Power Sports Market Size By Vehicle (All Terrain Vehicles, Side By Side Vehicles, Personal Watercrafts, Snowmobiles, Heavyweight Motorcycles), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025

Published Date: Aug 2018  |  Report ID: GMI1688  |  Authors: Ankita Bhutani

Report Format: PDF   |   Pages: 200   |   Base Year: 2018

Summary Table of Contents Industry Coverage Methodology

Industry Trends

Power Sports Market size exceeded USD 11 billion in 2018 and is estimated to exhibit around 4% CAGR from 2019 to 2025.

Canada Power Sports Market, By Vehicle, 2018 & 2025, (USD Million)

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Proliferating disposable income along with increasing preference of youth to participate in off-roading events are driving the power sports market share over the forecast timeframe. The availability of multiple power sports vehicles across diversified price range further expands the industry share over the projected timeframe. The increasing sports events and activities along with rising participation from educational institutes in events including SAE Baja & Efficycle are further expanding the market size.

The presence of many groomed snow trails across the globe attracts many tourists and residents. Countries including Russia, Sweden, and Norway have multiple snowmobile clubs. As per the International Snowmobile Manufacturers Association (ISMA), there are over 3,000 snowmobile clubs globally involved in trail grooming. In 2017, Russia announced the building of its trails in the Shoria Region and opened Sheregesh Road trail for local riders and tourists.

The industry players are investing heavily in R&D accompanied by product innovation to encourage product development. Industry participants are developing eco-friendly vehicles owing to excessive sound and environmental pollution caused by traditional models and are likely to propel the power sports market expansion. Further, the advent of hybrid off-road vehicles will have a positive impact owing to high fuel-efficiency and low emissions. For instance, in December 2017, Polaris Industries announced the launch of its hybrid UTV for noise-restricted areas by 2019.

Advanced technologies are attracting adventure enthusiasts to participate in off-roading activities. For instance, in 2017 Polaris partnered with FOX for integrating shock technology in RZR DYNAMIX. Intelligent Ride Dynamics (iRD) Live Valve technology incorporates sensors for automatic shock absorption providing optimum riding possibilities in all conditions and terrains. Further, innovative systems such as Independent Rear Suspension, DCT, and Electronic Fuel Injection (EFI) System enhance the vehicle performance for smooth driving.

Power Sports Market Report Coverage
Report Coverage Details
Base Year: 2018 Market Size in 2018: 1.5 Billion (USD)
Historical Data for: 2014 to 2018 Forecast Period: 2019 to 2025
Forecast Period 2019 to 2025 CAGR: 4% 2025 Value Projection: 14.5 Billion (USD)
Pages: 200 Tables, Charts & Figures: 216
Geographies covered (19): U.S., Canada, Germany, UK, France, Russia, Spain, China, Japan, India, Thailand, Malaysia, Indonesia, Brazil, Mexico, Argentina, Saudi Arabia, UAE, South Africa
Segments covered: Vehicle and Region
Companies covered (11): Arctic Cat, Honda Motor, Yamaha Motor, Harley Davidson, Polaris Industries, BRP, Suzuki Motors, John Deere, Kawasaki Motors, Kubota, Kymco
Growth Drivers:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

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Power Sports Market, By Vehicle

Germany Powersports Market, By Vehicle, 2018, (USD Million)
Germany Powersports Market, By Vehicle, 2018, (USD Million)

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ATVs dominated the volume and revenue share in the power sports market share owing to the increasing demand for such vehicles in recreational, sports, and leisure activities. The ability of these vehicles to travel though any terrain along with its compact footprint and easier manoeuvrability capabilities further supports the segment dominance. The lower age restrictions, lower maintenance costs, and lower vehicle weight compared to other power sports vehicles will further strengthen the revenue generation.

Side by side power sports market will witness a significant growth over the projected timeframe owing to constant improvements in product features. SSV offers enhanced functionality and differentiated riding experience. Improved suspension, multiple drive mode functions, and four-wheel disc brake advocate its usage in varying ground conditions. In addition, industry players including Kubota are taking initiatives to lower the cost of ownership for these vehicles.

Personal watercrafts are gaining popularity across the globe due to their lower initial cost compared to other crafts used in water sports events. The smaller size of the craft allows easier towing and parking. The lower weight contributes to enhanced power-to-weight ratio and improves the craft efficiency significantly. The high speed of the PWCs along with improved cornering abilities enhances the craft manoeuvring capabilities in water, contributing to its increased adoption.

Power Sports Market, By Region

Asia Pacific Power Sports Industry Size, By Country, 2025, (USD Million)
Asia Pacific Power Sports Industry Size, By Country, 2025, (USD Million)


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The Asia Pacific power sports market led by China, Japan, and India will witness significant gains with the rising spending capacity. Increasing disposable income is leading to more discretionary spending, accelerating vehicle sales. Industry players such as Polaris and BRP are expanding their distribution channels to capture industry share. Players including Honda Motors are focusing on reducing the product cost to improve their economies of scale and enhance the consumer base. Initiatives such as ‘Make in India’ aims at strengthening the manufacturing sector and reducing the unemployment, supporting industry growth. The Middle East & Africa market is at the nascent stage and will grow with the prevailing tourism industry.

North America will account for a significant share in the global power sports market share. The superior industry share can be credited to the lavish lifestyle of people in this region. Industry participants including Harley Davidson are laying specialty stores and dealerships to enhance the customer reach. Further, the government agencies including the Bureau of Land Management, Federal Highway administration, National Oceanic & Atmosphere Administration, and The U.S. Forest Service and National Park Service are taking initiatives to attract more consumers for recreational activities, thereby positively influencing the market share.

Competitive Market Share

Few of the prominent players operating in the power sports market share include Kymco, Kubota, John Deere, Suzuki Motors, BRP, Harley Davidson, Kawasaki Motors, Honda Motors, Polaris Industries, Arctic Cat Inc., and Yamaha Motors. Industry players are continuously investing in upgrading their production facilities for introducing advanced new models and cater to a wide customer base. For instance, in June 2018, Honda announced its plan to introduce the Monkey and Super Cub C125 ABS models in the U.S, to enhance its sale in the off-road bike segment. The company has also invested USD 42 million to expand its ATV and SXS production facility to meet the customer demand.

Industry Background

Stringent emission and safety standards are offering opportunities for power sports manufacturers to develop efficient, reliable, and safe products. Power sports industry participants are continuously investing in R&D to develop efficient engines and standard safety features to increase the product adoption. For instance, in 2017, Bombardier Recreational Products introduced their Can-Am ATV line-up including the Outlander and Renegade models with Anti-lock Braking System (ABS) as standard. These vehicles have higher top speed of up to 105 kmph compared to the non-ABS variants. The trend of equipping off-road vehicles with ABS improves the vehicle safety, significantly boosting customer confidence and increasing the product adoption over the projected timeframe.

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