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Protein Supplements Market - By Form (Powder, Bars, Liquid), By Source (Plant-based, Animal-based), By Distribution Channel (Supermarkets & Hypermarkets, Online Stores) & Forecast, 2022-2030

  • Report ID: GMI5292
  • Published Date: Jul 2022
  • Report Format: PDF

Protein Supplements Market Size

Protein Supplements Market size surpassed USD 8.7 billion in 2021 and is estimated to witness a CAGR of 7.6% from 2022 to 2030. Increase in awareness among people regarding health and fitness and significant demand for plant-based protein supplements is expected to generate immense growth opportunities in the market.

Protein Supplements Market

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Increasing sports activities among youngsters associated with sufficient protein intake to improve overall health has surged the demand for protein supplements across the globe. Advancements in the contents of these supplements providing better and efficient absorption resulting in improved metabolism are the driving factors for the protein supplements market significantly. Readily available protein supplements in the form of powders, shakes, and bars have a higher demand and are an easy source of high protein intake.

Protein supplements are nutritional supplements that contain essential macronutrient required for the body. These supplements are intended to build muscle, repair tissue, and make enzymes and hormones. Sufficient protein intake helps to reduce the risk factors of cardiovascular disorders as well as aid in controlling other diseases such as cholesterol and blood pressure, among others.

However, high cost of protein supplements associated with low acceptance rate in developing countries may hamper the overall protein supplements market growth. Protein deficiency is a significant public health concern and authentic safe protein supplements are scarcely available in developing countries. Human body lacks in producing essential amino acids, as it is necessary to incorporate them from the diet. Volatility in the prices of raw materials used in protein supplements results in the price fluctuations of these supplements.

For instance, the prices of original protein supplements ranges from USD 50 to USD 300. The prices of these supplements have seen a significant rise over the past few years due to increasing inflation rate and growing demand among health-conscious people. Although, several industry players are emphasizing incorporating innovative approaches to attain cost effective and high protein rich supplements in the developing countries.

The COVID-19 pandemic arose as a global health pandemic, imposing significant medical burden and financial adversity on various sectors of the global economy. Several industries, including healthcare, have predicted significant transitions in the first half of 2020. The protein supplements market also witnessed a setback during the initial phase of the pandemic due to disruption of the supply chain across the globe.

Although most of the leading countries implemented a comprehensive lockdown, the focus was shifted to increase supply of essential products and services, which reduced demand for some non-essential products such as protein supplements. However, during the second phase of the pandemic the demand of protein supplements increased due to increasing awareness among people regarding the importance of health and fitness for better recovery.

Protein Supplements Market Trends

Increasing awareness of health and fitness among people coupled with growing fitness centers across the globe will spur the protein supplements market revenue. Fitness centers focus on health benefits and provide optimum knowledge about the nutritional supplements required for the body. Along with nutritional support and guidance these fitness centers also provided customized protein supplements as well as personalized training routines to individuals for their personal fitness goals.

For instance, according to the data provided by The Global Health & Fitness Association (IHRS), in 2021, approximately around 32,000 health and fitness centers are present in the U.S. Additionally, according to their research reports in 2019, over 73.6 million Americans were regular members of the healthcare centers that increased the product adoption in the U.S. Therefore, these conditions pertaining to fitness centers are increasing the demand and acceptance rate of protein supplements among fitness enthusiast.

Protein Supplements Market Analysis

Global Protein Supplements Market Size, By Form

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The powder segment held a dominant market share in 2021 and is expected to reach around USD 11,114 million by 2030 owing to several advantages offered by powder protein supplements for athletic and non-athletic individuals. As nutrition is one of the important pillars for good physical and mental health, protein powder plays an essential role in completing the everyday nutrition of the body. Protein deficiency is one of the major causes of several diseases including cachexia, kwashiorkor and marasmus, among others.

For instance, according to the reports published by the Journal of Parenteral and Enteral Nutrition, in 2021, stated that approximately 80% of the total cancer patients developed cachexia in Europe and accounted around 20% mortality rate due to inadequate nutritional intake.

These diseases are generally treated by increasing the nutritional count in the body. Several physicians and doctors recommend the use of protein supplements in powder form due to better absorption rate and faster mechanism of action. Therefore, the use of powder protein supplements for better clinical results is set to increase the market growth in the estimated timeframe.

Based on source, the animal-based segment held a dominating market share and accounted for around USD 5,891 million in 2021 owing to clinical advantages offered by animal-based protein supplements influencing the product adoption among several undernourished patients. Animal based protein supplements have higher protein content as compared to plant base protein supplements. These supplements are an easier method of consuming essential amino acids that help to stimulate muscle synthesis and speed the muscle recovery. Soy protein ingredients market size to cross USD 15.7 billion by 2032.

For instance, according to the recommend standards by the U.S. FDA, every serving of animal-based protein supplement (39g) contains minimum 26g of protein for adults consuming 2,000 calories diet. Additionally, these supplements enhance the immunity among patients suffering from chemotherapy by increasing their glutathione levels. Thus, the soaring demand and availability of animal-based protein supplements are set to facilitate market growth incrementally. Pea protein market size will reach USD 480 million by 2032.

Global Protein Supplements Market Share, By Distribution Channel

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Based on distribution channel the supermarket & hypermarkets segment held a substantial market share in 2021 and is estimated to show a lucrative growth rate at 7.4% CAGR from 2022 to 2030 due to availability of wide varieties of protein supplements in the supermarkets & hypermarkets. Strong distribution channels and extensive network of suppliers to these stores assists to reach a wide customer base and manage consumer compliance.

Expansion strategies adopted by superstores such as Walmart and Target among others that have special sections for protein supplements are driving the product adoption rate among the customers. There are over 5,335 stores of Walmart in the U.S. that provide protein supplements that cater to a wide range of customers including infants, children, adults and geriatric population.

Global Protein Supplements Market, By Region

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U.S. dominated the North America protein supplements market in 2021 and is anticipated to expand at a significant pace to reach more than USD 6,807 million by 2030 owing to several factors including presence of major market players, an increase in the demand for protein supplements, increasing fitness centers, etc. Several market players in the region are engaged in new product development & commercialization that facilitates the protein supplements industrial expansion in the region.

According to the reports of the Center for Diseases Control Prevention (CDC), in 2021, an estimation of around 42 million people in the U.S. are protein deficient and suffering from malnutrition thereby leading to several chronic disorders. Several government and NGO’s have carried out various promotional campaigns for awareness of protein supplements and their benefits. Thus, the above-mentioned factors are projected to boost the U.S. protein supplements market growth during the analysis timeframe.

Protein Supplements Market Share

Some of the major market players operating in the protein supplements industry are

  • The Simply Good Foods Company
  • Glanbia PLC
  • General Nutrition Centers, Inc.
  • The Bountiful Company
  • Herbalife Nutrition Ltd.
  • Abbott Laboratories
  • Garden of Life

 These market players concentrate on strategic developments such as partnerships, new product launch & commercialization, vertical integration for business expansion. Furthermore, these players are heavily investing in R&D activities that enables them to innovate & capitalize on these products that further helps to garner maximum revenue in the market.

Protein Supplements Industry News

  • In November 2021, Herbalife Nutrition, announced the launch of plant-based protein instant soup in the U.S. and Puerto Rico. This soup consists of 15g plant-based protein and 3g of fibres to provide long-lasting energy. This strategic launch helped the company to expand their product portfolio and enhance their business revenue.
  • In April 2018, Abbott laboratories announced the launch of Ensure Max protein supplements for the people above the age of 50 years. This protein supplements helped to restore the muscle strength with appropriate nutritional content. This strategic product launch helped the company to increase their customer base and establish a robust market share.

Protein supplements market report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2017 to 2030, for the following segments:

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By Form

  • Powder
  • Bars
  • Liquid (ready-to-drink)
  • Others

By Source

  • Plant-based
    • Soy
    • Hemp
    • Pea
    • Rice
    • Others
  • Animal-based
    • Whey
    • Casein
    • Egg
    • Meat & Fish
    • Others
  • Others

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Online Stores
  • Others

The above information is provided for the following regions and countries:

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia  
    • South Korea 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Mariam Faizullabhoy, Gauri Wani

Frequently Asked Questions (FAQ) :

The global protein supplements industry size had crossed USD 8.7 billion in 2021 and is pegged to record a CAGR of 7.6% through 2030 owing to higher consumer awareness regarding health and fitness.

The protein supplements market share from the powder form segment is likely to surpass USD 11,114 million by 2030 due to their increasing preference by athletic and non-athletic individuals.

The protein supplements market share from the animal-based source segment had exceeded USD 5,891 million in 2021 driven by a higher preference for plant-based protein supplements.

The supermarket & hypermarkets distribution channel segment in the protein supplements market is expected to observe a growth rate of over 7.4% through 2030 owing to the presence of an extensive network of suppliers to these stores.

Protein Supplements Market Scope

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Premium Report Details

  • Base Year: 2021
  • Companies covered: 13
  • Tables & Figures: 308
  • Countries covered: 18
  • Pages: 190
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