U.S. Pick-up Trucks Accessories Market Size By Product, By Vehicle, By Sales Channel, By End Use, Analysis, Share, Growth Forecast, 2025 - 2034

U.S. Pick-up Trucks Accessories Market Size

The U.S. pick-up truck accessories market was valued at USD 2.4 billion in 2024 and is projected to grow at a CAGR of 3.2% between 2025 and 2034. The growing popularity of off-roading and outdoor recreational activities is a key growth driver for the U.S. pickup truck accessories market. As more consumers engage in camping, trail driving, and overlanding, demand increases for accessories that enhance vehicle performance and utility in rugged environments. Products like lift kits, all-terrain tires, skid plates, roof racks, and auxiliary lighting are particularly sought after. Pickup trucks are favored for their durability and adaptability, making them ideal for such activities.
 

For instance, according to Statista, by 2027, the electric off-road vehicle market is forecast to reach 250 million U.S. dollars, up from 115 million in 2020. Projections estimated a compound annual growth rate of around 11.7% during the seven years period. In 2023, Statista noted that approximately twenty percent of Americans went hiking, making it the most popular leisure activity in the country. Following fishing, there was a surge of interest in the Grand Canyon, national park which has trekking and camping, which has made it a top location for the country's camping lovers.
 

Increasing pickup truck sales, especially of full-size models like the Ford F-150, Chevrolet Silverado, and Ram 1500, significantly drive growth in the U.S. pickup truck accessories market. These vehicles are widely used for both personal and commercial purposes, creating strong demand for customization and functionality enhancements. Full-size trucks offer ample space and towing capacity, encouraging owners to invest in accessories such as bed extenders, towing kits, roof racks, and off-road upgrades.
 

For instance, the U.S. pickup trucks market was valued at USD 77.6 billion in 2024 and is estimated to register a CAGR of 2.3% between 2025 and 2034. In the U.S., leisure activities such as camping, hiking, and fishing are increasingly gaining traction since the past few years, and this is also contributing to the demand for pickup trucks in the country.
 

U.S. Pick-up Trucks Accessories Market Trends

• Consumers are increasingly adopting tech-integrated accessories such as remote-controlled bed covers, backup cameras, smart lighting systems, and Bluetooth-enabled towing aids. These products enhance convenience, safety, and connectivity, appealing to tech-savvy truck owners. This trend is especially visible among newer full-size truck buyers, who expect modern features that align with infotainment and vehicle automation systems.
   
• Online platforms like Amazon, RealTruck, and AmericanTrucks are becoming dominant sales channels due to their convenience, wider product availability, and competitive pricing. Consumers can easily compare products, read reviews, and find parts specific to their truck models. The rise of DIY culture and online installation tutorials further fuels this trend.
   
• Truck owners now view their vehicles as personal expressions, leading to high demand for aesthetic and functional customization. Popular accessories include unique grilles, body kits, custom wraps, alloy wheels, and performance-enhancing exhaust systems. This trend cuts across demographics—from younger drivers to commercial users—who want their trucks to stand out or serve specific functions.
   
• Nissan and Mitsubishi in April 2024 shared their plans to jointly develop an electric pickup truck in the U.S. Mitsubishi will provide plug-in hybrid systems and Nissan will supply EV technologies. Through this partnership, Mitsubishi will be able to sell its first locally made EV and Nissan will be able to sell its first regionally produced plug-in hybrid in the country.
   

U.S. Pick-up Trucks Accessories Market Analysis

Based on products, the U.S. Pick-up trucks accessories market is segmented into truck bed accessories, exterior accessories, interior accessories, performance accessories, towing & hauling accessories, and wheels & tires. In 2024, the truck bed accessories dominated the market, accounting for around 29% share and is expected to grow at a CAGR of over 3.5% during the forecast period.
 

• Truck bed accessories hold the highest market share in the U.S. pickup truck accessories market due to their functional necessity and versatility across both personal and commercial use. Products like bed liners, tonneau covers, toolboxes, cargo dividers, and racks enhance utility, protect cargo, and improve the truck’s durability and resale value.
   
• These accessories are especially popular among construction workers, farmers, and outdoor enthusiasts who rely on their trucks for hauling tools, equipment, and recreational gear. Additionally, bed accessories cater to a wide range of price points, from basic mats to high-end, weatherproof, and retractable covers, broadening consumer appeal.
   
• Their popularity is further amplified by the increasing demand for customization, seasonal adaptability, and improved aesthetics.
   
• For instance, in October 2024, Rivian’s R1T electric pickup received a new solar-powered tonneau cover, developed by Worksport and branded as the SOLIS cover. This innovative accessory is designed to help R1T owners “go further” and “do anything” by providing up to 650 watts of clean solar energy directly from the truck bed cover.
   

Based on vehicle, the U.S. Pick-up trucks accessories market is segmented into light-duty and heavy-duty. In 2024, the light-duty segment dominates the market with 77% of market share, and the segment is expected to grow at a CAGR of over 3.4% from 2025 to 2034.
 

• The light-duty segment holds the highest market share in the U.S. pickup truck accessories market primarily due to the widespread popularity and high sales volume of models like the Ford F-150, Chevrolet Silverado 1500, and RAM 1500. These trucks are commonly used for both personal and light commercial purposes, driving demand for a broad range of accessories such as tonneau covers, running boards, bed liners, and towing kits.
   
• Their versatility, fuel efficiency relative to heavy-duty models, and urban-rural usability make them a preferred choice for a wider consumer base. Additionally, light-duty trucks are often purchased for lifestyle use such as camping, recreation, and commuting, where customization and aesthetic enhancements are more prevalent.
   
• The aftermarket ecosystem also heavily caters to these models, offering extensive compatibility, easy installation, and wide availability through retail and e-commerce channels.
   
• For instance, according to Statista, in 2024, with year-end sales of around 732,100 units, the Ford F-Series was the best-selling light truck in the U.S. The Ford F-Series is a series of full-size pickup trucks, the most popular variant being the F-150.
   

Based on sales channel, the U.S. Pick-up trucks accessories market is segmented into OEM (Original Equipment Manufacturer) and aftermarket. In 2024, the aftermarket segment is expected to dominate due to its broad product variety, competitive pricing, and consumer demand for personalization.
 

• Pickup truck owners often purchase accessories like bed liners, running boards, toolboxes, and lift kits post-vehicle purchase to enhance functionality, performance, or aesthetics based on individual needs.
   
• The aftermarket offers greater flexibility in product selection compared to OEM channels and caters to diverse budgets and styles. Additionally, the rise of e-commerce platforms has made aftermarket products more accessible nationwide, even in rural regions like Wyoming.
   
• Frequent product upgrades, seasonal changes, and wear-and-tear replacements further fuel aftermarket demand. Local retailers, auto part chains, and online outlets enable widespread distribution, helping the segment maintain dominance across both commercial and personal pickup truck owners.
   

In 2024, the Wyoming region in the U.S. dominated the market with around 2.3% market share in the U.S. and generated around USD 56.5 million in revenue.
 

• Wyoming holds a unique position in the U.S. pickup truck accessories market due to its highest per capita pickup truck ownership, driven by the state’s rural geography and strong agricultural, mining, and outdoor recreation industries. Accessories such as heavy-duty bed liners, towing packages, off-road lighting, and weather-resistant covers are in high demand.
   
• The market is largely influenced by functionality and durability rather than aesthetics. With limited urban centers, local retailers and specialized dealerships dominate distribution, though e-commerce platforms are increasingly serving remote buyers.
   
• Wyoming offers a wide variety of recreational activities including fishing, hiking, and even hunting, as well as snowmobiling. Pickup trucks are utilized for recreation as they can tow trailers, carry gear, and traverse rough terrains. Most people in Wyoming utilize their trucks to reach the inaccessible areas for leisure and adventure purposes.
   
• For instance, according to the department of energy in U.S., Wyoming has the highest per capita number of registered light-duty vehicles in the U.S., with 1,112 registrations per 1,000 people. This statistic reflects the state's reliance on personal vehicles, particularly pickups, due to its rural nature and limited public transportation options.
   

U.S. Pick-up Trucks Accessories Market Share

• Top 7 companies of the U.S. Pick-up trucks accessories industry are RealTruck, WeatherTech, Dee Zee, A.R.E. Accessories, WARN Industries, LEER, and Extang around 15% of the market in 2024.
   
• RealTruck focuses on expanding its e-commerce presence and leveraging a direct-to-consumer model through strategic online platforms and partnerships with influencers. The company emphasizes innovation through proprietary product development and acquisitions of niche brands. It also targets customer customization trends by offering a broad portfolio of truck accessories tailored to performance, protection, and aesthetics.
   
• WeatherTech uses a U.S.-based manufacturing model to promote quality and rapid delivery. Its strategy emphasizes precision-fit accessories through advanced digital measuring and CAD technology. The company heavily invests in national advertising, including sports sponsorships and Super Bowl commercials, to build brand recognition. WeatherTech also focuses on direct-to-consumer channels and sustainability messaging to appeal to eco-conscious truck owners.
   
• Dee Zee emphasizes its American manufacturing roots and long-standing industry reputation. It focuses on producing durable, utility-driven truck accessories such as toolboxes, running boards, and bed protection products. The company partners closely with OEMs and aftermarket distributors, maintaining strong B2B relationships. Dee Zee also integrates sustainability by using eco-friendly materials and practices in its production processes.
   

U.S. Pick-up Trucks Accessories Market Companies

Major players operating in the U.S. pick-up trucks accessories industry are:

• A.R.E. Accessories
• Bilstein
• Dee Zee
• Extang
• Husky Liners
• LEER
• RealTruck
• Rough Country
• WARN Industries
• WeatherTech
   

Most companies in the U.S. pick-up truck accessories market focus on expanding product customization options, leveraging e-commerce for direct-to-consumer sales, and enhancing durability through advanced materials. They prioritize compatibility with popular truck models, invest in tech-integrated features like smart covers, and offer bundled accessory packages. Additionally, companies target both retail and commercial segments while ensuring compliance with state-specific regulations to broaden market reach.
 

Companies in the U.S. pickup truck accessories market also adopt strategies centred on collaboration with auto dealerships and aftermarket installers to expand distribution. They emphasize user-friendly installation, offer product warranties, and provide responsive customer service to build brand loyalty. Marketing efforts often highlight lifestyle appeal, targeting off-road, utility, and recreational users, while digital platforms and social media are leveraged to drive engagement and increase brand visibility.
 

U.S. Pick-up Trucks Accessories Industry News

• In January 2025, UTV manufacturer Can-Am patented a new truck bed insert system designed to enhance hauling capabilities and versatility for adventure gear and utility tasks. This patented truck bed insert features a modular design that can be bolted onto any flat surface, such as a truck bed or vehicle frame, allowing for easy installation and customization. The system supports a wide range of accessories, enabling users to tailor their hauling setup to specific needs. These accessories include racks, seats, mounts, bed extenders, winches, and side panels.
   
• In May 2025, Go Industries launched a new line of heavy-duty dually pickup mud flaps designed specifically for GMC, Chevrolet, Ford, Dodge, and CMC dually trucks to provide ultimate protection and durability against mud, rocks, debris, salt, sand, and other road hazards. These mud flaps are made from high-quality, non-recycled rubber and measure 19” x 24”, which is standard for dually trucks, ensuring full coverage for the large dual rear wheels.
   
• In March 2025, Morgan Truck Body, North America’s largest manufacturer of light- and medium-duty freight and refrigerated van and truck bodies, launched a new online parts store during Work Truck Week (WTW) 2025. The new website, morganparts.com, offers a wide selection of box truck components including Morgan OEM parts, cargo doors, rollup doors, corner caps, lighting, and more, providing a convenient, one-stop shop for box truck owners, operators, and fleets nationwide.
   
• In May 2024, Parts Town announced a strategic master distribution partnership with TurboChef and its sister brand CookTek to improve parts availability and service for their extensive network of service providers and customers. This collaboration involves Parts Town investing in increased inventory of genuine OEM TurboChef and CookTek parts to ensure faster access to critical components for equipment repairs, thereby enhancing equipment uptime and repair speed.
   

The U.S. pick-up trucks accessories market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and shipments (Units) from 2021 to 2034, for the following segments:

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Market, By Product

• Truck bed accessories
  • Tonneau covers
  • Bed liners
  • Toolboxes
  • Bed racks and extenders
  • Tailgate seals & mats
• Exterior accessories
  • Grille guards & bull bars
  • Bumpers
  • Running boards & nerf bars
  • Fender flares
  • Bug deflectors
  • Light bars & auxiliary lighting
• Interior accessories
  • Floor mats
  • Seat covers
  • Dashboard covers
  • Infotainment systems
  • Storage organizers
• Performance accessories
  • Suspension & lift kits
  • Air intakes
  • Exhaust systems
  • Tuners & programmers
  • Braking systems
• Towing & hauling accessories
  • Trailer hitches
  • Tow hooks
  • Weight distribution systems
  • Brake controllers
• Wheels & tires
  • Off-road tires
  • Custom wheels/rims

Market, By Vehicle

• Light-duty
• Heavy-duty

Market, By Sales Channel

• OEM (Original Equipment Manufacturer)
• Aftermarket
  • Online retailers
  • Direct stores
  • Dealerships
  • Specialty installers

Market, By End Use

• Individual consumers
• Commercial users

The above information is provided for the following regions and countries:

• Alabama
• Alaska
• Arizona
• Arkansas
• California
• Colorado
• Florida
• Georgia
• Idaho
• Illinois
• Indiana
• Iowa
• Kansas
• Kentucky
• Louisiana
• Maine
• Michigan
• Minnesota
• Mississippi
• Missouri
• Montana
• Nebraska
• Nevada
• New Mexico
• North Carolina
• North Dakota
• Ohio
• Oklahoma
• Oregon
• Pennsylvania
• South Carolina
• South Dakota
• Tennessee
• Texas
• Utah
• Virginia
• Washington
• West Virginia
• Wisconsin
• Wyoming
• Rest of U.S.