Digital Signage Media Player Market Size & Share 2017 - 2024
Market Size by Component (Hardware, Software), by Product (Entry Level, Advanced Level, Enterprise Level), by Application (Retail, BFSI, Transportation, Education, Corporate, Entertainment, Hospitality, Healthcare), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Landscape & Forecast.
Report ID: GMI2332
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Published Date: January 2018
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Report Format: PDF
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Authors:
Suraj Gujar, Ankita Chavan
Digital Signage Media Player Market Size
Digital Signage Media Player Market size was valued at over USD 950 million with a global shipment of over 2.5 million units in 2016.
The growing demand for interactive digital signage and video walls in the retail sector will drive the digital signage media player market growth over the forecast timeline. To offer customers with more interactive experience, retailers are increasingly utilizing the media players to power the displays for advertisement & promotional purposes. Owing to the growing innovations and the ubiquity of online shopping, retailers across various regions are deploying digital signage solutions, such as media players, to offer an interactive experience to the customers. Due to the cost-effective nature coupled with easy-to-use characteristics, these devices are witnessing increasing deployment across various applications. For effective advertising & marketing as well as employee communication, businesses worldwide are creating and sharing fascinating visual content.
These devices are smaller than a computer and are majorly used to display digital signage content on the screens. Due to the smaller size, these players can be plugged in easily into the back of a display without using any stand or adhesives. Owing to the easy installation & one-time screen setup and simple maintenance, these devices are growing in popularity across several industrial sectors, driving the digital signage media player market growth. Furthermore, the devices are increasingly used for streamlining several business operations.
Launch of displays with in-built media players based on SoC (System on a Chip) platforms, offering advantages in terms of power consumption will restrain the digital signage media player market growth over the forecast timeline. Moreover, adoption of media streaming devices such as Chromebox, Apple TV, etc. can be a substitute to the industry resulting in high replacement rate, impacting negatively to the industry growth. Other challenges limiting the industry demand include risks of malicious attacks and integration of these devices with traditional networks.
Digital Signage Media Player Market Analysis
The software segment in the digital signage media player market is anticipated to grow at a CAGR of over 3% from 2017 to 2024. This growth can be accredited to the growing demand for software solutions that offer enhanced interaction while increasing the brand visibility, interaction, and customer engagement. The software solutions enable the end users to specifically customize the communication targeting the audience, which includes customers, visitors, personnel, and students. Growing utilization of such solutions for customer engagement, advertising & promotional activities, and streaming several types of content intended for specific customers is expected to drive the demand.
The demand for entry-level digital signage media players market is expected to grow owing to the surge in installation of such devices across retail, entertainment, BFSI, education, and healthcare sectors to improve the in-house customer experience. Entry-level solutions are standard commercial grade & low power devices for simple applications. Moreover, the low cost of such devices makes them an ideal fit for customers, who are concerned about the budget. Increasing use of these devices for displaying common content across regular retail kiosks, banks, and ticket counters in movie theaters is driving the digital signage media player market growth.
Increasing utilization of digital signage media players market in retail applications for enriching the customer interaction as well as to attract new customers will fuel growth over the forecast timeline. The growing eminence of online shopping is posing a significant challenge to the traditional brick and mortar retail sector. To improve the in-store experience and to acquire new customers, retailers are increasingly spending on such advanced solutions. Furthermore, the increasing use of these devices that offer extensive interactive options, which engage customers with enhanced capabilities, such as touch screen, is contributing to the industry demand.
North America digital signage media player market is anticipated to grow over the forecast timespan and this can be credited to the increase in spending on these devices by various sectors, such as retail, entertainment, BFSI, transportation, and corporate, to display advertising and promotional content. The surge in demand for effective corporate communications to maximize the return on investment and the cost-efficiency offered by such solutions contribute to the regional industry demand. China provides significant growth opportunities to the digital signage media player market due to the increasing deployment of these devices across the public and commercial sector for delivering eye-catchy advertising. Moreover, growing number of players and increasing manufacturing operations to develop these products at lower prices are driving China digital signage media player market.
Digital Signage Media Player Market Share
Companies in the digital signage media player market include
Vendors operating in the industry face intense rivalry and are required to make significant investments in R&D activities to remain competitive and sustain the growth. Players are increasingly focusing on developing compact & lightweight devices as well as incorporating customizable features to suit the customer needs.
Digital Signage Media Player Industry Background
The digital signage media player market is highly fragmented in nature. A large number of regional and global players are operating in the industry, holding a very small share in the overall marketplace. Various sectors are heavily investing on these solutions considering the benefits offered such as enhanced customer engagement, increased footprint, and the improved overall experience. Media players are currently witnessing a significant adoption across retail, entertainment, and transportation sectors and have a huge potential for growth across these applications. Low cost and easy availability can be considered as major reasons for the mass adoption of these solutions.
Research methodology, data sources & validation process
This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.
Our 6-step research process
1. Research design & analyst oversight
At GMI, our research methodology is built on a foundation of human expertise, rigorous validation, and complete transparency. Every insight, trend analysis, and forecast in our reports is developed by experienced analysts who understand the nuances of your market.
Our approach integrates extensive primary research through direct engagement with industry participants and experts, complemented by comprehensive secondary research from verified global sources. We apply quantified impact analysis to deliver dependable forecasts, while maintaining complete traceability from original data sources to final insights.
2. Primary research
Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.
3. Data mining & market analysis
Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.
4. Market sizing
Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.
5. Forecast model & key assumptions
Every forecast includes explicit documentation of:
✓ Key growth drivers and their assumed impact
✓ Restraining factors and mitigation scenarios
✓ Regulatory assumptions and policy change risk
✓ Technology adoption curve parameter
✓ Macroeconomic assumptions (GDP growth, inflation, currency)
✓ Competitive dynamics and market entry/exit expectations
6. Validation & quality assurance
The final stages involve human validation, where domain experts manually review filtered data to identify nuances and contextual errors that automated systems might miss. This expert review adds a critical layer of quality assurance, ensuring data aligns with research objectives and domain-specific standards.
Our triple-layer validation process ensures maximum data reliability:
✓ Statistical Validation
✓ Expert Validation
✓ Market Reality Check
Trust & credibility
Verified data sources
Trade publications
Security & defense sector journals and trade press
Industry databases
Proprietary and third-party market databases
Regulatory filings
Government procurement records and policy documents
Academic research
University studies and specialist institution reports
Company reports
Annual reports, investor presentations, and filings
Expert interviews
C-suite, procurement leads, and technical specialists
GMI archive
13,000+ published studies across 30+ industry verticals
Trade data
Import/export volumes, HS codes, and customs records
Parameters studied & evaluated
Every data point in this report is validated through primary interviews, true bottom-up modelling, and rigorous cross-checks. Read about our research process →