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Premium Report Details
Base Year: 2024
Companies covered: 25
Tables & Figures: 310
Countries covered: 20
Pages: 200
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Packaging Labels Market
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Packaging Labels Market Size
The global packaging labels market was valued at USD 55.6 billion in 2024 and is estimated to grow at 4.6% CAGR from 2025 to 2034. The rapid expansion of e-commerce drives the sales of electronics, food, fashion, and more online, which in turn creates further demand for packaging labels.
The growing e-commerce platforms reflect the dynamics involved in the packaging industry as products with the right labels are becoming necessary for the delivery of the items to the desired location. According to the International Trade Administration, the global B2C e-commerce revenue is expected to grow to USD 5.5 trillion by 2027. The most prominent segments of B2C e-commerce include consumer electronics, fashion, furniture, bio health pharmaceuticals, media & entertainment, and food & beverages. With the growing e-commerce sector, the market of packaging labels is also growing as it utilizes packaging labels for the products sold through online modes.
With the rising focus towards a more sustainable approach in packaging of the products, the packaging labels are also gaining traction to adhere with the sustainable labeling. According to the Reusable Packaging Association, reusable packaging reduces Co2 emission by 60% and the energy used to manufacture reusable packaging items is around 64% lower.
Players in the market are focusing on the labeling option which reduces carbon emissions. For instance, in April 2024, UPM Raflatac (a global supplier of self-adhesive paper and film products) joined the UN Global Compact Forward Faster initiative to help reduce carbon footprint by launching its carbon action plastic labels portfolio. The aim is to provide solutions to the packaging industry in reducing the carbon footprint without compromising the label quality.
A packaging label refers to the permanent label on the packages of various types which provides the details of the product mentioned on the packages. The information typically contains the product’s name, ingredients, safety precautions, usage instruction and more. The packaging labels guide the end users about the product and contain legal compliances which build the trust of the potential buyers of the product.
Packaging Labels Market Trends
Packaging Labels Market Analysis
According to label type, the packaging labels industry is divided into pressure sensitive labels, shrink labels, stretch labels, wet glue labels, and others. These label types are in demand as the requirements for smart labelling solution is growing with the aim to meet the consumer’s demand for packaged goods.
The packaging labels market when divided by material, encompasses paper, plastic, metals, and others.
Based on printing technology, the market is bifurcated into flexographic, rotogravure/gravure, digital printing, offset printing, and hybrid printing. To meet the evolving market demands the industry are focusing over balancing the quality and efficiency of the packaging labels through the adoption of printing technology.
Based on end use industry, the packaging labels market is segmented into food & beverages, pharmaceutical, consumer goods, chemicals, automotive, industrial, and others. The key priorities of the emerging industries are in demand for durable and high-performance labels with the amalgamation of smart labelling technologies such as use of RFID and QR codes for enhanced tracking capabilities.
The Asia Pacific packaging labels market is projected to grow significantly, reaching USD 34.6 billion by 2034. The region’s growing dependency on e-commerce products is increasing the demand for packaging labels. The region is transitioning towards smart label solutions such as RFID and NFC. The rising focus towards sustainability packaging is also driving the need for sustainable labels for the products within the region.
The packaging labels market in North America is expected to grow at a CAGR of 4.3% in the forecast period. The region has been at the forefront in adapting newer technologies of labels in the packages. To support the growing needs of consumers for interactive packaging, there is increase in demand for the smart packaging labels.
Europe packaging labels market is expected to grow at a CAGR of 4.1% in the forecast period. The rise of e-commerce is a driving factor for the packaging industry to bring new solution of labelling in the market that are environment friendly and provide real time tracking of the packages. According to European Union (EU) in 2023, the e-commerce in EU countries saw a significant number of two age group who ordered goods online. 87% of the individual between the age of 25-34 and 85% of the individual between the age of 35- 44 ordered goods online. This shows the rising need of packaging labels to cater the demands of countries.
The Latin America packaging labels market is expected to reach a value of USD 4.8 billion by 2034. Governments within the country are establishing stricter regulation with label requirements specifically for food and beverages and pharmaceutical to enhance the transparency as well as consumer safety. This is leading to the growth of the market with the Latin America region.
The MEA packaging labels market is expected to reach a value of 3.3 billion by 2034. The government have put stricter regulation for the packaging and labelling products. The region is adopting digital printing technologies catering to the rising demand of consumers in the MEA region.
Packaging Labels Market Share
The packaging labels industry is highly competitive in nature. The major players in this market include Avery Dennison Corporation, CCL Industries Inc., Berry Global Inc., 3M Company, and Amcor plc and together they constitute a market share of 26%. The market is witnessing collaboration, partnership, and acquisition. These strategies are being adopted by the players in the market to remain competitive through introduction of new sustainable ways of labels and reduce the carbon footprint. Companies like Berry Global Inc. collaborated with Lassonde Industries Inc. in September 2024 to provide 25% post-consumer recycled content into the private label lemon and lime juice bottle.
Through strategic partnership companies are progressing in the market of packaging labels. The aim encircles around leveraging the expertise of the companies and providing the best solutions for the consumers. These collaborations also help the companies to expand the product offerings and thus leading to greater advantage in the existing market conditions. There are also mergers that are shaping the dynamics of the market representing strong strategies in the market. For instance, in November 2024, Amcor plc and Berry Global Group Inc. announced the definitive merger agreement. This reflects that the competition in market is intensive with players forming strong strategies to remain competitive.
Packaging Labels Market Companies
List of the prominent players operating in the packaging labels industry include:
The packaging labels market is competitive and the players in the market focus on developing technologies that are eco-friendly and also meets the demands of the users. For instance, in November 2023, Avery Dennison announced the launch of four new labelling papers which are made from recycled content and alternative fibres. The launch caters to the rise in demand for sustainable packaging and labelling solutions.
CCL Industries Inc. is aggressively making acquisition in the packaging industry with the focus to grow in-mold labelling and badging. For instance, in July 2023 CCL Industries closed two acquisition deals of pouch partners. The aim was to develop the Food and beverage unit of CCL label in Europe. Through these strategic approaches companies are leveraging their potential to provide label solutions in the market.
Packaging Labels Industry News
The packaging labels market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Billion & Tons from 2021 – 2034 for the following segments:
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Market, By Label Type
Market, By Material
Market, By Printing Technology
Market, By End use Industry
The above information is provided for the following regions and countries: