Artificial Hair Integration Market - By Material (Acrylic, Polyester, Polyvinyl Chloride (PVC), Kanekalon), By Extension (Weft Hair, Clip In Hair, Strand By Strand Method), By Colour (Black, Blond, Grey), By Sales Channel, By End-user, Forecast 2023 – 2032

Artificial Hair Integration Market Size

Artificial Hair Integration Market size was valued at around USD 1.8 billion in 2022 and is anticipated to grow at a CAGR of over 7% between 2023 and 2032. Artificial hair integration, also known as hair replacement systems or non-surgical hair restoration, is driven by various factors that contribute to its demand and growth in the market. Hair loss is a common issue that affects a significant portion of the population. Both men and women may experience hair thinning or baldness due to factors such as genetics, hormonal changes, medical conditions, or treatments like chemotherapy. The desire to restore a full head of hair and address hair loss concerns drives the demand for artificial hair integration.
 

Artificial hair integration offers a non-surgical and non-invasive alternative to traditional hair transplantation methods. Many individuals prefer non-surgical options due to factors such as affordability, faster results, minimal recovery time, and avoidance of surgical procedures. Artificial hair integration provides a convenient solution for those seeking hair restoration without undergoing surgery.
 

Artificial hair integration refers to a non-surgical hair restoration technique that involves the integration of artificial or synthetic hair with a person's existing hair or scalp. It is commonly used as a solution to address hair loss or thinning in individuals who desire a fuller head of hair without undergoing surgical procedures like hair transplantation.
 

The artificial hair integration typically involves the attachment of hair systems, also known as hairpieces or hair units, to the scalp or existing hair. These hair systems are custom-made to match the individual's hair color, texture, density, and desired style. The systems are designed to seamlessly blend with the person's natural hair, creating a natural-looking appearance. Hence, the increasing in awareness pertaining to the aesthetic appearance of hair will augment the artificial hair integration market expansion.
 

COVID-19 Impact

The COVID-19 pandemic has had negative impact on various industries, including the artificial hair integration industry. The artificial hair integration industry heavily relies on the global supply chain for the sourcing of materials, such as synthetic hair fibers and base materials. The pandemic has caused disruptions in the supply chain, including temporary closures of factories, transportation restrictions, and delays in material shipments. This has led to potential shortages and delays in the production and availability of artificial hair integration products. Several salons and hair replacement studios that provide artificial hair integration services faced temporary closures or restrictions on their operations due to lockdown measures and social distancing guidelines. Hence, these factors significantly impacted the ability of individuals to access artificial hair integration services during the pandemic.
 

Artificial Hair Integration Market Trends

The artificial hair integration industry has witnessed several trends in recent years. Non-surgical hair restoration methods, including artificial hair integration, have gained significant popularity. Many individuals prefer non-invasive options that offer immediate results without the need for surgery or lengthy recovery periods. The convenience, affordability, and versatility of artificial hair integration have contributed to its increasing adoption. The artificial hair integration industry has seen advancements in the technology and materials used in hair systems. Manufacturers are incorporating innovative base materials, such as lightweight and breathable materials, to enhance comfort and natural appearance. Technological advancements have also improved the durability, flexibility, and realism of synthetic hair fibers, enabling them to closely resemble natural hair. Hence, growing advancements in the industry will favour the market expansion.
 

Artificial Hair Integration Market Analysis

Based on material, the artificial hair integration market is bifurcated into acrylic, polyester, polyvinyl chloride (PVC), kanekalon and others. The acrylic segment accounted for significant revenue share and was valued at around USD 0.18 billion in 2022. Acrylic hair fibers have advanced significantly in terms of texture, color, and appearance. The fibers are designed to closely resemble natural human hair, providing a realistic look and feel. The desire for natural-looking hair restoration solutions drives the demand for acrylic artificial hair integration among individuals seeking a seamless and undetectable result.
 

