North America Power Sports Accessories Market Size, By Product, By Vehicle, By Sales Channel, By End Use, Growth Forecast 2025 - 2034

North America Power Sports Accessories Market Size

The North America power sports accessories market size was valued at USD 2.5 billion in 2024 and is expected to grow at a CAGR of 8.5% from 2025 to 2034, fueled by a surge in consumer demand for customization, utility, and enhanced rider experience across off-road, marine, and on-road segments.
 

As recreational and utility riders increasingly look for ways to personalize their vehicles- whether ATVs, UTVs, snowmobiles, or personal watercraft- OEMs are responding with robust accessory portfolios that merge performance, convenience, and tech-enabled features. In addition to improving lifestyle, accessories like GPS navigation kits, winches, integrated audio systems, lockable storage, windshields, and smart lighting are becoming more popular for safety, weather protection, and multi-terrain versatility.
 

Accessories are now essential for increasing vehicle capability and enhancing brand identity in the powersports market due to the rise of electric models and connected vehicles. By strategically growing accessory lines that are more modular, EV-compatible, and built with rider feedback at the center, North American manufacturers like Polaris and BRP continue to dominate the market. This represents a move away from simple add-ons and toward fully integrated lifestyle systems that adapt to user demands.
 

The North America power sports accessories market is witnessing strong growth, driven by consumer demand for gear that blends performance, personalization, and durability. In addition to usefulness, riders today want equipment that improves all facets of their experience, including comfort, safety, and functionality. Both weekend adventurers and professional riders now depend on accessories like weather-resistant clothing, LED lights, storage systems, and updated tracks. By creating specially designed solutions that accommodate different climates and terrains while maintaining compatibility with the vehicle's basic design, manufacturers are adjusting. To allow riders to push boundaries while remaining connected and safe, the emphasis is on quality, simplicity of installation, and practical usefulness.
 

The market for accessories is getting more advanced and modular as power sports vehicles get more advanced. Electrification, wireless connectivity, and ride analytics are transforming how customers interact with their equipment. Riders now want accessories that enhance their travels and integrate with the vehicle's systems, whether that be EV chargers, smart audio, or modular cargo add-ons. The shift to software-defined vehicle platforms has opened-up new avenues for aftermarket and OEM accessory growth by pushing brands to create dynamic ecosystems that can evolve over time through over-the-air updates, mobile app control, and future-fit designs.
 

North America Power Sports Accessories Market Trends

• Manufacturers are reconsidering how riders engage with key vehicle functions as off-road riding environments continue to test the viability of fully touchscreen-based systems. Riders frequently wear gloves in harsh environments, such as rocky climbs, dense trails, or wintry terrain, and require controls that are both long-lasting and easy to use. For high-priority features like winch control, suspension tuning, and auxiliary lighting, this has resulted in a renewed focus on durable rotary dials. When every second counts on the trail, these tactile interfaces provide a quick and easy way to make-adjustments without having to rely on touchscreen accuracy or navigate through digital menus.
   
• For instance, in June 2025, Polaris launched its Ranger XP Kinetic Pro accessory package, which includes reinforced rotary dials specifically built for harsh environments. These glove-friendly dials, which are used to adjust suspension settings or LED brightness, have textured grips and sealed casings that make them resistant to impact, water, and dirt. Polaris stressed that rider feedback, particularly from professional users in the utility and recreational sectors who require quick, no-look adjustments, was the primary source of the design.
   
• As power sports vehicles become increasingly connected and multimedia-rich, manufacturers are enhancing user experience by integrating accessory dials directly with vehicle control systems. The use of CAN (Controller Area Network) integration to enable rotary dials to do more than just basic tasks is one noteworthy development, it now makes it possible to control audio, media playback, and mobile device connectivity with ease. When riding on rough terrain, where precise touchscreen operation is impractical, these tactile rotary controls give riders easy, real-time audio adjustments.
   
• As power sports vehicles take on more demanding roles across utility, recreation, and emergency response settings, manufacturers are prioritizing safety-first innovations that are both practical and intuitive. The use of dash-mounted rotary safety controls is one new trend that enables riders to carry out essential tasks without navigating intricate touchscreen menus, such as turning on emergency lights, SOS signals, or engine shutdowns. The quick, gloved operation of these tactile rotary switches lowers the possibility of delay or distraction during stressful situations.
   

