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Beard Grooming Products Market Size - By Product Type, By Ingredient (Conventional, Organic), By Purpose, By End Use, By Price, By Distribution Channel, Global Forecast 2024 – 2032

  • Report ID: GMI8191
  • Published Date: Feb 2024
  • Report Format: PDF

Beard Grooming Products Market Size

Beard Grooming Products Market size was valued at USD 23 billion in 2023 and is anticipated to register a CAGR of over 6.2% between 2024 & 2032. The rising popularity of beards and facial hair among men in recent years, coupled with the increasing emphasis on personal grooming & self-care, is significantly boosting the industry progression.

Beard Grooming Products Market

Another factor contributing to industry expansion is the availability of a wide range of products catering to different beard types and styles, ranging from short stubble to long, full beards. This has made it easier for men to maintain their desired beard style and encouraged them to experiment with new looks, thereby propelling the demand for beard grooming products.

Additionally, the use of natural & organic ingredients in beard grooming products has gained traction among consumers, leading to the introduction of more eco-friendly and sustainable options in the market. Men are becoming more conscious about the ingredients used in their grooming products and are willing to pay a premium for products that are free from harmful chemicals. This has also led to the development of innovative products that not only promote beard growth and maintenance but also offer additional benefits such as hydration, nourishment, and anti-aging properties.

Health & safety concerns related to the use of certain ingredients in beard grooming products can impact consumer confidence and sales. Ingredients, such as parabens, sulfates, phthalates, and synthetic fragrances, have been associated with skin irritation, allergic reactions, and potential long-term health risks. Additionally, the proliferation of counterfeit beard grooming products poses a threat to legitimate manufacturers and brands, undermining brand reputation & consumer trust. Regulatory compliance and product safety requirements pose challenges for beard grooming product manufacturers. Stringent regulations governing product labeling, ingredient disclosure, manufacturing practices & safety standards vary by region and may require costly compliance measures.

Beard Grooming Products Market Trends

One of the major trends in the market is the growing demand for natural and organic products. With the increasing focus on health & wellness, consumers are increasingly opting for products that are free from harmful chemicals and are made with natural ingredients. This trend has led to the emergence of a new segment of organic beard grooming products that are made with ingredients such as essential oils, shea butter, and beeswax. Sustainability is an important consideration for consumers when choosing beard grooming products. There is a growing awareness of the environmental impact of packaging waste, leading to a demand for eco-friendly and sustainable packaging options. Manufacturers are exploring recyclable materials, biodegradable packaging, and refillable containers to minimize their environmental footprint & appeal to eco-conscious consumers.

Beard Grooming Products Market Analysis

Beard Grooming Products Market Size, By Product Type, 2021 - 2032 (USD Billion)

Based on type, the market can be segmented into oil & serum, cream/balm, gel & wax, cleanser, trimmers, and others. The cream/balm beard grooming products segment held a dominant market share of over USD 9 billion in 2023. Cream or balm beard grooming products are specifically designed to nourish & moisturize the beard and the skin underneath. Growing a beard can often lead to dryness, itchiness, and even flakiness of the skin. This can be uncomfortable and affect the appearance of the beard. Cream or balm products contain natural oils & ingredients that provide deep hydration to both the beard and the skin, keeping them healthy & soft.

Beard Grooming Products Market Revenue Share, By End Use, (2023)

Based on end use, the beard grooming products market is categorized into individual use and commercial use. Beard grooming products for individual use led the global market, generating around USD 13 billion, in 2023. Every beard is unique and requires different levels of care and attention. Personalized grooming products offer a variety of options for different beard types, lengths, and styles, ensuring that individual can find the perfect product for their specific needs. With the rise in popularity of beards, the demand for high-quality grooming products has also increased.

Europe Beard Grooming Products Market Size, 2021 - 2032 (USD Billion)

Europe dominated the beard grooming products market with over 32% market share in 2023 due to the changing societal attitudes toward facial hair and the rise of the grooming industry. With the increased focus on appearance and self-care, men are now willing to invest in high-quality grooming products to maintain their facial hair. This has led to the emergence of specialized beard grooming brands and an expansion of product offerings by established grooming companies. Furthermore, the rise of e-commerce platforms and social media has made it easier for consumers to access a wide range of beard grooming products from various brands. This has not only increased the availability of these products but has also made it easier for consumers to compare prices and make informed purchasing decisions.

Beard Grooming Products Market Share

Company Market Share Analysis, 2023

Prominent players including Conair LLC, Wahl Clipper, Ustraa, and Procter & Gamble accounted for over 25 - 30% market share in 2023. These players are proactively involved in strategic endeavors such as mergers & and acquisitions, facility expansion, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position. These enterprises consistently allocate resources to R&D, aiming to enhance their designs and integrate cutting-edge technologies, thereby ensuring that they maintain a competitive edge.

Beard Grooming Products Market Companies

Major players operating in the beard grooming products industry include:

  • Beard Club
  • Conair LLC
  • Every Man Jack
  • Golden Grooming
  • Helios Lifestyle Private Limited
  • J&J Beard Company
  • Manscaped
  • McNROE Consumer Products Pvt Ltd. 
  • Procter and Gamble
  • Stubble + Stache
  • Texas Beard Company
  • Ustraa
  • Wahl Clipper

Beard Grooming Products Industry News

  • In January 2023, MANSCAPED launched the Beard Hedger electric beard hair trimmer and the Beard Hedger Pro Kit luxury beard grooming routine. The Beard Hedger offers a premium look and feel akin to the MANSCAPED brand as well as powerful performance.
  • In November 2022, Gillette announced a new partnership with the Toronto Raptors. A first-of-its-kind partnership for Gillette in Canada, the partnership names Gillette as the official shave and beard care partner of the Toronto Raptors, helping players and fans put their game face on every day.

The beard grooming products market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand Units) from 2018 to 2032, for the following segments:

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By Product Type, 2018 – 2032

  • Oil & serum.
  • Cream/Balm
  • Gel & wax.
  • Cleanser
  • Trimmers
  • Other (Tools & accessories)

By Ingredient, 2018 – 2032

  • Conventional
  • Organic

By Purpose, 2018 – 2032

  • Medicated
  • General purpose

By End Use, 2018 – 2032

  • Individual use
  • Commercial use

By Price, 2018 – 2032

  • Low
  • Medium
  • High

By Distribution Channel, 2018 – 2032

  • Online
  • Company websites
  • E-commerce 
  • Offline
  • Supermarket/Hypermarket
  • Specialty store
  • Others (Mega retail store)

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada 
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America 
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Global market for beard grooming products was valued at USD 23 billion in 2023 and is anticipated to register a CAGR of over 6.2% between 2024 & 2032, driven by the rising popularity of beards and facial hair among men, coupled with the increasing emphasis on personal grooming & self-care.

The cream/balm segment held a market share worth USD 9 billion in 2023 and is anticipated to grow in the coming years, driven by the need to nourish & moisturize the beard and the skin underneath.

Europe market held a revenue share of 32% in 2023 and is set to gain traction till 2032, due to the changing societal attitudes toward facial hair and the rise of the grooming industry.

Beard Club, CALYNDIA P.C., Conair LLC, Every Man Jack, Golden Grooming, Helios Lifestyle Private Limited, J&J Beard Company, Manscaped, McNROE Consumer Products Pvt Ltd., Procter and Gamble, Stubble + Stache are some of the major industry contenders.

Beard Grooming Products Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 428
  • Countries covered: 22
  • Pages: 480
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