Spa Market Size - By Spa Type, By Service Type, By Customer Preference, By Age Group, By End Use Growth Forecast, 2026 - 2035

Spa Market Size

The global spa market was estimated at USD 74.3 billion in 2025. The market is expected to grow from USD 83 billion in 2026 to USD 243.9 billion in 2035, at a CAGR of 12.7% according to latest report published by Global Market Insights Inc.

The growth of the spa sector is driven largely by the global trend toward prevention and overall wellness. More people seek stress relief, mental health and rejuvenation through spa treatments such as massage, aromatherapy and mindfulness-based practices. This trend is further supported by social media, especially through the influence of wellness/wellness-related individuals who have developed an audience by encouraging the need to establish self-care practice as a critical element in a balanced life. As this awareness continues to grow, spas will likely become less associated with luxury pleasure and more commonly viewed as destination health centers appealing to larger populations than ever before.
 

Furthermore, the increase in importance of stress management and immune health since the COVID-19 pandemic has resulted in a greater demand for wellness services. Consumers are now turning to natural therapies and personalized treatments, giving opportunity for spas to integrate nutrition counselling, yoga and meditation programs into their offerings. As consumers become aware of the need for holistic health and wellness, it is anticipated that this will provide continued growth long into the future, and as such, consumers will begin to see wellness as an essential part of life rather than simply as an optional item.
 

The rapid increase in urbanization, especially within developing nations, has given rise to an unprecedented growth in the spa market. The urban consumer's lifestyle has become quicker, thus creating the need for spa experiences that allow the individual to relax, recharge, and relieve stress. Furthermore, the proliferation of high-end hotel chains, resorts, and spa facilities in metropolitan areas allows easier access and provides a more luxurious experience for urban consumers. Urbanites also have greater exposure to global wellness trends, and therefore, are more likely to use these new and innovative spa treatments and technologies.
 

Similarly, the steady increase in disposable income due to urbanization gives the average middle-class consumer access to spa services. The continuous economic growth in the Asia-Pacific region has resulted in a greater willingness of consumers to invest in wellness and luxury experiences. As consumers become more affluent, spa operators have begun to expand their offerings from everyday value spa operations to unique destination spas. As disposable incomes continue to increase, the number of potential customers look to both relax and attain a high status from their spa experiences.
 

Spa Market Trends

The spa industry is rapidly changing because of changing consumer preference, new technologies, and a growing focus on holistic wellbeing. A spa today is more than just a place to get a massage and other beauty treatments; it is an experience that now includes wellness programs, medical beauty treatments, and use of digital technology to meet a wider variety of customers' needs. Sustainability, personalization, and experiences are emerging as competitive advantages for spas globally. Wellness tourism and the growth of med-spas are continuing to grow in popularity across the world.
 

• With technology, the spa experience is being transformed into a much more individualized and accessible experience. Recently developed mobile applications using artificial intelligence for skin diagnostics, along with virtual consultations, provide spa professionals with a unique opportunity to create customized treatment plans for each client. The use of wearable technology and data analysis has assisted spas in better understanding their customers' wellness goals through data metrics; therefore, helping customers keep track of their wellness journey. By offering tailored experiences, not only do customers experience greater satisfaction; but they also develop greater loyalty to the spa establishment.
   
• In recent years, the increase in the popularity of medical spas has been staggering. The medical spa industry is a perfect blend of innovative medical beauty services (Botox, dermal fillers; etc.) and the relaxation of the regular spa experience. Unlike many forms of cosmetic surgery, which are risky and require a lengthy recovery period, most of the services performed in med-spas are non-invasive, making them an attractive option for consumers looking to improve their physical appearance without the need for a lengthy hospital stay or surgery.
   
• As consumers become increasingly environmentally conscious, the way that consumers choose their spa experience will be impacted, and spas are responding to this by implementing sustainable practices. These practices may include the use of organic skincare products; minimizing their use of water and energy; and implementing environmentally certified operations. In addition to providing eco-conscious consumers with a spa experience that is in line with their values, sustainability initiatives will help establish a brand as a leader in the industry. Additionally, using natural materials in the design of spas and offering treatment options that promote holistic wellness in an eco-friendly manner will help spa operators to maintain a competitive advantage over their competitors.
   
• The rise in popularity of wellness tourism occurs as travelers want to enjoy health and wellness during their vacation. Many destination spas and wellness packages are now available that provide options such as yoga retreats and detoxification programs to achieve wellness, as well as therapeutic treatment. Because wellness tourists tend to spend a lot more money than a typical traveler, this represents a very profitable market for spa operators that align with the hospitality and travel industries. The merger of spa services with tourism also creates the potential for joint ventures and premium strategies across various industries.
   

Spa Market Analysis

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Based on spa type, the spa market is divided into day spas, resort/hotel spas, medical spas, destination spas, wellness retreats and others. In 2025, resort/hotel spas held the major market share, generating a revenue of USD 27.8 billion.
 

• Hotel and resort spas have become a hallmark of exceptional luxury hospitality with their ability to provide guests with an effortless combination of relaxation and wellness throughout their stay. The spa usually augments the leisure experience of the resort by providing an environment that is tranquil and relaxing while also providing views of picturesque scenery or landscapes.
   
• Resort spas tend to incorporate many different types of unique treatments based on the local area, and these treatments reflect the lifestyle of the community or the beauty of nature. In addition to massage and skin care, most resort spas provide wellness programs such as yoga, meditation, hydrotherapy, and many others to provide the guests with complete wellness experience at their chosen property.
   
• Wellness tourism has driven a growth market for resort and hotel spa services, and spas are becoming an increasingly important source of income for hotels. With travelers looking to travel to places where they can obtain rejuvenating services along with vacationing, resorts have started creating Wellness packages. Wellness packages include spa services, fitness classes, nutrition counseling, and mindfulness. By appealing to health-conscious travelers, these packages have attracted high-spending individuals, and properties that are able to provide authentic immersive wellness experiences will achieve a competitive advantage over their competition in the global travel marketplace.
   
• Spas located in hotels and resorts can grow rapidly in their market if located in places where luxury vacationing and wellness-related travel meet. Service providers add uniqueness to their services by offering an array of offerings such as locally based treatment options, sustainability, advanced technology, etc. By partnering with leading skin care providers and other wellness experts, spas further enhance the level of guest experience at the spa and build an even higher level of reputation for exclusivity and quality among their guests. The increase in travelers seeking holistic travel experiences, i.e. spa + vacation lodge combined with a focus on true authenticity, sustainability and innovation, gives resort-based spa operators the opportunity to enjoy a strong market share.
   

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Based on service type, the spa market is segmented into massage therapies, facial treatments, body scrubs & wraps, medical & cosmetic procedures and others. The massage therapies segment held the largest share, accounting for 33.1% of the market in 2025.
 

• A large portion of the spa business consists of providing massages to fulfil their clients’ desires for both therapeutic and relaxation purposes. In fact, some of the most widely used methods of relieving stress, enhancing blood circulation, and enhancing overall health exist in the form of massage therapy. A traditional Swedish massage, deep tissue massage, sports massage; and many others that have been developed to suit individual customers’ needs. Because massage therapies can be used in conjunction with a spa’s overall wellness program, clients can now experience both physical relaxation as well as mental rejuvenation when they receive a massage.
   
• The most requested massage services include Swedish massage, which is performed with light strokes that help relieve relaxation and stress; and deep tissue massage that focuses on deeper muscle layers to relieve chronic pain and stress. Sports Massage is provided for athletes and centers around muscle recovery and prevention of injury, while hot stone massage uses heat from stones to help relax muscles and stimulate circulation. Other popular types of massage are aromatherapy massage, which adds essential oils to enhance mood, and Thai massage where the client participates in both stretches and applying pressure to certain points throughout the body. Having so many types of massage available allows spas to serve a wider range of health needs and to meet the cultural differences of clients seeking massage therapy.
   
• There is a continuing demand for massage therapies because of how versatile they are and due to the perception of many health benefits associated with them. In addition to relaxation, consumers are using massages for pain management, posture correction, and stress reduction. The increasing trend of wellness tourism and the rise in corporate wellness programs will also continue to support the demand for massage clinics. spas that create new services by merging traditional and modern techniques will be able to attract health-conscious and experience-oriented consumers.
   

Based on customer preference, the spa market is segmented into luxury experience and budget-friendly experience. In 2025, luxury experience held a major market share, generating a revenue of USD 49.7 billion.
 

• The luxury spa experience is a prime choice of customers as it provides exclusivity, customized services and the feeling of indulgence that to customers aligns with their aspirational way of living. Customers who are looking to buy into the luxury of the spa experience look for high-end facilities, premium products and exclusive services that go beyond simply providing a space to relax. Luxury spa experiences are typically characterized by private suites, picturesque surroundings and customized wellness packages that impart a sense of sophistication and comfort to the customer.
   
• The demand for high-end spa experiences is driven by increased disposable income, growing urbanization, and a trend toward experience spending. Affluent consumers, along with wellness tourists, are willing to spend more money on experiences of authenticity, exclusivity, and advanced treatments including technology-assisted and medical aesthetic treatments. Social media has also been a major contributor to this trend, as luxury spas frequently highlight luxury spa visits as a lifestyle. Operators within this segment are focused on innovation, sustainability, and the personalization of their services, and offer premium pricing, to continue to maintain their appeal in the competitive spa market and ensure their continued dominance.
   

