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All-Terrain Vehicle (ATV) Market Size - By Product (Youth, Adult), By Displacement (Below 400cc, 400cc - 800cc, Above 800cc), By Application (Utility, Sports, Recreation, Military), By Propulsion (Gasoline, Diesel, Electric), Regional Outlook & Forecast, 2024 - 2032

  • Report ID: GMI765
  • Published Date: Feb 2024
  • Report Format: PDF

All-Terrain Vehicle Market Size

All-Terrain Vehicle (ATV) Market size was valued at USD 2.9 billion in 2023 and is estimated to register a CAGR of over 6.5% between 2024 and 2032. With companies allocating more funds toward manufacturing facilities and technological advancements, there is a surge in the availability of diverse ATV models.

All-Terrain Vehicle (ATV) Market

For instance, in July 2023, Honda North Carolina Manufacturing (NCM) revealed an addition to its production roster, accompanied by a hefty investment of USD 380 million into the facility. The introduction of the FourTrax Rancher All-Terrain Vehicle (ATV) marked the commencement of a fresh era in powersports in North Carolina. This enhanced production capacity meets the rising demand from consumers seeking recreational and utility vehicles. As a result, the ATV market experiences expansion, catering to a broader audience and driving economic growth in the power sports industry.

Rising demand for utility vehicles is a significant factor propelling the ATV market. They are increasingly valued for their versatility and utility across various industries including farming, forestry, construction, and landscaping. Their ability to navigate rugged terrains and access remote areas makes them indispensable for tasks such as hauling equipment, transporting materials & navigating challenging terrains. As businesses prioritize efficiency and productivity, the demand for ATVs as reliable and efficient utility vehicles continues to grow, driving market expansion.

Increasing fatalities and safety concerns associated with ATVs pose a potential hindrance to market growth. Accidents and fatalities related to the vehicle have raised public awareness and prompted regulatory scrutiny, leading to stricter safety regulations & standards. Concerns about rider safety and the potential risks associated with the vehicle use may deter consumers from purchasing these vehicles. Moreover, the negative publicity surrounding the injuries and fatalities can also erode consumer confidence and dampen demand, thereby impeding the market growth.

All-Terrain Vehicle Market Trends

The increasing electrification of all-terrain vehicles (ATVs) is a lucrative growth factor in the market. With advancements in electric vehicle technology, electric ATVs offer numerous benefits such as reduced emissions, quieter operation, and lower maintenance costs. For instance, in November 2022, Rohnel Motors introduced electric ATVs in the Indian market.

Rohnel Motors, based in Chennai, currently offers a range of five electric ATVs namely Patriot 5000W, Ranger 4000W, Zeus 3000W, Beast 1200W, and Raven 1200W assembled at its manufacturing facility. Additionally, the growing emphasis on sustainability and environmental consciousness is driving demand for electric ATVs. This shift toward electrification is poised to attract environmentally conscious consumers and open new opportunities for market expansion.

Continuous technological advancements are reshaping the all-terrain vehicle market. Innovations encompass various aspects of its design include engine efficiency, suspension systems, and safety features. Enhanced engine performance translates to greater power and efficiency, while improved suspension systems provide better handling & comfort across diverse terrains. Additionally, advancements in safety features, such as Roll-Over Protection Structures (ROPS) and Electronic Stability Control (ESC), enhance rider safety. These technological improvements not only attract enthusiasts seeking superior performance but also broaden the appeal of ATVs to a wider consumer base.

All-Terrain Vehicle Market Analysis

All-Terrain Vehicle (ATV) Market Size, By Product, 2022-2032, (USD Billion)

Based on product, the adult segment held over 85% of the market share in 2023. The introduction of high-powered, four-wheel drive ATVs is driving growth in the adult segment. These vehicles offer enhanced performance and versatility, appealing to enthusiasts seeking more powerful and capable options for off-road adventures.

For instance, in May 2023, in India, Polaris introduced the 2023 edition of the RZR Pro R 4 Ultimate. Priced at USD 107,522, this all-terrain vehicle boasts a four-wheel drive system. The RZR Pro R 4 Ultimate features a ground clearance of 406 mm and a payload capacity of 336 kg. With increased horsepower and superior traction provided by four-wheel drive systems, these ATVs cater to the demands of adult riders looking for exhilarating experiences and optimal performance in various terrains.

All-Terrain Vehicle (ATV) Revenue Market Share, By Application, 2023

Based on application, the recreation segment accounted for 40% of the all-terrain vehicle market share in 2023. The acquisition of ATV to enhance tourism offerings is driving growth in the recreation segment. By incorporating them into tourist activities, destinations can attract thrill-seekers and outdoor enthusiasts.

