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Hangover Cure Products Market Size - By Product (Oral Supplements, Hangover Drinks, Powder, Patches), By Ingredients (Electrolytes, Vitamins, Amino Acids, Antioxidants), By Distribution & Global Forecast, 2023 – 2032

  • Report ID: GMI6999
  • Published Date: Oct 2023
  • Report Format: PDF

Hangover Cure Products Market Size

Hangover Cure Products Market size was valued at around USD 1.9 Billion in 2022 and is estimated to reach USD 6.8 Billion by 2032. The growing awareness of the adverse health consequences of excessive drinking, along with the desire to ease the discomfort and loss of productivity associated with hangovers, is driving the market for hangover cure products. Consumers seek these items to alleviate hangover symptoms, improve post-drinking recovery, and maintain general well-being.

Hangover Cure Products Market

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Hangover cure products are intended to relieve the unpleasant symptoms of excessive alcohol consumption, such as nausea, headaches, and weariness. These items often include rehydration solutions, electrolytes, vitamins, and over-the-counter drugs. Pedialyte, Berocca, and numerous herbal supplements and tonics are some well-known hangover treatment items that try to give comfort and assist consumers recover more rapidly from the aftereffects of alcohol use.

The lack of scientific proof certainly be a significant hindrance to the development of the market's revenue. Consumers frequently seek items that are backed up by reliable scientific research and clinical trials to assure their safety and efficacy. Without such data, it can be difficult for makers of hangover cure products to earn customer trust and confidence, which might restrict their market development potential. Furthermore, regulatory agencies may set limits or need more rigorous scientific research before authorizing certain claims or components in these products.

COVID-19 Impact

The COVID-19 epidemic has had a mixed impact on the market for hangover cure products. While lockdowns and restrictions initially resulted in less gatherings and, as a result, decreased demand for such items, the stress and uncertainty caused by the pandemic may have contributed to increased alcohol use for certain people. Furthermore, supply chain disruptions and regulatory constraints had hampered product manufacture and distribution.

Hangover Cure Products Market Trends

Several important trends are emerging in the market for hangover cure products. As health and wellness awareness grows, so does the desire for more natural and holistic solutions to counteract the consequences of excessive alcohol consume. This trend has resulted in the creation of hangover solutions that contain vitamins, herbal extracts, and electrolytes to appeal to health-conscious customers. Furthermore, the market is seeing an increase in convenient forms such as effervescent pills and ready-to-drink beverages, which are fitting the desires of customers seeking rapid and efficient hangover recovery.

Hangover Cure Products Market Analysis:

Hangover Cure Products Market Size, By Product, 2021 - 2032 (USD Million)

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Based on product, the market is segmented as oral supplements, hangover drinks, powder, patches, and others. Oral supplements held a majority market value of USD 769.11 Million in 2022. The demand for hangover cure products, especially oral supplements, has increased due to a number of factors, including increased awareness of the health and wellness benefits of these supplements, a growing preference for natural and scientifically supported ingredients, and a desire for quick and convenient remedies. As consumers become more health-conscious, they seek effective treatments to ease the discomfort and symptoms of hangovers, and oral supplements provide a convenient and promising alternative.

Hangover Cure Products Market Revenue Share (%), By Ingredients, (2022)

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Based on ingredients, the hangover cure products market is segmented as electrolytes, vitamins, amino acids, and antioxidants, and others. Electrolytes held a dominant industry share of around 31.8% in 2022. Electrolytes aid in rehydration, reduce common hangover symptoms including headaches and lethargy, and restore vital minerals lost after alcohol intake. The incorporation of electrolytes in these products has emerged as a key market driver, appealing to customers searching for quick and simple recovery choices as they search for more efficient and scientifically supported hangover treatment remedies.

Based on distribution channel, the hangover cure products market is segmented as pharmacies & drugstore, online, and others. Pharmacies & drugstore segment is anticipated to grow at 13.5% CAGR by 2032. The ease and accessibility that pharmacies and drugstores provide to consumers seeking immediate relief from the consequences of consumption of alcohol drives the market for hangover cure products. These channels give persons in need of hangover cures with a trusted and familiar point of purchase, making it simpler for them to get items such as over-the-counter pain medicines, rehydration solutions, and vitamins that help improve hangover symptoms.

APAC Hangover Cure Products Market Revenue, 2021 - 2032 (USD Million)

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Asia Pacific dominated the majority hangover cure products market share and a revenue of USD 743.16 Million in 2022. Consumption of hangover cure products has been steadily rising in the Asia Pacific region due to factors including rising disposable income, urbanization, and an escalating middle-class population that is fashion-conscious. Also, growing demand for hangover cure products in the Asia Pacific has been attributed to several factors, including exposure to Western fashion trends, shifting cultural norms, and growing awareness of the significance of intimate apparel for self-expression and confidence.

Hangover Cure Products Market Share

Major players operating in the Hangover Cure Products industry include:

  • Abbott
  • Bayer AG
  • More Labs
  • The Himalaya Drug Company
  • Rally Labs LLC (Blowfish)
  • Flyby
  • Drinkwel, LLC

Abbott is a global healthcare company that develops and manufactures a wide range of products, including diagnostics, medical devices, and pharmaceuticals. The company also has a nutrition business, which produces a variety of products, including Pedialyte. The medicine is intended to alleviate hangover symptoms by restoring fluids and electrolytes lost from consuming alcohol. It also includes glucose, which can aid in the improvement of blood sugar levels and the reduction of weariness.

Hangover Cure Products Industry News

  • In November 2020, A German company called BIOTAKE GmbH (ALCOVIT) launched hangover remedies in the US. A combination of vitamins, minerals, and antioxidants are used to create the supplement, which aims to reduce the symptoms of a hangover.

The hangover cure products market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

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By product, 2018 – 2032

  • Oral Supplements
  • Hangover Drinks
  • Powder
  • Patches
  • Others

By Ingredients, 2018 – 2032

  • Electrolytes
  • Vitamins
  • Amino Acids
  • Antioxidants
  • Others

By Distribution Channel, 2018 – 2032

  • Pharmacies & drugstore
  • Online
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • ANZ
    • Southeast Asia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • UAE
    • South Africa
    • Saudi Arabia


Authors: Kunal Ahuja, Himanshu Kabra

Frequently Asked Questions (FAQ) :

The market size for hangover cure products was worth USD 1,950.56 million in 2022 and is projected to be reach USD 6,858.24 million by 2032 driven by the growing awareness of the adverse health consequences of excessive drinking worldwide.

The oral supplements segment generated USD 769.11 million in 2022 and is expected to witness high demand through 2032 owing to the increasing awareness of health and wellness benefits along with growing preference for natural and scientifically supported ingredients.

Asia Pacific industry size was USD 743.16 million in 2022 and is anticipated to expand significantly from 2023-2032 attributed to the rising awareness of the significance of intimate apparel for self-expression and confidence.

Few companies operating in the hangover cure products industry are Abbott, Bayer AG, More Labs, The Himalaya Drug Company, Rally Labs LLC (Blowfish), Flyby, and Drinkwel, LLC.

Hangover Cure Products Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 239
  • Countries covered: 21
  • Pages: 180
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