North America Power Sports Accessories Analysis

Based on products, the market is segmented into cab systems, protective gear, and apparel & clothing. In 2024, the protective gear segment dominated the market, accounting for around 38% share and is expected to grow at a CAGR of over 8.4% during the forecast period.
 

• Protective gear leads the North American power sports accessories market, accounting for a major share of consumer spending. Riders place a high priority on safety-related accessories like jackets, gloves, boots, and helmets—bare necessities that offer protection in harsh weather and unpredictable terrain. The market's dominance is a result of consumer's willingness to spend money on premium protection for both daily riding and leisure activities, as well as their increased awareness of injury prevention and legal requirements.
   
• Standards for protective gear are being redefined by advanced materials. Impact-distributing foams like D3O, lightweight composites, and modular layering systems are now commonplace in modern products. These improvements allow for full range of motion and provide maximum protection without adding bulk, which is especially important for riders navigating uneven terrain or competitive conditions. Additionally, brands are creating body-mapped designs with features like thermal regulation, reflective accents, and gender-specific tailoring. Protective gear is now positioned as a performance-enhancing asset for a variety of weather and trail conditions, in addition to being a safety necessity thanks to technological advancements.
   
• Adjustable gear components, integrated hydration slots, helmet communication compatibility, and even smart features like gyroscopic sensor-equipped airbag vests are becoming more and more common among brands. Additionally, custom-fit equipment is becoming more popular, particularly among off-road enthusiasts and competitive riders who seek the highest level of comfort and long-term durability. In addition to driving the market towards more technologically advanced, user-responsive solutions, this trend of customization is strengthening brand loyalty.
   
• The scope of protective gear innovation has expanded due to the increase in female and youth participation in recreational power sports. Youth-sized armour with adult-level protection and women's gear that blends ergonomic awareness with technical precision are in high demand. As a result, producers are expanding their selection of sizes, colours, and fit options, which will help make safety equipment more accessible and desirable to newcomers. New product development, retail collaborations, and marketing tactics in line with community and lifestyle values are being stimulated by this demographic growth.
   
• For instance, in September 2024, Fox Racing, a well-known off-road equipment company, debuted its RAWTEC ADV Collection. This collection features next-generation riding pants and jerseys that incorporate articulated stretch materials, laser-perforated ventilation zones, and abrasion-resistant panels. This line, which was created based on input from backcountry enthusiasts and competitive riders, exemplifies Fox's dedication to balancing rider comfort with technical safety. The equipment was designed to provide strong impact protection and lessen fatigue during extended rides, establishing a standard for what contemporary protective clothing can accomplish in the rapidly changing power sports market.

Based on vehicles, the North America power sports accessories market is segmented into ATV, UTV, personal watercraft, and heavyweight motorcycle. In 2024, the ATV segment dominated the market with a market share of 37%.
 

• All-terrain vehicles (ATVs) maintained their dominant position in the North American power sports accessories market in 2024, accounting for approximately 37% of overall market share. They are an essential platform for accessory innovation because of their many uses, which range from forestry and farm utility to recreational riding and trail exploration. The ATV market has developed into a springboard for the integration of cutting-edge accessories, such as protective gear, cab systems, lighting upgrades, and specialized control modules that improve the off-road experience, in response to rider's demands for increased safety, durability, and convenience.
   
• Modern ATVs are a perfect foundation for modular accessory platforms because of their versatility. To accommodate both work-related and recreational uses, manufacturers and aftermarket brands are outfitting ATVs with add-on kits for winches, ploughs, cargo boxes, heated grips, and GPS-enabled systems. These accessories offer plug-and-play compatibility with OEM wiring harnesses and are frequently made for tool-free installation. Utility users are consequently investing more in performance-enhancing upgrades, especially in the fields of agriculture, construction, and land management. This strengthens the segment's position in the larger power sports market.
   
• Two important areas for ATV accessory development are ergonomics and rider comfort. For gloved use and rough terrain, brands are launching haptic rotary dials for LED light bars, suspension settings, and grip heaters. Long-distance or multi-hour ride fatigue is being addressed with the introduction of suspension seat kits, weatherproof cab accessories, and user-friendly dashboard interfaces with tactile feedback. By fusing tough functionality with sophisticated control systems, these innovations improve rider safety and satisfaction and demonstrate a trend towards premiumization even in historically utilitarian vehicle classes.
   
