Thermal Spa & Wellness Market - By Treatment Type, By Facility Type, By Age Group, By Customer Preference, By Consumer Group, Analysis, Share, Growth Forecast, 2025 - 2034

Thermal Spa & Wellness Market Size

The global thermal spa & wellness market size was valued at USD 75.1 billion in 2024. The market is expected to grow from USD 81.9 billion in 2025 to USD 184.3 billion in 2034, at a CAGR of 9.4%, according to latest report published by Global Market Insights Inc.

The global aging population is driving demand for wellness and longevity products. By 2030, one in six people worldwide will be aged 60 or older, according to the World Health Organization. In the U.S., 82% of consumers prioritize wellness, with 70% planning to invest in longevity-focused products. This trend presents opportunities for companies to develop targeted wellness solutions for older demographics. For example, Bulgari Hotel Tokyo offers luxury spa services tailored to affluent aging consumers.
 

The wellness tourism sector is rebounding strongly post-pandemic, driven by increased travel demand. U.S. cross-border travel exports rose by 28.8% from USD 165.5 billion in 2022 to USD 213.1 billion in 2023, according to the U.S. International Trade Commission. Japan saw a 37.1% year-over-year increase in accommodation person-nights in 2023, as reported by the Japan Tourism Agency. Companies like Sheraton Kagoshima and Hilton Okinawa Miyakojima Resort have opened new properties to leverage this recovery.
 

Moreover, government initiatives are benefiting wellness tourism as a result of infrastructure investments. For example, Canada's Federal Tourism Growth Strategy has allocated $108 million over three years, and Destination Canada USD 96.5 million annually. France invested USD 506 million in thermal facility improvements between 2010-2015, and an additional USD 949 million is planned for 2016-2021. These investments have created opportunities for companies to enhance their wellness offerings in new and improved facilities. For example, French thermal establishments in regions such as Occitanie and Auvergne-Rhône-Alpes have experienced modernization.
 

An increase in disposable income is further driving the growth of the thermal spa and wellness market. The beauty and body care segment in Taiwan experienced 23.6% growth in five years, totalling USD 400 million, as validated by Taiwan’s Ministry of Finance. Companies, such as the Centara Grand Osaka and the Tokyo Edition Ginza, are marketing luxury spa facilities to high-income consumers. Businesses can take advantage of this trend by offering premium services to wealthier clientele.
 

Finally, technology has advanced quickly in position to disrupt the wellness market, as there is increasing demand for personalized solutions. Around 50% of consumers have purchased fitness wearables, and more than 75% say they would be willing to use them in the future. In addition, 20% of consumers in the United States and 30% of consumers in China want to purchase a personalized product that will use their biometric data as the basis for that personalization. French thalassotherapy centres have adopted digital methods to offer personalized stays and to offer innovative treatments like.
 

Thermal Spa & Wellness Market Trends

The changing innovation and technology transformation are important for the growth of the market.
 

• International wellness tourism is a major growth trend in the thermal spa and wellness niche, as consumers are increasingly focused on their health and well-being. For example, according to the Department of Thai Traditional and Alternative Medicine, Thailand attracts around 12.5 million health tourists a year who contribute nearly US$12 billion in generated revenue. This trend is anticipated to continue with the popularity of holistic retreats, traditional healing therapies, and wellness-focused resorts. For example, Chiva-Som in Thailand proposes wellness programs, including “Art of Detox”, “Sustainable Weight Management”, and “Immune Resilience”.
   
• Further offering wellness services to older women in various categories to rise increasingly significant trend, because 61% of women aged 45-64, according to the Center of Disease Control (CDC), are seeking more complementary and alternative health options. This represents a change in a broader movement towards holistically centered solutions, such as wellness tourism and spa therapies that are inclusive of both physical well-being and mental well-being. Accor offers services like Maman-Bébé program, Nordic walks and Power Fitness programs and customized rituals used to assist the women's physical and mental vitality.
   
• Top spa operators are choosing AI Skin Analysis technology (for example, Perfect Corp.) to create individualized facials through skin analysis in real-time. Hydrotherapy rigs such as AquaHeal are using IoT to adjust the components in the water to create customized spa treatments. Spa Bots and AI assistants are managing bookings and optimizing massage techniques from the latest types of sensors to help define a tailored experience. Operations such as Accor’s MGallery and Pullman are incorporating these types of technologies within programs that are neuroscience-driven to enhance wellness processes.
   
• The thermal spa market continues to focus on sustainability, integrating sustainable architecture, solar heating solutions, and waste-free into trends of significant highlight. According to the U.S. Department of Energy, there has been an increase of 20% in the adoption of renewable energy in tourism infrastructure last year. As this trend is likely to advance, thermal spa providers are redefining and optimizing their services to align with values around sustainability and consumer practices. Companies such as Six Senses lead the way with integration, using renewable energy solutions and creating treatments from organic and/or local products..
   

Thermal Spa & Wellness Market Analysis

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Based on type segment, the market is segmented into hydrotherapy, aromatherapy, massage therapy, mud baths and wraps, facial and skin treatments and others. The hydrotherapy category held the largest share of the market and generated revenue of USD 21.8 billion in 2024.
 

• The evidence-based advantages of hydrotherapy services are driving increasing consumer demand and maximization of the health conditions associated with that service. The UK National Institute for Health Research (NIHR) randomized controlled trials evidenced the cost-effectiveness of hydrotherapy in managing juvenile idiopathic arthritis. The outcomes of the studies lend further evidence to hydrotherapy being an acceptable treatment option in the context of a possible reduction in future costs in terms of health.
   
• Hydrotherapy is also evidence-based supported in the National Health Service (NHS) Knowledge NoW guidelines to be an appropriate treatment for musculoskeletal conditions, neurological rehabilitation, and long-term pain. The outcomes from the research align with general hydrotherapy session delivery utilizing water temperature between 32-36 degrees Celsius and a therapy range for 30-60 mins, again allowing hydrotherapy to be provided on a therapeutic basis.
   
• According to the CDC (U.S. Center for Disease Control and Prevention), hydrotherapy is being increasingly recognized as an effective treatment for helping manage arthritis, fibromyalgia, and joint pain. The CDC indicated that older adults and post-menopausal women who engaged in aquatic exercise experienced increased mobility and lessened pain and discomfort without worsening symptoms. Companies, such as HydroWorx, are designing therapeutic and wellness pools that promote effective aquatic therapy.
   
• In India, the Ministry of Tourism is promoting their wellness tourism initiative by utilizing hydrotherapy along with Ayurveda and naturopathy. There are accredited wellness centers utilizing hydrotherapy, and they are able to receive government support through the Market Development Assistance (MDA) scheme. According to government data on wellness tourism in India in 2025, wellness tourism in the country increased by 20% year-on-year due to wellness tourism initiatives among others. Major wellness chains, including Ananda in the Himalayas are providing hydrotherapy offerings to entice global wellness tourists.
   

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Based on the facility type the thermal spa & wellness market is bifurcated standalone thermal spa facilities, accommodation-based wellness and medical/therapeutic wellness centers. The accommodation-based wellness centers segments held the largest share, accounting for 62.3% of the global market in 2024.
 

• Accommodation-centric wellness centers are the market leaders because they have higher average occupancy rates than traditional hotels. French thalassotherapy centers, for example, average ~70% per year, compared to 63-66% in conventional hotels according to the French Ministry (Ministère de ’Économie et des Finances de France).
   
• These wellness facilities generate more demand, serving more clients a year than standalone thermal facilities. On average, thalassotherapy centers average ~9,200 clients per year, vs. ~5,300 clients in thermal locations. Wellness center integration with accommodations, such as hotels like Hilton Resort, maximizes utilization of both wellness and lodging services.
   
• Accommodation-based wellness centers foster longer client stays with higher client spends. For example, the average length of stay at Japan’s resort hotels averages 1.32 nights. The average spend at French thermal stations is USD 51.2/day on the client and USD 55.6/day on accompanying persons. Hotels like Accor, Hyatt and Canyon Ranch maximize revenue per client through multi-day wellness experiences.
   
• Accommodation-based wellness centers offer compelling value for international travelers and are consequently gaining market share. In 2023, city hotels in Japan had 36.4% of foreign guests, compared to 12.1% for resort hotels. Accommodation-based wellness clients will have luxury offerings from hotels like Bulgari Hotel Tokyo.
   

Based on customer preference, the thermal spa & wellness market is segmented into luxury experience and budget-friendly experience. The luxury experience segment held the largest share, generating a revenue of USD 52.6 billion of the global market in 2024.
 

• The growth of disposable income amongst consumers, particularly developed areas such as North America and Europe, has propelled growth in the segment. For instance, high-end spa resorts in North America and Germany such as Six Senses, have experienced an increase in bookings for luxury wellness retreats focused on self-care and mental wellness. An example of this is the delight in unique wellness programs, including hydrotherapy, aromatherapy, and mindfulness fasting exclusively developed for high-end customers seeking wellness retreats, are offered at many global hotel brands such as Aman Resorts etc.
   
• In addition, luxury spa experiences have introduced advanced technologies such as AI-driven health assessments and virtual wellness consultations. This advanced technology has improved the customer experience for the affluent and tech-savvy clientele that subscribe to these wellness programs as a convenience.
   
• However, budget-friendly options are growing and are attracting customers, but there is a particular focus on affordability. Luxury brands are always working to blend exclusivity and innovation, while maintaining personalized and relevant services to continuously attract wealthy consumers in favour of exclusivity and preferential treatment in the thermal spa and wellness market.
   

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North America Thermal Spa & Wellness Market
 

In 2024, the U.S. dominated the market growth in North America, accounting for 88.5% of the share in the region.
 

• The United States provides a wide range of premier wellness resorts, hotel spas, and regional or specialty thermal spa facilities. These include highly regarded establishments like Canyon Ranch, Miraval Resorts, Cal-a-Vie Health Spa, and Carillon Miami Wellness Resort. These organizations offer classes, treatments, and programs that feature medically directed wellness tourism interventions such as cryotherapy, hydrotherapy, IV infusions and red-light therapy. These establishments appeal to both domestic and inbound wellness tourists.
   
• The market is a consequence of a wealthier population with discretionary income focusing on self-care, the legacy of a health-focused population, and a culture with a focus on self-care. The desire to travel to wellness destinations has significantly increased after the pandemic, especially with more individuals seeking a spa experience focused on wellness as part of their leisure travel. The United States, with a total population of 330 million residents, is the third wealthiest developed country in the world as ranked by spending power, accounting for a total of 24% of global GDP in 2024, therefore, reinforcing the growth of the wellness sector, including premium thermal spas and wellness resorts in urban settings and tourist escapes.
   

Asia Pacific Thermal Spa & Wellness Market
 

Asia Pacific market is the fastest growing region and is expected to grow at 10.3% during the forecast period.
 

• The Asia Pacific thermal spa and wellness market is experiencing rapid growth, driven by increasing consumer interest in health and relaxation services. This region is further supported by rising disposable incomes, urbanization, and a growing focus on holistic well-being.
   
• Countries like China, Japan, and India are key contributors to this growth, as they witness a surge in demand for wellness tourism and spa services tailored to local preferences.
   

Europe Thermal Spa & Wellness Market
 

Europe market is the largest market and is expected to grow at 9.1% during the forecast period.
 

• The Europe markets growth is driven by increasing consumer demand for relaxation and wellness services, particularly in countries like Germany, Italy, and France, which are known for their rich spa traditions. The region's focus on health tourism and the rising popularity of natural thermal springs further contribute to market expansion.
   
• Additionally, the growing awareness of mental and physical well-being among European consumers is fueling the demand for spa and wellness services.
   

Middle East and Africa Thermal Spa & Wellness Market
 

Middle East and Africa market is expected to grow at 9.3% during the forecast period.
 

• The region’s growth is driven by a growing focus on health tourism and wellness retreats. Increasing urbanization and a shift toward stress management solutions are fueling demand for thermal spa services. Countries like Morocco and the UAE are leveraging their natural geothermal resources and luxury infrastructure to attract wellness-focused travelers.
   
• Additionally, government initiatives promoting tourism and wellness are further boosting market growth in the region.
   

Thermal Spa & Wellness Market Shares

The top companies in the market include Aman Resort, Accor (Luxury & Lifestyle, Blue Lagoon, Kempinski Hotel and SIX Senses and collectively hold a share of 0.7% of the market. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their service portfolios, extend their reach to a broad customer base, and strengthen their market position.
 

• Aman Resorts provides unique wellness experiences that merge nature, spirituality, and longevity. Its thermal spa experiences are personalized for the individual and emphasize physical health, mental Equilibrium, and spiritual development. Some of its signature offerings include Zen meditation in Japan, desert sound therapy in the United States, and Ayurvedic rituals in Sri Lanka. The Spa Houses and Wellness Villas have hydrotherapy features like Hammams and Banyas to create a very private and luxurious experience to renew the body and spirit.
   
• Accor’s Luxury & Lifestyle Division introduces wellness under its premium brands like Sofitel, MGallery, and Pullman. It claims to provide a global wellness experience through a comprehensive approach to health and wellness with sleep, nutrition, fitness, and design. The wellness aspect is supported by over 600 spas and 1,000 fitness centers. Its signature spa experience, Thalassa Sea & Spa and its retreats are based on neuroscience and are evidence-backed. The thermal service it provides (hot-cold contrast therapy, biophilic design, etc.) also helps with relaxation and recovery. An ALL-Accor loyalty platform connects wellness experiences to guests for greater engagement and the opportunity to return.
   
