Europe Pickup Truck Accessories Market Size - By Product, By Size, By Sales Channel, By End Use, Growth Forecast, 2025 - 2034

Europe Pickup Truck Accessories Market Size

The Europe pickup truck accessories market size was valued at USD 4.35 billion in 2024 and is estimated to register a CAGR of 3.6% between 2025 and 2034. Companies in the Europe pickup truck accessories industry are engaged in various inorganic growth strategies such as mergers & acquisitions, partnerships, and new product launches to remain competitive and expand their market presence.
 

New advanced models give accessory manufacturers a new chance to design and supply products that work with the latest drivetrains, choice of configurations and new features. Because the newest pickups will have integrated charging capabilities and with more custom storage options, there is expected to be greater demand for pickup truck accessories market in Europe. Isuzu launched its all-electric D-Max EV at the commercial vehicle show in Birmingham in April 2025. Being referred to as the first electric commercial pickup truck with full features, the D-Max EV retains a 1-tonne payload, 3.5-tonne towing capacity, and full-time 4×4 capability.
 

Hybrid and electric-powered trucks have now become a fixture in the Europe market, especially after successful launches of the Ford F-150 Lightning and Toyota Tundra Hybrid. Concerns about the environment, new emissions laws and better batteries are causing changes in both the preferred vehicles and the products available for them.
 

New EV and hybrid trucks lead to the development of specialized add-ons aimed at electric and hybrid vehicles such as tonneau covers, battery safety systems, light boxes for bed and improved wind resistance. More people turning to electric pickup trucks means accessory makers are looking to develop environmentally friendly accessories.
 

In Europe, people are using pickup trucks for daily tasks which means more people are installing aftermarket items. Pickups are now commonly used by consumers for fun, adventure and everyday activities, for example camping, going off-road and towing motorhomes. Because of this change, people are looking into roof racks, tougher tires, bed liners, tents for vehicles and brighter lights. Europeans are increasingly getting outside due to new trends like van living which are all part of this trend. Because pickups are now used for everyday living, the market is expected to rise over forecast time frame.
 

Europe Pickup Truck Accessories Market Trends

• Rising usage of electric pickup trucks will provide market demand for light accessories that can work with these trucks such as easy-to-use bed covers, aerodynamic racks and electrical devices designed for EV use.
   
• Europeans alter their pickup trucks to use for off-road and adventure trips. People these days are buying suspension lifts, roof tents, beefy bumpers and underbody kits for their trucks. This is happening due to increasing engagement of consumers in recreational activities. People are going camping, exploring Europe in camper vans and going on outdoor trips.
   
• OEMs collaborate with accessory makers to supply official accessories fitted from the factory which ensures they are well-made, come with a warranty and work well together. This effort is helping clients trust the brand more and it has led to better accessory sales through authorized dealers in European countries with more demand for light commercial vehicles.
   
• Many European city businesses now rely on pickup trucks, so the demand for helpful accessories like modular storage, sliding bed trays, ladder racks and toolboxes has gone up. As a result of this top trend, businesses emphasize efficient deliveries in cities, making the industry produce smaller products for city streets.
   
• Because sustainability is important, accessory makers now create products from recycled plastics, aluminum and eco-friendly, biodegradable materials. It supports EU environmental goals and the preferences of people who want sustainable yet quality accessories. Both eco-mats, bed liners made from renewable sources and recyclable storage boxes are drawing more attention.
   
• Accessory shopping in Europe is being changed by the use of e-commerce and AR technology. People can now see, set up and order accessories using the website. Digital transformation is making it simpler for businesses to reach more customers, providing conveniences and promoting customized purchasing experiences mostly for younger and tech-savvy truck loan holders.
   

Europe Pickup Truck Accessories Market Analysis

Based on product, the Europe pickup truck accessories market is segmented into truck bed accessories, exterior accessories, interior accessories, performance accessories, towing & hauling accessories, and wheels & tires. In 2024, the truck bed accessories segment accounted for around USD 1.3 billion and is expected to grow significantly over the forecast time frame.
 