• As ATVs evolve into smarter machines, accessories are increasingly built to support digital ecosystems. Riders can now control multiple functions with rotary or multifunction knobs thanks to programmable switch clusters, Bluetooth-integrated audio kits, and lighting modules that are compatible with CAN-bus. A unified ride experience is being created by connecting location-based ride modes, real-time diagnostics, and system alerts to central dashboards. Once limited to passenger cars, this digital shift is now being modified for harsh environments, where users demand smart controls that improve operational effectiveness and safety.
   
• For instance, in August 2024, Yamaha Motor Corporation's Grizzly 700 EPS SE utility ATV lineup included an upgraded Accessory Control Dial System. The system, which was created especially for utility and trail riders, has a sturdy, glove-friendly rotary switch on the centre console. It makes it possible to effortlessly control auxiliary features like lighting settings, differential lock modes, and tow assistance. According to Yamaha, the rotary dial was designed with tactile resistance and audible clicks to give riders intuitive confirmation when off-roading, especially in situations with high vibration or low visibility.
   

Based on sales channels, the North America power sports accessories market is segmented into online and offline. In 2024, the offline segment is expected to dominate due to the increasing demand for intelligent, sensor-driven, and compliant safety technologies.
 

• Accessories like haptic control modules, sensor-enhanced lighting, and protective gear often require in-person evaluation to ensure proper fit, operation, and comfort. Rider confidence is increased by this tactile, hands-on experience, which is crucial when making important upgrades. This sensory assurance is offered by offline dealerships, which strengthens their market dominance as riders look for in-person confirmation before making a purchase.
   
• Dealers act as technical consultants for intricate, sensor-driven accessories in addition to being sales locations. Customers are assisted in making well-informed decisions by their extensive knowledge of vehicle-specific integrations, including OTA-capable switch modules, safety sensors, and CAN-bus wiring. For buyers navigating advanced, intelligent accessory options, this individualized advice- which is only available offline-makes it the go-to option.
   
• Instant installation and calibration in-store are crucial for high-tech additions like beacon lighting, haptic dials, and heated grips. Without having to worry about making mistakes after buying, riders depart with the assurance that their new accessories are fitted properly and working flawlessly. The offline channel's appeal is further enhanced by its dependability and immediacy.
   
• Offline retail environments also double as community hubs, hosting demo days, training sessions, and group rides. Through these events, riders can experience accessories in real-world situations, such as safety gear in dusty terrain, haptic dials in motion, or lighting systems at dusk. Customers are reassured by live interaction, which also encourages peer discussion and confirms the value of the product through shared experience.
   
• For instance, in March 2024, Yamaha Motor Corporation, U.S.A. hosted an interactive session at the AIMExpo in Las Vegas where dealers and media were given the opportunity to test Yamaha's newest rotary switch modules for accessory lighting and ride-mode selection in a simulation area. In addition to displays, the event included "touch and feel" workshops where participants installed and used sensor-enabled components while being guided by Yamaha technical representatives. In addition to building dealer confidence, this practical experience demonstrated how offline engagement- through in-person demonstration and knowledgeable assistance- drives the adoption of sensor-driven, intelligent power sports accessories.
   

Based on end use, the North America power sports accessories market is segmented into Individual and commercial. In 2024, the individual segment is expected to dominate due to the increasing demand for intelligent, sensor-driven, and compliant safety technologies.
 

• The individual segment, composed of recreational riders and enthusiasts, became the dominant force in North America’s power sports accessories market. These customers spend money on specialized, high-tech equipment, such as modular HVAC kits and GPS-ready lighting systems, because it not only serves a practical purpose but also embodies their individuality, passion, and freedom while hiking. Their desire for goods that offer both practicality and emotional resonance pushes producers to develop novel sensor-driven performance and comfort-enhancing technologies.
   
