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Protein Powder Market Size By Source (Plant-Based {Soy, Spirulina, Hemp, Rice, Pea} Animal-Based {Whey, Casein, Egg, Fish, Insect}) By Application (Human Nutrition Supplement {Sports Nutrition, Functional Foods} Animal Nutrition Supplement {Poultry, Swine, Cattle, Aquaculture, Equine,}) By Distribution Channel (Supermarket/Hypermarket, Online, Drugstore, Nutrition & Health Food Store) Industry Analysis Report, Country Outlook Application Development, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

  • Report ID: GMI4929
  • Published Date: Feb 2021
  • Report Format: PDF

Industry Trends

Protein Powder Market size exceeded USD 19.35 billion in 2020 and is estimated to grow at over 7.1% CAGR between 2021 and 2027. There are number of health benefits associated with protein powder, as it helps in building blocks for healthy muscles and tissues, repair tissue, weight management, synthesis of enzymes, enhances immune system, and helps in maintaining healthy cholesterol levels. Hence, these multiple benefits of the product should support protein powder industry growth over the forecasted period.

Protein Powder Market

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Protein powder is considered as an essential nutritional supplement in the food industry. There has been a huge impact on demand side for different nutritional products in the food industry due to the spread of COVID-19. On the other side, there have been disruptions in the supply chain owing to the imposition of nationwide lockdowns. Growing consumer preferences for nutritional supplements to enhance immunity owing to their high effectiveness against viral infections and acute respiratory tract diseases in the wake of the COVID-19 pandemic is expected to boost market demand. Also, the rapid outbreak of COVID-19 has resulted in growing consumer concerns regarding health & wellness as a precaution against illness which may further support the protein powder market trends after the outbreak of corona virus.

The strict regulation laid down by different regional government on the application and use of different food ingredients are likely to restrain the growth of protein powder to some extent during the forthcoming period. For instance, The European Union has strict regulations on the use of quantity and quality of microbiological elements in food products. Additionally, negative effects of excessive usage of protein enhancements, negative claims & publicity of the products and large availability of cheaper protein substitute, are expected to hamper the product growth in the forecast timeframe. However, the manufacturers are adopting various strategies and marketing activities to educate consumers regarding the negative health issues caused by the consumption of cheaper protein supplement.

Growing vegan population around the globe should support the growth of plant-based protein powder

Global Protein Powder Market By Plant-Based Source

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Plant-based protein powder market should surpass $5.17 billion by 2027 and is anticipated to register over 8.6% CAGR in the forecast period. There is continues increase in the percentage of vegan population around the globe especially in the developed region such as U.S. and European countries. More and more people are moving toward a plant-based protein powder, as plant-based proteins are higher in fiber and essential nutrients, which are lower in calories and fat than animal proteins. In addition, the spread of various animal flus such as bird flu, may shift more consumers towards the consumption of plant-based protein powders and fuel the market growth over the forecasted timeframe.

Rising demand for nutritive food & health products, should support the growth of protein powder in human nutrition supplement application

Global Protein Powder Market By Human Nutrition Supplement Application

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Human nutrition supplement application in the protein powder market is expected to show significant growth of over 7.3% between 2021 and 2027. Changing lifestyles, rising urbanization, and shifting dietary preferences of consumers have led to increasing demand for nutritive food products and is likely to drive the market statistics. Favourable outlook toward functional food consumption on account of rising prevalence of cardiovascular diseases and the number of weight management programs is expected to further boost the market outlook. Population in the Europe, United States, and Japan is old which encouraging consumers to search for a variety of nutritional supplements for enhancing and maintaining the overall health and wellbeing.

Availability of diverse options at nutrition & health food store anticipated to drive its growth

Global Protein Powder Market By Nutrition & Health Food Store Distribution Channel

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Nutrition & health food store distribution channel segment is anticipated to show significant growth of over 6.6% in the forecast period. Nutrition & health food store is one of the best options for buying nutritional food product. Incomplete knowledge of the nutritional product and products’ functional benefits to the consumers resulted in a greater number of consumers buying nutritional products from nutrition & health food store. Availability of various options in the product category and advice from the health experts at the stores is likely to propel the growth of nutrition & health food store segment in the next few years. Change in consumer lifestyle and eating habits has led to increase in the demand for nutrition and protein rich product. Also, rise in working population along with consumer inclination towards wellness and health products is likely to drive the demand of protein powder during the forecast period.

Growing animal feed industry should drive the demand for protein powder in the North America region

North America Protein Powder Market

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North America protein powder market is anticipated to show lucrative CAGR owing to growth in the animal feed industry and increased consumer awareness regarding animal health. Major companies are investing in new product launches for local & international markets. Mexico is one of the largest animal feeds producing countries in the world and leads to high demand for protein powder. A rising domestic consumption of animal nutrition products, the advent of new technologies, and the incorporation of healthy ingredients in animal feed are the key factors influencing the market growth for protein powder in North America.

Strategic acquisitions and merger among industry participants to accelerate market competitiveness

Key players operating in the protein powder market are ABH Pharma Inc., Amway, Herbalife International of America, Inc, Abbott Laboratories, Glanbia Group, Makers Nutrition, GlaxoSmithKline, GNC Holdings, Vitaco Health, Living Inc, Omega Protein, Atlantic Multipower UK Limited, Melaleuca Inc, and Dalblads. Key players are engaged in partnership, joint venture, mergers and acquisitions which should boost the market share and expand product portfolio of the key players.

In July 2019, Nestlé and Corbion had entered into an agreement of joint development which help to develop algae-based ingredients which are rich in micronutrients and protein. These ingredients would be able to deliver great-tasting, sustainable, highly nutritious products. The agreement will help the company to optimise Nestlé’s expertise in the development of plant-based protein products.

Protein Powder market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Kilotons & revenue in USD Billion from 2016 to 2027 for the following segments:

By Source

  • Plant-based 
    • Soy
    • Spirulina
    • Hemp
    • Rice
    • Pea
    • Others
  • Animal-based 
    • Whey
    • Casein
    • Egg
    • Fish
    • Insect

By Application

  • Human Nutrition Supplement 
  • Sports Nutrition
  • Functional Foods
  • Animal Nutrition Supplement
  • Poultry
  • Swine
  • Cattle
  • Aquaculture
  • Equine
  • Others

By Distribution Channel

  • Supermarket/Hypermarket
  • Online
  • Drugstore
  • Nutrition & Health Food Store
  • Others (Local store, gym, specialty store)

The above information has been provided for the following countries:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Thailand
    • Australia
    • Malaysia
    • South Korea
  • Latin America
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

The global market for protein powder had reached USD 19.35 billion in 2020 and is anticipated to witness more than 7.1% CAGR up to 2027.

The market share from application in human nutrition supplements is projected to register about 7.3% CAGR over 2021-2027 with increasing demand for functional food to address the prevalence of CVDs.

The global plant-based protein powder market size is expected to hit USD 5.17 billion by 2027 in annual value owing to the rise in vegan population and nutritional benefits of naturally sourced ingredients.

The industry share from nutrition and health food store distribution channel is projected to witness more than 6.6% CAGR through 2027 as consumers have access to numerous products and more information.

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 14
  • Tables & Figures: 383
  • Countries covered: 20
  • Pages: 230

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