Global Non-Alcoholic Beer Market Size By Product (Alcohol Free {By Material [Malted Grains, Hops, Yeast and Enzymes], By Technology [Restricted Fermentation and Dealcoholization {Reverse Osmosis, Heat Treatment and Vacuum Distillation}], By Sales Channel [Liquor Stores, Convenience Stores, Supermarkets, Online Stores and Restaurants & Bars]}, Low Alcohol {By Material [Malted Grains, Hops, Yeast and Enzymes], By Technology [Restricted Fermentation and Dealcoholization {Reverse Osmosis, Heat Treatment and Vacuum Distillation}], By Sales Channel [Liquor Stores, Convenience Stores, Supermarkets, Online Stores and Restaurants]}), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024

Industry Trends

Global Non-Alcoholic Beer Market size was valued at over USD 13.5 billion in 2016 and is anticipated to witness over 7.5% CAGR up to 2024.
 

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Shifting customer preference towards alcohol-free beverages for a healthier lifestyle along with improved living standards are the key factors propelling the market size. The non-alcoholic beer market is expected to gain traction owing to increasing adoption of alcohol-free and or low alcohol beverages. The introduction of low-calorie variants of alcohol-free beverages will further support product demand. Moreover, rapid urbanization, rising disposable income coupled with an increasing count of health-conscious people are expected to fuel product penetration as an alternative to alcoholic beverages.
 

Strong growth prospects in Islamic regions owing to religious concerns are expected to drive the market size. Liquor manufacturers have started adopting numerous strategies to overcome the cultural embargos towards the consumption of alcohol, specifically in the Islamic nations through various alcohol-free beer alternatives. A Surge in the popularity of these beverages in the Middle Eastern countries is expected to provide new growth avenues to industry participants. Additionally, stringent regulations pertaining to the legal alcohol consumption age in different regions are expected to promote business expansion.
 

Rising prevalence of coronary heart disease and hypertension in both young and geriatric population owing to the consumption of beverages with high alcoholic content has urged the manufacturers to launch alcohol-free beverage variants for increasing their market share. Additionally, widespread availability of product owing to increasing penetration of several international players is supplementing the industry growth.
 

Shifting trend towards new product launches among beer manufacturers will support industry growth. Top industry participants such as Carlsberg, Heineken, Corona, Budweiser, and Tuborg have launched new non-alcoholic beer variants to expand their product portfolio and target each consumer category. For instance, in 2017, Heineken announced the launch of its new zero alcohol beer variant in the European market. Increasing count of breweries providing non-alcoholic beer is increasing the competition and providing product choices to the customers.
 

Increasing product availability through various distribution channels such as supermarket and hypermarket chains along with increased product launches will enhance the business revenue. The industry is expected to witness notable growth owing to increasing consumer preference for online shopping. Expansion of liquor stores and supermarket chains predominantly in developing countries is expected to generate significant sales during the forecast period.
 

Stringent regulations pertaining to alcohol consumption age limit and high taxes imposed on alcoholic beverages in several countries globally will enhance product penetration. Moreover, the prohibited alcohol consumption among pregnant women owing to adverse health effects that can lead to the cause of fetal alcohol spectrum disorder will boost the demand for the non-alcoholic beer.
 

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Non-Alcoholic Beer Market, By Product

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Alcohol-free segment accounted for over 55% of the total industry share in 2016. Increasing product adoption for these products as a form of sports drink, particularly among athletes has enhanced the industry growth. Alcohol-free beer has resulted in enhanced product sales through convenience stores, as it includes permitted products for convenience store sales. Beverages provide notable retailer margin, thereby influencing product adoption among the local retailers. Additionally, technical advancements in the production process have positively influenced the product quality, therefore positively influencing product demand.
 

Low alcohol segment is anticipated to grow at a CAGR of over 7.5% between 2017 to 2024. Sports players are often restricted from consuming alcohol, thus non-alcoholic alternatives are increasingly used. low alcohol beer variants are becoming more popular among women and geriatric population in regions such as North America and Europe. Key benefits such as negligible post-drinking side effects, fortification with healthy antioxidants & enzymes, and reducing the effect of insomnia will proliferate the industry expansion.
 

Government regulations coupled with low production costs are expected to drive the global non-alcoholic beer market. As per U.S. regulations, beverages with less than 0.5% alcohol content by volume come under the alcohol-free category. As per UK law, non-alcoholic beer should contain 0.05% or less alcohol content. Hence, the type of product launches varies according to country norms.
 

Non-Alcoholic Beer Market, By Material

Malted grains account for the highest used material in the non-alcoholic beer market, as they are predominantly used in the non-alcoholic beer production. Factors such as enhanced sweetness, color, enriched aroma, and extended shelf life of products are expected to drive the segment demand. Additionally, high enzyme concentration leading to efficient starch conversion and enhanced fermentation provides a positive outlook for malted grains, mainly including barley.
 

Hops segment is anticipated to grow at a CAGR of more than 8% between 2017 to 2024. Surging consumer demands for various beer flavors such as lager or pilsner and the growing popularity for craft beer among the youth will enhance the hops adoption rate. Hop extracts are extensively used in breweries owing to their properties of saving time and energy while producing beer. Thus, increasing usage of hops in brewing beer will proliferate the non-alcoholic beer market.
 

Non-Alcoholic Wine and Beer Market, By Technology

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Dealcoholization accounted for more than 80% of the industry share in 2016. Increasing demand for inducing a strong and natural flavor coupled with low operational costs will proliferate the use of dealcoholization technology. This process facilitates a reliable single-pass removal process, thus enabling faster separation of alcohol and water contents which will further boost the segment growth.
 

Restricted fermentation is projected to witness CAGR of more than 7% from 2017 to 2024. This technology is commonly used processes for removing the alcohol present in beer and wine. Better retention of aroma compounds particularly heat-sensitive contents requiring low-temperature processing is among the major properties positively driving the technology demand. Also, the growing use of the restricted fermentation technology for controlling the alcohol content present in beer will further accentuate the industry demand.
 

Non- Alcoholic Wine and Beer Market, By Sales Stores

Supermarkets accounted for more than 25% of the overall non-alcoholic beer market in 2016. Supermarket chains are thriving on increasing sales with several innovative ways to propel more consumers spending on non-alcoholic beverages. Shifting trend towards one-stop shopping globally due to changing lifestyles will propel the industry demand. Additionally, growing investments in supermarket chains owing to higher discounts and flexibility offered in terms of product comparison will foster the demand for non-alcohol beer purchase through supermarkets.
 

Online stores segment is expected to witness CAGR of over 8% from 2017 to 2024. Inclination towards e-commerce and e-tailing under the beverages segment is changing the consumer buying experience. Increasing manufacturer focus to expand product sales through e-commerce targeting a vast consumer base will support the industry share. Key manufacturers including Carlsberg and Heineken are focused on digital distribution channels through own websites or online marketplaces. Thus, in return companies are penetrating new markets without heavy investments in other distribution channels thereby, expanding their non-alcoholic beer business.
 

Non- Alcoholic Wine and Beer Market, By Region

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Europe dominates the non-alcoholic beer market with over 30% revenue share in 2016 owing to wide-ranging product availability, established distribution channel, and a large number of product launches. The UK is among the key markets for non-alcoholic beer owing to high product adoption rate and increasing penetration of events such as dry-January. Growing tourism industry accompanied by new product developments in the region are the key factors supporting regional growth. Portfolio expansion among industry participants to offer non-alcoholic drinks mainly targeting Islamic population, sportsmen and athletes are expected to drive the market growth.
 

Asia Pacific is expected to grow with the highest CAGR during the forecast period owing to government regulations on alcohol consumption, drunk driving norms, and personal preferences. Growing inclination towards adoption of western lifestyle coupled with increasing health awareness regarding the ill effects of alcohol consumption is expected to fuel the product demand. Various domestic and international breweries in the region are formulating new non-alcoholic products to tap market potential. For instance, in May 2019, AB InBev announced to launch Budweiser and Hoegaarden brands in India for serving the growing demand for low alcohol beverages in the country.
 

Competitive Market Share

The global non-alcoholic beer market is fragmented due to the presence of several multinational players and large regional players that operate comprehensively across the globe. Key industry players include Coors Brewing Company, Bernard Brewery, Anheuser-Busch InBev, Carlsberg Breweries Group, and Heineken N.V. Strategic alliances, new product launches, product portfolio expansion, and mergers & acquisitions are among the major strategies adopted by the industry players for enhancing their share. For instance, in May 2018, Carlsberg launched a new alcohol-free beer brand called Birell in two formats, Pilsner Lager, and Belgian Wit. This strategy helped the company to expand its product portfolio to gain market share, especially in the non-alcoholic beer segment.
 

Industry Background

Global non-alcoholic beer industry is primarily driven by an increasing number of craft breweries, growing popularity of non-alcoholic beer, and rising disposable income, particularly in European countries. The market growth is further supported by the expansion of lifestyle centres across economies such as India, China, Brazil & Mexico. Favourable economic factors such as low taxes & incentives will encourage the entry of new players and promote high investments towards capacity expansions by existing market players. Innovations in the beer industry for alcohol content reduction using technologies such as vacuum distillation and membrane-based technologies is enhancing the quality of the drink. Additionally, high sales through by on-trade and off-trade mediums in the UK, Spain, Russia, France, Italy, etc. will enhance the overall industry growth.