Fitness Equipment Services Market Size - By Services (Routine Maintenance, Repair Services, Emergency Services, Part Replacement & Upgrades, Inspection & Safety Checks), By Product Type, By End-user, Forecast 2024 - 2032

Fitness Equipment Services Market Size

Fitness Equipment Services Market size was valued at USD 3.1 billion in 2023 and is estimated to register a CAGR of 3.5% between 2024 and 2032. As industry players seek to expand their offerings and market presence, strategic alliances have become integral. These partnerships enhance product portfolios, streamline operations, and capitalize on synergies.
 

For instance, in September 2023, A gym equipment company in Milton Keynes announced that it is poised for a substantial £20 million turnover this year following a recent merger with the United Kingdom's foremost sports and fitness product supplier. Dyaco UK, located at Wolverton Mill, officially announced a strategic collaboration with the well-known Sweatband brand. Sweatband specializes in selling equipment for various sports, including exercise machines and items for home gyms. This merger positions Dyaco as the sole provider in the UK capable of serving the complete fitness market, ranging from high-end commercial spaces to home fitness and covering a wide array of sports.
 

The increasing trend of mergers and acquisitions in the fitness equipment services sector underscores a dynamic market landscape driven by the quest for innovation and comprehensive solutions. This evolving market environment reflects a proactive response to changing consumer preferences and a commitment to delivering top-tier fitness solutions.
 

The fitness equipment services market experiences a surge in demand driven by the rising popularity of at-home equipment services. As the trend toward home fitness continues to grow, consumers increasingly invest in personalized workout spaces. This has led to an increased need for services such as equipment installation, maintenance, and repairs for at-home fitness setups.
 

The convenience and flexibility of exercising at home have fueled a robust demand for specialized services, reflecting a fundamental shift in the fitness industry toward meeting the evolving preferences of health-conscious individuals. In December 2021, Cult.fit, a prominent player in the fitness and wellness sector, acquired leading cardio equipment brands, including RPM Fitness, Fitkit, Onefitplus, and the bicycle brand Urban Terrain, strategically strengthening its position in the fitness direct-to-consumer (D2C) market and home fitness. This moves marks Cult.fit's entry into the bicycle business with the Urban Terrain acquisition.
 

Rapid technological advancements in fitness equipment are driving market demand. Innovations such as smart fitness machines, wearable technology, and integrated digital platforms have revolutionized the fitness industry. Consumers are seeking sophisticated equipment that offers personalized workout experiences, real-time performance tracking, and interactive features. The integration of technology into fitness equipment not only enhances user experience but also creates a demand for associated services, including maintenance, software updates, and technical support.
 

The fitness equipment services market faces constraints stemming from various factors. Economic uncertainties, particularly during downturns, lead to reduced consumer spending on non-essential items, impacting the demand for fitness equipment services. Logistic challenges, including supply chain disruptions and transportation issues, can hinder the timely delivery of equipment and services. Additionally, evolving safety regulations and standards may necessitate costly modifications, impacting profit margins. Market saturation and intense competition pose challenges for new entrants, making it crucial for companies to differentiate themselves through innovation and service quality amidst these constraints.
 

Fitness Equipment Services Market Trends

The fitness equipment services industry is witnessing transformative trends driven by innovative offerings and rental options from industry leaders. Pioneering companies are introducing cutting-edge technologies, such as smart equipment with integrated digital features and virtual training capabilities, revolutionizing the fitness experience. Additionally, the rise of rental services provides consumers with cost-effective and flexible access to high-quality fitness equipment, aligning with changing preferences. These trends reflect a market dynamic where continuous innovation and adaptable business models cater to evolving consumer needs, shaping the future of fitness equipment services.
 

Regarding this, in February 2023, introducing an innovative rental alternative, Wolfmate allowed customers to lease cutting-edge smart fitness equipment, aligning with its commitment to enhancing physical activity and wellness. Complementing this offering, Wolfmate unveiled an online coaching platform for both group sessions and personalized one-on-one training, empowering clients to achieve their fitness goals conveniently from their home gyms. Wolfmate's comprehensive range comprises four smart fitness products catering to diverse budgets.
 

Fitness Equipment Services Market Analysis

Based on services, the market is divided into routine maintenance, repair services, emergency services, part replacement & upgrades, inspection & safety checks. The routine maintenance segment accounted for a market share of over 35% in 2023. The adoption of a fitness equipment services market is propelled by routine maintenance. As fitness equipment becomes integral to daily workouts, regular upkeep is crucial for optimal performance and longevity.
 

Consumers and commercial establishments alike prioritize preventive maintenance to ensure safety and functionality. This creates a consistent demand for specialized services offering routine checks, repairs, and upgrades. The emphasis on maintenance not only enhances equipment durability but also contributes significantly to the overall reliability and satisfaction of fitness enthusiasts, fueling ongoing market demand.
 

Based on product type, the fitness equipment services market is categorized into cardiovascular equipment, strength training equipment and others. The cardiovascular equipment segment accounted for a market share of over 58% in 2023. The demand for cardiovascular equipment in the fitness equipment services industry is driven by the increasing popularity of cardiovascular equipment.
 

As awareness of cardiovascular health grows, consumers seek state-of-the-art machines such as treadmills, elliptical trainers, and stationary bikes. The demand extends beyond initial purchases, requiring ongoing services for maintenance, repairs, and upgrades. Fitness enthusiasts prioritize the longevity and optimal functioning of their cardiovascular equipment, resulting in a consistent need for specialized services. This sustained demand underscores the integral role of cardiovascular equipment in shaping the dynamics of the market.
 

North America dominated the global fitness equipment services market with a major share of over 33% in 2023. North America fitness equipment services industry is flourishing due to several key factors. With a growing trend towards home gyms and commercial fitness centers, the region sees a continual need for fitness equipment services. Consumers seek maintenance, installation, and upgrades for their equipment, contributing to a dynamic market.
 

The diverse fitness culture in North America, in line with a preference for cutting-edge technology, sustains a strong demand for specialized services, highlighting the region's pivotal role in shaping the market.
 

Fitness Equipment Services Market Share

Best Buy and Fitness Machine Technicians dominate the market with over 15% of the market share. Companies in the fitness equipment services industry employ various strategies to bolster their presence. This involves dedicating resources to research and development to create inventive solutions, forging strategic alliances, securing crucial technologies, and consistently adjusting products to meet changing cybersecurity threats. This approach guarantees a competitive advantage in the ever-shifting market terrain.
 

Both Best Buy and Fitness Machine Technicians may have established strong brand reputations in the market. A well-known and trusted brand can attract more customers and contribute to a larger market share. Offering a wide range of fitness equipment services, including maintenance, repair, installation, and perhaps even product sales, can make a company more attractive to customers. Comprehensive service offerings can contribute to customer loyalty and a larger share of the market.
 

Fitness Equipment Services Market Companies

Major players operating in the fitness equipment services industry are:

• Acumatica
• FreshBooks
• Intuit Inc.
• Microsoft Corporation
• NetSuite (Oracle)
• Sage Group
• SAP SE
• Wave Financial Inc.
• Xero
• Zoho Corporation
   

Fitness Equipment Services Industry News

• In November 2021, Coltala Holdings, a Dallas holding company specializing in acquiring majority ownership in well-established US businesses across diverse sectors, completed the acquisition of three fitness equipment companies. This strategic move positions them as the largest e-commerce and fitness equipment dealer in Texas, boasting an impressive 23 retail locations and a substantial national footprint in the commercial sector. Emerging as the second-largest independently owned fitness equipment distributor in the U.S., MyFitnessStore.com, the new proprietor, provides an extensive array of fitness equipment and services, catering to both residential and commercial clientele through online and retail platforms in key Texas markets.
   

The fitness equipment services market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:

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Market, By Services

• Routine Maintenance
• Repair Services
• Emergency Services
• Part Replacement & Upgrades
• Inspection & Safety Checks

Market, By Product Type

• Cardiovascular Equipment
  • Treadmills
  • Elliptical machines
  • Stationary bikes
  • Others
• Strength Training Equipment
  • Weight machines
  • Resistance equipment
  • Others
• Others

Market, By End-user

• Health Clubs/Gyms
• Hospitality and Leisure
• Corporates
• Educational Institutes
• Home Consumer/Residential
  • Commercial
    • Large Apartment Buildings
    • Condominiums/Cooperative Apartments
    • Multi-family Properties
    • Others
  • Residential
    • Single Family Homes
    • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Nordics
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Southeast Asia
  • ANZ
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • South Africa
  • UAE
  • Saudi Arabia