Europe Power Sports Accessories Market Size - By Product, By Vehicle, By Sales channel, By End Use, Analysis, Share, Growth Forecast, 2025 - 2034

Europe Power Sports Accessories Market Size

The Europe power sports accessories market was valued at USD 1.64 billion in 2024 and is projected to grow at a CAGR of 9.4% between 2025 and 2034. The increasing popularity of ATV riding, snowmobiling, and motocross throughout Europe is significantly contributing to the power sports accessories industry. With easy access to adventure recreation, there is an increasing need for protective equipment. The growing customer base in France, Italy, and Austria with suitable landscapes is purchasing more safety, comfort, and aesthetically pleasing vehicles and accessories which has greatly expanded the market.
 

The innovations in technology are fostering development in the power sports accessories segment. For example, the new generation of smart helmets with Bluetooth functionality, athletic lighting systems on the helmet, and performance tracking features are readily available. Such enhancements are enticing more enthusiasts eager to take advantage of an improved experience while riding. In addition, modern materials such as carbon fibre and strong polymers make equipment more efficient and safer. Soaring transformative technologies coupled with customer expectations for smarter and safer gadgets will exceptionally fuel industry growth in the next few years.
 

For instance, in July 2024, FLY racing has released the Formula S, the first ever equipped with bluetooth 5.0, LED indicators, and the Quin crash detection system deemed a smart helmet. After an accident occurs, it is capable of notifying emergency contacts automatically and in addition, can monitor several performance metrics such as speed, braking, and consistency of riding. This is an example of how situational tech along with embedded technology are reshaping safety helmets alongside rider analytics.
 

The growing availability of online channels is allowing users to discover, evaluate, and shop for power sports accessories more easily. Online shops host numerous brands and their products, often including price-matching options. Purchasing makes more customers buy accessories online due to the convenience of shopping at stores that offer detailed product descriptions, customer reviews, user ratings. This trend has aided even modest sized producers in accessing a wider client base throughout Europe. Through e-commerce strategies and promotional activities, businesses are capable of creating heightened demand and brand recognition; thus, making e-commerce a significant driver of growth in the power sports accessories industry.
 

The government in Europe is creating legal requirements for safety equipment including helmets, lights, reflectors, and other accessories for power sports vehicles. Their purpose is to minimize accidents and related injuries. Consequently, purchasing safety gear becomes mandatory, thereby raising demand in the accessories market. Furthermore, electric power sport vehicles are being promoted by giving out subsidies and incentives which also indirectly increases accessory sales. There is a growing production of eco-friendly supplements that comply with regulations as well as manufacturers are responding to these policies by making appropriate accessories governed by laws. The legal regulations coupled with supportive government policies are fostering sustainable growth in this market.
 

For instance, in January 2025, Olaf Scholz confirmed that EU is considering implementing premium subsidies for the purchase of electric vehicles. If adopted, such cross-EU initiatives will stimulate the uptake of electric vehicles and motorbikes, leading to a greater demand for legally required accessories which include lights, reflectors, safety gear as well as eco-compliant items.
 

Europe Power Sports Accessories Market Trends

• The European market for power sports accessories focuses on the increasing adoption of smart technology. Riders are using GPS trackers, bluetooth-enabled helmets, and lights controllable via smartphone apps. These advancements enhance riding enjoyment, convenience, and safety. The product line is also being expanded to include the mid-tier range by incorporating basic affordable value-added safety technology features which provide added convenience. This change illustrates how every domain within the automotive industry is undergoing shifts propelled by integration of technology, which will additionally fuel growth in both premium and economical accessories.
   
• For instance, in February 2025, the Phantom, equipped with Sena’s proprietary Mesh 3.0 intercom integrated intercom, AI noise cancellation, lighting and communication systems updates controlled by mobile applications Sena noise control AI, lights and mobile updates features. It is produced in Europe as well as offered on the market and comes alongside an ECE 22.06 certification meaning it fits the expectation of high tier safety standards. The Phantom serves another purpose of providing low to mid-tier users advanced communication along with safety technology.
   
