Asia Pacific Power Sports Accessories Market Size - By Product, By Vehicle, By Sales Channel, By End Use, Growth Forecast, 2025 - 2034

Asia Pacific Power Sports Accessories Market Size

The Asia Pacific power sports accessories market size was valued at USD 1.29 billion in 2024 and is projected to grow at a CAGR of 11.5% between 2025 and 2034.
 

The market is rapidly growing due to rising disposable income, altered lifestyles and the development of e-commerce platforms. There is a growing consumer trend in countries such as India, China, Indonesia, and Thailand of taking up outdoor recreation and off-road travel and motorsport leisure activities. As a result, the increased powersports vehicle purchases such as ATV, UTV, snowmobiles, and motorcycles is creating a robust demand for accessory aftermarkets across all consumer segments. This aftermarket includes performance parts, protective gear, lighting systems, luggage options, and optional infotainment and navigation technologies. 
 

Rise in disposable incomes of the middle-class population and urbanization are positioning younger consumers with high disposable income in the position of having customizable, high-performance consumption opportunities. Manufacturers and aftermarket brands have also reacted to this trend by developing durable, stylish, and protective accessories for outdoor recreation vehicles used across rugged terrain or urban travel. Manufacturers are marketing regionally styled parts to address regional road conditions, weather, and user preferences.
 

The growth and success of the powersports accessories market are being propelled by online retailer platforms such as e-commerce. Major online marketplace platforms and brand websites are providing easier access, substantial product choice by way of product comparisons, digital virtual fitting, and products. These are then shipped directly to urban or rural locations. Digital commerce and e-commerce platforms have lowered barriers for start-up limited-run accessory brands and for consumers to seed, or for developed aftermarket brands to test new products at development stage with limited marketing investment.
 

To further promote the marketplace, government entities at all levels are promoting tourism and adventure through improved infrastructure and policy projects. Also, the motorsports and powersports events are helping to drive awareness and involvement in quality accessories, especially in nations who have expanding leisure and motorsport communities.
 

Asia Pacific Power Sports Accessories Market Trends

• Rapid urbanization and rising disposable incomes, especially among younger people, have made powersports activities such as off-roading, adventure riding, and motorsport recreation, more accessible and mainstream lifestyle pursuits rather than leisure activities. This rise in interest in powersports has increased buyers' focus and demand for different types of accessories to enhance performance, safety, or aesthetics. Consumers are now-a-days more willing to personalize their rides with changes including aftermarket suspension kits, performance exhausts, LED light kits, comfort gear, etc., that reflect their identity and tastes.
   
• In September 2023, Indonesia purchased more than 8.7 million motorcycles and there was no shortage of interest in premium motorcycles, motorcycle accessories and upgrades. The Jakarta Motorcycle Expo was attended by more than 15,000 people with many people showing their interest in purchasing luxury helmets, performance exhausts, GPS gear, and others, a reflection of how increased income is shaping consumer preferences.
   
• A major trend observed in the market is the relationship between OEMs and the aftermarket. More prominent manufacturers such as Yamaha, Hero, and Honda are creating branded accessory divisions and launching official e-commerce platforms. This offers their curated accessories with better fitment, warranty, and interoperability. This gives them a competitive advantage over unbranded aftermarket products, especially with accessories that have specialized applications. Recent collaboration between OEMs and brands of more specialized accessories certainly adds to the quality and performance options available.
   
• In January 2024, Ford Australia launched a new Vehicle Personalization Centre to deal with the increasing demand for factory-fitted accessories on Ford Ranger models. It allows for faster delivery of vehicles when canopies and roller shutters fully assembled to OEM standards are installed just before shipping. Delivery time will be lower and will come with full warranty coverage. The need for immediate factory fitment of OEM accessories is also expected to result in shorter dealer wait times for custom vehicles.
   
• The market for electric powersports vehicles is growing quickly in the Asia Pacific region, along with supportive government policies, incentives, investments and infrastructure expansion. Out of electric two-wheelers, ATVs and recreational vehicles (or ePowersports), there are many new accessories launched, such as battery temperature regulators, custom EV parts, lightweight storage solutions and app connected infotainment systems. Therefore, the manufacturers are now considering these accessories as products that help maximize efficiency, safety and range specifically for electric vehicles as they serve a faster growing market considering sustainability and cost savings.
   
• The total sale of electric two-wheeler in Indonesia in March 2024 jumped from 17,000 units in 2022 to 62,000 units in 2023, indicating a growth of 262%. This high growth has created demand for EV specific parts and accessories, such as battery cooling systems, light weight frames, and mobile charging systems.
   

Asia Pacific Power Sports Accessories Market Analysis

Based on product, the Asia Pacific power sports accessories market is divided into cab systems, protective gear, and apparel & clothing. In 2024, the protective gear segment dominated the market accounting for over 45% of the market share and is expected to grow at a CAGR of around 12% during the forecast period.
 

• The dominance is due to an uptick in safety awareness, evidence based regulatory frameworks, and more new riders and younger riders entering the powersports segment.
   
• Across the region, there are cases of growing road accidents with motorcycles and recreational vehicles that have increased awareness around rider safety. This is encouraging consumers to spend money to develop high awareness around safety. This has thus led to investment in high-quality protective gear such as certified helmets, armored jackets, gloves, knee and elbow guards and reinforced riding boots to mitigate injury risk or injury severity while participating in an accident or off-road activities.
   
• The government actions in countries such as India, Vietnam, Indonesia, and Thailand are also putting forth rules regarding protective gear. For instance, India has made it compulsory for all helmets sold in country to be certified with the ISI standards. Vietnam is constantly enforcing helmet compliance, and, Indonesia is continuing to drive national campaigns for safety to promote all motorcycle users to wear full protective gear. These rules are primarily a mechanism for the promotion and adoption of safety products. However, they also represent greater opportunities for existing and new safety accessory manufacturers marketing branded materials.
   
• The rapid urbanization of the region and the enhanced affordability of two-wheelers and ATVs is enticing numerous first-time powersports riders, particularly in Tier II and Tier III cities. These users are typically more influenced through digital platforms or community-driven activity and are more likely to buy full gear sets upfront. Similarly, the continuing premiumization trend in which consumers demand attractive, branded, and technological safety gear such as Bluetooth helmets or smart body armor, contributed to the revenue growth for this sector as well.
   

Based on sales channel, the Asia Pacific power sports accessories market is segmented as online and offline. In 2024, the offline segment dominated the market around 70% share and the segment is expected to grow at a CAGR of over 10% from 2025 to 2034.
 

• Powersports accessories, including helmets, riding gear, protective equipment and vehicle accessories, are usually high investment purchases, requiring try-ons, fittings, assessing the quality and reliance on expert input. So, many consumers still prefer a visit to brick-and-mortar retailers, especially multi-brand dealers, specialty gear retailers and authorized service.
   
• In several Asia Pacific countries, including India, Indonesia, Vietnam and the Philippines, large proportions of the population do not yet have consistent access to high-speed internet, secure digital payments or trust in accreditations for electronic payments particularly in Tier II and Tier III cities and rural areas.
   
• Offline retail retains advantages due to legacy distribution networks, established relationships with local mechanics and installers along with in-store promotional events that attract existing and potential riders alike.
   
• Moreover, powersports dealerships often bundle accessories and new vehicle purchases and provide attractive offers in financing, discounts or professional installation, services that can be hard to replicate online.
   
• In March 2025, ReiseMoto opened its fifth retail store in Pune, having previously entered the larger Indian markets of Mumbai, Gurugram, Bengaluru, and Chennai. Each retail outlet has more than 1,000 products from over 30 premium brands in riding gear, luggage, and performance tyres. The stores are community touch points providing a place for the community to come together for events such as MotoGP viewing of the racings and rider workshops, therefore increasing their customer experience.
   

Based on vehicle, the Asia Pacific power sports accessories market is segmented into ATV, UTV, snowmobiles, personal watercraft, and heavyweight motorcycles. The heavyweight motorcycles segment holds a significant share of around 35% of the market.
 

• Heavyweight motorcycles continue to gain traction in urban and touring consumers. In many consumer markets of countries such as India, China, Japan, and Australia, riders spend large amounts of money on premium accessories. E-Commerce and shopping have become vastly popular for consumers wishing to customize their experience, and heavy motorcycle riders are at the top of the list for wanting to heavily customize their bikes.
   
• Premium accessories for heavy motorcycling are saddlebags, optional crash protection, ergonomically friendly seats, Bluetooth helmets, and navigation systems. Demand for adventure touring and leisure biking on highways has risen with many middle-class families and a solidifying highway infrastructure.
   
• OEMs such as Yamaha, Honda, Suzuki, and KTM are creating accessory catalogs that are generally available and provide a solid reason for as an aftermarket and have replanted interest with the OEMs and riders.
   

Based on end use, the market is segmented into individual and commercial. The individual segment dominated the Asia Pacific power sports accessories market, holding around 60% of the market share.
 

• The growth of recreation vehicles ownership, growing spending power, and a strong desire for consumer personalization amongst individual riders is the primary reason for the dominance of individual segment in the market.
   
• In major Asia Pacific markets such as India, China, Indonesia, Argentina, Thailand, and Australia, more people, particularly younger customers and urban professionals, are starting to own ATVs, a motorcycle, UTVs and personal watercraft for recreational riding and engagement, weekend travel, and lifestyle activities. As vehicle ownership increases, so does the demand for accessories, such as riding gear, luggage systems, aesthetic upgrade, and technologies including Bluetooth helmets or GPS mounts.
   
• The individual buyers are strongly swayed by mainstream and social media, motorsport influencers, and riding communities to follow robust trends in customization and aesthetic branding of vehicles. Carving out an identity with vehicle accessories that can suit the style, safety, or performance to the owner creates emotional and aspirational engagement with the recreational vehicle.
   

In 2024, China dominated the Asia Pacific power sports accessories market with around 25% market share and generated around USD 339.6 million revenue.
 

• China is the world leader in vehicle and powersports production, as China has competitive advantages of economies of scale, low-cost labor. The country also has exclusively vertically integrated supply chains, meaning that manufacturers can produce anything ranging from lighting kits and modular racks to protective guards and communication systems at competitive price points. Thus, China has become the go-to for OEM and aftermarket brands in Asia and globally.
   
• China has been flooded with demand for recreational vehicles including ATVs, UTVs, motorcycles, and personal watercraft from rising disposable income, a middle class on the rise, and high number of youth involvement in outdoor adventure and motorsports. This uptick in off-road or leisure activity has coincided with the increased demand for performance and safety products.
   
• The aftermarket space offers another substantial growth point, offering largely customizable and inexpensive accessories available to domestic consumers as well as international, through various platforms such as Alibaba and JD.com.
   
• The government is encouraging growth through support for electric vehicles and funding for recreational infrastructure in rural locations, further fueling the acceleration of demand for electric utility ATVs and smart accessory products related to space.
   
• In addition, China has strongly positioned itself in the markets for powersports accessories by supplying to countries in the Asia Pacific region such India, Vietnam, Indonesia and the Philippines. Moreover, the manufacturers in the country highly incorporate advanced technology such as Bluetooth systems, GPS tracking, and modular parts integration in accordance with the trends toward smart and connected mobility throughout the globe.
   
• In May 2025, the Chinese Powersports OEM, Loncin announced its first entry into the UTV (Utility Task Vehicle) market with a new V-twin-powered model focused on the European markets. This move to higher-end accessory integrated platforms reveals China’s expansion into vertically integrating from engines to vehicle specific accessories.
   

The Asia Pacific power sports accessories market in the India is expected to experience significant and promising growth from 2025 to 2034.
 

• There are high expected growth opportunities in the country driven by increased economic development, lifestyle changes, and evolving consumer behavior.
   
• The increasing disposable income and improving middle-class lifestyle in India, where consumers have a new excitement for recreational and adventure vehicles, such as ATVs, UTVs, dirt bikes, and watercraft is another factor driving growth in the country. As these vehicles continue to grow in ownership, owners are looking for performance related, safety oriented and aesthetics-based accessories to personalize their ride and get the most enjoyment out of the experience.
   
• Motorsport and off-road lifestyles are beginning to gain traction in India, particularly amongst the youth. The youth culture of motorsport is driving the demand for accessories, including off-road auxiliary light kits, reinforced guards, storage racks, GPS systems and riding equipment. Events from Desert Storm Rally, MotoGP Bharat, and the emergence of off-road riding clubs and adventure tours are leading to increased consumption of power sports accessories.
   
• The government initiatives to promote rural tourism and adventure tourism in geographically rugged states such as Himachal Pradesh, Uttarakhand and Rajasthan are creating an opportunity for the consumption of utility and adventure vehicles for accessing rugged terrains, which are further creating opportunities for rugged accessories.
   
• In December 2024, AXOR launched its 2025 'Saber' helmet series with licensed graphics (e.g., Marvel), safety certifications (DOT/ECE), anti-fog visors, and Bluetooth accommodations. Declaring itself the safety sponsor of India Bike Week, AXOR showcases the increasing demand for protective, fashion, and high-tech gear for riders.
   

The Asia Pacific power sports accessories market in the Japan is expected to experience significant and promising growth from 2025 to 2034.
 

• The high expected growth is due to the combination of advanced manufacturing capabilities, evolving consumer lifestyle, and the rising domestic and international demand for recreational and high-performance vehicles.
   
• Japan has historically been home to some of the world's leading power sports brands including Yamaha, Honda, Kawasaki, and Suzuki, all of which led in vehicle production and supply a wide variety of OEM accessories as well. With the domestic market's shift toward adventure tourism, the motorsport market, and the accessory and customization trends, it is expected that demand for accessories will continue to grow in coming years.
   
• Japan as a country is growing older, wealthier, and more leisure-oriented that is taking advantages of PWC’s (Watercraft), snowmobiles, and recreational motorcycles. Younger people actively engaged in bike customization will also help move the aftermarket accessory segment.
   
• Japan's emphasis on innovation and quality also gives their accessories whether safety, lighting, and/or electronics, more chances to be at the leading edge of design and technology. This is appealing to domestic users like users of side by sides vehicle and off-road motorcycle bikers and anyone who may be part of the export market as they import the Japanese domestic products.
   
• The robust retail and online sales infrastructure available in Japan supports commercial growth by providing easy access to superior accessories and customization kits. Advancements in smart accessories such as GPS enabled accessories, connected helmets, and electric-compatible add-ons supports Japan’s strength as a leader in consumer electronics and mobility innovation.
   
• The government initiatives in green mobility, and electric vehicles are generating new demand for electric two-wheelers and appropriate accessories such as lightweight bike frames, fast chargers, battery packs, and others.
   
• In April 2025, at the 2025 Tokyo Motorcycle Show, ASMAX exhibited its assembled intercom headset, using MESH+5G to replace Bluetooth technology and ensure seamless communication, even in a tunnel or mountainous terrain. The new F1Pro Max version adds hands-free "Hi Max" voice command controls, waterproofing, and the ability to connect with smart IoT accessories, such as tire-pressure sensors and action cameras.
   

The Asia Pacific power sports accessories market in South Korea is expected to experience a steady growth from 2025 to 2034.
 

• The dominance of the country is fueled by its increasing interest in recreational mobility, growth in off-road tourism, electric vehicle technology, and further development of smart and performance accessories.
   
• As outdoor and adventure pursuits gain popularity in South Korea, especially among urban youth and weekend riders, the number of power sports vehicles such as ATVs, dirt bikes, and UTVs is increasing. This is contributing to a similar increase in the associated segment for smart helmets, GPS, LED lighting kits, action camera mounts, off-road tires, and safety equipment.
   
• The country's strong electronics industry, which is recognized around the world for quality and innovative technologies, is vital to the enhancement of power sports accessories by integrating new technologies.
   
• South Korean companies and startups have been actively investing in, developing and adopting technologies with features such as Bluetooth-enabled communication systems, heads-up display (HUD) technology, noise cancelling helmets, and bolted-on modular add-ons that will help enhance performance and connectivity.
   
• The government's focus on promoting eco-tourism and rural development is also growing this market. Regional governments in areas such as Jeju, Gangwon, and Gyeongbuk are designing off-road parks, and adventure sports areas, and creating trails for ATVs, which inherently create a market for customization and rugged accessories.
   
• In October 2024, Kia displayed a hydrogen fuel-cell ATV at KADEX 2024, to operate silently in off-road capabilities in an environmentally friendly manner for military and recreational purposes. This concept ATV expands the horizons of accessories related to dedicated battery/fuel management and robust chargers and hydrogen principles for safety equipment related to the expanding hydrogen powersports markets.
   

Asia Pacific Power Sports Accessories Market Share

• The top 7 companies in the Asia Pacific power sports accessories industry are Yamaha Motor, Polaris Inc., Honda Motor, BRP Inc., Kawasaki, Suzuki Motor, and KTM and collectively hold more than 40% of the market in 2024.
   
• Yamaha is a top player in motorcycles, ATVs, UTVs, and marine products. With respect to power sports accessories, Yamaha provides OEM items, such as exhaust, protection kits, storage items, riding gear, and digital upgrades through the Yamaha Adventure Hub. Yamaha has a strong brand recognition, and a solid track record of innovation and connected features in their accessories, and has a large dealer network, making it a force in Asia's power sports market.
   
• Polaris is known worldwide for ATVs and UTVs, snowmobiles, and off-road vehicles. In Asia Pacific, it sells accessories and parts for the RZR, Ranger, and Sportsman including winches, LED lighting kits, storage boxes, and performance parts. The Polaris brand is known for rugged, all-terrain customization of their parts on vehicles, so it is a very established brand for parts dealers! Polaris collaborates with dealers to increase their footprint in the region.
   
• Honda leads the motorcycle, scooter, and recreational vehicle category. Honda's accessories offerings include helmets, smart locks, cell phone holders, saddlebags, and accessories and parts for OEM uses inside the ICE (internal combustion engine) and electric bikes. Honda is a dominant leader in the mass market region due to its production bases established in India, Thailand, and Indonesia, which in turn drives all of the vast customization available through Honda dealerships.
   
• BRP is the manufacturer of vehicles such as Can-Am (ATVs, UTVs), Sea-Doo (PWC), and Ski-Doo (snowmobiles). The company is registered as BRP in the Asia Pacific region, and retailers can sell parts and accessories (audio systems, windshields, wells, etc.) and protective gear (and more) through the BRP Connect system. Notably, BRP reported high sales growth by focusing on connected vehicles through tech integrations on their products, as well as marketing luxury personas around those products.
   
• Kawasaki is a well-known player in the motorcycles and off-road vehicles space. In addition to its motorcycles and off-road vehicles, it has several accessories available to consumers including hard luggage, ergonomic kits for seat kits, instrument clusters, and performance tuning products. Kawasaki continues to broaden its premium accessory range in the Asian region through its blossoming digital sales ecosystem such as the Kawasaki Katalog and its exciting lines of sportbike and touring motorcycles.
   
• Suzuki works in both the commuter motorcycle space as well as the adventure motorcycle segment, across Asia. Using Suzuki Select and other partners like Flipkart India to distribute products, Suzuki offers genuine accessories such as crash guards, riding jackets, alloy wheels, and touring products. Since Suzuki operates in both rural and urban spaces, it sells the most volume of motorcycle accessories.
   