For instance, in May 2023, The Tamil Nadu Tourism Development Corporation (TTDC) launched all-terrain vehicle rides at the renowned tourist spot, Mahabalipuram. With a steady rise in tourist visits to the shore temple, the tourism department is actively catering to the desires of adventure enthusiasts by offering such activities. This strategic approach diversifies the recreational options available as well as contributes to increased sales as tourism operators seek to cater to the growing demand for adventurous experiences among visitors.

North America All-Terrain Vehicle (ATV) Market Size, 2022-2032 ( USD Billion)

North America all-terrain vehicle market recorded around 60% of the revenue share in 2023. The utilization of ATVs for various utility applications is a significant growth factor in the North America market. These versatile vehicles find extensive use in industries such as agriculture, forestry, construction, and rural property maintenance. The vehicle offers agility and accessibility in navigating challenging terrains, enabling efficient transportation of equipment, materials, and personnel. Their ability to enhance productivity and mobility in diverse work environments makes them indispensable tools, thus fueling demand and propelling market growth in the region.

All-Terrain Vehicle Market Share

In 2023, Polaris and Yamaha collectively commanded more than 40% of the ATV volume market share. Leading the market, companies like Polaris, Yamaha, Arctic Cat, BRP, Hisun, and Honda provide an array of products tailored to cater to a wide range of consumer preferences and requirements. Notably, Polaris has entered a partnership with Zero Motorcycles to introduce all-electric powertrain options, further enhancing its offerings in the ATV segment.

To remain competitive, companies in the ATV industry are strategizing to introduce electric ATVs. For instance, BRP intends to roll out electric ATVs starting in 2026. This move is poised to intensify competition within the market as manufacturers vie to meet evolving consumer preferences for eco-friendly and innovative off-road vehicles, thereby driving advancements and enhancing the overall competitiveness of the ATV industry.

All-Terrain Vehicle Market Companies

Major companies operating in the all-terrain vehicle (ATV) industry are:

  • BRP
  • CF Moto
  • Hisun
  • Honda
  • Kawasaki
  • Linhai
  • Polaris
  • Suzuki
  • Yamaha

All-Terrain Vehicle Industry News

  • In February 2024, CFMOTO has introduced two motorcycle models making their debut in the U.S., along with two ATV models. Among the newcomers is the CFORCE 800 Touring ATV, offering an affordable two-passenger trailblazing experience. Notable features include an upgraded 800cc engine with a ride-by-wire throttle for enhanced power and torque delivery, a completely revamped CVT transmission, and a cutting-edge rider interface.
  • In July 2023, Yamaha unveils its 2024 Recreational and Utility ATV lineup, crafted to excel across various applications, spanning heavy-duty farm and ranch tasks to thrilling off-road escapades. Among them, the Grizzly emerges as the pinnacle adventure ATV, boasting outstanding power and performance tailored for conquering even the most challenging trails.

The All-Terrain Vehicle (ATV) market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) and Shipment (Units) from 2018 to 2032, for the following segments:

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Market, By Product

  • Young
  • Adult

Market, By Displacement

  • Below 400cc
  • 400cc - 800cc
  • Above 800cc

Market, By Application

  • Utility
    • Gasoline
    • Diesel
    • Electric 
  • Sports
    • Gasoline
    • Diesel
    • Electric
  • Recreation
    • Gasoline
    • Diesel
    • Electric
  • Military
    • Gasoline
    • Diesel
    • Electric

Market, By Propulsion

  • Gasoline
  • Diesel
  • Electric

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Russia
    • Spain
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • South Africa
    • UAE
    • Saudi Arabia
    • Rest of MEA


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of all-terrain vehicle (ATV) reached USD 2.9 billion in 2023 and is set to witness 6.5% CAGR between 2024 and 2032, with companies allocating more funds toward manufacturing facilities and technological advancements for diverse ATV models.

In 2023, the adult segment accounted for a market share of over 85%, owing to the introduction of high-powered, four-wheel drive ATVs for adults.

North America market share was over 60% in 2023, due to the utilization of ATVs for various utility applications across the region.

BRP, CF Moto, Hisun, Honda, Kawasaki, KYMCO, Linhai, Polaris, Suzuki, and Yamaha.

All-Terrain Vehicle Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 16
  • Tables & Figures: 300
  • Countries covered: 25
  • Pages: 250
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