Femtech Market Size By Type (Devices, Software, Services), By Application (Reproductive Health, Pregnancy & Nursing Care, Pelvic & Uterine Healthcare, General Healthcare & Wellness), By End-use (Direct-to-consumer, Hospitals, Fertility Clinics, Surgical Centers, Diagnostic Centers), Industry Analysis Report, Regional Outlook, Application Potential, Competitive Market Share & Forecast, 2019 – 2025

Published Date: Nov 2019  |  Report ID: GMI4442  |  Authors: Sumant Ugalmugle, Rupali Swain

Report Format: PDF   |   Pages: 150   |   Base Year: 2018

Summary Table of Contents Industry Coverage Methodology

Industry trends

Femtech Market size surpassed USD 16.5 billion in 2018 and is projected to secure over 16.3% CAGR up to 2025.

Femtech, or female technology, refers to a variety of technologies, products, devices, and services designed specifically for management of female healthcare. The femtech market is booming and will record substantial gains due to increasing adoption across fertility clinics. 

Femtech Market

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The term femtech refers to products, software and services that use technology to focus on women’s health. It comprises period-tracking apps, fertility solutions, pregnancy & nursing care, reproductive system health, contraception as well as general healthcare and wellness. Government as well as various public and private companies are rigorously investing in femtech over the last few years, that will eventually propel the market growth. Several start-ups functioning in the industry are focusing on development of innovative solutions to ease women’s lives. In addition, early disease diagnosis offered by femtech enables women to securely manage health conditions, thus driving the market demand for femtech products and services.

The term femtech was coined by Ida Tin, a Danish entrepreneur who developed a period & ovulation tracking app known as Clue in 2013. Women’s healthcare has been characterized as under-funded, under-researched and insufficient for several years. However, rise in digitalization and personalized healthcare have led to improvements in women healthcare around the world. Femtech industry outlook largely encompasses standard and digital health tools including mobile apps and hygiene products, aimed at improving women’s health. Rising investment in femtech will offer several growth opportunities to the industry players, thereby accelerating the market growth over the forecast period.

Digital health is enhancing overall women’s health across the globe

Fertility, pregnancy care and maternal care are significantly crucial areas for women with later pregnancies due to certain physiological factors. Introduction of innovative femtech solutions has led to increasing market demand for embryo screening, egg freezing, fertility and other services. Furthermore, development of wearable devices to track and monitor patient’s wellbeing will increase its adoption over the coming years. For instance, Motive Ring is a smart wearable device that has high-tech features and helps in tracking sleep patterns, heart rate and fitness activity for better patient care. Additionally, the ring alerts the wearer with important health notifications through its flashy gemstone. Accessibility to such technologically advanced devices will escalate the market growth during the analysis period.

However, lack of awareness about femtech products and applications among women users may hamper the industry growth in the underdeveloped economies.

Development of smartphone-based software solutions to trace women health issues will drive the segmental progress

Type segment of the femtech market covers devices, software and services. The devices segment is estimated to witness around 16% CAGR over the analysis timeframe. Growing incidence of chronic and infectious diseases among the female population base will surge the demand for improved diagnosis and treatment solutions, thereby propelling the segmental growth. Moreover, companies are continuously focusing on development of innovative and technological advanced techniques to improve women’s health and wellness. Improvisations in women health products such as tampons, breast pumps and pelvic floor exercise devices among other will further prove beneficial for the market expansion.

Rising demand for nursing care accessories will provide substantial growth opportunities

Femtech has application in reproductive health, pregnancy & nursing care, pelvic & uterine healthcare, general healthcare & wellness and others. Pregnancy & nursing care market segment accounted for more than USD 3 billion in 2018. Increasing demand for advanced devices and consumables utilized during pregnancy & nursing care will favour the market trends. For instance, Elvie developed a silent, wearable and smart breast pump, that connects to an app for remote control pumping history as well as real-time milk volume monitoring. Hence, introduction of such advanced devices for nursing care will prove beneficial for the market progression.

Increasing preference of women towards hospital settings will prove beneficial for the industry growth

Global Femtech Market By End-use

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End-use segment is bifurcated into direct-to-consumer, hospitals, fertility clinics, surgical centers, diagnostic centers and others. Direct-to-consumer segment comprises individuals that buy products directly, without any middlemen, third-party retailers, wholesalers or others. Hospitals market segment accounted for around 20% revenue share in 2018. Rising preferences of women towards hospitals settings for various non-surgical and surgical procedures will upsurge the market segment revenue. Large female population base suffering from uterine fibroids, gynaecological diseases, urinary incontinence and other gynaecological diseases opt for hospital care settings for effective treatment due to availability of advanced devices and skilled healthcare professionals. The aforementioned factors will thus spur the market size during the forthcoming years.

Rising shift towards women empowerment will boost the industry progress

Asia Pacific Femtech Market By Country

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Asia Pacific femtech market outlook is anticipated to show around 17% CAGR over the forecast period. Large patient pool in populated countries including India and China, prone to various infectious and chronic diseases will act as a primary driver for the regional market growth. Moreover, focus of industry players on offering effective, better quality and user-friendly devices and solutions for betterment of women’s lives will eventually favour the regional market expansion.

China femtech market demand is poised to exceed USD 2.5 billion by 2025. Various healthcare reforms in China and investments in femtech will prove beneficial for the market outlook. Furthermore, China aims at pushing female leaders in the political sphere to ensure female empowerment, thus granting opportunity for a modern generation of entrepreneurs to progress in the market.

Femtech to provide ample growth opportunities to start-ups worldwide

Few of the notable market players operating in femtech business include Sustain Natural, HeraMED, Totohealth, Nuvo, Athena Feminine Technologies, iSono Health, Minerva, Sera Prognostics, BioWink and Elvie. The notable market players are implementing various strategies such as partnerships, mergers and new product launches to garner higher market share.

Some of the recent industry developments:

  • In May 2019, Tampax and Always, one of the leading period care brands of P&G in the industry, introduced Tampax PURE, an organic, chlorine bleach and dye tampon. This novel product launch will enhance the firm’s product offerings and strengthen its financial performance in the market.
  • In February 2018, Clue collaborated with Fitbit, to allow women to collect their health data on their wrists, thus, providing better healthcare access to women. The collaboration enabled company to capitalize on market opportunities and broaden its existing customer base.  

The femtech market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2014 to 2025, for the following segments:

By Type

  • Devices
  • Software
  • Services

By Application

  • Reproductive health
  • Pregnancy & nursing care
  • Pelvic & uterine healthcare
  • General healthcare & wellness
  • Others

By End-use

  • Direct-to-consumer
  • Hospitals
  • Fertility clinics
  • Surgical centers
  • Diagnostic centers
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
  • Latin America
    • Brazil
    • Mexico
  • Middle East Asia & Africa
    • Saudi Arabia
    • South Africa

Frequently Asked Questions (FAQ) :

The market size of femtech surpassed $16.5 billion in 2018.
The industry share of femtech is set to secure over 16.3% CAGR up to 2025.
The term femtech refers to products, software and services that use technology to focus on women’s health. It comprises period-tracking apps, fertility solutions, pregnancy & nursing care, reproductive system health, contraception as well as general healthcare and wellness.
Growing demand for wearable devices to accurately monitor women health conditions are key driving factors for the growth of femtech industry outlook worldwide.
APAC market for femtech is set to achieve over 17% CAGR up to 2025, according to a new report published by Global Market Insights, Inc.

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Premium Report Details

  • Published Date: Nov 2019
  • Pages: 150
  • Tables: 90
  • Charts / Figures: 8
  • Companies covered: 13
  • Countries covered: 17

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