• The increase in last-mile deliveries, construction work and field services in Europe is resulting in higher demand for truck bed accessories such as cargo organizers, bed liners, toolboxes and sliding drawers. They allow items such as tools and goods to be safely stored, maintained and quickly accessed. Since more small and medium companies are investing in pickup trucks for various purposes, improving the truck bed is essential for making the most of their cargo spaces and keeping equipment safe.
   
• The rise in outdoor activities such as camping, biking and overlanding in Europe is causing more people to buy truck bed tents, racks and storage options. They enable owners to make their pickup beds more useful for both travel and recreation. Due to their many uses, these enhancements attract youthful and active buyers, growing the base of customers and motivating accessory providers to include both modular and day-to-day truck bed accessories in their offerings.
   
• Manufacturers and aftermarket companies are making more custom accessories for popular pickup trucks such as the Ford Ranger, Toyota Hilux and Isuzu D-Max. For example, molded bed liners, tonneau covers and bed extenders provide a smarter appearance and work well with any type of truck bed. As more people are interested in accessory sets that support their warranty and resale value, demand for genuine truck bed parts is directly impacting Europe.
   
• Stronger European rules regarding keeping loads secure in commercial vehicles are increasing the need for bed accessories that make transport safer. To meet legal requirements, pickup users can install bed dividers, tie-down systems, hard covers and anti-slip liners. Because of this, fleet owners and operators are making safety-minded purchases and choosing dependable truck bed accessories, contributing to market growth.
   

Based on the size, the Europe pickup truck accessories market is divided into full-size, mid-size, and compact. The full-size segment held over 75% of the market share in 2024.
 

• Investment in batteries and EV infrastructure is helping electric full trucks become mainstream, starting from being just concepts. These trucks are very impressive because they have high torque, quick acceleration and no emissions from the tailpipe. Fixing range to up to 500 miles, fast charging and bidirectional power has helped gain consumer confidence. More people are choosing electric cars because of government financial help and laws, especially in the city and commercial fleets where having an eco-friendly solution has become important.
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• Pickup trucks like these appeal to people aiming for fuel economy without giving up on how far and what they can carry or use them for. They are driven by a mix of engines and motors to give better fuel economy, produce less pollution and provide smoother experiences. As the price of fuel rises and the rules for emissions become stricter, many users are getting hybrids for combining fuel-saving and performance advantages.
   
• Diesel-driven full-size pickups are known for having strong torque and able to pull a lot of weight which is why they are often used for commercial and heavy-duty purposes. Still, this segment deals with strict rules because of reformed regulations on emissions and attention given to how much pollution there is. Eco-friendly rules make it necessary to use DEF (Diesel Exhaust Fluid) and particulate filters, raising the overall costs of operating a truck. Because both fleet managers and private users prefer to reduce emissions, the use of diesel should lessen in the full-size section.
   
• The Ram 1500 REV has been introduced as a 2024 plug-in hybrid and extended-range electric vehicle pickup, built on the fifth-generation Ram, in November 2023. It comes with a 3.6L gasoline engine, along with electric motors, to produce a series hybrid, EREV or PHEV drivetrain.
   

Based on sales channel, the Europe pickup truck accessories market is divided into OEM and aftermarket vehicle. The aftermarket segment held the major market share in 2024.  
 

• European pickup truck owners favor DIY work which has a big impact on the aftermarket industry. It is common for many vehicle owners to get unique accessories by choosing tonneau covers, lighting products or grille guards. Easy instruction, easy access to purchasing and simple installation designs further drive people to do this. People follow this trend and choose to get aftermarket replacements, since they can show their style, benefit from new functionality and save on dealership-provided options.
   
• Online platforms dedicated to automotive accessories makes easier for people to get aftermarket products. European consumers are purchasing pickup accessories online because they are cheaper, there is a larger selection and access to home delivery. Filtering compatibility, offering reviews and installing guides reassure users about a site. Because young, tech-savvy truck owners are using digital retail more, the aftermarket sector is becoming more important and popular.
   
• Since pickup trucks are lasting much longer due to their excellent durability and high purchase prices, people are choosing more often to buy accessories to keep them performing well and looking good. Modernizing older cars is possible through the aftermarket which many find attractive. Frequently, drivers make changes to lighting, suspension and appearance to get more out of their car which means demand for accessories does not drop over time.
   

Based on end use, the Europe pickup truck accessories market is categorized into individual users and commercial users. The individual users segment held the major market share in 2024.
 

• Off-road pickups for personal use have become much more popular among consumers. Car companies are now selling factory off-road packages with features such as skid plates, lifted suspensions, all-terrain tires, locking differentials and cameras for use while on the trail. This type of vehicle suits buyers who need it for daily use and want to enjoy nature on weekends, all while being comfortable in the city. lthough these trucks are expensive, their rising interest confirms that people look for design and branding as much as function these days.
   
• Technology, safety and luxury features are important considerations for many people buying a truck for themselves these days. Nowadays, mid-range models often include advanced driver-assist functions, large screens, wireless features and top sound systems as standard. Some trucks now come with hands-free driving, head-up displays and massaging seats that were once limited to luxury sedans or SUVs. People shopping for trucks expect them to be as useful as utility vehicles and as comfortable and convenient as crossovers or family cars.
   
• People often use pickup trucks to show their unique style and personality. Often, buyers improve their trucks by installing new wheels, installing lighting, adjusting the suspension, adding decals, putting on bed racks and installing tech gadgets inside. People can now request extra features from automakers like appearance packages, additional accessories and accessories such as skis or kayaks. For people who buy trucks for themselves, it reflects their character, their passions and how they live. Many consumers are now looking for pickup trucks that serve both functions: everyday work and social status.
   

Western Europe dominated the Europe pickup truck accessories market with a major share of over 40% in 2024.
 

• Major automotive OEMs are based in Western Europe which helps provide better pickup accessory offerings across the region. The supply chains in Germany, France and the Netherlands are strong which helps these countries distribute accessories faster. Having this infrastructure makes it possible to rapidly release new products, update existing ones and improve aftermarket demand for both consumers and business users of pickup trucks.
   
• High standards for safety, weight limits and emissions in Western Europe are causing drivers to rely on accessories like bed liners, hitches and systems for hauling cargo safely. They help both fleet operators and regular drivers obey the rules, mainly in sectors such as construction and logistics. Meeting regulations drives more demand, making the aftermarket accessories industry in the region steadily grow.
   
• Because people in Western Europe earn more disposable income, they are more likely to choose expensive add-ons including electric covers for the tonneau, updated exhaust systems and leather car seats. Because there is more money in the economy, people are now asking for even more luxury and hi-tech improvements for their pickups. Since people in the region commonly care about performance upgrades and car looks, they are major buyers of mid to high end accessories for their cars.
   

The Europe pickup truck accessories market in Eastern Europe is expected to experience significant and promising growth from 2025 to 2034.
 

• In the past, passenger vehicles were the main choice, but now Eastern Europe is seeing pickup trucks being used more for work and utility. More vehicles on the roads are pushing people to look for aftermarket accessories. Because more consumers and businesses are buying pickups, particularly in rural and developing parts of the world, the demand for essential and useful add-ons such as mud flaps, toolboxes and bed extenders is growing as well.
   
• The market for pickup accessories in Eastern Europe is helped by spending on rural development and construction. Projects often need pickups which must be kept accessorized with roof racks, towing kits and extra off-road lights. Because governments are always improving roads and communications, the requirement for tough vehicles and reliable aftermarket parts will increase continuously.
   
• There is a rise in accessory manufacturers in Eastern Europe which supplies the local market with economical and suitable solutions. Local accessory businesses and workshops are rising in Poland, Romania and Hungary. Because of this, there are more affordable and accessible products available which helps to increase their use and cuts down on importing them.
   
• Most SMEs and people working in agriculture in Eastern Europe use cheaper pickup trucks and buy practical accessories to make them more versatile. Many vehicle buyers are now requesting essential add-ons like dividers in the cargo space, overhead canopies and basic safety fixtures to get extra features without hurting their pocket. Because people in this segment watch prices, it helps boost the sale of accessories in the region.
   

The Europe pickup truck accessories market in Northern Europe is anticipated to witness lucrative growth between 2025 – 2034.
 

• Leisure activities such as tourism and adventure in UK, Denmark and Sweden make the area have a high use of pickups. People traveling in camper conversions, with tour operators or adventure-seeking individuals usually need accessories such as roof tents, awnings and bike racks. Because of this demand, makers of recreational truck accessories focus on tools for hot climates and challenging terrain.
   
• Northern European regions relied on pickup trucks for farming purposes. People running farms and rural companies rely on vehicles for activities on the farm, distribution and moving goods. For daily convenience, storage boxes, bed organizers and various towing devices are frequently added by truck drivers. Because of this application, pickups are commonly fitted with accessories, mostly in coastal and inland farming locations.
   
• In Northern Europe, smaller micro-enterprises are making pick-ups their choice for practical work cars. More and more people using the gig economy or being self-employed mean that many truck owners want accessories that create a mobile workshop in their vehicles. People are buying more tool holders, ladder racks and canopy conversions, aiding the growth of the accessories market in this group.
   

Europe Pickup Truck Accessories Market Share

• The top 7 companies in the Europe pickup truck accessories industry are RealTruck, Truckman, Carryboy, Ford, GM, Stellantis, and BEDSLIDE, collectively holding a market share of around 40% in 2024.
   
• RealTruck boosts its share of the pickup truck accessories industry by enlarging its selection of products and upgrading how it does business online. The company concentrates on direct sales to customers online, providing many types of bed covers, liners, racks and accessories. Investing in new technologies and personalization, RealTruck offers services for both personal trucks and commercial fleets. With the support of European OEMs and dealers, RealTruck can handle larger operations, become more visible and meet the requests of people looking for strong and effective truck accessories as the competition in the aftermarket grows.
   
• Ford uses its well-known brand and OEM (original equipment manufacturer) position to compete in the market for pickup truck accessories. Ford provides genuine accessories for its pickup models such as the Ranger and F-150 which can be purchased at Ford dealerships and service centers. Connected and smart devices such as telematics for delivery boxes and off-road features, are being included more often. Ford uses loyal customers’ trust by including bundles of accessories in plans to buy a vehicle. Introducing electric trucks, for example the F-150 Lightning, creates new occasions for accessory updates designed just for EVs.
   
• GM works to make its pickup accessories better by mixing quality matching that of the original with flexibility from the aftermarket. It has created modular bed storage, cutting-edge tonneau cover and computerized towing accessories based on what customers want. GM also develops products and accessories designed for outdoor activities, work and similar situations. The company is making it easier to buy accessories online by adding more integration with dealers. The movement toward electrification gives GM a reason to ready EV-friendly accessories for new models such as the Silverado EV, to stay in step with what customers want.
   

Europe Pickup Truck Accessories Market Companies

Major players operating in the Europe pickup truck accessories industry include:

• Aeroklas Europe
• BEDSLIDE
• Carryboy
• Ford
• GM
• Mountain Top Industries
• RealTruck
• Rhino Products
• Stellantis
• Truckman
   

The Europe pickup truck accessories market is slightly concentrated, so OEMs, aftermarket companies and e-commerce sellers compete by offering different products, setting their prices and handling distribution. Dealerships under Ford, GM and Stellantis support OEM accessory sales by providing specific products that guarantee safety, utility and performance. Meanwhile, firms like RealTruck, BEDSLIDE and Carryboy are growing online and are focused on providing custom and affordable solutions to end-users. They compete by creating fresh designs such as storage options, power improvements and styling sets, to provide for a wide variety of customers.
 

The way the market functions is largely determined by partnerships with distributors, the introduction of new products and the expansion of digital selling. For example, RealTruck is making its products available to Europeans directly, whereas Ford and GM use the popularity of pickup trucks to introduce expensive accessories. Billions of dollars invested in electric pickups are spurring the development of helpful accessories such as stainless bed covers and electric-vehicle-powered tool systems. Furthermore, there are local European players who are competing by presenting designs that fit regional needs and laws to draw in home buyers.
 

Europe Pickup Truck Accessories Industry News

• Toyota revealed in March 2025 that electric vehicles would become more important for the company by releasing a teaser picture of an upcoming electric pickup. Recently, Toyota introduced its plan for an all-electric Hilux at an event and it is not the same model now being developed for Thailand and Australia, so it brings increased diversity to the company’s electrification approach.
   
• In October 2024, Ram plans to bring a pickup EV truck to the European market. With the standard 168 kilowatt-hour battery, the 2025 REV is expected to drive over 350 miles. There will be a huge 229 kWh battery available in the Ram to provide up to 500 miles of travel range.
   
• In September 2024, Maxus plans to launch the eTerron 9 which will be the first fully electric pickup in Europe with standard all-wheel drive. Maxus is beginning its entry into the European market with the mid-size pickup, putting an emphasis on eco-friendly transportation. 325 kW/442 hp is the output of the dual electric motors found in the eTerron 9. All-Terrain System is included with six preset modes and adjustable settings for all kinds of driving conditions.
   
• In September 2023, dFord launched Ranger mid-size pickup from Ford in Europe. The Ranger Plug-in Hybrid comes with a 2.3-litre EcoBoost petrol engine as well as an electric motor and it has an electric range of over 45 km (28 miles). Electric drive is useful in Europe because more and more towns and cities are making low-emission areas.
   

The Europe pickup truck accessories market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and volume (Units) from 2021 to 2034, for the following segments:

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Market, By Product

• Truck bed accessories
  • Tonneau covers
  • Bed liners
  • Toolboxes
  • Bed racks and extenders
  • Tailgate seals & mats
• Exterior accessories
  • Grille guards & bull bars
  • Bumpers
  • Running boards & nerf bars
  • Fender flares
  • Bug deflectors
  • Light bars & auxiliary lighting
• Interior accessories
  • Floor mats
  • Seat covers
  • Dashboard covers
  • Infotainment systems
  • Storage organizers
• Performance accessories
  • Suspension & lift kits
  • Air intakes
  • Exhaust systems
  • Tuners & programmers
  • Braking systems
• Towing & hauling accessories
  • Trailer hitches
  • Tow hooks
  • Weight distribution systems
  • Brake controllers
• Wheels & tires
  • Off-road tires
  • Custom wheels/rims

Market, By Size

• Full-size
• Mid-size
• Compact

Market, By Sales Channel

• OEM (Original Equipment Manufacturer)
• Aftermarket
  • Online retailers
  • Direct stores
  • Dealerships
  • Specialty installers

Market, By End Use

• Individual consumers
• Commercial users

The above information is provided for the following regional divisions and countries:

• Western Europe
  • Germany
  • Austria
  • France
  • Switzerland
  • Belgium
  • Luxembourg
  • Netherlands
  • Portugal
• Eastern Europe
  • Poland
  • Romania
  • Czechia
  • Slovenia
  • Hungary
  • Bulgaria
  • Slovakia
  • Croatia
• Northern Europe
  • UK
  • Denmark
  • Sweden
  • Finland
  • Norway
• Southern Europe
  • Italy
  • Spain
  • Greece
  • Bosnia and Herzegovina
  • Albania