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North America Spa Market
 

In 2025, the U.S dominated the North America market, accounting for around 75.7% and generating around USD 18.6 Billion revenue in the same year.
 

• One of the world's largest and most advanced spas is in the U.S. The increased interest in wellness coupled with an increased demand for high-quality goods has created a thriving spa market within the U.S. The preference to obtain luxurious experiences is typical of most consumers today, who are now looking for more sophisticated services such as medical aesthetics, personalized therapies, and technology-integrated solutions. The U.S. also has a well-established travel industry with wellness tourism being a growing segment of travel within the U.S. Lastly, The U.S. is also known for its innovation in the spa space with med-spa and hybrid wellness centers popular among wealthy and health-conscious consumers alike.
   
• With the U.S. and Canada comprising one of the largest segments of the world spa market, North America has been an important contributor to the global spa economy. This region’s growth is due to consumer interest in wellness and recreational activities combined with increased disposable income, urbanization, and strong emphasis on self-care. Most North America’s spa operators are luxury branded resorts, day spas, and medical spas, but there is also a growing number of low-cost spa options that serve a wider demographic. As such, it is apparent that the integration of technological advancements into the business, sustainability efforts, and partnerships with wellness travel agencies are some of the most significant influences on the evolution of the North American spa industry and its continued establishment as a leader in spa innovation and premium services provided.
   

Europe Spa Market
 

Europe market, UK leads the market with 20.3% share in 2025 and is expected to grow at 10.6% during the forecast period.
 

• Within Europe, the wellness tradition has strong connections to the spa. Countries that have established a leadership position in this sector include Germany, France, Italy and other countries of Europe who have a long history of thermal baths, hydrotherapy, medical wellness centers, etc. In many cultures in Europe, there is a strong emphasis on holistic health and preventive care. Therefore, spa services are viewed as an everyday occurrence and part of the lifestyle of people, rather than a luxury service.
   
• The European spa Market is one of the most mature and competitive markets; luxury spas are often found in urban areas and resort areas. Sustainability and locality have become two major points of differentiation for spa businesses as consumers place a higher value on environmental sustainability and natural or organic products. Medical spas, which provide anti-ageing or aesthetic treatments, are becoming increasingly popular among aging populations. Digital innovations, including online booking systems and personalized spa programs, offer spa businesses a way to enhance convenience and maintain customer engagement.
   

Asia Pacific Spa Market
 

The Asia Pacific leads the market; China leads with market share of around 19.8% in 2025 and is anticipated to grow with a CAGR of around 11.4% from 2026 to 2035.
 

• The fastest-growing area in terms of global spa revenue is APAC. Rapid urbanization, increasing disposable income, and cultural factors that support traditional methods of wellness have all driven growth in the region; Chinese, Japanese, Thai and Indian therapies such as ayurveda, Thai massage, hot springs etc. are appealing to both local and foreign visitors. This growth has created an environment of great opportunity for the luxury hotel and resort sectors within the tourism industry offering integrated spa services through hotels and resorts.
   
• The two main trends in APAC regarding the integrated spa business is; technology adoption and sustainability; spas are now utilizing artificial intelligence to provide their guests with a more personalized experience and also using solar power and other sustainable materials & methods to maintain competitiveness with health conscious vacationists as well as to meet the expectations of a more financially empowered consumer that is becoming a bigger and a larger growing segment of the population. More recently the middle class and younger generation are driving demand for premium spa service that are affordable while at the same time providing the highest quality service possible while for the high-income groups the luxury class of spa is continuing to thrive as part of the overall economic opportunity presently available to the tourism industry.
   

Latin America Spa Market
 

Latin America markets are growing at a CAGR of 13.1% during the forecast period.
 

• Urbanization and modernization projects in Brazil, Mexico, Argentina, and other countries throughout Latin America are continuing to drive the steady growth of the elevator rope market in that region. The trend of increased construction activity within commercial buildings, hotels, and residential high-rise towers is continuing to create demand for traction ropes and compensation ropes. The modernization of older elevator systems located within urban centers and compliance with national and international elevator safety codes are creating opportunities for the sale of premium quality spa.
   
• Positive economic growth and increased infrastructure development within LATAM will continue to support the adoption of newer, improved elevator technology, specifically machine room-less elevators, which will have an impact on future design and material development for elevator rope systems. In addition, the growth of aftermarket products, such as replacement ropes and predictive maintenance systems, is helping to create a culture of increased safety and efficiency among building owners. In addition, the gradual alignment of regulations in LATAM with international standards will contribute to the continued growth of the elevator rope market in Latin America.
   

