Squash Market Size - Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2024 – 2032

Squash Market Size

Squash Market size is poised to grow with a lucrative rate from 2024 to 2032, driven by the rising number of investments in the e-commerce industry. The rising awareness of health benefits associated with squash consumption, such as its high nutritional value and potential disease-fighting properties, has led to increased consumer demand.
 

As per NC Solutions, 1 out 3 Americans tried consuming in a non-alcoholic beverage in 2023. Moreover, an increasing number of consumers are drinking fewer alcoholic beverages and exploring nonalcoholic options, with 41% intending to reduce their alcohol intake in 2024. The shifting consumer preference for non-alcoholic and non-carbonated beverages has provided a boost to the consumption of natural sweeteners. The innovations and novel developments are predicted to creates growth opportunities for squash industry.
 

Squash Market Trends

The rising intake of squash has compelled numerous beverage manufacturers worldwide to come up with various branding strategies as well as marketing gimmicks, contributing to the industry growth. Robinsons introduced ‘Let There Be Fruit’, its 6.4-million-euro campaign for bringing back its squash portfolio to the world. This initiative also potentially encouraged shoppers to relive the taste of Robinsons Squash, Fruit Creations, and Mini. 
 

However, the rising rate of inflation along with hampered supply chain activities and manufacturing operations instigated by the Russia-Ukraine war are expected to impede the industry demand.
 

Squash Market Analysis

Based on products, fruit-based squash segment is anticipated to record significant demand through 2032, attributed to the rising consumption of citrus-based squashes. The product is known its health benefits as fruit squashes are rich in vitamin C, flavonoids or antioxidants, and fibers. The growing sales volume of orange and lemon-based products will add to the market growth. 
 

With respect to distribution channels, market from the online platform segment is set to rise exponentially between 2024 and 2032, as more producers and sellers are seeking to connect directly with the consumers. The wider inclination towards online shopping for its benefits, like availability of discount packages, wide range of options, and ease of delivery will also play a key role in the segment growth.
 

Europe squash market will account for a substantial revenue share by 2032, because of the higher intake of healthy beverages in the region. It has been estimated that Europe imported nearly 1.8 million tonnes of citrus and tropical juices from non-European countries. Consumers in most European countries are more aware of squash drinks compared to any other country on the globe. According to European Soft Drinks Industry, no- and low-calorie drinks now account for up to 30% of sales in different economies across the region. These factors create lucrative opportunities for the industry players to experiment and expand their consumer base in Europe.
 

Squash Market Share

Some of the leading companies operating in the squash industry include:

• Hamdard
• Robinsons & Co. Pte
• Kissan
• Coca Cola
• Rasna
• Nichols Plc
• Prigat
• Britvic plc
• Tropicana (PepsiCo)
• Suntory
• Primor
   

These market vendors are involved in various strategies and practices like acquisitions, collaborations, mergers, launches, and product diversifications to amplify their profits.  
 

Squash Industry News

• In February 2023, Tropicana introduced two new juice flavours Pineapple & Pink Guava Crush as well as the Strawberry & Banana Crush to its range of pressed fruit juices.
   
• In March 2024, Louis Dreyfus Company (LDC) announced the exclusive launch of its new fresh fruit juice brand, Montebelo Brasil, in the French market in collaboration with Laiterie de Saint-Denis-de-l’Hôtel (LSDH). This initiative aims to establish Montebelo Brasil as a top choice for chilled fruit juices in France while ensuring the traceability of oranges from Brazilian groves to retail shelves.