• Individual consumers place premium value on sensor-integrated and safe riding experiences, especially for adventure and utility use. Particularly when riding alone or in isolated locations, smart accessories like tactile switch modules, grip heaters, and proximity lighting improve control and lessen fatigue. Manufacturer's emphasis on accessory lines tailored for single users looking for responsive, real-time control has been strengthened by this drive towards customized safety solutions.
   
• The rise of modular accessory platforms gives individuals unprecedented control over their setups. Customers can begin with a single add-on, such as an LED kit or haptic dial, and gradually grow their systems, customizing setups to fit their changing riding environments and tastes. This plug-and-play flexibility appeals directly to independent, experience-driven clients who value simple, well-considered personalization.
   
• Customers often develop deep emotional connections with brands that provide a great riding experience. Accessory bundles, like heated grip + ride-mode dial kits, are frequently shown off in-store or at trail events hosted by dealers. Gaining insight into how a sensor-driven control module reacts to actual situations fosters trust, which promotes enduring brand loyalty and speeds up the uptake of accessories through word-of-mouth and repeat business.
   
  
  • The United States captured the largest share of North America’s power sports accessories market in 2024, fueled by a vast riding community and high disposable income. Equipment like heated grips, haptic controllers, and sophisticated lighting systems are in high demand among American riders, who range from weekend trailblazers to work-focused users. This desire for comfort and performance highlights the country's dominance in the market, where accessory purchases represent both lifestyle and utility.
     
  • Today’s U.S. riders expect their machines to be as smart as they are rugged. On off-road and marine platforms, features like haptic switch modules, CAN-bus lighting, and ride-mode dials have become commonplace. These improvements offer responsive, easy-to-use control, which is essential when riding by yourself on backcountry trails or in early or late light. These developments directly address American concerns about independence, performance, and safety.
     
  • Riders can get on-site installation services, technical support, and product training thanks to the extensive network of dealerships and specialty shops located throughout the United States. People can try, see, and feel accessories before buying them thanks to these physical touchpoints, which greatly lowers uncertainty. High levels of confidence in product quality and after-sales support are the outcome, which fortifies the offline channel and the regional market leadership.
     
  • Prominent manufacturers like Polaris, Can-Am, Yamaha, and BRP make significant investments in user feedback loops and R&D in the United States. This investment facilitates rapid iteration of new accessory features, such as modular add-on systems, heated components, and weather-resistant control dials. This reinforces the U.S.'s dominance in determining market trends by ensuring that products reflect actual American riding conditions and preferences.
     
  • For instance, in November 2024, ARB USA made a spectacular appearance at the SEMA Show in Las Vegas, showcasing its brand-new brushless air compressors in addition to front bumpers, reinforced skid plates, and cutting-edge lighting systems. With smart diagnostics, active cooling, and polarity-free hooks, these air compressors—which come in both portable and onboard versions- promise a 50% performance boost over legacy models. Dealers and enthusiasts were drawn to ARB's SEMA stand because it featured demonstrations for its Ford F-150 and Land Cruiser accessory suites.
     

  The North America power sports accessories market in Canada region is expected to experience significant and promising growth from 2025 to 2034.
   

  • Canada is a major market for power sports accessories because of its extensive wilderness and strong off-road traditions. Canadian riders constantly look for weather-resistant equipment, such as sensor-enabled controls, heated parts, and strengthened protection systems, whether they are snowmobiling in the winter or riding ATV trails in the summer. A steady growth trajectory from 2025 to 2034 is supported by the country's year-round riding culture and environmental demands.
     
  • With extreme winter conditions and remote terrain, Canadian riders favor accessories designed for sub-zero functionality and high reliability. Products like heated grips, CAN-bus lighting systems with snow-mode settings, and disconnectable auxiliary power units are especially popular. These accessories help riders maintain warmth, visibility, and control during harsh winter excursions—boosting market penetration in the Individual segment.
     
  • Canadian dealerships are essential because they have a thorough understanding of the needs for climate-related accessories and can provide hands-on installation and calibration, particularly for sensor-driven equipment like weatherproof components and haptic dials. By ensuring that equipment is appropriately integrated for safety in extreme temperatures and remote use, their expertise builds customer trust and reinforces offline dominance in line with U.S. trends.
     
