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Hair Styling Tools Market Size - By Type (Manual, Electric), Product Type (Hair Dryer, Hair Curler & Roller, Hair Straightener, Crimpers and Wavers, Hairbrushes & Combs, Multistylers), Price Range, Application, Distribution Channel & Forecast, 2024 – 2032

  • Report ID: GMI8621
  • Published Date: Mar 2024
  • Report Format: PDF

Hair Styling Tools Market Size

Hair Styling Tools Market size was valued at USD 36 billion in 2023 and is anticipated to register a CAGR of 5.2% between 2024 and 2032. Hair styling has become an integral part of personal grooming and fashion. As fashion trends evolve, there is a continuous demand for new and innovative tools that can help consumers achieve the latest hairstyles and looks.

Hair Styling Tools Market

Hair styling tools are often used in conjunction with various hair care products such as heat protectants, styling sprays, serums, and hair masks. As consumers invest in hair styling tools, they are also likely to purchase complementary hair care products to maintain the health and appearance of their hair.

The growing awareness regarding the importance of hair health has given rise to the demand for styling tools that minimize damage and maintain the integrity of the hair. Companies offering tools with features such as temperature control and ceramic coatings capitalize on this trend. Furthermore, the professional salon industry, which is a significant part of the hair care sector, often relies on high-quality hair styling tools to deliver desired hairstyles to clients. The growth in demand for professional-grade styling tools in salons contributes to the overall expansion of the hair care industry.

Many companies in the hair care industry offer both styling tools and hair care products. By selling a comprehensive range of products, these companies can capitalize on cross-selling opportunities. For example, a customer purchasing a hair straightener may also be inclined to purchase a smoothing serum or hydrating shampoo from the same brand to achieve optimal results.

The hair styling tools market is highly competitive, with numerous brands vying for market share. Intense competition can lead to pricing pressures, making it challenging for companies to maintain profit margins and differentiate their products effectively. Consumer preferences and trends in hair styling can change rapidly, making it challenging for manufacturers to anticipate and adapt to shifting demand. Companies must stay attuned to market trends, consumer preferences, and emerging technologies to remain competitive and relevant.

Furthermore, building and maintaining brand loyalty is crucial in the hair styling tools market, where consumers often develop strong preferences based on brand reputation, product performance, and customer service. Negative publicity, product recalls, or quality issues can damage brand reputation and erode consumer trust.

Hair Styling Tools Market Trends

Hair styling tools have become increasingly sophisticated with the integration of advanced technologies such as infrared heating, ionization, and smart features like temperature control and automatic shut-off. These technologies aim to minimize damage to hair while providing efficient styling results. Consumers are seeking versatile styling tools that can perform multiple functions, such as hair straightening, curling, and drying. This trend has led to the development of multifunctional products that offer convenience and flexibility to users.

With the rise in popularity of hair styling tools, there's a growing awareness of the importance of hair health. Consumers are more inclined to invest in hair care products that nourish, protect, and repair their hair from the potential damage caused by heat styling.

Additionally, there is a growing emphasis on hair health among consumers, leading to the popularity of hair styling tools that claim to be gentler on hair and minimize damage. Companies are introducing products with features such as ceramic and tourmaline coatings, which help distribute heat evenly and reduce frizz. With the rise of social media influencers and online tutorials, consumers are increasingly investing in professional-grade hair styling tools to achieve salon-quality results at home. This trend has led to a surge in demand for high-performance tools designed for professional use.

Furthermore, some hair styling tools now come with companion mobile apps or digital platforms that provide personalized styling tips, tutorials, and recommendations based on individual hair profiles. This integration of technology is projected to enhance the user experience and help foster brand loyalty.

Hair Styling Tools Market Analysis

Hair Styling Tools Market Size, By Type, 2021 - 2032 (USD Billion)

Based on type, the market is divided into manual and electric. The electric segment dominated around USD 29 billion in 2023 and expected to reach USD 50 billion by 2032. Electric hair styling tools are designed to provide efficient and convenient solutions for styling hair. They typically offer quick heating times, adjustable settings, and consistent performance, allowing users to achieve their desired hairstyles with minimal effort and time.

Additionally, electric hair styling tools offer versatility in terms of the range of hairstyles they can help achieve. For example, a hairdryer can be used to blow-dry hair straight or add volume and texture, while a straightener can be used to create sleek, straight styles or add waves and curls.

Hair Styling Tools Market Revenue Share, By Product Type, (2023)

Based on product type, the hair styling tools market is categorized into hair dryers, hair curlers & rollers, hair straighteners, crimpers and wavers, hairbrushes & combs, multistylers, and others. The hair dryer segment accounted for 32% in 2023 and is expected to gain market share of 35% by 2032. Hair dryers offer versatility in styling by allowing users to dry their hair in various ways, including straightening, volumizing, and curling. This versatility makes them a popular choice among consumers who seek multifunctional tools for their styling needs.