• Blue Lagoon Iceland offers a unique geothermal spa experience set against a volcanic landscape. It takes the calming properties of seawater enriched with minerals with treatments like in-water massages, float therapy, and body scrubs.
   

Thermal Spa & Wellness Market Companies

Major players operating in the thermal spa & wellness industry are:
 

• Accor
• Aman Resorts
• Blue Lagoon
• Brenners Park-Hotel and Spa
• Champneys Health Resorts
• Chiva-Som International Health Resort
• Four Seasons Hotels
• Hyatt Hotels
• Kannewischer
• Kempinski Hotels
• Lanserhof
• Mandarin Oriental Hotel Group
• Ritz-Carlton Hotels
• Six Senses Hotels Resorts Spas
• Thermae Bath Spa
   

Kempinski Hotels combines classic European luxury with serene wellness experiences across its global locations. Thermal spa offerings include hydrothermal circuits, infinity pools, steam baths, and zero-gravity relaxation lounges. Each retreat is designed to reflect its surroundings, whether in mountain resorts, coastal escapes, or urban sanctuaries. The brand emphasizes rejuvenation through massages, facials, and whole-food nutrition, often incorporating local ingredients and traditions.
 

Six Senses leads in integrated wellness by blending scientific diagnostics with ancient healing traditions and sustainability. Its thermal spa services include cryotherapy, thermotherapy, Onsen-style hot baths, and Roman bathing circuits. Programs like “Grow a New Body” and “Female Wellness” combine modern biohacking techniques with traditional wisdom.
 

Thermal Spa & Wellness Industry News

• In September 2025, Hyatt's Miraval brand marked its international expansion with the launch of "Miraval the Red Sea" on Shura Island, Saudi Arabia. The resort features 180 luxury rooms, 20 premium beach residences, and the region's largest "Life in Balance Spa," spanning 40,000 sq ft with 39 treatment rooms. The spa offers culturally tailored wellness experiences, including Hammam Journeys and floating meditation therapy, reflecting Hyatt's commitment to immersive luxury.
   
• In July 2025, Four Seasons Hotel Riyadh introduced a range of new spa treatments, combining local influences with globally recognized wellness practices. Key offerings include the Arabian Oud Ritual, which integrates traditional scents with specialized massage techniques, and the Date Bliss Body Treatment, utilizing nutrient-rich date extracts for skin care. These additions aim to incorporate regional ingredients and cultural wellness traditions, enhancing the spa's comprehensive services.
   
• In May 2025, Champneys announced the launch of its first European spa in decades, at the Gran Marbella Resort and Beach Club in Spain. Situated on Real de Zaragoza beach, the spa will feature seven treatment rooms, wellness facilities, and a studio for mindfulness classes. The design integrates Champneys' wellness expertise with Andalusian and Mediterranean influences, offering coastal-inspired and signature treatments. Expanding from its English heritage to a new region, showcasing the company’s strategic intent.
   
• In February 2025, Chiva-Som introduced its spa wellness offerings for 2025, through Zulal wellness resorts focused on family-oriented services. The updated retreats will feature personalized spa treatments for younger guests, alongside holistic wellness workshops and mindfulness programs tailored for children and teens. Multi-generational fitness sessions and nutritional education are also part of the initiative, designed to foster lifelong wellness habits. These enhancements align with Chiva-Som’s commitment to delivering a clinical and therapeutic excellence.
   
• In January 2025, Accor announced its plans to expand its portfolio in 2025 with the addition of over 100 new properties across the luxury, premium, and lifestyle segments. Several of these openings will focus on wellness, incorporating features such as spa sanctuaries, hydrotherapy zones, and fitness-oriented amenities. Brands including Sofitel, MGallery, and Pullman are enhancing their wellness offerings by introducing aromatherapy suites, thermal circuits, and holistic treatments.
   

The thermal spa & wellness market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) from 2021 to 2034, for the following segments:

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Market, By Treatment Type

• Hydrotherapy
• Aromatherapy
• Massage therapy
• Mud baths and wraps
• Facial and skin treatments
• Others (body treatments, etc.)

Market, By Facility Type

• Standalone thermal spa facilities
  • Independent day spas
  • Municipal/public thermal facilities
  • Thermal spa complexes 
• Accommodation-based wellness
  • Wellness resorts
  • Spa hotels and boutique wellness
  • Wellness retreats with accommodation
• Medical/therapeutic wellness centers
  • Rehabilitation centers
  • Medical spas
  • Detox and medical wellness

Market, By Age Group

• Below 19
• 19 to 35
• 36 to 50
• Above 50

Market, By Customer preferences

• Luxury experience
• Budget-friendly experience

Market, By Consumer group

• Men
• Women

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa