Barcode Printers Market Size By Product (Industrial, Desktop, Mobile), By Technology (Thermal Transfer, Direct Thermal, Laser, Impact, Ink-Jet), By Resolution (Below 300 dpi, Between 301 & 600 dpi, Above 601 dpi), By Connectivity (Wired, Wireless), By Application (Manufacturing, Retail, Government, Transportation & Logistics, Entertainment & Hospitality, Healthcare), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Italy, Spain, Russia, China, India, Japan, Taiwan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE, South Africa), Application Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024

Published Date: October 2017 | 230 Pages | Report ID: GMI147 Report Format: PDF

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Summary Table of Contents Industry Coverage Methodology

Industry Trends

Barcode Printers Market size was around USD 2 billion in 2016 and will grow at a CAGR of more than 5% from 2017 to 2024.

U.S. barcode printers market, by technology, 2016 & 2024 ($Mn)
U.S. barcode printers market, by technology, 2016 & 2024 ($Mn)


Barcode printers market is anticipated to grow on account of rising penetration in the retail sector for labeling and storage of information of several products. To maintain accuracy and efficiency in distribution centers and warehouses, barcoding systems are indispensable. The retail industry is improving their logistics services by using these systems to produce and attach labels at the point of application. Factors such as rise in disposable income, consumerism, and growing demand for e-commerce are providing an impetus to the global industry growth.

Low printing quality of the labels and rising threat of substitute such as RFID labels pose as potential challenges to the market growth. The rising popularity of RFID labels is due to its ability to monitor temperature, humidity and pressure and they do not require a line of sight to be scanned. Moreover, RFID tags contain an individual code, making the tags unique and easier for the user to recognize each product.

Barcode Printers Market, By Product

Desktop barcode printers market accounted for over 20% of the revenue share in 2016 and are expected to grow at a considerable rate over the forecast timeline. The product is ideal for variety of a healthcare, mid-volume industrial and commercial applications and being deployed for better productivity and efficiency. Moreover, they are used in manufacturing & warehousing to print instruction and item labels. In the healthcare sector, the products are used for shipping/receiving labels, parcel post, pharmacy, specimen identification, and patient identification.

Barcode Printers Market, By Technology

Thermal barcode printers market share was over 60% of the overall revenue in 2016 and consists of thermal transfer and direct transfer technologies. Thermal transfer technology offers high-quality and long-lasting labels in several colors and will witness moderate growth. The demand for these systems is majorly driven from industries such as entertainment and education for printing cards, posters, magazines and books. Direct thermal printers are ideal for applications such as shipping labels and receipts, due to their ability to develop image on printing material without a ribbon. For any short-term labelling application, they are the most efficient printing systems.

Barcode Printers Market, By Resolution

The most common resolution used in the barcode printers industry is below 300 dpi. This resolution is adequate for most printed labels and accounted for more than 60% of the overall market share in 2016. The printers with below 300 dpi resolution, 203 dpi (8 dots/mm), is in high demand owing to the rising need for barcodes on products in government, education, healthcare and retail industries and for wrist bands, and ID cards. Moreover, high quality and clarity offered by 300 dpi will further contribute towards its growth.

Barcode Printers Market, By Connectivity

Wireless barcode printers accounted for more than 30% of the industry in 2016 and will grow at a significant rate over the coming years. These products help customers connect to their devices through Air Print, Near Field Communication (NFC), Bluetooth, Cloud, and Wi-Fi. Introduction of this technology allows sharing on a network and are connected to the cloud. In addition, the wireless printing interface helps end-users reduce a potential failure point and eliminates the need for cables, while reducing subsequent replacement or repair cost, and providing more space-efficient and safer work area.

Barcode Printers Market, By Application

The manufacturing industry accounted for substantial share in the market and is primarily using these systems to label product parts with barcodes to improve manufacturing and production line efficiency. The sector is adopting products which are configured for harsh environments, and enable users to document and easily track parts through the manufacturing processes, to ensure end-to-end traceability, reduce errors and enhance productivity. Developments in global trade will drive the industry growth, as shipments exported or imported are coded and labelled with barcodes for storing and recording of data regarding the products or goods.

Barcode Printers Market, By Region

Asia Pacific barcode printers market is anticipated to grow at a high growth rate owing to the increasing adoption across retail and manufacturing sectors. Rising adoption of barcode printers in logistics, textiles, inventory management, healthcare, and retail, is propelling the demand in China. Moreover, growth of pharmaceutical & retail exports from India, is positively impacting the industry growth. Indian government’s efforts for standardization of barcode usage norms, rising demand from logistics and automobile industries is increasing the sales. The Government’s Unique Identification Authority of India (UIDAI) program is involved in issuing the registration and license cards will further contribute to the industry growth.

Competitive Market Share

Prominent players operating in the barcode printers market include Honeywell Scanning & Mobility, Zebra Technologies, Toshiba Tec Corporation, Godex International Co. Ltd Avery Dennison, Printronix, Printek, Dascom, Oki Electric Industry Co., Ltd., Seiko Epson Corporation, and TSC Auto ID Technology Co., Ltd among others. The industry is consolidated in nature and is witnessing intense rivalry with players trying to distinguish the companies based on the product quality and affordability. Major companies are acquiring smaller players to gain industry share. For instance, in October 2014, Zebra Technologies acquired Motorola business to enhance their product & client portfolio, and geographical presence.

Barcode Printers Industry Background

Several barcode printer market providers are developing and upgrading the products to gain prominence in the industry. Technological advancements, creation of watermarked barcodes techniques, introduction of innovative printers and high industry share of industrial products, are few trends witnessed in the industry. Companies operating in the industry are offering industries such as manufacturing, government, entertainment & hospitality, and healthcare advanced products by expanding their product portfolio.

What Information does this report contain?

What was the historic market data from 2013 to 2016, what is the industry growth forecast from 2017 to 2024?
A detailed analysis of regulatory trends, growth drivers, industry pitfalls, challenges and opportunities for participants
Which are the leading market products, applications & regions and how will they perform by 2024?
What are the technology & innovation trends, how will they evolve by 2024?
Which companies lead the industry, how are they positioned in the market in terms of sustainability, competency, production capacity and strategic outlook?

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