Additionally, hair dryers appeal to a wide consumer base, including both men and women of all ages and hair types. Unlike some specialized styling tools that cater to specific hair textures or styles, hair dryers are a staple in many households, contributing to their widespread popularity.

Asia Pacific Hair Styling Tools Market Size, 2021 - 2032 (USD Billion)

Asia Pacific hair styling tools market size recorded around USD 12 billion in 2023. Asia Pacific is known for its diverse range of hair types, including straight, wavy, and curly hair textures. This diversity necessitates a wide variety of hair styling tools tailored to different hair types and styling preferences, further driving market demand. In addition, Asia Pacific has a robust beauty and personal care industry, encompassing cosmetics, skincare, and hair care products.


Hair styling tools are an integral part of this industry, benefiting from extensive distribution networks and marketing efforts in the region. Urbanization and changing lifestyles have led to increased awareness of personal appearance and grooming.

Hair Styling Tools Market Share

Global Company Market Share Analysis, 2023

These prominent companies are proactively involved in strategic endeavors including mergers & acquisitions, facility expansion, and partnerships to diversify their product offerings, expand their customer reach, and solidify their market position. Together, the top five companies like •  Andis Company, Bio Ionic, Conair Corporation, Cricket Company LLC and Drybar Holdings LLC collectively accounted for a market share ranging between 5% to 10% in 2023. They consistently allocate resources to research & development, product development and integrate innovative technologies to maintain a competitive edge.

Hair Styling Tools Market Companies

Major companies operating in the hair styling tools industry include:

  • Andis Company
  • Bio Ionic
  • Conair Corporation
  • Cricket Company LLC
  • Drybar Holdings LLC
  • Dyson Ltd.
  • Elchim S.p.A
  • Farouk Systems Inc.
  • FHI Brands LLC
  • GHD Group
  • Groupe SEB
  • Helen of Troy Ltd.
  • Ikonic Professional
  • Koninklijke Philips N.V.
  • Panasonic Corp.
  • Solano International
  • Spectrum Brands, Inc.
  • Sultra
  • WAHL Clipper Corporation

Hair Styling Tools Industry News

  • In August 2020, Coty Inc. debuted the GHD Rise in August 2020, a volumizing hot brush leveraging ultra-zone SMART technology, aimed at doubling hair volume.
  • In July 2020, Dyson inaugurated a demo store at Piazza Gae Aulenti in July 2020, offering clients consultations with Dyson-appointed stylists to address individual hair needs and maintenance.
  • In July 2020, Tineco introduced MOD ONE hair dryer in July 2020, featuring smart sensor technology that enables operation in various modes including kids, pets, or eco mode. Its integrated sensors regulate heat and monitor hair moisture levels in real-time.
  • In March 2020, Dyson launched the Dyson Corrale hair straightener in March 2020, equipped with flexing plate technology.
  • In June 2019, Dyson entered the Indian market in June 2019 with its Airwrap styler, providing users with versatile hair styling options like curling, waving, smoothing, and drying without excessive heat, aiming to deliver salon-quality results at home.
  • In June 2017, the Indian Beauty and Hygiene Association reported that approximately 30% of women globally use beauty devices at home, with Asia exhibiting the highest adoption rate.

The hair styling tools market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Billion Units) from 2018 to 2032, for the following segments:

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Market, By Type  

  • Manual
  • Electric

Market, By Product Type 

  • Hair Dryer
  • Hair Curler & Roller
  • Hair Straightener
  • Crimpers and Wavers
  • Hairbrushes & Combs
  • Multistylers
  • Others (manual roller, hair clippers, etc.)

Market, By Price Range

  • Low
  • Medium
  • High

Market, By Application

  • Household
  • Commercial

Market, By Distribution Channel

  • Offline
  • Online

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia    
    • Indonesia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size of hair styling tools reached USD 36 billion in 2023 and is set to expand at 5.2% CAGR from 2024 to 2032, due to rising consumer investment and purchase of complementary hair care products to maintain health and appearance.

Electric hair styling tools segment generated USD 29 billion in revenue in 2023 and is projected to reach USD 50 billion by 2032, driven by the need to provide efficient and convenient solutions for styling hair and typically offer quick heating times, adjustable settings, and consistent performance.

Asia Pacific market accounted for USD 12 billion in 2023, owing to the presence of people with diverse types necessitating the use of a wide variety of hair styling tools tailored to different hair types and styling preferences.

Major players operating in the market include Andis Company, Bio Ionic, Conair Corporation, Dyson Ltd., Elchim S.p.A, Farouk Systems Inc., FHI Brands LLC, GHD Group, Groupe SEB, Helen of Troy Ltd., Ikonic Professional, Koninklijke Philips N.V., Panasonic Corp., Solano International, Spectrum Brands, Inc., Sultra, TESCOM, WAHL Clipper Corporation.

Hair Styling Tools Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 20
  • Tables & Figures: 212
  • Countries covered: 24
  • Pages: 224
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