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Menstrual Health Apps Market - By App Platform (Android, iOS), Application (Fertility & Ovulation Management, Menstrual Health Management, Period Cycle Tracking), Age Group (Teens, Young Adults, Adults) – Global Forecast (2024 – 2032)

  • Report ID: GMI9827
  • Published Date: Jun 2024
  • Report Format: PDF

Menstrual Health Apps Market Size

Menstrual Health Apps Market size was valued at around USD 1.4 billion in 2023 and is estimated to grow at 18.3% CAGR from 2024 to 2032. Menstrual health apps are software applications designed to help individuals monitor and manage various aspects of their menstrual cycle and reproductive health. These apps typically offer features such as cycle tracking, predicting menstruation and ovulation, symptom logging, fertility tracking, educational resources, reminders, and data analysis tools.

Menstrual Health Apps Market

A noticeable increase has been observed in menstrual disorders such as polycystic ovary syndrome (PCOS), endometriosis, and irregular menstrual cycles, presenting significant obstacles to women's well-being and reproductive health. According to the World Health Organization (WHO), PCOS affects approximately 8–13% of women of reproductive age worldwide, with a worrying 70% of cases going undiagnosed. PCOS stands as a primary cause of anovulation and plays a substantial role in infertility.

Heightened awareness of these conditions has prompted more women to seek tools for monitoring their menstrual health, particularly for polycystic ovary syndrome treatment, which is estimated to reach USD 9.3 billion by 2032. Menstrual health apps have emerged as vital resources, enabling users to track cycles, monitor symptoms, and effectively communicate with healthcare providers about reproductive health concerns.

Furthermore, there has been a significant increase in awareness and education surrounding women's health issues in recent years. Women are now more informed about menstrual hygiene management, reproductive disorders, and the importance of tracking and managing their menstrual cycles. This heightened awareness has led to a greater demand for tools that can help women monitor their menstrual health more effectively, leading to the popularity of menstrual health apps.

Menstrual Health Apps Market Trends

  • The proliferation of smart wearable devices, such as fitness trackers and smartwatches, has made it easier for individuals to monitor various aspects of their health, including menstrual cycles. These wearables often come equipped with sensors and apps that can track menstrual cycles and provide valuable insights.
  • Additionally, with the increasing availability and affordability of smartphones and internet access, more people, including women, have access to these devices and the digital health solutions they offer.
  • Therefore, as adoption of smart wearables and internet-enabled devices continues to rise, the market for menstrual health apps is poised to expand further, offering innovative resources to support individuals on their reproductive health journey.

Menstrual Health Apps Market Analysis

Menstrual Health Apps Market, By App Platform, 2021 - 2032 (USD Million)

Based on app platform, the market is divided into android, iOS, and other app platforms. The android segment of the market is forecasted to reach USD 4 billion by 2032.

  • Android's widespread market penetration ensures a large user base, while its affordability makes menstrual health apps accessible to a broad demographic.
  • Additionally, the platform's flexibility and customization options enable developers to create feature-rich apps tailored to diverse user needs. Android's strong presence in emerging markets also facilitates reaching underserved populations.
  • Integration with other google services and continuous innovation further enhance the appeal and utility of menstrual health apps on the android platform, driving sustained market expansion.


Menstrual Health Apps Market, By Application (2023)

Based on application, the menstrual health apps market is bifurcated into period cycle tracking, fertility & ovulation management, and menstrual health management. The period cycle tracking segment accounted for USD 815.6 million in 2023.

  • This growth is fueled by a combination of factors, including personalized tracking features that make it easy for users to monitor their menstrual cycles, increased health awareness, and education provided by these apps.
  • The convenience and accessibility of smartphone-based tracking, coupled with features for fertility planning and pregnancy support, have also boosted their popularity.
  • Technological advancements, such as AI integration, have enhanced the accuracy and utility of these apps, aligning with the broader trend towards personalized healthcare.
  • Therefore, as demand continues to rise, stimulated by these factors, the period tracking app market is poised for further expansion.

Based on age-group, the menstrual health apps market is bifurcated into teens (13-19), young adults (20-29), adults (30-39), and older adults (40+). The young adults (20-29) segment accounted for USD 556.7 million in 2023.

  • This demographic, often termed digital natives, embraces technology for various aspects of life, including menstrual health tracking. Actively engaged in family planning and reproductive health management, they value features such as fertility tracking, and ovulation prediction offered by these apps.
  • Additionally, their growing health consciousness drives the adoption of tools aiding menstrual cycle monitoring. Seeking empowerment and education regarding their bodies and reproductive health, they find menstrual health apps a valuable resource with educational content and forums.
  • Moreover, peer recommendations and social influence play a significant role in their adoption. Therefore, the convenience, educational resources, and health-conscious mindset of young adults make them the primary drivers of growth in the market.


North America Menstrual Health Apps Market, 2021- 2032 (USD Million)
  • The growth of the menstrual health apps market in the U.S., projected to reach USD 2.3 billion by 2032.
  • In the U.S., there's a rising cultural shift towards openness and destigmatization surrounding menstruation, encouraging more individuals to seek digital solutions for menstrual health management.
  • Additionally, the widespread adoption of smartphones across all demographics in the U.S. ensures easy access to menstrual health apps, fostering their popularity and utilization.

The menstrual health apps market in UK is expected to experience significant and promising growth from 2024 to 2032.

  • In the UK, the rapid evolution of technology fuels the development of sophisticated menstrual health apps. These apps, equipped with features like cycle tracking and symptom management, cater to diverse user needs.
  • Fertility tracking capabilities provide valuable insights for those planning pregnancies or managing contraception. Therefore, as technology seamlessly integrates into daily life, these apps offer unparalleled convenience and accessibility. Their user-friendly interfaces and personalized insights resonate with UK users, driving their widespread adoption.

Japan menstrual health apps market is anticipated to witness lucrative growth between 2024 – 2032.

  • There is a growing trend towards health consciousness in Japan, with individuals increasingly seeking ways to monitor and improve their overall well-being. Menstrual health apps fit into this trend by empowering women to take control of their reproductive health and make informed decisions about their bodies.

The menstrual health apps market in Saudi Arabia is expected to experience significant and promising growth from 2024 to 2032.

  • Saudi Arabia has one of the highest smartphone penetration rates globally. With the majority of the population having access to smartphones and the internet, there's a ripe market for menstrual health apps.
  • Women are increasingly turning to mobile applications for tracking their menstrual cycles, accessing health information, and managing related issues such as fertility and contraception.

Menstrual Health Apps Market Share

The menstrual health apps sector is competitive in nature, with a mix of major global and smaller to medium-sized companies competing for market share. A pivotal aspect of market strategy involves the continual introduction of innovative apps leveraging diverse technologies. Notably, prominent industry players command considerable influence in this dynamic landscape, often driving forward advancements through substantial investments in research and development. Additionally, strategic alliances, acquisitions, and mergers are instrumental in fortifying market positions and expanding the global footprint.

Menstrual Health Apps Market Companies

Some of the eminent market participants operating in the menstrual health apps industry include:

  • Biowink GmbH
  • Easy@Home Fertility
  • Fitbit, Inc.
  • Flo Health Inc.
  • Glow Inc.
  • Joii Limited
  • MagicGirl
  • Natural Cycles USA Corp
  • Ovia Health
  • Perigee
  • Planned Parenthood
  • Procter & Gamble
  • Simple Design.Ltd

Menstrual Health Apps Industry News:

  • In August 2021, Procter & Gamble’s Always, a renowned brand in period care with a mission to empower girls, partnered with Thrive Global, a prominent behavior change technology company, to introduce the Always You app. This innovative mobile application served as a period tracker and wellness tool, aiming to streamline cycle tracking in under 30 seconds while enhancing overall well-being. This launch positioned the company as a formidable contender in the menstrual health app market, offering a competitive advantage.

The menstrual health apps market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By App Platform

  • Android
  • iOS
  • Other app platforms 

Market, By Application

  • Fertility & ovulation management
  • Menstrual health management
  • Period cycle tracking

Market, By Age Group

  • Teens (13-19)
  • Young adults (20-29)
  • Adults (30-39)
  • Older adults (40+)

The above information is provided for the following regions and countries:

  • North America 
    • U.S.
    • Canada 
  • Europe 
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Netherlands
    • Rest of Europe 
  • Asia Pacific 
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific 
  • Latin America 
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America 
  • Middle East and Africa 
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East and Africa


Authors: Mariam Faizullabhoy, Gauri Wani

Frequently Asked Questions (FAQ) :

The menstrual health apps market size was valued at USD 1.4 billion in 2023 and is estimated to grow at 18.3% CAGR from 2024 to 2032, owing to a significant increase in awareness and education surrounding women's health issues.

The android segment of the market will reach USD 4 billion by 2032, owing to its affordability which makes menstrual health apps accessible to a broad demographic.

U.S menstrual health apps market held a decent share in 2023 and is projected to reach USD 2.3 billion by 2032, owing to the rising cultural shift towards openness and destigmatization surrounding menstruation.

Fitbit, Inc., Flo Health Inc., Glow Inc., Joii Limited, MagicGirl , Natural Cycles USA Corp, Ovia Health, Perigee, Planned Parenthood, and Procter & Gamble among others.

Menstrual Health Apps Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 13
  • Tables & Figures: 217
  • Countries covered: 23
  • Pages: 102
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