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Hair Straightener Market - By Product Type, By Material, By Shape, By Power Source, By Technology, By End Use, By Distribution Channel, Forecast, 2024 to 2032

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Hair Straightener Market Size

The global hair straightener market size was valued at USD 6.37 billion in 2023 and is anticipated to register a CAGR of over 5.7% between 2024 and 2032. Personal grooming items have exhibited a notable surge in popularity, an essential segment of the utilization sectors in the market. As people increasingly use hair straighteners, hair styling tools have become essential in hair care for self-esteem and improved self-image.
 

Hair Straightener Market

This pattern is especially noticeable with millennials and Generation Z, who have a personal stake in how they look. The upgrading culture of beauty and fashion combined with the increasing consciousness of grooming in all population prompts the consumers to enhance the quality of their hair care tools. Moreover, as more hair care and beauty appliances become available, more people will want sleek and healthy hair, therefore this will increase the global demand for straighteners.

  • One prominent concern in the hair straightener industry is counterfeiting of products. Numerous small retailers and sellers have managed to infiltrate the market and sell fake notions under popular brands even though they do not meet the required standards.
     
  • Such can cause consumers safety issues, for instance overheating or malfunctioning. Moreover, counterfeit products may tarnish brand images and lead to economic losses for genuine companies.
     

Hair Straightener Market Trends

  • In the market for hair straighteners, there is an increasing emphasis on the use of ceramic, titanium, and tourmaline plated products among manufacturers. Owing to their ability to better conduct heat and significantly lower the risk of hair damage, such materials are being preferred.
     
  • As a result, users are more likely to achieve smooth and shiny hair in less time. In addition, there is a noticeable trend of turnable temperature settings which are being popularized. These settings help in adjusting the heat depending on the type of hair and styling required by the user.
     
  • Such a degree of customization improves styling efficiency while also limiting exposure to heat, thereby protecting the health of the hair. All these innovative technologies clearly indicate the industry’s determination to improve performance and the user’s experience with the instruments used in hair straightening.
     

Hair Straightener Market Analysis

Hair Straightener Market, By Product Type, 2021 – 2032, (USD Billion)

According to the type, the market is divided into hot air brushes, curling irons, flat irons & brushes, straightening brushes and others (waver, wands etc.). In the year 2023, the market for this product type Flat iron & brushes rose to 2.18 billion dollars and is expected to increase to 3.62 billion dollars by the year 2032.
 

  • Straightening brushes and flat irons are utilized across a wide range of different industries due to their versatility and ease of use. It is a very practical tool that can be used for straight hair, curly hair, waves and so forth at home, and also in salons.
     
  • Due to the incorporation of technologies such as ceramic, tourmaline, and ionic systems, flat irons provide smoother finishes with less heat damage, making them more appealing to consumers.
     

The products are also available in many different pricing categories, ranging from low-cost to pricey. Because of their ease of use and low cost, busy consumers can benefit from these products. Additionally, the work they do is a great supplement to professional salons.
 

Hair Straightener Market Revenue Share, By Power Source (2023)

As per the power source type, the global hair straightener market is divided into corded and cordless. As per the assessment of the report for the year 2023, it was observed that corded power supply had control over 53% of the total market and it is expected to grow at a CAGR of 5.5% percent throughout the forecasting period.
 

  • Corded hair straighteners are widely used in the beauty industry because they ensure effective straightening over great lengths of time due to the nature of endless power supply they provide.
     
  • In floor salons, specialist hair stylists use corded straighteners as it does not require recharging like the wireless types of hence continuous usage is possible. With thick or long hair, a specialist hair stylist requires reliability.
     
  • In addition, corded straighteners work more effectively since they have greater power output than cordless ones, allowing them to heat up more quickly and increasing their market share.

 

North America Hair Straightener Market Value Size, 2021 – 2032, (USD Billion)

In the hair straightener market segment, for the year 2020 alone, North America accounted for sales of USD 2.25 billion and is expected to reach up to USD 3.77 billion by the year 2032.
 

  • An adept beauty culture is pushing hair straighteners market's expansion within the region. Such focus on self-care and personal appearance fosters the growth of the hair styling market.
     
  • Many people use hair straighteners on a daily basis to have smooth and sleek hair. Diverse cultures have diverse fashion senses, hairstyles, and trends which in turn create a demand for versatile and high-quality hair straighteners.
     
  • Also, advertising with the help of media and actors creates great interest in these products. Beauty education to a greater extent contributes by demonstrating how to straighten hair and what the benefits of this procedure are to attract more users to this activity.
     

North America: The U.S. hair straightener market share was valued at approximately USD 5 billion in 2023, and it is expected to grow to roughly USD 8.22 billion in 2032. There is considerable room for potential growth in the market due to the large US consumer base with high spending power, which results in purchasing behavior that favors quality products with advanced features.
 

As a result, international manufacturers have begun to target this market by promoting the benefits of their electric heaters, which include the ability to make styling more efficient and minimize heat damage by covering their plates with titanium or ceramic. DHG constantly re-evaluates the value it delivers to its customers and its result-oriented approach always meets the expectations of its audience.
 

Europe: UK hair straightener market is in pursuit of increasing its CAGR by 6.2% within its forecasted period and during 2023 it managed to garner a UK market share of 23.9%. The increased demand for straightening tools combined with constant innovations in technology has allowed UK market to flourish.
 

As hair stylist needs diverge combined with the influence of social media has causes a shift in self-grooming which has also increased the demand for high quality tools. There have also been improvements in safety and efficiency cordless versions, smart heat sensors and ceramic plates. These modern innovations have catered to consumers looking to get salon effects from the comforts of their home further in turn increasing demand.
 

Asia pacific: In 2023, China had a hair straightener market share of 33.6% and is expected to continue growing at a CAGR of 7% within the forecasted period. China’s hairstyling market is influenced by the local population as the split hair types create products that require looser or tighter straightening o smoothening of the hair. Hair type varies from one region to another causing a high market demand for versatile hair straighteners.
 

The market also rolls in under the skeletal beauty culture created by social media and targeted celebrities. These followers of the mentioned patriots wanting to look like them end up buying various hair care products, increasing the demand for straighteners needed to achieve these hairstyles. Overall, the different hair types and celebrities catered beauty culture drives the hair straighteners market in China.
 

Hair Straightener Market Share

 In this year of 2023, there are many existing companies who dominantly stand within the market such as Philips Electronics, Philips, Conair, and Dyson. The firms mentioned previously hold within their possession close to 20% or so of the market share collectively.
 

These firms actively take part in industry and engage in M&A, expansion of facilities, partnerships, and other such strategies in the pursuit of strengthening their market presence and to reach a wider customer base. These companies invest consistently in R&D in order to be the front runners in the competition by integrating innovative technologies and enhancing their product lines, specifically hair straighteners with new innovative techniques.
 

Hair Straightener Market Companies

Major players operating in the hair straightener industry include:

  • Bay Bliss Pro
  • Braun
  • Conair
  • Dry Bar Products
  • Dyson Technology India
  • Hot Tools Professional
  • Ikonic World
  • Jemella
  • John Paul Mitchell Systems
  • Moe Hair USA
  • Panasonic Holdings
  • Philips Electronics
  • Revlon
  • RUSK Professional
  • T3 Micro Technologies.
     

Hair Straightener Industry News

  • In June 2024, Revon released the Air Straight, one of the most recently introduced products from the One-step portfolio of Helen of Troy. Revlon has begun this family with its volumizing tool as a first step. This ventilated hair drying tool, Revlon’s Air Straight’s, makes the perfect hair styler by having a specialized diode which aids in evenly targeting airflow ensuring that the moisture in the natural hair strands is maximized.
     
  • In January 2024, Philips has become more technologically advanced recently in India when compared to a few years ago. Philips India has developed a premium hair straightener able to style the hair without the use of heat damage. The offering from this company has set a milestone in India as it is the first technologically aided hair straightening tool of care in the country, It employs sustaining care technology, which maintains the moisture in the hair and combats the dryness that hasty instruments usually bring on while straightening the hair.
     

The hair straightener market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand units) from 2021to 2032, for the following segments:

Market, By Product Type, 2021 – 2032

  • Hot air brushes
  • Curling irons
  • Flat irons & brushes
  • Straightening brushes
  • Others (waver, wands)

Market, By Material, 2021 – 2032

  • Ceramic
  • Tourmaline
  • Titanium
  • Teflon
  • Others (combined, luxury, heat shea butter)

Market, By Shape, 2021 – 2032

  • Flat
  • Rounded
  • Crimped hair iron
  • Others (hot brush)

Market, By Power Source, 2021 – 2032

  • Corded
  • Cordless

Market, By Technology, 2021 – 2032

  • Ionization
  • Steam technology
  • Infrared heat
  • Others (dual voltage, temp control)

 Market, By End Use, 2021 – 2032

  • Individuals
  • Commercial
    • Beauty centers
    • Salons
    • Others (dermatological center, etc.)

  Market, By Distribution Channel, 2021 – 2032

  • Online
    • E-commerce website
    • Company websites
  • Offline
    • Supermarkets & hypermarkets
    • Specialty Stores
    • others (individual stores, etc.)

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia 
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
Authors: Avinash Singh, Sunita Singh
Frequently Asked Question(FAQ) :
Who are the leading hair straightener market players?
Bay Bliss Pro, Braun, Conair, Dry Bar Products, Dyson Technology India, Hot Tools Professional, Ikonic World, Jemella, John Paul Mitchell Systems, Moe Hair USA, Panasonic Holdings, and Philips Electronics.
How big is the North America hair straightener industry?
Why is the demand for hair straightener flat irons & brushes growing?
What is the size of the hair straightener market?
Hair Straightener Market Scope
  • Hair Straightener Market Size
  • Hair Straightener Market Trends
  • Hair Straightener Market Analysis
  • Hair Straightener Market Share
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    Premium Report Details

    Base Year: 2023

    Companies covered: 15

    Tables & Figures: 222

    Countries covered: 17

    Pages: 161

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