compatibility to fulfil this growing demand.
   
• The service is the fastest segment is anticipated to grow with a CAGR of 18.2% during the forecast period. Growing demand for personalized streaming experience will drive the growth of content management solutions and as a result, create demand for scalable and efficient customer support services.
   
• Companies should focus on providing personalized, scalable service solutions; improvements in content management; improved efficient & effective support systems; and seamless integration for a variety of different types of platforms.
   

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On the basis of monetization mode, the video streaming software market is segmented into subscription-based, advertising-based, transaction-based.
 

• The subscription-based segment was the largest market and was valued at USD 9.1 billion in 2025. The subscription-based segment is driven by rising consumer preference for ad free content that is on-demand and has personalization/customization options.
   
• Companies must focus on developing secure, scalable subscription models; designing improved personalized content distribution models; and integrating seamless payment systems that meet consumer demand for premium experiences.
   
• The advertising-based segment is the fastest segment and is anticipated to grow with a CAGR of 17.7% during 2026 to 2035. The growth of this market is being fuelled by increasing levels of consumer engagement; increasing demand for free content; and increased technology related to targeted advertising across multiple platforms.
   
• Companies must place greater emphasis on improving targeted advertising technologies, increasing user engagement; enhancing data analysis capabilities; and delivering a seamless advertising experience to maximize their opportunities relative to the increasing demand for free content.
   

On the basis of vertical, the video streaming software market is categorized into broadcasters, publishers, sports events/organizations, surveillance/security, events/conference/performances & religious organizations.
 

• The broadcasters segment was the largest market and was valued at USD 5.5 billion in 2025. This sector's expansion is fuelled by individuals preferring to view live sporting events on their own devices via live-streams, having access to exclusive content, and being able to watch their favourite sporting events in real time along with the changeover to needing to utilise more Digital platforms and over-the-top (OTT) due to the expansion of both of these markets.
   
• Broadcasters to enhance their capabilities in three primary areas at a minimum: developing live streaming productions, securing exclusive sports content, upgrading real time broadcast technologies and optimising for OTT platforms to fully utilise the tremendous growth and opportunity.
   
• The sports events/organizations segment is the fastest growing market and is anticipated to grow with a CAGR of 19% during the forecast period. The growth of this segment is driven not only by the increase in global viewer numbers but also by the desire for individuals to be able to view sports events through live streaming, the growth of sponsorship opportunities available to sponsors of live sporting events and the emergence of digital platforms offering live, interactive and exclusive content that create opportunities for fans worldwide.
   
• Companies need to enhance their live streaming technology platforms, secure exclusive sports content as a basis for their business models, integrate interactive features into their live streams and optimise their global digital offerings for further engagement with new and existing sports audiences to generate additional viewership.
   

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North America video streaming software market was valued at USD 5.6 billion in 2025 and is anticipated to grow with a CAGR of 14.1% from 2026 to 2035, due to an extensive presence of the internet, widespread use of OTT services, and durability of OTT infrastructure.
 

• U.S. dominated the video streaming software market and was valued at USD 5.1 billion in the year 2025. The growth of the U.S. market is driven by a growing number of people with high disposable income, an increasing number of consumers who are adopting a technology-forward attitude (i.e., Are using more devices and apps), and the rapid growth of OTT platforms that provide a variety of content and viewing experiences that are personalized for viewers.
   
• Companies need to develop tailored recommendations for their customers regarding the types of content available, utilize the latest technologies, develop strategic partnerships to offer new services to both current and new customers and develop a better user experience to gain from the increased demand for OTT service and high-speed internet access.
   
• The video streaming software market in Canada is anticipated to surpass USD 2.7 billion by 2035. The market growth is through the growth of increased internet penetration rates, and an increase in demand for localised content, and mobile streaming uptake.
   
• Companies should be concentrating on localising content and providing more mobile-based streaming options, providing customer engagement through tailored recommendations, and optimising for multi-device high-definition streaming.
   

The video streaming software market in Europe is anticipated to grow with a CAGR of 15% during the forecast period of 2026 – 2035. The European video streaming software industry is seeing a big boost because of the demand for multilingual content, cultural diversity, strong regulations from the government, and improved internet use, allowing consumers to experience more personalized and a broader range of video streaming experiences in different regions.
 

• Germany video streaming software market was valued at USD 1 billion in the year 2025. Germany has an excellent broadband network and a considerable number of consumers' need for localized video content. In addition, consumers have begun to purchase and use more smart-TVs and subscription-based video streaming services continue to grow in popularity.
   
• Companies should work on improving the quantity of localized content that they have available, improving the quality of the streaming experience on smart-TVs (including 4K), and developing more diverse subscription-based video streaming models, in addition to making their streaming video platforms easy to use and providing seamless mobile video experiences.
   
• UK video streaming software market is anticipated to surpass USD 4.3 billion by 2035. The UK video streaming market is benefiting from support by the government for the development of digital media, the preference among consumers for subscription-based video streaming services without advertisements, and the use of hybrid streaming (or hybrid on-demand services) with live television and streaming video content.
   
• Companies should consider creating new original content in the UK, developing hybrid streaming options, providing ad-free subscription-based options, and taking advantage of any government incentives available to drive digital media innovation and reach more diverse audiences.
   

The video streaming software market in Asia Pacific is the largest market was valued 4.2 billion in 2025. The Asia Pacific region is experiencing growth in the video streaming industry because of the increasing number of people who are becoming part of the middle class, the increased amount of mobile data usage, the increase in demand for localized video content, and the decrease in the cost of internet access.
 

• China video streaming software market is projected to reach USD 8.5 billion by the year 2035. Major factor influencing the Chinese video streaming industry is the rapid growth of short videos & expanding the live streaming platform. The growth of super applications such as WeChat, which are used for many daily activities, will also support the growth of video streaming.
   
• Companies should create compelling short-form video content, launch or expand a live stream service, partner with super app companies, and invest in localized and interactive content.
   
• The video streaming software market in Japan was valued at USD 595.1 million in 2025. In Japan major areas that are driving the growth of the video streaming market is that there is strong integration between gaming and the video streaming service, second area is that there is strong mobile video usage, as many consumers prefer mobile devices to view all forms of video content & Japanese consumers are beginning to adopt 4K and Ultra HD (or UHD) streaming.
   
• Companies should integrate their video streaming services with gaming platforms, develop optimized mobile streaming experiences, develop niche video content, and provide high-quality 4K and UHD streaming options.
   
• India video streaming software market is anticipated to grow with a CAGR of over 19% during the forecast period of 2026-2035. In India, factors are impacting the growth of the market are affordable data plan, increasing smartphone penetration, and the growing demand for regional and vernacular content.
   
• Companies should provide affordable subscription plans, support the creation of regional and vernacular content, provide optimized mobile streaming experiences, and work to extend access to rural areas with affordable data plans.
   

The video streaming software market in Latin America was valued at USD 920.5 million in 2025. The rise of the video streaming software industry in Latin America can be attributed to several key factors including an increased interest in Latin American content, recent trends in the media industry moving away from traditional cable television towards more accessible services such as Netflix, YouTube, Hulu, etc., and an increase in the popularity of regional sports leagues.
 

MEA market is projected to surpass USD 3.3 billion by 2035. The increase in access to high-speed internet connectivity, the increase in mobile device use, and the growing demand for diverse programming throughout MEA are all driving the rapid growth of MEA market.
 

• South Africa video streaming software market was valued at USD 146.5 million in 2025. The primary driver for the rapid growth of the market in South Africa is the recent shift from satellite television to streaming services. This has been facilitated by the increasing use of pay-per-view and sports streaming services, along with government investment in the development of digital infrastructure.
   
• Companies must focus their efforts on providing localized content, expanding their mobile streaming services, optimizing their pay-per-view and sports streaming products, and working with the government to improve the digital infrastructure and provide internet access to more South Africans.
   
• The video streaming software market in Saudi Arabia is projected to grow with a CAGR of 17.6% during the forecast period of 2026-2035. The primary reason for the rapid growth of the marketplace in Saudi Arabia is the Saudi Arabian government's 'Vision 2030' initiative; increased interest in 5G network technologies, and increased interest in watching Arabic language content.
   
• Companies should focus on developing Arabic-language content locally, developing 5G-compatible streaming services, providing access to live streaming of sporting events, and aligning their strategies and investment with the goals of Saudi Arabia's Vision 2030 initiative to foster continued growth of the digital entertainment marketplace.
   
• The video streaming software market in UAE is anticipated to surpass USD 1 billion by 2035. The rapid growth of the UAE market can be attributed to factors are rising disposable income among consumers; an increased desire for high-quality and luxury video content; and a growing population of expatriates seeking variety in their entertainment choices.
   
• Companies need to focus on providing high-quality, diverse content that appeals to the different tastes of expatriates, offer ad-free streaming services, and utilize disposable income to provide luxury and exclusive entertainment options.
   

Video Streaming Software Market Share

• The video streaming software industry is a fragmented, intensely competitive market with many small and large businesses represented within this sector; IBM, Google, Microsoft, Vimeo.Com, Inc. & Brightcove Inc. are some of the major competitors with a combined market share of 36.9% for the entire market in 2025.
   
• IBM held a significant position in the market in 2025, controlling 12.2% of the total market share. The organization's advanced technology in artificial intelligence (AI), leading-edge cloud capabilities, and pre-existing connections with major enterprise customers have enabled it to establish a dominant position within the market and secure a strong foothold within it.
   
• Google held 12.8% of the video streaming software market share in 2025. Primarily, its strategy involves enhancing video delivery to YouTube and other platforms using cloud services and analytics with AI/Machine Learning and cloud infrastructure to provide a higher-quality, scalable, and secure streaming experience.
   
• Microsoft ended with 6.8% of the market share in 2025. It is regarded as a leader in the market for cloud-based video solutions, utilizing the capabilities of the Azure platform to provide on-demand, scalable streaming capabilities for enterprise video management and to provide integration with productivity and collaboration tools for enterprises worldwide.
   
• Vimeo.Com, Inc. achieved a 3.4% market share in 2025, focusing on providing high-quality video hosting, streaming, and monetization solutions for creators and businesses, offering advanced tools for content management and audience engagement.
   
• Brightcove Inc. secured 1.7% of the market in 2025. Its strength is the provision of robust cloud-based video hosting, streaming, and monetizing solutions, allowing enterprises to deliver high-quality video experiences at scale, while simultaneously optimizing content management and analytics capabilities.
   

Video Streaming Software Market Company

The top prominent companies operating in the video streaming software industry include:
 

• IBM Corporation
• Brightcove Inc.
• Amazon Web Services Inc. (AWS Elemental)
• Google
• Haivision Systems Inc.
• Akamai Technologies Inc.
• MediaPlatform Inc.
• Microsoft
• SproutVideo
• Vimeo.com, Inc.
• Panopto Inc.
• Dacast
• Qumu Corporation
• JW Player Inc.
• Kaltura Inc.
• Vbrick Systems Inc.
• Enghouse Interactive
• Wowza Media Systems LLC
  
   

IBM, Google, Microsoft Brightcove and Vimeo are the leading providers of video streaming software in terms of content delivery, video hosting, AI-enabled streaming and tools for creators. They are considered the leaders in the industry due to their innovative approaches to the development of video streaming technologies and their ability to deliver high performance and large-scale infrastructure solutions for companies to build future video streaming companies.
 

JW Player, Haivision, Vidyard, Akamai Technologies Inc., are considered challengers to the top-tier video streaming software providers. JW Player provides customizable solutions for companies to host their videos, Kaltura provides companies with flexible open-source software, Haivision is a leader in live broadcasting.
 

Dacast, Panopto, and Qumu are followers in the video streaming. Dacast provides affordable streaming and monetization solutions for small to medium businesses. Within the enterprise and education sectors, Panopto does video content management; Qumu provides secure video solutions to facilitate employee and corporate engagement/efficiency.
 

SproutVideo, Vbrick, Kaltura, Enghouse Interactive and Wowza are all companies that operate within a niche market space. SproutVideo serves small and medium-sized businesses by providing an easy-to-customize and user-friendly video hosting platform; Vbrick focuses solely on the enterprise communications market, and Wowza provides a versatile and high-quality solution to developers and broadcasters.
 

Video Streaming Software Industry News

• In January 2022, TrotsVision by Harness Racing Victoria, a live and on-demand channel driven by Brightcove technology, was relaunched, according to Brightcove Inc. In-between-race experiences were made immersive for Australian harness racing enthusiasts by TrotsVision, which provided live and on-demand programming from 27 clubs, including behind-the-scenes video.
   
• In 2025, Falkon X2 is the result of Haivision's introduction of a 5G-enabled mobile video transmitter capable of delivering ultra-low-latency (around one second) live streaming for live sports and news events and represents a major evolution in how broadcast organizations can utilize real-time broadcast technology.
   
• In 2023, Disney finalized the acquisition of Comcast’s remaining 33% stake in Hulu, setting the stage for a complete merger and unified streaming app integration of Disney+ and Hulu.
   

The video streaming software market research report includes in-depth coverage of the industry with estimates and forecasts in terms of revenue (USD Billion) from 2022 to 2035 for the following segments:

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Market, By Offering

• Solution
  • Transcoding & encoding
  • Video hosting
  • Video content management
  • Video analytics
  • Video security
  • Others 
• Service

Market, By Streaming Type             

• Live streaming
• Video-on-demand streaming

Market, By Deployment Mode                   

• On-premises
• Cloud-based

Market, By Monetization Model                

• Subscription-based
• Advertising-based
• Transaction-based

Market, By Delivery Channel                      

• Web-based delivery
• Mobile app delivery

Market, By Vertical              

• Broadcasters
• Publishers
• Sports events/organizations
• Surveillance/security
• Events/conference/performances
• Religious organizations

The above information is provided for the following regions and countries: 

• North America 
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands 
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE