Protein Powder Market Size By Source (Plant-Based {Soy, Spirulina, Hemp, Rice, Pea} Animal-Based {Whey, Casein, Egg, Fish, Insect}) By Application (Human Nutrition Supplement {Sports Nutrition, Functional Foods} Animal Nutrition Supplement {Poultry, Swine, Cattle, Aquaculture, Companion Animals, Equine,}) By Distribution Channel (Supermarket/Hypermarket, Online, Drugstore, Nutrition & Health Food Store), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Landscape & Forecast, 2023 - 2032

Industry Drivers

Protein Powder Market size surpassed USD 21.5 billion in 2022 and is anticipated to expand at 6.5% CAGR from 2023 to 2032.
 

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A steady shift in consumer preference for vegan food alternatives will complement the protein powder market outlook. Several countries have reported a significant growth in the spread of animal-borne diseases, compelling people to adopt a vegan diet. The emergence of novel pandemics and epidemics worldwide has further propelled consumer interest in holistic lifestyles resulting in implementation of lifestyle changes and dietary interventions. Additionally, rising incidences of water-borne illnesses such as cholera, and diarrhea in young children below the age of five will accelerate the consumption of high-value food productions to meet nutritional requirements.
 

Robust presence of strict government norms to hinder product preference

Very stringent government regulations pertaining to protein supplements could restrain the industry expansion. Several regional governments have implemented rigorous rules to manage the applications of different food ingredients, which hinders the large-scale consumption of products such as protein powders. Furthermore, growing consumer awareness and concerns regarding the potential side effects of protein consumption may impede the market demand. Easy access to counterfeit products, availability of cheaper protein substitutes, inaccurate product claims, and consequences associated with overusing protein enhances are some of the major challenges for protein powder manufacturers.
 

Rising inclination to compound feed manufacturing to boost animal-based protein production for animal nutrition

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The protein powder market valuation from the animal-based source segment will surpass USD 34 billion by 2032. Meat has been the primary source of protein for decades. Animal protein meals are rich in amino acids which helps enhance the productivity and performance of animals. Casein, fish protein, whey protein, egg protein, and protein sourced from animal by-products are commonly used to aid amino acid synthesis in animals.
 

Due to their high nutritional profile comprising minerals such as calcium, and phosphorous, animal protein supplements are increasingly being utilized by the feed compounding industry. Various advantages of animal-based proteins such as optimum functional characteristics including gelling, foaming, emulsification, and thickening properties make them an ideal fit for feed applications. Expanding animal feed sector is also fueling the demand for nutrient-rich feed for swine, cattle, aquaculture, and poultry.
 

Increasing prevalence of cardiovascular diseases to drive protein supplementation trends in adults

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In terms of applications, human nutrition supplements segment is projected to observe around 7% CAGR through 2032. Food supplements are widely consumed to bridge the gap between required nutritional intake and emphasize on high-value foods that promote certain physiological processes. Shifting consumer preferences, changing lifestyles, evolving dietary tastes, and rapid urbanization have resulted in paradigm growth in supplementation with protein powders. Rising incidences of cardiovascular diseases and weight control programs will complement segment growth. The lack of proteins and micronutrients in western diets has led to a rise in the adoption of nutritional supplements as a part of regular diets.
 

Rapid urbanization and high disposable income to foster the market expansion

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Protein powder market size from supermarket/hypermarket will exhibit a CAGR of 8% CAGR till 2032. Supermarkets such as Kroger, Walmart, and Albertsons are large retailers that procure goods from manufacturers and then provide them to end-users. These retailer chains are scaling up expansion efforts to meet the growing commodity needs of the vast global population. Due to dynamic urbanization and a rise in disposable incomes, several nations have witnessed a surge in the number of hypermarkets and supermarkets to cater to the urban locale. In recent years, mainstream stores have emerged as promising tools to boost sales networks and distribution of the protein powder industry.
 

Vegan and plant-based nutrition trends to boost the market size

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North America protein powder market will exceed USD 18 billion by 2032. The emergence of new nutrition trends such as personalized food, and vegan and plant-based nutrition are propelling the demand for protein powders in North America. Plant-based proteins are picking pace in the U.S., and Canada owing to their anti-inflammatory and antioxidant properties, which help reduce the damage caused by free radicals to the skin and body organs. Growing consumer awareness and rising inclination toward food nutrition and skin health will showcase a positive market outlook.
 

Business expansion initiatives by competitors to favor the industry growth

Some of the leading companies in the global protein powder market include ABH Pharma Inc, Melaleuca Inc, Amway, Abbott Laboratories, Glanbia Group., Makers Nutrition, GlaxoSmithKline, Herbalife International of America, Inc., GNC Holdings, Living Inc, Omega Protein, Vitaco Health, Atlantic Multipower UK Limited, Dalblads, Nestlé, Atlantic Multipower. These companies are focusing on the development and expansion of production capacities.
 

Impact of COVID-19 pandemic on protein powder industry outlook

The COVID-19 pandemic introduced new business prospects for protein powder manufacturers. The pandemic expedited awareness and emphasized on the benefits of adequate protein intake to prevent infections. Nutritional requirements outlined by physicians for COVID-19 patients primarily focused on protein intake due to its ability to help recover from extreme nutrition losses. The pandemic along with extensive R&D initiatives demonstrated the efficacy of proteins to prevent severe illnesses. Studies found that protein deficiency could lead to impaired immune system function as it hinders functional immunoglobulins, and gut-associated lymphoid tissue (GALT). Additionally, a lack of protein increases the risk of a spectrum of medical conditions, including COVID-19 infections. As a result, the pandemic fueled protein consumption among affected patients as well as the general public.
 

The Global protein powder Market research report includes in-depth coverage of the industry with estimates & forecasts in terms of volume in tons & in terms of revenue in USD million from 2018 to 2032 for the following segments:

By Source

• Plant-based
  • Soy
  • Spirulina
  • Hemp
  • Rice
  • Pea
  • Others
• Animal-based
  • Whey
  • Casein
  • Egg
  • Fish
  • Insect

By Application

• Human Nutrition Supplement
  • Sports Nutrition
  • Functional Foods
• Animal Nutrition Supplement
  • Poultry
  • Swine
  • Cattle
  • Aquaculture
  • Equine
  • Others

By Distribution Channel

• Supermarket/Hypermarket
• Online
• Drugstore
• Nutrition & Health Food Store
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa