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Alcohol Packaging Market - Share and Industry Analysis Report by Material (Glass, Metal, Plastic, Paper), Alcohol (Beer, Wine, Spirits) and Packaging (Primary, Secondary) & Forecast, 2022-2028

  • Report ID: GMI2796
  • Published Date: Apr 2022
  • Report Format: PDF

Industry Overview

Alcohol Packaging Market size was USD 62,223.9 million in 2021 and will grow at a CAGR of 2.8% from 2022 to 2028. It is projected that industry share will witness around 2.1% CAGR in terms of volume over the forecast timeframe, reaching 85,248.6 Kilo Tons by 2028.

Alcohol is developed through a fermentation process that makes use of sugar and yeast. Alcohol packaging is the art and technology of enclosing or protecting alcohol for storage, distribution, sale, and use.

alcohol packaging market outlook

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Glass is emerging as one of the most popular and fastest-growing materials used in alcohol packaging owing to its attributes such as recycling, reusability, and neutral reactivity. It preserves alcohol for longer terms and avoids contamination. Glass is highly permeable to oxygen and carbon dioxide, which makes it preferable for storing spirits for a longer period.

Glass provides high resistance to leaching as it undergoes a process of dealkanization. The non-porous and impermeable nature of glass prevents interaction between glass packaging and alcohol, which in turn, does not affect the alcohol flavor. It does not affect the strength, aroma, and flavor of the alcohol as it has a zero rate of chemical interaction.

Increasing popularity of metal cans will drive the alcohol packaging market. Metal can is a packaging container used for the storage and distribution of alcoholic beverages. Metal cans are highly durable and cost-effective. Owing to its strength and rigidness, it is easy to fill cans faster without any loss of alcohol. Beautiful metallic luster coupled with colorful graphic printing makes it an attractive form of packaging, which favors its demand.

Metal cans can be recycled again and again where not only recycled resources but also energy is saved along with the elimination of environmental pollution. Besides these, metal cans meet the requirements of safety & hygiene. Owing to the above-stated factors, metal cans are becoming popular and thereby support the alcohol packaging market growth during the forecast period.

The COVID-19 impact adversely affected the alcohol packaging industry growth during 2020. The virus has stalled production activities in different regions across the world. Disruptions have led to delays in the raw material availability, transportation restrictions, and growing absenteeism among workers. However, the market is returning to normalcy as lockdowns & transportation restrictions are lifted. Moreover, fluctuations in prices of raw materials may affect industry growth during the forecast period.

The beer segment is expected to dominate the market during the forecast period

alcohol packaging market by alcohol

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The beer segment will generate a demand of over 60 million tons packaging material by 2028. Beer is one amongst the oldest and highly consumed alcoholic beverage. It is the third most popular drink after tea and coffee. Beer is a celebration drink among millennials. It is an important factor in feasts, facilitating the cohesion of social groups.

Beer is more nutritious compared to any other alcoholic drink. It contains huge amounts of antioxidants, proteins, and vitamin B. Drinking beer reduces the risk of developing kidney stones. The other benefits of beer are the presence of soluble fiber in beer reduces bad cholesterol or LDL and it makes human bones stronger owing to its high silicon content.

Environment-friendly benefits will drive the growth of paper packaging

The paper segment will generate around USD 3 billion by 2028. Paper packaging provides functional packaging and convenient storage, which are appealing and easy to carry. Paper bottle is usually put around a food-grade liner for holding the wine or spirit. Paper-based alcohol packaging provides a sustainable, healthy & safe environment. Paper and cardboard packaging looks more attractive and offers superior protection to alcohol. Paper containers are produced from renewable sources such as paper & paperboard that offer distinct environmental sustainability benefits.

The primary packaging estimated to be the swiftest growing packaging

alcohol packaging market by packaging

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The alcohol packaging market from primary packaging is projected to rise at a CAGR of 2.9% through 2028. Primary alcohol packaging involves materials that are in direct contact with the alcohol. It is also known as consumer or retail packaging. Primary alcohol packaging is done to protect, preserve, and provide information to the consumer.

When employed in the packaging of beer, the bottle containing the liquid and the label can be considered primary packaging. Primary packaging eases the way a consumer handles alcohol and makes the beverage appealing. Glass bottles, aluminum cans, tin cans, and PET bottles are some of the instances of primary packaging. Primary alcohol packaging protects the alcohol from spilling and exposure to elements that may lead to its deterioration.

Asia Pacific will capture significant market share within the forecast period

alcohol packaging market by region

The Asia Pacific is projected to achieve over 30% market share by 2028 driven by the increasing consumption of beer and spirits in the region. The shifting manufacturing preferences for sustainable packaging will augment the alcohol packaging market in Asia Pacific. The presence of highly populated countries such as China & India together with increased disposable incomes and rising acceptance of alcohol consumption will also favor the market growth. Besides these, rising awareness with respect to environmental safety among consumers will prove to be fruitful for the development of alcohol packaging in the long run.

The global alcohol packaging industry has several manufacturers. The packaging market is largely fragmented into several prominent and small manufacturers including Amcol Plc, Ball Corporation, Beatson Clark, Berry Global Inc., Brick Packaging, LLC., Crown Holdings, Inc., DS Smith, Gerresheimer AG, Mondi Group, Owens Illinois, Smurfit Kappa, TetraPak, Vetreria Etrusca, and Vidrala.

These companies are adopting various strategies such as product differentiation & development, mergers & acquisitions, expansion of sales & distribution network to gain competitive advantage. Additionally, continuous research & development activities associated with technological improvements for alcohol packaging will support the industry growth in future.

The alcohol packaging market report includes in-depth coverage of the industry with estimates & forecast in terms of volume in kilo tons and revenue in USD million from 2022 to 2028 for the following segments:

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By Material

  • Glass
  • Metal
  • Plastic
  • Paper
  • Others

By Alcohol

  • Beer
  • Wine
  • Spirits
  • Others

By Packaging

  • Primary
  • Secondary

The above information is provided on a regional and country basis for the following:

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • Russia
    • UK
    • Poland
    • Spain
  • Asia Pacific
    • China
    • Japan
    • India
    • Vietnam
    • Thailand
  • Latin America (LATAM)
    • Brazil
    • Mexico
  • Middle East & Africa (MEA)
    • South Africa
    • Nigeria


Authors: Kiran Pulidindi, Akshay Prakash

Frequently Asked Questions (FAQ) :

The alcohol packaging market to attain USD 75 billion by 2028 and is poised to record a CAGR of over 2.8% between 2022 and 2028 owing to the surging popularity of metal cans.

Volume of beer packaging is set to reach 60 million tons by 2028 due to increasing consumption by millennials as well as being a key element of cultural feasts and festivals.

The alcohol paper packaging market share is set to hit over USD 3 billion by 2028 driven by advantages like functional packaging and convenient storage.

Asia Pacific will hold close to 30% of the alcohol packaging market share by 2028 on account of the surging consumption of beer and spirits in the region.

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Premium Report Details

  • Base Year: 2021
  • Companies covered: 16
  • Tables & Figures: 216
  • Countries covered: 16
  • Pages: 170
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