• The shift in user preferences across Europe, which is now characterized by increased interest towards custom accessories for power sports vehicles and personalization. Riders expect their apparel, gear, and vehicles to be tailored to their individual tastes and preferences. This includes body parts modification, color matching decals, upgrade/adaptive lighting systems, performance changes, among others. Such focus enables manufacturers to provide increased value through greater flexibility in customization via modular components that are easily added or upgraded. Such changes also benefit local shops and niche e-commerce sites. Users posting about their customized rides on social media platforms enhances as well as supports this growing preference toward personal styles of customization fueled by influencer culture.
   
• For instance, in May 2025, the HarleyDavidson's CFO, Jonathan Root, stated that the company will shift its 2025 model-year reveals from January to autumn. The reasoning provided was to synchronize product releases with critical European motorcycle fairs such as EICMA in Milan, motor bike expo in Verona, and Germany’s custom bike show in Bad Salzuflen—where the aftermarket rider-driven customization is heavily catered to. With this approach to launching new models at trade fairs, HarleyDavidson leans into customization culture, enabling modular upgrades (color schemes, lighting, body kits) and catering directly to riders who prefer personalized visual and performance modifications.
   

Europe Power Sports Accessories Market Analysis

Based on product type, the market is segmented into cab systems, protective gear and apparel & clothing. In 2024, the protective gear segment accounted for around 53% market share and is expected to grow at a CAGR of over 11% during 2025 to 2034.
 

• Smart technologies are being combined on protective equipment like helmets, jackets, and gloves. Modern gear comes with added features that provide advanced safety such as crash sensors, emergency alerts, GPS tracking, and bluetooth connectivity. These functions are especially useful for solo riders. In addition to these uses, smart helmets offer phone connectivity for hands-free calls and music. As riders' expectations evolve beyond simply basic protective gear to a fully immersive experience incorporating effortless convenience along with advanced protection, the integration of smart technology is now gaining traction as a significant development throughout Europe.
   
• Protective gear is increasingly manufactured using advanced materials such as carbon fibres, kevlar, as well as high-strength polymers. These new materials helps in thermal comfort by providing greater protection while remaining lightweight during long rides across scorching distances having intense temperatures. Enhanced comfort is also achieved through breathable fabrics and moisture-wicking liners which are being incorporated into the garments. Striking a balance between durability and ease of wear has become a primary focus while designing high-impact resistant tactical equipment harnessing superior mobility alongside minimal fatigue for sustained power sporting endeavours spanning over extended durations.
   
• The need for protective gear tailored to gender and size has risen sharply. While most motorcycle apparel used to be unisex, brands design men’s and women’s clothing now considering fit, comfort, and mobility. In addition, inclusivity is being prioritized in sizing where manufacturers are providing fitted options from petite to plus size. This trend enables all riders regardless of body shape to access safe equipment that is properly fitted. Such shifts also emphasize user group diversity across comfort, performance, and rider confidence.
   
• European riders personalize their jackets, gloves, and even helmets by choosing colours and patterns or adding custom finishes. Many brands provide personalization by including decals, graphic designs or customizable padding as well interchangeable patches on clothing items. The growing influence of marketing alongside social media platforms has made stylish protective gear go viral the “look at me” factor makes users show off such products online now. Consequently, these manufacturers attract non-protective-shield-wearing consumers by merging high fashion with their steep safety standards alongside riding gear cosmetically appealing to a larger demographic which includes fashionable riders.
   
• For instance, in January 2025, Intelligent Cranium Helmets started selling their product line iC-R smart helmets at the CES convention. The helmets come equipped with dual rear cameras that feed a 240-degree HUD, a front-facing dash cam, crash detection, automatic emergency alerts, proximity warnings, voice activation and hands-free control, as well as seamless device integration.
   

Based on vehicle, the Europe power sports accessories market is segmented into ATV, UTV, snowmobiles, personal watercraft and heavyweight motorcycles. In 2024, the heavyweight motorcycles segment accounted for 34% of the market share and is expected to grow at a CAGR of over 10% from 2025 to 2034.
 

• The use of heavyweight motorcycles for long-distance touring and adventure riding is becoming more common across Europe. Sales volumes for BMW GS, Ducati Multistrada and Harley-Davidson Pan America are growing sharply. Customers want comfort, reliability and effectiveness from the bikes and these models deliver on all fronts. Growth in cross-country motorbike travel among tourists also augments the need for advanced windshields, GPS systems, crash guards, as well as comfortable seating which further boosts this pattern.
   
• Modern heavyweight motorcycles integrate updated electronics alongside armour accessories. Features such as smart helmets with integrated LED lights alongside communication systems with built-in bluetooth compatibility are becoming mainstream staples. Manufacturers focus on safety features like smartphone controls, navigation dashboards, and anti-lock braking systems which will enhance communication while OEMs and aftermarket specialists capitalize on the tech-savvy consumer to add designed boost connected ride experiences
   
• The owners and riders of heavyweight motorcycles often perceive their bikes as an extension of self-identity, creating a need for bespoke parts and accessories such as custom exhaust systems, decals, alloy wheels, handlebars and performance enhancing kits. Brands like Harley Davidson and Indian Motorcycle provide official custom kits while aftermarket providers together with local shops cater to more niche modifications. Social media sharing along influencer content showcasing personalized bikes add fuels to the fire. Personalization in the heavyweight category goes beyond aesthetics; its functional enhancements for comfort or ride performance also matters.
   
• Riders are investing in ergonomic adjustment like foot pegs, grips, backrest handles together with heated grips and improved seat padding for lengthy rides. Touring bikes are pre equipped or modified with windshields alongside cruise control systems powered with vibration damping accessories. Manufacturer’s engineer handling specific gear to reduce fatigue as rider demographics age upward slower with experience adding ergonomically designed enhancement as top priority for this segment.
   
• For instance, in May 2025, Honda adventure roads 2025, an excerpted nine-day, 2,500km tour of Europe starting from Rome opted for Dunlop Trailmax Raid tyres was initiated which marks the company’s first 50/50 on and off-road tyre. This illustrates an increasing inclination from heavyweight motorcycle tourers towards dual-sport tyres designed for highway and gravel road use exacerbating the demand for high-performance gear engineered to traverse surfaces seamlessly.
   

Based on sales channel, the Europe power sports accessories market is segmented into online & offline. In 2024, the offline segment held a major market share in 2024 and is expected to grow significantly over the forecast period.
 

• The dealers and brand-authorized shops of power sports accessories will expand across Europe. These businesses have genuine goods, professional advice, and guarantee service which offers great value compared to online shopping. Consumers prefer physical stores where they can test out helmets, jackets and seats before purchasing. This trust-building process is critical when it comes to high-value items. Leading brands are expanding their networks even further in order to sell directly to customers which supports the continual growth offline presence. 
   
• Offline engagement is improving through more tailored offerings such as custom fittings, safety checks and size trials for cars and clothing related equipment. Specialized fitting sessions are especially important to buyers for products such as protective gear because of resultant comfort during use as well as full protection from injuries. A few stores conduct body scans while others employ trained personnel to make sure their recommendations are ideal by tailoring them to individual customers’ shapes and sizes. The additional services attract more consumers resulting in more repeat visits thus boosting store sales.
   
• The brick-and-mortar retailers combine sales with services to include installation, repair and upgrading workshop services. This integrated service has gained attention throughout 2024. The riders can purchase parts such as luggage boxes, GPS mounts, or protective bars and have them fitted at the shop immediately. This is effective in time conservation while guaranteeing proper fitting. These shops also provide maintenance guidance as well as servicing pre-tune ups. Having offline stores more competitive and appealing compared to online-only platforms comes from the ease and dependability that accessories and services needed can all be acquired from one place.
   
• Offline stores are actively engaging with local bike events, rallies, riding clubs for direct sales marketing to power sports consumers. These occasions enable retailers to showcase novel accessories along with offering demoes helping them establish contacts with riders on a personal level. Many shops will sponsor ride-outs equipped with discounts and gear trials on location adding extra marketing appeal which drives brand loyalty among other elements highly sought after by the targeted audience. This shifts perception towards offline retailers as active contributors instead of merely places to transact business involving parts for motorcycles.
   
• For instance, in January 2024, Events such as the “Yamaha Arena” featured with test rides, gear trials and real-time accessory showcased. This helps offline stores build personal connections with riders. This shift helps retailers sell as community influencers rather than just transactional outlets for motorcycle accessories.
   

Based on end use, the Europe power sports accessories market is segmented into individual and commerce. In 2024, the individual segment held a major market share in 2024 and is expected to grow significantly over the forecast period.
 

• Europeans are indulged in power sports vehicles for leisure purposes such as tourism and travel, rather than solely commuting. Activities like weekend touring, off-road exploring and adventure biking are gaining popularity. In turn, there is an increasing demand ergonomics designed for work including GPS mounts, hydration systems, touring gear and protective apparel. Riders wanting more comfort on long-haul trips increases the incentivized demand for bike equipment upgrades. Increased solo and group travel signals growing personalization customization economic trends during recreation vehicle use.
   
• Europe’s power sports section has recently been a surge of first-time riders which has significantly increased new young users. This group seeks protective riding gear made specifically for them such as mobile mounts and lightweight entry level helmets along with crash sliders. Lightweight helmets are especially appreciated by amateurs since guided by their identity they prefer budget friendly aesthetically tailored options to their style choices. Therefore, manufacturers are prompted to design affordable beginner accessory kits targeting novice riders. Notably owing to influencer marketing alongside online (bike) communities motivates the investments into trend able functional riding gear among youth.
   
• The market is witnessing an increase in demand for smart helmets, back protectors, ergonomic seat pads and airbag vests. Solo riders along with commuting individuals show more concern towards personal purchases pertaining to safety. Riders are now adding to their vehicles comfort-enhancing modifications like heated grips, adjustable windshields and noise reducing visors. People are increasingly willing to spend on protective accessories that enhance the riding experience; this is one of the primary reasons for rapid growth in this subcategory.
   
• The buyers are purchasing bikes and gear as per their styles and preferences. Purchasing custom decals, color-coordinated riding apparel or performance changes made self-expression which is essential in today’s vehicle culture. Through social media platforms, users share photos showcasing their customized setups turning cars into representations of one’s personality. Consequently, brands have broadened their offered range of designed modular systems, proprietary collections aimed at individual riders or customizable pieces tailored fostering individual expression which celebrates distinct identities.
   
• For instance, In February 2025, 3DCal.com launched an interactive 3D customization platform, enabling riders to design personalized decals for their bikes. The tool lets users preview custom wraps in real time, promoting creativity and self-expression. Integrated with social sharing and brand collaborations, the platform supports a growing trend where riders showcase their unique style online. This reflects a shift toward modular, personalized gear that aligns with today's identity-driven vehicle culture.
   

In 2024, the Germany region dominated the Europe power sports accessories market with 26% revenue share in Europe and generated USD 432.7 million in revenue.
 

• Germany has one of Europe's highest motorcycle ownership rates, showing an active riding community that enjoys long-distance touring and off-roading. Popular scenic routes like the Black Forest, Bavarian Alps offer more than just breathtaking views but they do attract motorcyclists who are willing to spend on travel-related accessories such as panniers, GPS systems and protective gear. This culture creates a constant aftermarket demand for OEM and other aftermarket products. Additionally, the mature rider population also consumes accessories due to frequent brand-loyal upgrades sustaining high accessory consumption.
   
• The most recognized automotive and power sports names in Germany include BMW Motorrad, Touratech, Wonderlich, SW-Motech. Not only do these companies build motorcycles but also manufacture specialized performance and comfort accessories for them. With strong research and innovation bases as well as domestic manufacturing capabilities, Germany has a vast offering of advanced technology products. Having branded showrooms and accessory outlets strategically located throughout the country adds easy access to genuine parts and gear making Germany stand out in the European market.
   
• German consumers shows a high degree of purchasing power along with a distinct preference for luxury items that are durable and technologically sophisticated. This spending behavior bolsters the demand for premium power sports accessories, including smart helmets, advanced modular riding gear, suspension systems, and multi-functional riding gear. German motorcyclists value additional brand loyalty and are keen to spend more money on attributes pertaining to safety and comfort.
   
• Germany has a developed transport system containing highways specifically designed for fast motorbike travel. This increases the necessity of specialized equipment such as stability-enhancing kits, streamlined aerodynamic apparel and noise-canceling helmets. Moreover, stringent certified protective apparel safety standards enforce mandatory donned protective uniforms such as gloves, jackets, certified helmets   approved by relevant authorities.
   
• For instance, in April 2025, Wunderlich, a leading German manufacturer of motorcycle accessories, has signed an exclusive distribution agreement with Peak Design, located in the United States. With this deal, Wunderlich is able to distribute throughout Europe Peak Design's smartphone mounting systems which not only charge but also feature sophisticated vibration damping. The partnership is symbiotic for both companies: whereas Peak Design accesses an established European dealer network, Wunderlich broadens its range of specialty high-tech accessories.
   

The Europe power sports accessories market in the France is expected to experience significant and promising growth from 2025 to 2034.
 

• The growing base of motorcycle vehicles is increasing the demand for accessories such as helmets, storage boxes, phone mounts, and protective gear. Casual riders and serious bikers alike are pouring money into upgrades and customization. Hence, the accessory market stand poised for robust growth.
• The French government is known for actively supporting electric mobility through subsidies and tax discounts directed at motor scooters and electric bikes. With more consumers expected to adopt electric output due to portable chargers, battery locks, and EV- covers which need to be used with specific apps or software. As this adoption rises, manufacturers are modifying their products to satisfy these expectations. Eco-friendly buyers and positive French policies regarding purchases have yielded steady growth potential for vehicle manufacturing as well as accessory sales throughout France.
   
• Adventure touring and recreational motorcycle riding have risen sharply in France’s picturesque regions including the French Alps, Pyrenees and Provence. As a result, there is an increase in spending on touring outfits, off-road protective clothing, luggage systems and performance equipment. For long-distance rides, comfort, safety and utility are important requirements for accessories. Organized tours and motorbike tourism alongside accessory offerings further enhances the demand positioning making France a prominent market for these products.
   
• The growth of e-commerce along with offline retail stores in France leads consumers to access power sports accessories more conveniently than before. Specialized regional shops together with Amazon.fr provide riders with a platform where they can purchase the required gear after comparing reviews. On the other hand, physical stores offer custom fitting as well as installation alongside expert consultation tailored to high-value or safety critical items ensuring improved consumer trust coupled with availability.
   
• For instance, in October 2024, Paris initiated a new subsidy program, enhancing financial assistance for electric bicycles and scooters (up to euro 10,000 per household within the EU). While the emphasis is on micro-mobility solutions, this broadens the market for light electric vehicles, fostering demand for urban cyclist accessories such as helmets, lights, and specialized locks.
   

The Europe power sports accessories market in Italy is expected to experience significant and promising growth from 2025 to 2034.
 

• Motorcycle tourism in Italy is linked to its renowned brands like Ducati, Aprilia, and Moto Guzzi. In Italy, scooters and motorcycles have both utilitarian and recreational functions. This aspect of culture creates a perpetual demand for performance enhancements, customization parts and protective gear. Due to Il Sitofor’s preponderance on aesthetics and functionality, riders within the country are likely to splurge on premium-grade accessories. The active lifestyle characteristic of the country ensures continuous growth of power sports accessories aftermarket services.
   
• The other parts of the country Milan, Rome, Florence have been targeting emissions and traffic congestion with electric two-wheelers, providing ample opportunity for adoption. Combined EU green mobility frameworks alongside local government initiatives boost this movement even further. There is also peripheral equipment such as helmet chargers for EVs, battery chargers as well as anti-theft systems that are designed specifically for these vehicles which need to be catered specially for users of electric two-wheelers. While this eco-friendly segment grows wider with their clientele base so does the proportionate demand for sleek sustainable designs embedding modern technology.
   
• Italy continues to follow the trend of increased scooter ownership across Europe. Their use during short daily commutes makes both economic and time-efficient scooters highly practical vehicles for workers. Such commuting increases demand for mobile holders, storage boxes, helmets, gloves, rainproof gear and other related equipment. In addition, sustained and consistent usage patterns create a need for technology enhancement which expands auxiliary scooter accessory markets. These offer upgradeable equipment that can endure frequent replacement resulting from regular wear-and-tear. Smart fuel-efficient urban mobility tailored around pre-existing needs supports sustainable transport systems fostering unimpeded advancement in these regions.
   
• Touring motorcycles have long been adopted by Italian motor riders with distinct styles capturing their attention gaining traction in recent times. They cater to the increasing demand posed by weekend riders embracing domestic tourism around Amalf Coast or up north towards the Alps south of Rome along with performance parts and saddlebags. Italian riders tend to focus on self-expression leading to heightened need for modular accessories featuring stylish aerodynamic designs appealing toward a sporty attitude.
   
• For instance, in March 2024, Ducati unveiled an entire set of add-ons for the Scrambler, including nine colour kits as well as carbon fibre mufflers and spoke wheels. This demonstrates how organized producing manufacturers are already fulfilling interests regarding customization for style and performance, bolstering Italy’s increased demand for modular, aesthetic riding equipment.
   

The Europe power sports accessories market in UK is expected to experience significant and promising growth from 2025 to 2034.
 

• The riders in UK aged forty and above have recently developed a passion for touring and adventure bikes. One of the most frequented regions includes Scotland, Wales and the Lake District, where bikers tailor their motorcycles with luggage racks, advanced GPS units, touring seats, windshields, and even navigation systems which further encourages travel accessory purchases. Comfort and performance while riding is essential to bikers during long-distance trips. As the need for premium gear continues to increase over the next decade, long-term market expansion in this sector is projected.
   
• The UK government greatly subsidizes electric mobility through grants along with low-emission zones and road tax exemptions. With an increase in usage of scooters and motorbikes in urban cities like London, Birmingham, Manchester as well as other major metropolitan areas, there will be a greater demand for relevant accessories such as battery chargers, waterproof covers or EV helmets. Urban commuters also spend on smart locks while delivery riders invest in weatherproof attire along with gloves. The rise of electric vehicles spurs eco-conscious innovation tailoring accessories to emerging markets that focus on environmentally favorable vehicles which serve electric scooters or motorcycles.
   
• The major cities across the UK, motorcycles and scooters are gaining popularity as means of daily commuting due to their affordability compared to fuel prices, nagging traffic congestion and the infamously sparse parking spaces. The complete adoption of two-wheelers will drive a parallel market for necessary commuting accessories such as protective jackets, phone holders, top boxes, and visibility gear. As a result of these upgrades and active regulation efforts from the government towards sustainability starting in 2025, there is expected growth in the practical and safety oriented accessory industry.
   
• Community workshops, online forums are organized as well as national events such as motorcycle live: dubbed the world's biggest bike show & bike shed moto show also support them. Along with that reality motivation toward personal branding, self-designation alongside performance optimization among enthusiasts is consistently driving demand which is forecasted yearly throughout the timeline period for regards myriad of customizable accessories.
   

The Europe power sports accessories market in Spain is expected to experience significant and promising growth from 2025 to 2034.
 

• Spain has a high number of two-wheeler users, and motorcycles are common in Barcelona, Valencia and Madrid. Motorcycles and scooters serve as preferred commuting vehicles due to the city’s congestion, parking constraints, and narrow streets. Accessories like gloves mobile holders, helmets, protective gear, and top boxes are essential for these motorcycles and scooters. There is a consistent urban demand for them.
   
• The government of Spain is actively promoting electric mobility with subsidies and incentives aimed at the use of mopeds and scooters. Initiatives like MOVES III provides financial support to buyers of green mobility scooters. This is facilitating greater adoption of electric two-wheelers, particularly in urban centers. In addition, these vehicles also necessitate the purchase of portable chargers, EV friendly helmets, and waterproof ponchos. These trends are likely to enhance growth opportunities in the accessories market among younger consumers who are more conscious about the environment.
   
• Two-wheel riders from long distances love Spain for its scenic mountain roads and historic towns. Regions like the Canary Islands, Andalusia and Pyrenees offer stunning views drastically improving their popularity as motorbike travel destinations. Riders looking to tour often spend on accessories such as convenience seats along with navigation devices, comfort-enhancing seats, windshields and luggage systems.
   
• Motorcycle riders in Spain are increasingly interested in altering their motorcycles to fit their personal traits and preferences coping from other countries. Alterations include modifying body panels, outfitting motorcycles with LED lighting, performance exhaust systems, as well as matching apparel colors. Social media platforms as well as local bike gatherings have fueled expression through personalization which is becoming a big thing nowadays. As more riders choose aftermarket modifications and custom clothing, demand for modular stylish apparel customized for Spanish locals will increase.
   
• For instance, in June 2025, Beeline based in London, started a new distribution partnership with Corver, one of the leading Spanish distributors of premium motorcycle parts and accessories. The partnership helps to supply Beeline's rugged moto II navigation device across Spain.
   

Europe Power Sports Accessories Market Share

The top 7 companies of the Europe power sports accessories industry are KTM AG, BMW Motorrad, BRP Inc. (Bombardier Recreational Products), Harley-Davidson Inc., Honda Motor, Polaris Inc., and Yamaha Motor around 57% of the market in 2024.
 

• KTM AG is an Austrian motorcycle company that specializes in manufacturing motorcycles; both off-road and street models. They are best known for their performance in motocross and rally racing indicates. The adventure and sports bike segments are dominated by their innovative engineering, lightweight construction and proven motorsport pedigree.
   
• The motorcycle segment of the BMW Group, BMW Motorrad, retails a class touring, sport and adventure bikes. Recognized for its engineering prowess, safety features as well as brand regarded for rider comfort and luxury. The company is known for various innovations like shaft drive systems along with various digital technologies.
   
• BRP Inc. is a Canadian firm specializing in the design and manufacturing of recreational vehicles as well as powersport equipment, including snowmobiles, jet skis, and all-terrain vehicles. Offering cutting-edge power-sports equipment for enthusiast and outdoor lovers, BRP’s Can-Am and Sea-Doo brands are part of the corporation. Acknowledged for bold artistic design and engineering brilliance, the company enjoys a remarkable reputation in the industry.
   
• One of the motorcycle brands that symbolize American heritage is Harley-Davidson, well-known for its heavyweight cruisers and touring motorcycles. To appeal to customers, Harley emphasizes freedom and provides customization options which come with a strong following. The company's brand loyalty also stems from their classic design aesthetic. More recently, they have been trying to expand into other markets such as electric motorcycles as well as expand internationally.
   
• Honda Motor holds a prominent position within the global landscape as a manufacturer of motorcycles, automobiles, and power equipment. The motorcycle division is known for its dependable and fuel-efficient products which appeal to users ranging from commuters on scooters to high-performance racing enthusiasts. All Honda products are renowned for their innovation, safety features, and commitment to being user-friendly.
   
• Polaris is engaged in the powersports sector where they produce all-terrain vehicles, utility task vehicles, and snowmobiles. In addition, they own the Indian Motorcycle brand which specializes in American classic styled motorcycles. Polaris is appreciated because their products are known for rugged performance as well as off-road capabilities, and a wide range of recreational and utility equipment. 
   
• Yamaha Motor is another Japanese company whose business scope includes the manufacturing of scooters, motorcycles and marine engines along with other mobility devices. In the motorcycle segment it offers everything from scooters to high-performance sport bikes. Yamaha distinguish from competition due to emporium engineering precision with remarkable innovative features coupled with a strong motorsport presence which attracts casual riders as well as professionals.
   

Europe Power Sports Accessories Market Companies

Major players operating in the Europe power sports accessories industry are:

• Akebono Brake Industry
• Alpinestars
• BMW Motorrad
• BRP Inc. (Bombardier Recreational Products)
• Fox Racing
• Harley-Davidson
• Honda Motor
• KTM AG
• Polaris
• Yamaha Motor
   

The European market for power sports and accessories is experiencing steady growth because of the increased adoption of motorcycles and scooters. There is increased concern about safety, comfort and convenience which makes users spend more on quality accessories. Alongside government policies, rising consumer awareness, and greater participation in leisure riding, there is an increase in protective equipment navigational aids, as well as performance enhancement devices. These factors highlight a positive opportunity for all manufacturers and distributors throughout Europe.
 

The changes made to the power sports accessory ecosystem due to rapid adoption of electric two-wheelers alongside relevant policies and environmental objectives are now changing the new industry landscape. The increase in electric mobility uptake by the younger demographic including eco-friendly enthusiasts is driving the need for EV-compatible accessories. Moreover, smart technology innovations like Bluetooth enabled helmets or GPS continues to elevate rider experience which creates opportunities focused on selling advanced eco-friendly product lines across Europe.
 

The Countries such as Germany, France, Italy, Spain and the UK are significantly contributing to the advancement of tourism and retail frameworks alongside their two-wheeler cultures. Within every country, noteworthy trends such as customization expansion in e-commerce and the adoption of smart accessories are predominant. Providers guaranteeing easy-to-personalize tech-based products will be exceptionally positioned relative to their competitors. The market for Europe power sports accessories offers a well-balanced mixture of consumer needs which supports substantial growth potential through 2034 and after.
 

Europe Power Sports Accessories Industry News

• In May 2025, GoPro has collaborated with AGV, an Italian manufacturer of helmets, owing to their purchase of Forcit in 2024. The two’s forthcoming smart helmet is expected to integrate dual 4K cameras, in-helmet communication systems, navigation heads-up displays, auto-dimming visors, and crash detection sensors. This starkly illustrates the growing industry efforts integrating high-definition recording technology alongside sophisticated safety features into motorcycle gear.
   
• In February 2025, the Phantom, equipped with Sena’s proprietary Mesh 3.0 intercom integrated intercom, AI noise cancellation, lighting and communication systems updates controlled by mobile applications Sena noise control AI, lights and mobile updates features. It is produced in Europe as well as offered on the market and comes alongside an ECE 22.06 certificate, meaning it fits the expectation of high tier safety standards. The Phantom serves another purpose of providing low to mid-tier users advanced communication along with safety technology.
   
• In December 2024, Bosch commenced the integration of these systems into mass-produced motorcycles, beginning with the KTM 1390 Super Adventure S Evo which is set to debut these radar features and enter series production in 2025. This marks a major advancement in safety technology for European full-gear heavyweights and adventure bikes as Bosch shifts from concepts to real-world applications of advanced technologies.
   
• In November 2024, during EICMA, Bosch showcased ABSi, an anti-lock braking system with next generation features which includes an inertial measuring unit. This innovation merges traditional ABS and a 6-axis IMU into one compact module, thus removing the need for external components which streamlines installation on mid-tier motorcycles. To broaden the application of motorcycle stability control, Bosch aims to make advanced braking systems and stability functions available to a broader rider demographic, thus promoting European market penetration.
   

The Europe power sports accessories market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD million) and volume (Units) from 2021 to 2034, for the following segments.

Market, By Product

• Cab systems
  • Enclosed cab structures
  • Windshields and wind management
  • Roofing systems
  • Door and entry systems
  • Seating and interior components
  • Others
• Protective gear
  • Head and face protection
  • Body armor and impact protection
  • Extremity protection
  • Respiratory and eye protection
  • Others
• Apparel & clothing
  • Outerwear and jackets
  • Pants and lower body wear
  • Base layers and undergarments
  • Specialty riding apparel
  • Footwear systems
  • Accessories and add-ons
  • Others

Market, By Vehicle

• ATV
• UTV
• Snowmobiles
• Personal watercraft
• Heavyweight motorcycles

Market, By Sales channel

• Online
• Offline

Market, By End use

• Individual
• Commercial

The above information is provided for the following regions and countries:

• Western Europe 
  • Germany
  • Austria
  • France
  • Switzerland
  • Belgium
  • Luxembourg
  • Netherlands
  • Portugal
• Eastern Europe 
  • Poland
  • Romania
  • Czech Republic
  • Slovenia
  • Hungary
  • Bulgaria
• Northern Europe 
  • UK
  • Denmark
  • Sweden
  • Finland
  • Norway
• Southern Europe 
  • Italy
  • Spain
  • Greece