Spa Market Share

JW Marriott Spa is leading with 12% market share. JW Marriott Spa, Mandarin Oriental Hotel Group, Six Senses, Canyon Ranch, ESPA collectively hold around 30%, indicating moderately fragmented market concentration. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broad customer base, and strengthen their market position.
 

Canyon Ranch has established itself as a leader in wellness resort brands in North America through its unique understanding of the connection between health and wellbeing by integrating both psychological with physical. Canyon Ranch properties incorporate traditional therapies, including facials, massages, etc., into their services, but add the elements of medical and fitness services into that mix, thus providing their guests with a fully holistic approach to good health and wellbeing.
 

Six Senses is an internationally recognized luxury wellness brand that combines sustainable practices with holistic health principles. They operate spas in hotels, urban wellness centers, and resorts, where they offer signature treatments, yoga and meditation, as well as advanced wellness programs. The company takes a personal approach to wellness, combining natural elements with the most innovative treatments. They are leaders in the field of eco-conscious luxury wellness tourism. 
 

Spa Market Companies

Major players operating in the spa industry are:
 

• Aspira Spa
• Canyon Ranch
• ESPA
• Forest Essentials
• Four Seasons Hotels & Resorts
• Hyatt Regency Spa
• JW Marriott Spa
• Mandarin Oriental Hotel Group
• Miraval
• Rancho La Puerta
• Six Senses
• Thalasso Spa
• The BodyHoliday
• The Oberoi Spa
• The Ritz-Carlton Spa
  
   

Aspira Spa is renowned for its peaceful surroundings overlooking a scenic lake and offering an array of wellness therapies. Aspira Spa has services ranging from therapeutic bodywork to cleansing facials to hydrotherapy treatments and nature-inspired holistic spa rituals. The Aspira Spa philosophy is based upon peace of mind and balance between self and nature to achieve complete relaxation and renewal for guests.
 

The Oberoi Spa at The Oberoi Hotels and Resorts offers an authentic luxury experience that is based on ancient Indian well-being practices. At Oberoi Spas you will find ayurvedic therapy, aromatherapy, and personalized ayurvedic rituals in the ambiance of a culturally rich, elegant, and comfortable setting. By integrating tradition with innovative approaches, The Oberoi Spa caters to discerning travelers seeking both holistic treatments and superior service.
 

Spa Industry News

• In August 2025, The Indian Hotels Company Limited and Forest Essentials entered into a strategic alliance to provide luxury ayurveda experiences by way of upscale hotel and internment facilities, as well as to produce a range of custom products and signature blends of ayurvedic oils, herbs and other holistic treatments. The primary goal of this partnership is to elevate and enhance the guest experience by providing an array of premium products that reflect traditional Indian culture and practice. IHCL's luxury collection includes a range of experiences that highlight Authenticity.
   
• In June 2025, Miraval announced plans for the first Miraval retreat outside the U.S., which will be located at Miraval the Red Sea on Shura Island in Saudi Arabia. This new facility will have a large life in balance spa with 39 treatment rooms, and a variety of wellness programs. This facility represents a significant step for Miraval's global growth as it is committed to providing individuals with an all-encompassing holistic health experience.
   
• In June 2025, Mandarin Oriental Hotel Group marked global wellness day with special spa rituals in their properties. The hotels took part in activities such as forest bathing, outdoor meditation, journaling, and traditional healing methods. These unique offerings showcase the commitment of the company to provide guests with a holistic wellness approach while helping solidify themselves as a leader in the luxury spa market around the globe.
   
• In April of 2025, The Osthoff resort's Aspira spa introduced innovative dry brushing treatments, using an ayurvedic inspired treatment to exfoliate the skin & stimulate lymphatic drainage. This seasonal offering has the purpose of promoting skin rejuvenation and increasing energy levels as well as improving overall wellness. This showcases Aspira Spa's commitment to Integrating both traditional healing with modern self-care trends is reflected through its current offerings.
   

The spa market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) from 2022 to 2035, for the following segments:

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Market, By Spa Type

• Massage therapies
• Facial treatments
• Body scrubs & wraps
• Medical & cosmetic procedures
• Others

Market, By Service Type

• Day spas
• Resort/hotel spas
• Medical spas
• Destination spas
• Wellness retreats
• Others

Market, By Customer Preference

• Luxury experience
• Budget-friendly experience

Market, By Age Group

• Below 18
• 19 to 35
• 36 to 50
• Above 50

Market, By End Use

• Men
• Women

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE