Feminine Hygiene Market - By Product (Sanitary Pads, Tampons, Menstrual Cups, Panty Liners, Menstrual Underwear), By Usability (Disposable, Reusable), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce Channels, Brick & Mortar, Supermarkets) – Forecast, 2023 - 2032

Feminine Hygiene Industry Analysis

Feminine Hygiene Market size was over USD 22 billion in 2022 and is poised to record significant growth at 4% CAGR from 2023-2032, driven by the rising awareness among women about the importance of personal hygiene.  The surging focus on health, comfort, and sustainability has led to the advent of diverse options related to women personal care needs.
 

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The rising literacy rate among women and the expanding urbanization has spurred the demand for menstrual hygiene and related products globally. According to UNICEF, menstruation health and cleanliness are considered fundamental rights of girls, further designated in Sustainable Development Goals. Several organizations, such as UNESCO and UNICEF, are also actively working to increase literacy rates among the population base of underdeveloped and developing nations in order to enhance health outcomes, thereby boosting market growth.
 

The severe and negative environmental consequences related to certain feminine hygiene products, including menstrual products may limit the feminine hygiene market expansion to some extent.  Disposable plastic sanitary pads take 500-800 years to disintegrate fully. It has also been estimated that around 432 million sanitary pads are produced in India each year, covering over 24 hectares of landfill space. Additionally, the operational costs of incineration, as well as the production of harmful gases inflicting further environmental damages may also pose as a restraint for the market expansion.  
 

COVID-19 Impact

The COVID-19 pandmic adversely impacted all industries and organizations, regardless of size, leading to substantial detrimental influence on the global economy. The rising interruptions in supply chains affected the manufacturing and shipment of hygiene items. Additionally, changing consumer behaviors, such as reduced social interactions and financial constraints, influenced the purchasing patterns. Online sales and home delivery services gained prominence, while traditional retail channels experienced some slowdown. However, the growing usage of e-commerce channels for feminine hygiene and the expanding sales through online pharmacies influenced the market growth in the pandemic.
 

Feminine Hygiene Market Trends

Growing awareness regarding the adverse effects of menstruation products and the subsequently increasing demand for eco-friendly and organic menstrual products will drive the market size. Non-biodegradable barrier sheets, such as polyethylene and polyurethane are constantly replaced in the manufacturing of sanitary napkins with bio-based plastic made from starch. Moreover, eco-friendly sanitary pads made from natural fibers, including bamboo fiber, jute fiber, and banana fiber have emerged as popular sustainable methods for preventing environmental waste. For instance, in April 2022, Edgewell Personal Care added Playtex Clean Comfort, a new eco-friendly tampon product to its existing Playtex brand which is composed of 100% organic cotton and uses 40% less plastic than existing items.
 

Feminine Hygiene Product Segmentation

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Based on product, the feminine hygiene market share from the sanitary pads segment reached over USD 18.8 billion in 2022 and is estimated to witness robust demand through 2032. The growth can be attributed to the increasing awareness of sanitary napkins in comparison to other menstruation products. Sanitary pads, unlike menstrual cups and tampons, are worn externally and are thus preferred by females worldwide. The ease of availability of reusable and organic sanitary napkins is further projected to fuel the segment growth.
 

Feminine Hygiene Usability Segmentation

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In terms of usability, the feminine hygiene market size from the disposable segment is estimated to generate USD 27 billion by 2032 due to their convenience, ease of use, and widespread availability across the stores. Disposable products have lower upfront costs as compared to reusable products and are hence widely preferred. Furthermore, the surging advancements in design and materials and the rapidly growing customer base will contribute to the overall market expansion.
 

Feminine Hygiene Regional Analysis

North America held a sizable share of more than 20% in the global feminine hygiene market in 2022 and is set to expand at a steady growth rate between 2023 and 2032. Factors, such as increasing awareness about women health, changing consumer preferences, and the introduction of innovative products have fueled the market expansion. Disposable and reusable products, menstrual cups, and organic alternatives have gained widespread popularity as they cater to the diverse needs and preferences of women across the region. Moreover, the influx of several initiatives for promoting open discussions around menstrual health and the adoption of sustainable and eco-friendly options will also augment the regional market outlook.
 

Feminine Hygiene Industry Leaders

Some of the leading feminine hygiene companies include Johnson and Johnson Services, Inc., Hengan International, Kimberly-Clark, Edgewell Personal Care, Unicharm Corporation, Unilever plc., Diva International Inc., Kao corporation, Premier FMCG (Lil-lets UK Limited), Procter & Gamble, Ontex BV, TZMO SA Group, and Cora.
 

Feminine Hygiene Market News

• In January 2023, Kimberly Clark launched Kotex Prohealth+ sanitary pads in India to improve its brand image in the country as well as reinforce the regional growth.
   
• In March 2022, Johnson & Johnson and UNICEF trained over 1.7 million girls in the last seven years in India on Feminine Hygiene (MHM). This awareness campaign helped the adoption of MHM standards in numerous states throughout the country by empowering over 10,000 trainers to guarantee that the program becomes self-sustaining.
   

The feminine hygiene market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032 for the following segments:

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Market Size, By Product Type

• Sanitary Pads
• Tampons
• Menstrual Cups
• Panty Liners
• Menstrual Underwear
• Others

Market Size, By Usability

• Disposable
• Reusable

Market Size, By Distribution Channel

• Retail Pharmacy
• Hospital Pharmacy
• E-commerce Channels
• Brick & Mortar
• Supermarket/Hypermarket

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Poland
  • The Netherlands
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia
  • Philippines
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Turkey
  • Iran