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Hair Straightener Market - By Product Type, By Material, By Shape, By Power Source, By Technology, By End Use, By Distribution Channel, Forecast, 2024 to 2032
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Hair Straightener Market
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Premium Report Details
Base Year: 2023
Companies covered: 15
Tables & Figures: 222
Countries covered: 17
Pages: 161
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Hair Straightener Market Size
The global hair straightener market size was valued at USD 6.37 billion in 2023 and is anticipated to register a CAGR of over 5.7% between 2024 and 2032. Personal grooming items have exhibited a notable surge in popularity, an essential segment of the utilization sectors in the market. As people increasingly use hair straighteners, hair styling tools have become essential in hair care for self-esteem and improved self-image.
This pattern is especially noticeable with millennials and Generation Z, who have a personal stake in how they look. The upgrading culture of beauty and fashion combined with the increasing consciousness of grooming in all population prompts the consumers to enhance the quality of their hair care tools. Moreover, as more hair care and beauty appliances become available, more people will want sleek and healthy hair, therefore this will increase the global demand for straighteners.
Hair Straightener Market Trends
Hair Straightener Market Analysis
According to the type, the market is divided into hot air brushes, curling irons, flat irons & brushes, straightening brushes and others (waver, wands etc.). In the year 2023, the market for this product type Flat iron & brushes rose to 2.18 billion dollars and is expected to increase to 3.62 billion dollars by the year 2032.
The products are also available in many different pricing categories, ranging from low-cost to pricey. Because of their ease of use and low cost, busy consumers can benefit from these products. Additionally, the work they do is a great supplement to professional salons.
As per the power source type, the global hair straightener market is divided into corded and cordless. As per the assessment of the report for the year 2023, it was observed that corded power supply had control over 53% of the total market and it is expected to grow at a CAGR of 5.5% percent throughout the forecasting period.
In the hair straightener market segment, for the year 2020 alone, North America accounted for sales of USD 2.25 billion and is expected to reach up to USD 3.77 billion by the year 2032.
North America: The U.S. hair straightener market share was valued at approximately USD 5 billion in 2023, and it is expected to grow to roughly USD 8.22 billion in 2032. There is considerable room for potential growth in the market due to the large US consumer base with high spending power, which results in purchasing behavior that favors quality products with advanced features.
As a result, international manufacturers have begun to target this market by promoting the benefits of their electric heaters, which include the ability to make styling more efficient and minimize heat damage by covering their plates with titanium or ceramic. DHG constantly re-evaluates the value it delivers to its customers and its result-oriented approach always meets the expectations of its audience.
Europe: UK hair straightener market is in pursuit of increasing its CAGR by 6.2% within its forecasted period and during 2023 it managed to garner a UK market share of 23.9%. The increased demand for straightening tools combined with constant innovations in technology has allowed UK market to flourish.
As hair stylist needs diverge combined with the influence of social media has causes a shift in self-grooming which has also increased the demand for high quality tools. There have also been improvements in safety and efficiency cordless versions, smart heat sensors and ceramic plates. These modern innovations have catered to consumers looking to get salon effects from the comforts of their home further in turn increasing demand.
Asia pacific: In 2023, China had a hair straightener market share of 33.6% and is expected to continue growing at a CAGR of 7% within the forecasted period. China’s hairstyling market is influenced by the local population as the split hair types create products that require looser or tighter straightening o smoothening of the hair. Hair type varies from one region to another causing a high market demand for versatile hair straighteners.
The market also rolls in under the skeletal beauty culture created by social media and targeted celebrities. These followers of the mentioned patriots wanting to look like them end up buying various hair care products, increasing the demand for straighteners needed to achieve these hairstyles. Overall, the different hair types and celebrities catered beauty culture drives the hair straighteners market in China.
Hair Straightener Market Share
In this year of 2023, there are many existing companies who dominantly stand within the market such as Philips Electronics, Philips, Conair, and Dyson. The firms mentioned previously hold within their possession close to 20% or so of the market share collectively.
These firms actively take part in industry and engage in M&A, expansion of facilities, partnerships, and other such strategies in the pursuit of strengthening their market presence and to reach a wider customer base. These companies invest consistently in R&D in order to be the front runners in the competition by integrating innovative technologies and enhancing their product lines, specifically hair straighteners with new innovative techniques.
Hair Straightener Market Companies
Major players operating in the hair straightener industry include:
Hair Straightener Industry News
The hair straightener market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand units) from 2021to 2032, for the following segments:
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Market, By Product Type, 2021 – 2032
Market, By Material, 2021 – 2032
Market, By Shape, 2021 – 2032
Market, By Power Source, 2021 – 2032
Market, By Technology, 2021 – 2032
Market, By End Use, 2021 – 2032
Market, By Distribution Channel, 2021 – 2032
The above information is provided for the following regions and countries: