Unconcentrated Orange Juice Market Size - By Product Type, By Processing Method, By Packaging Type, By Nature, By Distribution Channel, By End Use, Forecast, 2025 - 2034

Unconcentrated Orange Juice Market Size

The global unconcentrated orange juice market was valued at USD 5.1 billion in 2024, with expectations to reach USD 8.9 billion by 2034, growing at a CAGR of 5.8%.
 

The global demand for fresh, less processed orange juice products has grown steadily over the years. People in North America and Europe were more conscious of health and wellness and demanded orange juice, viewing it as a fresh beverage. For the past decade, there has been market demand due to the increased awareness brands have shifted to natural, additive-free products. There is a growing global trend toward enhancing health and wellness that is bringing more and more shelf-stable, chilled, ready-to-drink beverages to market. There is also growing demand for premium, organic not-from-concentrate (NFC) products. Greater urban living in developing economies along with improved cold chain logistics has eased territorial and logistical restrictions for wider market reach.
 

Optimistic forecasts suggest further growth will come from innovations in sustainable packaging, clean labels, and direct-sourcing methods. Moreover, the use of e-commerce and direct marketing for business-to-consumer sales are expected to broaden market access. Although there are some constraints like the volatile supply of oranges, orange packers’ supply chains, and the fluid dynamics of the economy, the demand and unconcentrated orange juice offers exciting opportunities for robust, inspiring growth.
 

Unconcentrated Orange Juice Market Trends

The volume of sales of unconcentrated orange juice is growing as demand for fresh, pure and less processed beverages increases among consumers. One of the primary trends is the growing popularity of not-from-concentrate (NFC) orange juice which is considered healthier and more natural than its concentrated form. Consumers in North America and Europe are paying more attention to the products they buy and prefer clean label products with minimal ingredients. This trend is increasing in demand for premium, ready-to-drink chilled orange juice in Single Serve Containers (SSC) or other upscale packaging.
 

Health consciousness is still the main driver for growth, especially with the increasing focus on immunity-boosting products and orange juice containing high levels of Vitamin C. Moreover, there is an improvement in the standards of living in emerging economies which is increasing the spending power of people and the access to freshly made juices due to the development of modern retailing and cold chain facilities.
 

The expansion of organic and sustainable farming also supports the trend, as there is greater demand from environmentally friendly consumers for easily traceable and sustainable products. This is made possible by advances in processing and packaging technologies such as high-pressure processing (HPP), which helps retain flavour and nutritional value.
 

Furthermore, the development of e-commerce sites and delivery services offered directly to customers is facilitating convenience and wider accessibility. These factors combined enhance the growth of the less concentrated orange juice market, particularly towards the premium health beverage category.
 

Unconcentrated Orange Juice Market Analysis

The unconcentrated orange juice market by product type is segmented into not-from-concentrate (NFC) orange juice, freshly squeezed orange juice, cold-pressed orange juice and premium unconcentrated orange juice. The not-from-concentrate (NFC) orange juice accounted for 39.8% of the market share in 2024 with a market size of USD 2 billion.
 

• The unconcentrated orange juice market, driven by health-focused customers and a shift towards more natural beverages, is growing across all major product types. Not-From-Concentrate (NFC) orange juice continues to have the largest market share as it is minimally processed and offers high nutritional value. Freshly squeezed orange juice is gaining acceptance in retail and foodservice channels because it is perceived as a wholesome and natural option, particularly by city dwellers.
   
• Cold-pressed orange juice is emerging as a premium option, increasingly available at health-focused retail outlets and juice bars due to its perceived superiority in nutrient retention and clean label claims. Consumers also view premium unconcentrated orange juice as increasingly authentic because it is often marketed as having distinctive taste, origin-based sourcing, and authenticity.
   
• These trends highlight shifts towards greater transparency, clean labelling, and freshness which is prompting brands to rethink their packaging innovation strategies to optimize shelf life while maintaining quality. Growth in e-commerce and direct-to-consumer channels further enhances market access to premium and fresh products, driving overall market expansion.
   
•  In general, the market is shifting to focus on quality, origin, and freshness, leading to unconcentrated orange juice emerging as a preferred option in both consumable at home and on-the-go settings.

The unconcentrated orange juice market is segmented into pasteurized, unpasteurized, high-pressure processing (HPP), pulsed electric field (PEF) and others based on processing method. Pasteurized made up 31.5% of the market in 2024 and expected to grow at a faster rate of 5.2% CAGR to reach a wider consumer base.
 

Processing method trends in the unconcentrated orange juice market reflect growing consumer interest in freshness, safety, and nutritional integrity. Pasteurized orange juice remains the most widely used method, offering extended shelf life and microbial safety while retaining acceptable flavour and nutrient levels. Unpasteurized juice appeals to health-conscious consumers seeking the closest alternative to freshly squeezed juice, though its shorter shelf-life limits large-scale distribution.
 

High-Pressure Processing (HPP) is gaining popularity as it inactivates pathogens without heat, preserving more of the juice’s natural taste, colour, and nutrients. Pulsed Electric Field (PEF) is an emerging technology that offers gentle microbial inactivation, enabling shelf-stable juice with minimal thermal damage, making it suitable for premium and clean-label products. Other innovative methods, such as UV treatment and cold plasma, are being explored for niche applications, particularly where preservation without chemical additives is critical. Overall, technological advances are reshaping processing strategies to balance safety, freshness, and nutritional quality in response to evolving consumer expectations.
 

The unconcentrated orange juice market by source is segmented into carton packaging, plastic bottles, glass bottles, bulk packaging and others based on packaging. The carton packaging accounted for 29.7% of the market share in 2024 with a market size of USD 1.5 billion.
 

The trends concerning packaging in the unconcentrated orange juice market has been shaped by sustainability, ease of use, and how long the product can last. Packaging in cartons is still common for use because it is light, easy to store, and does not harm the environment as much as other forms of packaging. Cartons are also preferred for use in single servings as well as for family portions. Economy plastic bottles are still largely used because they are easy to carry and do not break easily. The same is true of orange juice sold in on-the-go formats.
 

However, there is a growing environmental concern about the need to use recyclable and bio-based plastics. Glass bottles are gaining acceptance in the premium segment as they come with better preservation of taste. Glass bottles are perceived as higher quality and more sustainable, albeit at a heavier weight which increases the risk of breakage. These are also sold in bulk packaging. They add to the claim that these brands aim to show during marketing where designed graphics are minimalistic.
 

The market is segmented into conventional, organic and natural/clean label based on nature. Conventional is expected to grow at a faster rate of 5.6% CAGR with a market size of USD 2.1 billion.
 

In the unconcentrated orange juice market, health, sustainability, and transparency based nature trends are evolving. Most consumers still prefer buying conventional orange juice, due to low prices and wide availability. Organic orange juice, however, is becoming more popular as buyers become more aware of the impact of pesticides, artificial ingredients, and the overall environmental footprint. Organic products tend to attract more consumers as they are perceived to be healthier and more sustainable.
 

Natural and clean label juices are also on the rise which emphasize minimal processing, no added sugar, and straightforward ingredient lists. Products are being proposed that reflect wellness values better, and so brands are reformulating their offerings to underscore their natural origins. Most clean label juices are marketed as containing no GMO, preservatives, or other additives enhancing the perception of trust and quality. Relatively lower priced items are focusing on their sourcing and production processes, which is a prerequisite for these juices, and clean label items as well encourage the shift toward simpler more natural beverages.
 

The market is segmented into supermarkets & hypermarkets, convenience stores, online retail, specialty stores, foodservice and others based on distribution channel. Supermarkets & hypermarkets is expected to grow at a faster rate of 6.1% CAGR.
 

In the unconcentrated orange juice market, distribution channel trends reflect shifting consumer shopping behaviors and evolving retail landscapes. Supermarkets and hypermarkets remain dominant due to their broad reach, extensive product variety, and ability to offer both conventional and premium juice options. Convenience stores are increasingly catering to on-the-go consumption, offering smaller, ready-to-drink formats. Online retail is witnessing strong growth, supported by rising digital adoption, doorstep delivery preferences, and subscription models for fresh juice delivery.
 

Specialty stores are attracting health-focused consumers seeking organic, cold-pressed, and clean-label options with higher quality and transparency. The foodservice sector, including cafes, restaurants, and juice bars, is expanding its role by incorporating fresh and premium orange juice into menus as part of a broader healthy beverage portfolio. Other channels, such as farmers markets and co-ops, are gaining niche popularity among consumers seeking locally sourced, freshly squeezed offerings, emphasizing the importance of freshness, traceability, and sustainability.
 

The market is segmented into direct consumption, culinary applications, beverage blends, functional beverages and others based on end use. Direct consumption applications is expected to grow at a faster rate of 6.3% CAGR.
 

In the unconcentrated orange juice market, end use trends are becoming more diverse as consumer lifestyles and preferences evolve. Direct consumption remains the primary use, with consumers favoring juice for its natural taste, freshness, and health benefits, especially during breakfast. Culinary applications are expanding as chefs and home cooks incorporate unconcentrated orange juice in marinades, sauces, desserts, and baked goods for its acidity and flavor. Beverage blends are gaining traction, with juice being mixed with other fruit or vegetable juices to create unique flavors and enhance nutritional profiles.
 

Functional beverages are emerging as a key trend, with unconcentrated orange juice being infused with ingredients like probiotics, vitamins, and plant extracts to meet the demand for health-boosting drinks. Other applications, such as use in smoothies, cocktails, and wellness shots, are also increasing, driven by growing interest in natural, clean-label products and the desire for convenient yet nutritious beverage options.
 

The unconcentrated orange juice market is dominated by Europe, accounting for 34.3% of total revenue in 2024.
 

• The unconcentrated orange juice market shows varied regional trends shaped by consumer preferences, availability of fresh oranges, and evolving retail landscapes. In North America, especially the U.S., demand is stable but gradually shifting toward premium, organic, and not-from-concentrate (NFC) offerings, reflecting consumer interest in clean-label and health-focused products. Europe sees strong consumption in countries like Germany, the UK, and France, where cold-pressed and freshly squeezed juices are popular in both retail and foodservice settings.
   
•  Asia Pacific is witnessing fast growth due to rising disposable incomes, urbanization, and a growing health-conscious middle class, particularly in China, Japan, and India. Latin America, being a key orange-producing region, has strong domestic consumption, with Brazil playing a vital role both as a producer and a consumer. In the Middle East and Africa, the market is gradually expanding, supported by increasing health awareness and the availability of premium juice options in urban retail spaces and hospitality sectors.
   

Unconcentrated Orange Juice Market Share

The Coca-Cola Company (Minute Maid, Simply Orange), PepsiCo, Inc. (Tropicana), Florida's Natural Growers, Citrosuco and Louis Dreyfus Company (LDC) are significant 5 players in the unconcentrated orange juice industry with respect to innovation and distribution. The Coca-Cola Company, through its Minute Maid and Simply Orange brands, focuses on delivering premium not-from-concentrate (NFC) juices, leveraging global distribution and strong branding. PepsiCo, Inc., with its Tropicana line, remains a key market influencer, emphasizing health-forward and natural juice options.
 

Florida's Natural Growers, a cooperative of growers, emphasizes 100% Florida-sourced NFC juices, appealing to consumers valuing origin transparency. Citrosuco, one of the world’s largest orange juice producers, supports both branded and bulk supply globally, playing a critical role in the supply chain for private labels and foodservice. Louis Dreyfus Company (LDC) is another major supplier in the global orange juice industry, ensuring consistent quality and scale in juice exports. These companies support the market with integrated processing capabilities, diversified portfolios, and alignment with consumer preferences for fresh, clean-label, and sustainably sourced juice products.
 

Unconcentrated Orange Juice Market Companies

Coca-Cola Company (Minute Maid, Simply Orange): Coca-Cola plays a significant role through its Minute Maid and Simply Orange brands by offering premium, not-from-concentrate juices. It emphasizes freshness, clean-label ingredients, and wide retail availability, catering to health-conscious consumers and leveraging its vast global distribution network to maintain a strong position in the NFC juice segment.
 

PepsiCo, Inc. (Tropicana): PepsiCo’s Tropicana brand is a leading name in the unconcentrated orange juice market. The company promotes 100% pure juices, focuses on nutritional value, and continuously innovates with low-sugar and functional variants. It supports large-scale availability through established retail and foodservice networks, making NFC juice widely accessible.
 

Florida's Natural Growers: Florida's Natural Growers emphasizes traceability and authenticity by sourcing oranges exclusively from Florida. As a grower-owned cooperative, it ensures quality and transparency. Its focus on 100% NFC orange juice appeals to consumers seeking local and natural products, contributing to the segment’s premium positioning and consumer trust.
 

Citrosuco: Citrosuco is a global supplier of NFC orange juice, playing a vital role in the value chain. It serves industrial, food service, and private label markets by offering consistent quality and supply. Its large-scale operations support cost efficiency, international trade, and availability of unconcentrated juice in various global regions.
 

Louis Dreyfus Company (LDC): LDC is a key player in sourcing, processing, and distributing unconcentrated orange juice globally. It supports branded and bulk supply channels, focusing on product integrity and sustainability. LDC helps stabilize supply across regions and partners with foodservice and retail brands to meet diverse market demands.
 

Unconcentrated Orange Juice Industry News:

• In February 2024, Austria Juice, a leading global producer of juice concentrates and beverage ingredients, presented its organic product line at BioFach 2023, a renowned international trade fair for organic food held annually in Nuremberg, Germany. The company highlighted its organic fruit juice concentrates, including apple, berry, and citrus variants, catering to rising consumer demand for clean-label, sustainably sourced, and health-oriented beverages. Their participation reinforced Austria Juice’s position as a key player in the organic segment, promoting transparency, traceability, and EU organic certification. It also demonstrated the firm’s commitment to expanding in both European and global organic beverage markets, which are experiencing strong growth.
   

The unconcentrated orange juice market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Billion from 2021 - 2034 for the following segments:

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Market, By Product Type

• Not-From-Concentrate (NFC) orange juice
• Freshly squeezed orange juice
• Cold-pressed orange juice
• Premium unconcentrated orange juice

Market, By Processing Method

• Pasteurized
• Unpasteurized
• High-pressure processing (HPP)
• Pulsed electric field (PEF)
• Others

Market, By Packaging Type

• Carton packaging
  • Tetra Pak
  • Pure-Pak
  • Others 
• Plastic bottles
  • PET bottles
  • HDPE bottles
  • Others
• Glass bottles
• Bulk packaging
  • Bag-in-Box
  • Aseptic tanks
  • Drums
• Others

Market, By Nature

• Conventional
• Organic
• Natural/Clean Label

Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores
• Foodservice
  • HoReCa (Hotel, Restaurant, Café)
  • Institutional
  • Other Foodservice 
• Others

Market, By End Use

• Direct consumption
• Culinary applications
• Beverage blends
• Functional beverages
• Others

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe 
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of Middle East and Africa