Online Gambling Market Size, By Type (Betting [Boxing & UFC, eSports, Football, Formula1, Horse Racing, Tennis], Casino [Baccarat, Blackjack, Roulette, Slots], Poker, Lottery, Bingo), By Device Type (Desktop, Mobile), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Industry Trends

Online Gambling Market size exceeded USD 55 billion in 2019 and is anticipated to grow at 16.5% CAGR between 2020 and 2026. The advent of several new technologies, such as AI, VR, cyborg, and machine learning, will drive the market growth. AI technology is helping online casinos to enhance user interface and identify high-risk gamblers.
 

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The industry leaders are investing in AI technology to identify players’ behavior patterns and prevent gaming frauds. For instance, in November 2019, the UK Betting and Gaming Council (UKBGC), deployed the Anonymous Player Awareness System (APAS), an AI software, to identify and lock out scammers. APAS tracks a player’s behavior for 30 seconds and immediately displays safer gambling warnings on the machine’s display.
 

The benefits of high rate of employment and revenue generation from the industry have encouraged several countries to legalize online gambling. In May 2018, the U.S. Supreme Court lifted the federal ban on sports betting for college and professional sports. Since the ruling of legislation, eleven states in the country have legalized sports betting. The high revenue generation from online betting is further encouraging countries to legalize sports wagering.
 

Rising concerns related to cybercrime in the industry will hamper the market expansion. Manipulation of internet sites through fake apps and app-based hacking leads to high risks for individuals providing credit card information. According to a report by cyber-security firms - Talent-Jump and Trend Micro, in February 2020, a group of professional Chinese hackers targeted and hacked companies that run online gambling & online betting websites in Southeast Asia. Furthermore, the dramatic increase in the usage of online gambling by minors due to easy accessibility to the internet is restricting the market progression.
 

The online gambling market is set to witness high growth during the COVID-19 pandemic. Stringent restrictions on people’s movement and closure of land-based casino operations are poised to have a positive impact on the market revenue. The players are shifting to online gambling and signing up to their favorite online casino sites.
 

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The growing popularity of FIFA betting in Europe region will propel the market value

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The Europe online betting market accounted for 40% of revenue share in 2019 and is predicted to observe 14% growth rate till 2026. With the growing popularity of football tournament in European countries, online gambling is showcasing a significant industry growth during massive events such as FIFA World Cup and the UEFA European Championships.
 

Market demand for convenient and user-friendly mobile-based online gambling

The mobile device segment captured over 45% of the UK online gambling market share in 2019. Technological advancements in smartphones, such as extended storage capacity and improved graphics, have resulted in enhancing the overall online gambling experience. Smartphones offer various benefits to players, such as loyalty points, deposit options, and options to play with other players, resulting in an increased number of customers using mobile devices to play sports betting. Providers are capitalizing this opportunity by expanding their services and allowing customers to play online casino games for real money through their free social gaming apps.
 

Mobile gambling will register significant growth in the UK region due to rapid increase in the usage of mobile phones. In 2019, 79% of the UK adults owned a smartphone and spent around two hours on mobile devices daily. The continuous technological evolution in smartphones is making gambling easily accessible over these devices. The presence of several leading companies, such as Betting & Gaming Ltd., Bet-at-home.com, William Hill PLC, 888 Holdings PLC, Betfair Group PLC, and Kindred Group, that are increasingly focusing on expanding their presence in mobile gambling will provide significant growth opportunities to the market.
 

Favorable legislation framework for the gambling sector in the North America region

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The North America online gambling market size will reach USD 25 billion by 2026 with an expected CAGR of 20% through 2026 on account of the legalization of online gambling in several states including Nevada, Pennsylvania, Delaware, and New Jersey in the U.S. In December 2019, the West Virginia Lottery Interactive Wagering Act (H 2934) legalized full-scale online gambling including poker, casino, and sports betting in the state. In addition, the rising gambling sector in Canada is supporting the industry demand. It has been observed that 75% - 85% of Canadians tend to play a wide range of online games.
 

Aggressive acquisition and product launches remain the key strategies among industry players

Key companies operating in the market are 888 Holdings PLC, Betsson AB, Bet365 Group Ltd., Kindred Group PLC, GVC Holdings PLC, Paddy Power Betfair PLC, Ladbrokes Coral Group PLC, Sky Betting and Gaming, William Hill PLC, Borgata Hotel Casino & Spa, The Stars Group, Inc., and Caesars Entertainment Corporation. Industry leaders are focusing on continuous product launches and mergers & acquisitions to expand their market presence and gain a competitive edge in the market
 

This market research report on online gambling includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2016 to 2026 for the following segments:

Market, By Type

• Betting
  • Boxing and UFC
  • eSports
  • Football
  • Formula1
  • Horse racing
  • Tennis
  • Others
• Casino
  • Baccarat
  • Blackjack
  • Roulette
  • Slots
  • Others
• Pokers
• Lottery
• Bingo
• Others

Market, By Device Type

• Desktop
• Mobile

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • East Asia
  • Southeast Asia
  • South Asia
  • Oceania
• Latin America
  • Mexico
  • Argentina
  • Colombia
• MEA