• KTM is well-known and celebrated for high performance dirt bikes as well as off-road racing credibility and thus has a variety of accessories mainly marketed under PowerParts and PowerWear. KTM offers a significant number of accessory choices, including suspension upgrades, GPS units, skid plates, and protective gear specifically for racing and competitive customers. KTM is an up-and-coming niche premium brand with its growth in countries such as India, Australia, and Southeast Asia categories in the APAC market.
   

Asia Pacific Power Sports Accessories Market Companies

Major players operating in the Asia Pacific power sports accessories industry are:

• Alpinestars
• BMW Motorrad
• BRP
• Ducati Motor Holding
• Honda Motor
• Kawasaki
• KTM
• Polaris
• Suzuki Motor
• Yamaha Motor
   

The Asia Pacific power sports accessories market is entering a new era of innovation, and companies are responding to increasing consumer expectations for performance, safety, and connected mobility. As riders want to incorporate smarter, multi-faceted vehicles, these manufacturers are envisioning accessories with infinite unique functionalities, styles, and smartness, as integrated systems across prevalent on- and off-road platforms.
 

These leading OEMs are embedding smart sensors, AI control technologies, and modular accessory systems into new products and services that run the gamut from Bluetooth safety helmets, adaptive lighting kits, GPS integrated dash displays, and mobile- powered luggage systems. Meanwhile, manufacturers are developing EV specific accessory lines as electric mobility continues to build momentum, particularly in India, China, Japan and Southeast Asia.
 

This evolution shows a growing trend where accessories transition from a passive contribution to performance, safety, and sustainability, to active functionality for performance, safety, and sustainability. Companies are also using data analytics and connectivity to enable predictive maintenance, remote software upgrades, and fleet-wide personalization, relevant for delivery, tourism and commercial activity in the ever-growing urban and rural mobility connectivity in APAC.
 

Asia Pacific Power Sports Accessories Industry News

• In June 2025, Suzuki Motorcycle India unveiled its inaugural electric scooter, the e-ACCESS, at the Bharat Mobility Expo 2025, which features a 3.07 kWh LFP battery that has a range of 95 Km, top speed of 71Km/h, and fast-charging support. Key features have regenerative braking, multiple riding modes, a Bluetooth TFT display, and USB charging. The launch of the e-access electric scooter aligns with Suzuki’s carbon-neutral larger strategy.
   
• In January 2025, Honda committed to carbon neutrality across its motorcycle offerings by the 2040s. Additionally, by 2030 the company aims to unveil 30 new electric two-wheeler models, with a global e-motorcycle sales goal of reaching 4 million units. In India, Honda has been the first to launch two EV scooters, namely, the ACTIVA e and QC1. Both the two-wheelers are supported by, e Swap, a battery swapping service, with its dealerships being available across major cities for providing the required support.
   
• In March 2023, Suzuki India announced the launch of their premium Hayabusa marine-inspired apparel and merchandise product line. Their offerings include items such as jackets, caps, mugs, and umbrellas, thus introducing and pushing the lifestyle accessory trend in the region.

The Asia Pacific power sports accessories market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and volume (Units) from 2021 to 2034, for the following segments:

Click here to Buy Section of this Report

Market, By Product

• Cab systems
  • Enclosed cab structures
  • Windshields and wind management
  • Roofing systems
  • Door and entry systems
  • Seating and interior components
  • Others
• Protective gear
  • Head and face protection
  • Body armor and impact protection
  • Extremity protection
  • Respiratory and eye protection
  • Others
• Apparel & clothing
  • Outerwear and jackets
  • Pants and lower body wear
  • Base layers and undergarments
  • Specialty riding apparel
  • Footwear systems
  • Accessories and add-ons
  • Others

Market, By Vehicle

• ATV
• UTV
• Snowmobiles
• Personal watercraft
• Heavyweight motorcycles

Market, By Sales Channel

• Online
• Offline  

Market, By End use

• Individual
• Commercial  

The above information is provided for the following regions & countries:

• China
• India
• Japan
• Australia
• South Korea
• Singapore
• Vietnam
• Thailand
• Philippines
• Malaysia
• Indonesia
• Rest of Asia Pacific