  • Major brands operating in Canada, including Polaris Canada and BRP, allocate resources for local R&D and field testing to tailor products for snow, mud, and remote terrain. This guarantees that accessories, such as heated systems, sensor-based dials, and protection kits, are tested against conditions unique to Canada, such as deep snow and salt exposure. This strategy promotes regional leadership in advanced accessory innovation and speeds up product refinement.
     
  • For instance, in July 2024, Polaris Canada introduced its new "Winter Warrior Accessory Series". This carefully chosen line includes plug-and-play switch modules that are already wired for CAN-bus integration, heavy-duty skid plates, and heated grips with programmable heat settings. These accessories were showcased during dealer Winter Ride days in Ontario and Alberta. They were tested on snow trails so that riders could test the responsiveness of the controls, feel the warmth settings, and see how simple it was to install them. This series, Polaris stressed, was designed to satisfy Canadian winter demands, highlighting the ways in which local R&D, climate-adaptive innovation, and offline engagement propel the expansion of the accessory market in the region.
     

  North America Power Sports Accessories Market Share

  • Top 5 companies of the North America Power Sports Accessories market are Harley-Davidson, Inc., Honda Motor Co., Ltd., Kawasaki Heavy Industries Ltd., Polaris Industries Inc., and Suzuki Motor Corporation around 41% of the market in 2024.
     
  • Harley-Davidson maintains its dominance in the North American motorcycle accessories market by cultivating customer loyalty with its Genuine Motor Parts & Accessories line. High-end customization options, such as performance suspension, touring kits, handlebar configurations, and audio upgrades, drew riders in 2024. This established ecosystem strengthens Harley's position in the venerable but changing power sports culture by increasing aftermarket spending and leveraging the company's intensely emotional brand connection.
     
  • Honda Motor Co., Ltd. remains a formidable presence in power sports through its durable accessories for motorcycles, ATVs, and side-by-sides. Honda optimizes its accessory portfolio, including racks, mats, and tech add-ons, for dependability in a variety of terrains thanks to its R&D and manufacturing facilities in North America. Honda provides dependable solutions that are adapted to the needs of riders in the real world by integrating components with its "Power of Dreams" philosophy.
     
  • Kawasaki Heavy Industries, Ltd.  strengthens its aftermarket position with comprehensive accessory offerings for its ATVs, UTVs, and watercraft. Genuine components like cargo racks, heated grips, and heavy-duty bumpers are included in Kawasaki outfits to meet customers' practical needs in off-road situations. Utility and adventure-oriented riders value compatibility, durability, and performance, all of which are guaranteed by the official accessory catalogue.
     
  • Polaris Industries, Inc. leverages its deep connection with the off-road community by developing rider-inspired upgrades for its RANGER and RZR platforms. Based on direct consumer insights, the company introduced more than 70 Polaris-branded accessories in 2024, including lighting, smart controls, and ride command systems. Specifically, their RANGER Kinetic Pro XD model is a prime example of how sophisticated technologies and integrated accessories support user-focused innovation.
     
  • Suzuki Motor Corporation engages both entry-level riders and adventure seekers through its accessory strategy that enhances enjoyment and versatility. Suzuki provides specially designed accessory packages, such as increased on-road and off-road equipment, that enhance the unique features of each model, ranging from street bikes to ATVs and youth models. OEM-engineered products ensure that accessories are widely accepted by both novice and experienced riders by fostering trust in quality and ease of installation.
     

  North America Power Sports Accessories Market Companies

  Major players operating in the North America power sports accessories industry are:

  • Alpinestars
  • BRP
  • CFMOTO
  • Fox Racing
  • Harley-Davidson
  • Honda
  • Kawasaki
  • Polaris
  • Suzuki
  • Yamaha
     

  The North America power sports accessories market is experiencing robust growth, driven by a seamless blend of functional performance and lifestyle enhancement. Both enthusiasts and professionals are spending money on equipment that combines cutting-edge safety and comfort features like heated grips, haptic switch modules, and weather-adaptive lighting controls with tough functionality like skid plates, winches, and cab enclosures. Riders are demanding more customized setups that represent their unique preferences while providing consistent performance as they push the boundaries of terrain and seasons. This pattern highlights the trend towards modular, custom accessory ecosystems rather than off-the-shelf solutions.
   

  To speed up product development and responsiveness, industry leaders are concurrently establishing stronger alliances with OEMs and regional innovation hubs. From glove-friendly rotary dials to frost-resistant switch housings, brands can quickly prototype and modify designs to reflect real-world use by placing R&D and production facilities close to manufacturing centres in the U.S. and Canada. To ensure that accessories are not only technologically sophisticated but also highly sensitive to the needs of North American riders, suppliers and manufacturers can coordinate design cycles with local riding cultures, climatic conditions, and technical specifications thanks to this geographically anchored, cooperative model.
   

  North America Power Sports Accessories Industry News

  • In May 2025, Honda North America confirmed the return of its popular FourTrax Rancher, Foreman 4×4, and Foreman Rubicon ATVs for the 2026 model year. Honda expanded the lineup to over 26 parts with this relaunch, adding eight new accessories, such as steel baskets, handguards, gun/boot mounts, and audio systems. Honda highlighted these additions as "turn-key" solutions that are intended for both outdoor enthusiasts and rural workers, demonstrating how carefully considered accessories are increasingly becoming a necessary component of package offerings.
     
  • In April 2025, Can-Am unveiled the brand-new 2025 Canyon 3-wheel SxS. It comes in Standard, XT, and Redrock trim levels and has more than 25 LinQ-compatible accessories, including storage systems, heated seats, and racks. This launch demonstrates a larger plan: providing specifically crafted accessory ecosystems concurrently with the introduction of vehicles to allow riders to customize their machines right away.
     
  • In January 2025, Polaris unveiled six new 2025 ATV models, including Touring and Mud Edition models. All the models had better suspension, sealed storage, and LED headlights. The all-inclusive strategy guarantees that durability and comfort of the highest quality are integrated into the vehicle itself. Polaris is making it easier for customers to go from purchase to performance that is ready for the future by including these features in OEM packages. 
     
  • In November2024, Yamaha Motor USA announced its redesigned 2025 MT07, featuring upgraded YCCT ride modes, switchable traction control, and a minimalist LED headlight. These improvements, which are closely related to accessory and control capabilities, demonstrate how Yamaha is incorporating safety and customization into motorcycle experience, giving riders the ability to modify the behavior of their ride with a single turn of a dial.
     
  • In June, 2024, Suzuki Motor USA celebrated a major production milestone: the assembly of its 500,000th ATV- a KingQuad750AXi- at the Rome, Georgia facility. This accomplishment not only sets a manufacturing record but also demonstrates Suzuki's resolve to increase domestic production to satisfy demand in North America. Importantly, the award also indicates a greater ability to integrate OEM-aligned accessories, such as winches, skid plates, accessory fittings, and durable cargo racks, straight into vehicles that are assembled in the United States. This action increases Suzuki's capacity to provide factory-level accessory-ready configurations, cutting lead times and increasing the uptake of aftermarket accessories.
     

  The North America Power Sports Accessories market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn) and volume (Units) from 2021 to 2034, for the following segments:

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  Market, By Product

  • Cab systems
    • Enclosed cab structures
    • Windshields and wind management
    • Roofing systems
    • Door and entry systems
    • Seating and interior components
    • Others 
  • Protective gear
    • Head and face protection
    • Body armor and impact protection
    • Extremity protection
    • Respiratory and eye protection
    • Others
  • Apparel & clothing
    • Outerwear and jackets
    • Pants and lower body wear
    • Base layers and undergarments
    • Specialty riding apparel
    • Footwear systems
    • Accessories and add-ons
    • Others

  Market, By Vehicle

  • ATV
  • UTV
  • Personal watercraft
  • Heavyweight motorcycle                                                                   

  Market, By Sales Channel

  • Online
  • Offline

  Market, By End Use

  • Individual
  • Commercial

  The above information is provided for the following regions and countries:

  • U.S.
    • California
    • Colorado
    • Massachusetts
    • Michigan
    • Illinois
    • New Jersey
    • New York
    • Ohio
    • Oregon
    • Texas
    • Washington
    • Florida
    • Utah
    • Wisconsin
    • Georgia
    • Pennsylvania
    • Rest of United States
  • Canada
    • British Columbia
    • Ontario
    • Quebec
    • Manitoba
    • Yukon
    • Alberta
    • Rest of Canada