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Squash Market Size, Regional Outlook, Growth Potential, COVID19 Impact Analysis, Competitive Market Share & Forecast, 2022 – 2028

  • Report ID: GMI2078

Squash Market size for squash is anticipated to observe stellar growth over 2021-2027, primarily driven by the escalating preference of people towards non-alcoholic and non-carbonated beverages. Moreover, the expanding growth of natural sweeteners market would further bolster the expansion of global market in the years to come.

Innovations and novel developments in the space would open up newer growth opportunities for squash industry over the forthcoming years. Manufacturers in squash and other beverages business space are coming up with various branding strategies and marketing gimmicks that would allow them to gain a significant position in the overall industry. For instance, Robinsons recently launched a 6.4 million euro campaign ‘Let There Be Fruit’ to bring back its squash portfolio to the world. The campaign would potentially encourage shoppers to relieve the taste of Robinsons Squash, Fruit Creations, and Mini.

Fruit based squash products are expected to hold major prominence in the overall squash market over the forecast time frame. Essentially, citrus based squashes are gaining immense popularity worldwide, as demand for orange and lemon-based products continued to surge. In fact, tropical fruits segment would account for considerable gains through 2027, owing to the natural fruit health benefits.

Demand for squash products is expected to surge through online platforms as more producers and sellers seek to connect directly with the consumers. A reason behind the massive inclination towards online shopping is the availability of discount packages, wide range of options, ease of delivery, and others. Most importantly, a significant increase in investment in the e-commerce industry would have a prolific influence on market growth.

Europe would account for a substantial share in the global squash market. This can be ascribed to the growing intake of healthy beverages in the region. Consumers in European countries are more aware of squash drinks compared to any other country on the globe. According to European Soft Drinks Industry, no- and low-calorie drinks now account for up to 30% of sales in different European economies.

It would be essential to note that a majority of squash makers are present in some of the developing economies of Asia Pacific and MEA region, like India, and others.

Global squash market is highly consolidated and marks the presence of eminent players including Robinsons & Co. Pte, Kissan, Britvic plc, Coca Cola, Rasna, Hamdard, Tropicana (PepsiCo), Nichols Plc, Prigat, Suntory, and Primor amongst others. These market vendors are involved in various market strategies and practices like acquisitions, collaborations, and product diversifications that would help them gain a significant position in the overall industry.

Impact of coronavirus pandemic on squash market trends

The global COVID-19 infection spread is expected to have an impeccable impact on squash product demand. This can be reasoned to the inclining interest of people towards consumption of healthy and sugar-free beverages during the ongoing health crisis. The rising adoption of natural fruit juices as a substitute to carbonated drinks during 2020 would further drive the growth of squash market.

What Information does this report contain?

Historical data coverage: 2017 to 2021; Growth Projections: 2022 to 2028.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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