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Tampon Market Trends

Report ID: GMI5991
Published Date: Jun 2023
Report Format: PDF

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Tampon Market Trends

The growing awareness regarding environmental pollution caused due to tampons is increasing the inclination to opt for eco-friendly and organic tampons. For instance, in April 2022, Edgewell Personal Care announced a new tampon product under its existing Playtex called Playtex Clean Comfort. This new product is highly eco-friendly, is made up of 100% organic cotton and uses 40% of less plastic as compared to other products. The limited use of plastic is effective in reducing the harsh impact linked to plastic production on the environment.

Authors: Mariam Faizullabhoy

Frequently Asked Questions (FAQ) :

Global market size for tampon was over USD 1.2 billion in 2023 and will surpass USD 1.8 billion by 2032, owing to rapid urbanization and growing literacy rate among women.

The radially wound pledget segment size was over USD 850 million in 2022 and will reach more than USD 1 billion by 2032 as it promotes a more comfortable fit and reduces the likelihood of discomfort or leakage.

The U.S. industry size was more than USD 214 million in 2022 and will cross USD 314 million by 2032 due to the affordability of tampons among the target population base and ongoing technological developments.

Johnson & Johnson, Procter & Gamble, Kimberly-Clark, Unicharm Corporation, Unilever plc., Edgewell Personal Care, Premier FMCG (Lil-lets UK Limited), Ontex, Kao corporation, First Quality Enterprises, Hengan international, Cora, among others.