Nail Salon Market - By Service (Manicure, Pedicure, Nail Art & Design, Nail Extension), By Customer Preference (Luxury Experience, Budget-friendly Experience), By Age Group (Below 18, 19 To 35, 36 To 50, Above 50), By End Use (Men, Women), Forecast 2023 – 2032

Nail Salon Market Size

Nail Salon Market size was valued at USD 10.1 billion in 2022 and is anticipated to grow at a CAGR of over 7.5% between 2023 and 2032. The global industry is being driven by the increasing demand for innovative skin care devices and professional beauty services. Customers are seeking holistic beauty experiences, leading nail salons to integrate advanced skin care technology and offer a wide range of specialized services. The incorporation of cutting-edge devices enhances the overall customer experience, providing effective nail and skin treatments.
 

With the growing focus on well-being, there has been a parallel increase in awareness about nail health. Nails are an essential part of overall hand hygiene & appearance, and consumers are becoming more conscious of the significance of maintaining healthy nails. Awareness campaigns, educational materials, and information shared through various media channels have contributed to this heightened awareness. Consumers are now highly knowledgeable about nail issues, such as nail fungus, brittleness, ridges, and discoloration, and are seeking professional solutions to address these concerns. Nail salons have responded to this trend by offering specialized nail treatments that focus on aesthetics and prioritize nail health. These services include nail care routines, treatments using high-quality nail products, and advice on proper nail care practices at home.
 

The availability of numerous cosmetic brands can potentially hamper the overall beauty & skincare industry growth including nail salons that offer various services. Consumers can become overwhelmed by the sheer variety of products and choices offered by different brands. This can lead to confusion and indecision, making it challenging for consumers to select the most suitable products for their specific skincare needs. As a result, some consumers may delay or avoid making purchases altogether, impacting the overall demand for nail care products and services.
 

COVID-19 Impact

The COVID-19 pandemic had a significant impact on the nail salon market, leading to a series of disruptions and changes in consumer behavior & industry practices. During the pandemic, many nail salons were compelled to temporarily close their doors due to government-imposed lockdowns and restrictions, resulting in substantial revenue losses for salon owners and affecting the livelihoods of nail technicians & staff. Even after the reopening of salons, reduced foot traffic and appointment bookings persisted as customers were hesitant to venture out in public spaces owing to the fear of contracting the virus.
 

Nail Salon Market Trends

Consumers are increasingly seeking eco-friendly and sustainable products & services, and this trend extends to the nail salon industry. Nail salons are adopting environmental-friendly practices such as using non-toxic nail products, offering vegan & cruelty-free options, and reducing waste through responsible packaging & recycling initiatives. The demand for personalized experiences is also growing, and nail salons are responding by offering more customization options for nail art, designs & treatments. Technological advancements enable nail technicians to create unique, digitally printed nail art, catering to individual customer preferences.
 

Nail Salon Market Analysis

Based on service, the nail salon market is segmented into manicure, pedicure, nail art & design, nail extension and others. The manicure segment is expected to grow at a CAGR of over 6.3% through 2032. The increasing focus on personal grooming and appearance has led to a higher demand for manicure services as people desire well-maintained and stylish nails. Secondly, the emergence of nail art and innovative manicure techniques has attracted a wider audience including younger demographics. Additionally, the growing trend of nail care as a form of self-care and relaxation further propels the demand for manicure services in salons. These factors are projected to fuel the manicure segment growth in the coming years.
 

Based on end use, the nail salon market is bifurcated into men and women. The women segment was valued at over USD 7 billion in 2022. The increasing empowerment of women and changing societal norms have led to a greater emphasis on self-expression through personal grooming including nail art & manicures. The rising disposable income among women has also expanded their spending capacity on discretionary services including nail salon treatments. As a result, the women segment is projected to witness growth during the forecast period.
 

North America held a dominant market share of over 35% in 2022. The region is known for its innovative nail art and nail care techniques. Gel nails, acrylics, and elaborate nail designs are popular trends. Nail salons in North America also offer a wide range of services, and there is a growing demand for eco-friendly & non-toxic nail products. These factors are expected to further drive market growth in the region during the projected period.

Nail Salon Market Share

Major companies operating in the nail salon market include :

• CND Shellac
• Ella + Mila, Essie
• EzFlow
• Gelish
• Jessica Cosmetics
• Kiara Sky
• LeChat Nail
• Nail Bar & Co.
• OPI Products, Inc.
• Regal Nails
• Sally Beauty Holdings, Inc.
• T & T Nails and Spa
• Ulta Beauty
• Young Nails Inc.
   

Nail Salon Industry News

• In November 2023, CNDTM launched the color world collection, which includes fourteen brand-new colors in both VINYUXTM and SHELLACTM. It allows professionals to create various manicure and pedicure designs.
   

The nail salon market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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By Service

• Manicure
• Pedicure
• Nail art & design
• Nail extensions
• Others

By Customer Preference

• Luxury experience
• Budget-friendly experience

By Age Group

• Below 18
• 19 to 35
• 36 to 50
• Above 50

By End Use

• Men
• Women

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Singapore
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • GCC
  • South Africa