Hair Dryer Market Size - By Product Type (Wired and Wireless), By Technology (Ionic Technology, Tourmaline Technology, Ceramic Technology, and Others), By Power, By Application, By Pricing, By Distribution Channel, Regions & Global Forecast, 2023 – 2032

Hair Dryer Market size

Hair Dryer Market size was valued at around USD 7.93 billion in 2022 and is projected to grow at a CAGR of over 4.3% between 2023 and 2032.
 

The factors attributed to drive the market are growing demand for professional hair dryer, increased awareness of hair care, increasing disposable income and setting of trends by celebrities and influencer for hair styling is also driving the industry.
 

Celebrities and influencers are using Instagram to promote hair dryers and other hair care products. This is helping to raise awareness of new products and brands, and it is also influencing consumer purchase decisions. For instance, Kim Kardashian has been seen using the Dyson Supersonic hair dryer on her social media accounts. This has helped to increase the popularity of the Dyson Supersonic hair dryer, and it has also made other high-end hair dryers more desirable.
 

Hair Dryer Market Trends

Trend in the market is the increasing demand for hair dryers with advanced technologies. For example, ionic hair dryers are becoming increasingly popular because they help to reduce frizz and static electricity. Tourmaline hair dryers are also becoming popular because they help to protect hair from heat damage.
 

Hair Dryer Market Analysis

Based on product type, the market is segmented into wired and wireless. Wherein wired claim the largest share of 80.3% as wired hair dryers are more powerful than wireless hair dryers. This is because they have access to a constant source of power, which allows them to heat the air to a higher temperature and generate more airflow. This makes wired hair dryers ideal for drying thick hair or for styling hair with complex hairstyles. However, wireless hair dryers are expected to grow at the fastest CAGR of 4.7 by 2032 due to the various convenience offered by it. Wireless hair dryers are ideal for travel and for use in areas where there is no access to an electrical outlet.
 

Based on Products, hair dryer market is segmented into ionic technology, Tourmaline Technology, Ceramic Technology, and Others. Ionic technology generated highest revenue in 2022 of US 33.86 billion. Ionic hair reduces frizz and static hairs and have faster drying time. Also, Ionic hair dryers can help to make hair smoother and shinier. This is because the negative ions help to seal the hair cuticle, which locks in moisture and prevents split ends.
 

However, Ceramic hair dryers are expected to grow at the fastest CAGR in the coming years due to even heat distribution, Ceramic hair dryers distribute heat evenly, which helps to prevent hot spots and heat damage. This is especially beneficial for people with fine or color-treated hair. Additionally, Ceramic hair dryers are becoming more affordable, making them more accessible to consumers.
 

Based on power, hair dryer market is segmented into 800-1500 W, 1600-2000W, and Above 2100. In 2022, 1600- 2000 W accounted for the largest share at 54% in the hair Dryer power category because they offer a good balance of power, performance, and price. They are powerful enough to dry hair quickly and effectively, but they are also not so powerful that they damage hair. Additionally, hair dryers in this range are relatively affordable, making them accessible to a wide range of consumers. Also, hair dryers in the 1600-2000W range are also expected to grow at the fastest CAGR in the coming years. This is because consumers are increasingly demanding hair dryers that are powerful enough to dry hair quickly and effectively, but that are also gentle on hair.
 

Based on pricing, Hair Dryer market is segments into low range, mid- range and premium. As of 2022, mid-range dominated the market, capturing the largest share at 48.2% due to affordability, making them accessible to a wider range of consumers. Also, Mid-range hair dryers offer good value for money, as they provide good performance and features at a reasonable price.
 

Based on distribution channel, the market is segmented into online and offline. This trend emphasizes growing offline stores typically offer a wider selection of hair dryers than online retailers. This gives consumers more options to choose from. In addition, offline stores are often associated with well-known brands, which can give consumers peace of mind when shopping for hair dryers. Whereas Online distribution channels are expected to grow at the fastest CAGR in the coming years due to the convenience, online retailers often offer lower prices than offline stores. This is because online retailers do not have the same overhead costs as offline stores.
 

The U.S. leads the North American hair dryer market due to a high disposable income in the country, which allows them to spend more on hair dryers and other personal care products. The U.S. have a strong demand for premium hair care products, including hair dryers. This is due to the fact that Americans are increasingly concerned about the health and appearance of their hair and lastly, the United States has a strong retail market for hair dryers. This means that American consumers have a variety of places to purchase hair dryers, including offline stores and online retailers. However, the Asia Pacific industry is expected to grow at the fastest CAGR of 5.1% by 2032. This is due to a number of factors, including rising disposable income, rise of e- commerce, and increasing urbanization.
 

Hair Dryer Market Share

Some of the major market players operating in the Hair Dryer industry are :

• Beauty Elite Group
• Conair LLC
• Dyson
• Elchima SPA
• NingoboTaili Electric Appliance
• Panasonic Corp
• Philips
• Remington Arms Company
• Tescom Co. Ltd
   

Hair Dryer Industry News:

In 2023, Philips has released a new hair dryer called the moisture Protect that features a sensor that monitors the temperature of the hair and automatically adjusts the heat accordingly. This is said to help prevent heat damage and keep hair hydrated.
 

In 2023, Remington has introduced a new hair dryer called the hyper dry that is said to dry hair 85% faster than traditional hair dryers. It features a powerful motor and a unique airflow design that helps to dry hair quickly and evenly.
 

Hair Dryer market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Billion from 2018 to 2032, for the following segments:

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By Product Type, (USD Billion, Thousand Units)

• Wired  
• Wireless

By Technology, (USD Billion, Thousand Units)

• Ionic Technology
• Tourmaline Technology
• Ceramic Technology
• Others (Infrared technology, Nano technology etc.)

By Power, (USD Billion, Thousand Units)

• 800- 1500 W
• 1600-2000 W
• Above 2100 W

By Application, (USD Billion, Thousand Units)

• Professional
• Individual

By Pricing, (USD Billion, Thousand Units)

• Low (Less than $50)
• Mid-Range ($50 to $100)
• Premium (More than $100)

By Distribution Channel, (USD Billion, Thousand Units)

• Online 
• E commerce website
• Company’s website
• Offline 
•  Hypermarket & Supermarket
• Specialty Store
• Others (Department Stores, Warehouse Club etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia 
• South America
  • Brazil
  • Argentina
• Middle East & Africa
  • GCC
  • South Africa