Based on extension, the artificial hair integration market is segmented into weft hair extension, clip in hair extension and strand by strand method. The weft hair extension segment held considerable share in 2022 and is estimated to reach over USD 1 billion by 2032. Weft hair extensions are a popular method of hair extension application where hair strands are sewn or bonded onto a weft, creating a strip of hair that can be attached to the natural hair.
 

Weft hair extensions are primarily used to add length and volume to natural hair. The desire for longer and fuller hair is a significant driving factor for the artificial hair integration market. Individuals seeking to enhance their natural hair or achieve different hairstyles often turn to weft hair extensions to achieve the desired look. Hence, increase in demand for hair length and volume will enhance the market progression.
 

Based on colour, the artificial hair integration market is segmented into black, blonde, grey, and others. The black colour segment held a significant share in 2022 and was valued at around USD 0.91 Billion. The market for black artificial hair integration, which refers to the use of artificial hair for non-surgical hair restoration among individuals with black or African-textured hair, is driven by several factors. The demand for black artificial hair integration is driven by the need for representation and diverse hair options in the beauty industry. Individuals with black hair textures seek hair restoration solutions that cater specifically to their unique hair characteristics, including texture, curl pattern, and density.
 

Based on sales channel, artificial hair integration market is segmented into hypermarket/supermarket, direct sales, specialty stores, salon stores, online retailing, and others. The hypermarket/supermarket segment held a significant share in 2022. Hypermarkets typically offer a wide range of products, including artificial hair integration options such as wigs, extensions, and hairpieces. The availability of a diverse selection attracts customers looking for different styles, colours, lengths, and textures, catering to a broad range of preferences and needs. The ability to browse, compare, and purchase products in a well-stocked retail environment, coupled with competitive pricing and promotional activities, can significantly impact customer choices and drive sales, thereby favouring the market expansion.
 

Based on end-user, the artificial hair integration market is categorized into male and female. The male segment is anticipated to record robust growth rate of 7.2% during the analysis timeframe. Hair loss is a common concern among men, and it can significantly impact their self-esteem and confidence. The market for male artificial hair integration is driven by men seeking solutions to address hair thinning, receding hairlines, and balding. Artificial hair integration provides a non-surgical option for men to restore their hair density and achieve a more youthful appearance.
 

U.S. artificial hair integration market was valued at USD 0.59 million in 2022. The market for artificial hair integration in North America is driven by the growing number of people seeking solutions to address hair thinning, receding hairlines, and balding. The desire to regain hair density and restore a youthful appearance contributes to the demand for artificial hair integration. Furthermore, the availability of artificial hair integration products and services in North America contributes to the market's growth. Specialized hair replacement studios, salons, and online retailers offer a wide range of options, making artificial hair integration more accessible to individuals seeking non-surgical hair restoration solutions.
 

Artificial Hair Integration Industry Leaders

The global artificial hair integration market is fragmented in nature, with large organization and local players consolidating the industry competition. The key industry participants hold considerable market share owing to strong financial revenue brand recognition and quality products. The major players include:

• Lordhair
• Diva Divine Hair Extensions and Wigs
• Evergreen Products Group Limited
• Hair Grafting Clinic
• Virtual Reality Hair

These companies implemented various strategies including new product launch, collaboration, acquisitions, etc. to stay ahead in the competitive market.
 

Artificial Hair Integration Industry News:

• In May 2022, Cesare Ragazzi Laboratories acquired Aderans France, the french subsidiary of the world's hair colossus. This acquisition helped CRLAB increase its industry position in France.
   

Artificial hair integration market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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By Material

• Acrylic
• Polyester
• Polyvinyl Chloride (PVC)
• Kanekalon
• Others

By Extension

• Weft hair extension
• Clip in hair extension
• Strand by strand method

By Colour

• Black
• Blond
• Grey
• Others

By Sale Channel

• Hypermarket/supermarket
• Direct sales
• Specialty stores
• Salon stores
• Online retailing
• Others

By End-user

• Male
• Female

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Poland
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Thailand
• Latin America
  • Brazil
  • Mexico
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE