Veterinary Microchips Market – By Component, By Animal Type, By Type, By End Use - Global Forecast, 2025 - 2034

Veterinary Microchips Market Size

The veterinary microchips market was valued at USD 695 million in 2024. The market is estimated to grow from USD 733.3 million in 2025 to USD 1.4 billion in 2034, at a CAGR of 7.3% from 2025 to 2034. The growing popularity of companion animals, development of animal microchip technology, rising spending on pets, and the growing use of microchips are the main drivers anticipated to propel the market.
 

Rising awareness regarding the safety and identification needs of pets, and the growing ownership of pets worldwide, is a primary factor facilitating market growth. For example, there are likely over a billion pets worldwide. Families in the U.S., Brazil, EU, and China alone account for over half a billion dogs and cats, while more than half the world is estimated to have a pet at home.
 

As pets are considered an integral part of the family, there is growing demand for tracking and identification systems to guarantee the safety and well-being of pets. Microchipping is widely supported by pet advocacy groups and veterinary professionals because it aids in tracking and identifying lost pets. These advantages foster responsible ownership of pets and thus are increasingly being adopted globally.
 

Another key reason is the enhanced support by governments and animal welfare bodies towards policies that make microchipping mandatory. Also, several advances in microchip design and databases also encourage animal identification market growth. Newer microchips are smaller, easier to implant, and compatible with multiple scanners. Some advanced models even contain additional functionalities like temperature sensing and health monitoring, which can be tremendously useful in livestock management and veterinary research.
 

Moreover, an enhanced system for storing and retrieving indispensable data improves access to critical information for veterinary practitioners and pet custodians leading to better healthcare and identification processes for animals, streamlining workflows. These developments are augmenting the functionalities of microchips, as well as expanding their applicability to companion and production animals.
 

A veterinary microchip is a very small device, about the size of a grain of rice, that is placed under an animal's skin. The microchip contains a unique identification number that matches with the owner's contact information maintained in a database. They are widely used for pet identification, reunification of lost pets with their owners, and livestock management.
 

Veterinary Microchips Market Trends

• The growing occurrences of lost or stolen animals is one of the major factors which drives the need for veterinary microchips. Due to the several pets reported lost each year across the world, pet owners are shifting towards microchipping as an effective means of identification.
   
• For instance, as per the American Veterinary Medical Association, an estimated 10 million dogs and cats are lost or stolen in the U.S. every year. Similarly, the incidences of dog theft have increased by over 20% per year since 2021 in the U.S. Microchips offer a lasting and unalterable way of associating animals with their owners, allowing for swift reunification utilizing central databases.
   
• Another key reason is the enhanced support by governments and animal welfare bodies towards policies that make microchipping mandatory. In some countries, regulations have been enacted that require certain animals, particularly dogs and cats, to be microchipped for tracking purposes and to lessen abandonment.
   
• For example, to ensure cats don’t get lost and strays identified, the UK government passed legislation making cat microchipping compulsory. All kittens are to be microchipped before 20 weeks. Also, compulsory microchipping has been introduced in France, Belgium, Greece and some parts of Spain and Australia. Similarly, pet sellers in Japan are required to implant electronic microchips in dogs and cats.
   
• These policies are placing increased demand on veterinary microchips in both developed and developing countries. Also, ease of access to registration databases is improving system reliability and functionality.
   
• Additionally, newer developments in microchip technology and miniaturization have increased the adoption of these devices, further aiding in market growth. Modern microchips are smaller, tougher, and composed of newer biocompatible materials, which minimize the chances of adverse reactions during implantation. These advances have broadened the range of animals, including smaller pets such as birds and reptiles, for which microchipping can be done more easily and safely.
   
• Moreover, better chip and scanner sensitivity has increased the speed and accuracy of reading even from thick tissue or fur.
   
• As manufacturers continue to improve data storage capabilities and multi-frequency readability, microchips are emerging as more versatile instruments for the identification or health monitoring of animals—augmented by the integration of digital health records—thereby increasing their use in veterinary clinics, research laboratories, and animal welfare societies.
   

Trump Administration Tariffs

• Tariffs imposed during the Trump Administration on Chinese imports, particularly under Section 301, might have a striking effect on the veterinary microchips market.
   
• Tariffs of this nature may affect a wide range of electronic parts such as RFID readers and chips, essential in microchipping technology applied to pets and livestock. Since a good number of these components come from China, domestic veterinary microchip manufacturers and distributors in the U.S. might face increased production costs.
   
• Such inflation can lead to higher prices for microchips, which is likely to discourage smaller veterinary practices and shelters from purchasing or upgrading microchipping systems, especially those operating under tight financial constraints.
   
• The imposition of such tariffs may also strain global supply chains by forcing companies to find new sources for parts or relocate segments of manufacturing. This shift might be met with delays, driving up operational costs on top of the already heightened strain on the sector.
   
• Over time, the tariffs are likely to move businesses to rethink their reliance on Chinese manufacturers, which can lead to diversification of the supply chain into other Asian countries such as Taiwan, South Korea, and Vietnam.
   
• Although these moves are likely to strengthen supply chain resilience, the initial volatility caused by this shift may dampen market innovation and investment in veterinary microchips for some time.
   

Veterinary Microchips Market Analysis

Based on component, the global market is segmented into microchips and implanters and chip reader. The microchips and implanters segment accounted for the highest market share and was valued at USD 467 million in 2024.
 

• Microchips and implanters segments hold a high market share within the market because of the growing adoption of microchipping for animal identification and tracking.
   
• The adoption of these devices is further fueled by rising pet ownership, adoption of regulatory policies needing microchipping for pets, and rising awareness of microchip identification technology.
   
• Furthermore, these devices have become more attractive to veterinarians and pet owners because of the new technological advances in microchips, such as smaller size, biocompatibility, and enhanced data storage capabilities.
   
• In addition, the availability of low-cost and easy-to-use microchips and implanters has further increased the adoption of veterinary microchips in veterinary clinics, animal shelters, and farms, thus cementing the dominance of this segment in the industry.

Based on animal type, the global veterinary microchips market is categorized into companion animals and livestock animals. The companion animals segment dominated the market with 65.9% market share in 2024. The segment includes dogs, cats, horses, and other companion animals.
 

• The high market share of companion animals is attributed to the rising adoption rate of animals such as dogs, cats, and other small animals as pets.
   
• More than half of the global population is estimated to have a pet at home. Globally, dogs are the most popular pet, present in around one in three homes. Almost a quarter of pet owners have a cat. Thus, the sheer number of companion animals along with increased spending is expected to propel the segmental growth.
   
• Further, growing disposable income in developing economies and the willingness of pet owners to spend on their pets will spur segment growth during the forecast timeframe.
   
• Moreover, the increasing microchipping adoption driven by the pet humanization trend, and growing concern on pet safety and identification is expected to fuel the segmental growth over the forecast years.
   
• Additionally, supportive government initiatives and policies mandating microchipping in pets in various regions further contribute to the segment's dominance.
   

Based on type, the global veterinary microchips market is categorized into 134.2 kHz, 125 kHz, and 128 kHz. The 134.2 kHz segment dominated the market and is anticipated to reach 796.2 million by 2034.
 

• The 134.2 kHz segment maintains a substantial market share in veterinary microchips due to its alignment with the International Standards Organization (ISO) standards, especially ISO 11784 and ISO 11785.
   
• The 134.2 kHz microchips are most preferred because these microchips ensure international standards for interoperability and consistency in animal identification, making 134.2 kHz microchips the preferred choice among veterinarians, animal shelters, and pet owners.
   
• Moreover, several countries have legal frameworks mandating the use of ISO compliant chips for identification of pets and livestock, which increases demand. The frequency also provides a balance between range and stability, therefore, scanning across various species becomes easier and more reliable.
   
• In addition, the 134.2 kHz chips are easy to read which allow wide usage with other electronic devices because they do not distort readings and work well in farms or veterinary clinics with multiple signal-emitting equipment.
   
• Additionally, the technology used for 134.2 kHz microchips is made to last, guaranteeing that the data stored will be accurate and available for many years, which is essential for long-term pet identification.
   

Based on end use, the global market is classified into veterinary hospitals and clinics, animal shelters, pet owners, and other end users. In 2024, the veterinary hospitals and clinics segment held highest market share and is expected to showcase growth at 7.1% CAGR over the analysis period.
 

• The veterinary hospitals and clinics segment holds a high market share in the veterinary microchips market due to their role as primary points of care for pet identification and tracking services. These facilities often serve as trusted sources for pet owners to implant microchips, leveraging their accessibility, professional expertise, and integrated veterinary services.
   
• Additionally, their established infrastructure and ability to offer comprehensive care also position them as key contributors to the market's dominance in this segment.

North America dominated the global veterinary microchips market with a share of 41.7% in 2024.
 

The U.S. market was valued at USD 228.7 million and USD 238.5 million in 2021 and 2022, respectively. The market size reached USD 261.3 million in 2024, growing from USD 249.3 million in 2023.
 

• High rates of pet ownerships in the region, coupled with availability of advanced pet care products and services, drives the market growth.
   
• According to the 2021–2022 National Pet Owners Survey by the American Pet Products Association (APPA), 70% of the U.S. households owned at least one type of pet. Additionally, almost 69 million of the U.S. households have at least one dog, and 45.3 million have at least one cat, about 9.9 million have birds, and 3.5 million have horses.
   
• Moreover, rising expenditure on pet care increases the adoption of various pet care products.
   
• In addition, the presence of prominent market players, advanced veterinary infrastructure, and high healthcare expenditure are some of the factors responsible for the significant share.
   

Europe veterinary microchips market was valued at USD 205.5 million in 2024 and is anticipated to witness significant growth over the analysis period.
 

• Due to the robust adoption of pet identification and strong regulations supporting traceability, Europe captures a significant market share in the market.
   
• Numerous European nations have issued laws regarding the compulsory microchipping of pets, predominantly for dogs and cats, which leads to a steady veterinary microchip demand.
   
• Moreover, the high rates of pet ownership and well-developed veterinary healthcare systems in countries such as UK, Germany, France, and Italy are also responsible for the region’s high growth.
   
• In addition, pet travel regulations within the European Union, which require pets to be microchipped for cross-border movement, also play a crucial role in maintaining high product uptake.
   

Germany veterinary microchips market is anticipated to witness considerable growth over the analysis period.
 

• As of 2023, 45% of German households have a pet and 14% of households have two pets or more. This totals approximately 34.3 million pets. Cats and dogs are the most popular house pets, with 25% of German households owning cats and 21% of households owning dogs.
   
• The rising adoption of pet animals coupled with surging expenditure on veterinary care is set to augment the market in Germany.
   
• In addition, due to the growing legislation that mandates microchipping of pets for identification purposes, the country’s veterinary sector is adopting microchip technology as standard practice, further boosting the market growth.
   
• Additionally, the presence of leading manufacturers and innovative microchip solutions tailored to pet, and livestock management contribute to Germany's dominance in this market.
   

The Asia Pacific region demonstrates significant growth potential in the veterinary microchips market.
 

• Asia Pacific region demonstrates high growth potential in the market, driven by increasing pet ownership, rising awareness of pet identification, and supportive government initiatives promoting animal registration and tracking.
   
• The region's expanding middle-class population and growing expenditure on pet care further bolster market demand.
   
• Technological advancements in microchip technology, coupled with increased adoption of companion animals in countries such as China, India, and Japan, contribute to the market's rapid expansion.
   

India veterinary microchips market is predicted to grow significantly over the forecast period.
 

• The market in India is witnessing remarkable growth from increasing pet ownership, especially in urban areas. For example, the country's pet population has seen significant growth over the past decade, rising from 26 million in 2019 to 42 million in 2024.
   
• With more families adopting pets, the need for effective identification methods has surged, driving the demand for microchips.
   
• These small electronic devices provide permanent and dependable tracking and identifying solutions for pets, especially useful in a country with a rise in stray and lost animals.
   
• Animal enthusiasts and welfare organizations are becoming aware of the advantages offered such as security, easy recovery of lost animals, and the ability to travel internationally with pets, which most certainly will aid in market growth.
   
• With the growing number of veterinary clinics and animal rescue organizations, and growing focus of the Indian government on improved animal welfare and safety, the adoption of microchipping technology is anticipated to rise over the forecast period.
   

Brazil is anticipated to witness significant growth in the Latin America veterinary microchips market.
 

• Brazil dominates the Latin America market.
   
• High market growth is due to the growing concern of animal welfare, advancements in technologies pertaining to pet identification, and an overall increase in pet ownership.
   
• Brazil proudly leads Latin America with the largest pet population with nearly 168 million pets, ranking third globally in pet ownership. Similarly, Brazil has a large and diverse livestock population, with a cattle herd exceeding 230 million head, making it a leading global beef producer and exporter.
   
• The microchipping trend is being adopted in Brazil due to an efficient and enduring animal tracking solution; it is especially needed in urban areas where pets can get lost or stolen.
   
• Furthermore, the government's regulation policies on pet identification as well as increasing responsible pet ownership have also fostered the use of microchips in veterinary medicine throughout the country.
   

Saudi Arabia veterinary microchips market is poised to witness high growth in the Middle East and Africa market during the forecast period.
 

• The country's advancements in veterinary healthcare and government initiatives to enhance animal welfare contribute to market expansion.
   
• As the demand for efficient and secure identification systems for pets and livestock rises, veterinary microchips are becoming an essential tool for ensuring animal safety and traceability, supporting Saudi Arabia's promising growth in this sector.
   

Veterinary Microchips Market Share

The competitive landscape in the market is shaped by the presence of both established players and emerging companies focusing on innovation and technological advancements. Top 4 players such as HomeAgain (Merck Animal Health), Trovan, PetLink (Datamars) and Avid Identification Systems account for approximately 35% of the global market share. Market leaders prioritize research and development efforts on economical microchip production and expanding their functionality. Also, strategic partnerships along with acquisitions are some of the most common strategies used by firms to bolster their market presence.
 

The leading market players are working with veterinary practices, animal hospitals, and even animal shelters to help foster the uptake of microchipping as a means of pet identification. As the microchip market evolves, increased focus on improving ease of use, scalability, and overall user experience will be critical to maintaining a competitive advantage.
 

Veterinary Microchips Market Companies

Few of the prominent players operating in the veterinary microchips industry include:

• Avid Identification Systems
• Dipole RFID
• Elanco Animal Health
• HomeAgain (Merck Animal Health)
• ID Tech
• Microchip4Solutions
• PetLink (Datamars)
• Pet-ID Microchips
• Peeva
• Trovan
• Virbac Corporation
• Wuxi Fofia Technology
   

HomeAgain, a subdivision of Merck Animal Health, stands as a frontrunner in the veterinary microchip industry. HomeAgain has reconnected more than 3 million lost pets with their families through its network of more than 50,000 scanners located in veterinary clinics and shelters throughout the U.S., since 1995. Their microchips, around the size of a grain of rice, are placed under a pet’s skin and linked to a lifetime registration in the HomeAgain National Pet Recovery Database, facilitating swift identification and recovery of lost pets.
 

Trovan is a key player in the veterinary microchips market, known for its advanced RFID technology used in animal identification. The company offers a range of microchips and readers designed for reliable, tamper-proof identification across companion animals, livestock, and wildlife. Trovan’s systems are widely adopted by veterinary clinics, research institutions, and animal control agencies globally. Their strong emphasis on durability and precision has earned them a solid reputation in the market.
 

Veterinary Microchips Industry News

• In May 2023, Datamars acquired Kippy S.r.l., the popular GPS tracker and activity monitoring system for dogs, an appropriate expansion of its current service for pet owners worldwide.
   
• In October 2022, Merck Animal Health opened a new production site dedicated to Animal Health Intelligence. This cutting-edge facility creates innovative solutions for animal tracking and identification using the newest technologies, such as RFID and data analytics. The establishment of this plant confirms Merck's position as a significant industry leader and shows its commitment to enhancing animal health.
   
• In November 2022, MSD Animal Health launched the HomeAgain Thermochip, an innovative identification microchip designed for pets that includes a built-in temperature biosensor. This microchip allows for simultaneous reading of a pet's subcutaneous temperature and its microchip identification number using a compatible reader. This unique feature enhances the company's reputation in veterinary technology and innovation.
   

The veterinary microchips market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Component

• Microchips and implanters
• Chip reader

Market, By Animal Type

• Companion animals
  • Dogs
  • Cats
  • Horses
  • Other companion animals
• Livestock animals
  • Cattle
  • Swine
  • Other livestock animals

Market, By Type

• 134.2 kHz
• 125 kHz
• 128 kHz

Market, By End Use

• Veterinary hospitals and clinics
• Animal shelters
• Pet owners
• Other end use

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE