Oat Milk Market Size, Share and Industry Analysis Report by Source (Organic, Conventional), Type (Flavored, Unflavored), Packaging Form (Carton, Bottle) and Sales Channel (Mainstream Stores, Specialty Stores), Regional Outlook, Growth Potential, Covid-19 Impact Analysis, Competitive Market Share & Forecast, 2020 – 2026

Industry Overview

Oat Milk Market size is estimated to grow at over 10.2% CAGR between 2020 and 2026 owing to the rising dairy milk allergies along with increasing awareness on potential benefits of oat milk.
 

Oat milk is a lactose free & plant-based drink made from liquefied oats and widely used as milk replacement in coffee, tea, smoothies, and health drinks. Oats are easy to cultivate which makes the product economical and widely available throughout the year. Also, it is utilized in preparing various bakery & confectionery items such as chocolates, sweets, and muffins which is likely to stimulate oat milk industry landscape.
 

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Rising cases of lactose intolerance and changing consumer perceptions on nutrition is expected to boost market growth. Consumers are shifting towards low calorie and nutrition rich substitutes which is making industry players to manufacture innovative solutions. Also, rising awareness on nutritional benefits such as rich concentration of calcium and Vitamin B12 is likely to encourage consumption and boost unflavored oat milk market statistics.
 

Strict regulations by FDA in U.S. on labeling has made it mandatory for oat milk manufactures to specify the concentration of natural sugar, fat, and protein on packaging. This regulation is increasing competition in market as industry players are switching towards organic solutions to favor oat milk to capture health-conscious consumers.
 

Increasing consumption of organic oat milk owing to rapid rise in vegan diets

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Oat milk market is segmented by source into organic and conventional. Increasing adoption of vegan diets owing to rising awareness on animal rights is likely to stimulate the oat milk market trends. Oat milk is widely used as a substitute to traditional milk owing to its neutral taste, nutritional profile, and easily digestible nature.
 

Organic segment is likely to grow at a CAGR of over 10.5% through 2026 owing to its compatibility with confectionery, and bakery items which makes it ideal for vegan preparations. Consumers are rapidly adopting organic oat milk products in daily diets to strengthen immune system and reduce the risk of osteoporosis. It is rich in calcium and easily digestible protein which also makes it compatible with preparing smoothies and shakes which is likely to augment the global oat milk market statistics.
 

Rapid investments in innovative carton packaging solutions and marketing will accelerate market forecasts

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Oat milk market from cartons is expected to witness over 10% CAGR through 2026 owing to increasing demand for high quality tetra pack and high shelf-life solutions. Industry players are rapidly investing in carton packaging owing to its lightweight and sustainable nature. Furthermore, innovations such as refrigeration compatible and UV protection cartons is making customers opt for oat milk cartons instead of bottle or plastic solutions.
 

Industry players are investing in various marketing initiatives to design modern and attractive packaging solution to target young population. Also, carton solutions are ideal for schools and universities as it minimizes waste. Consumers are rapidly moving towards carton solutions as they are light weight, easy to stock, and do not add up to non-biodegradable waste which is likely to augment carton-based oat milk market expansion.
 

Rising awareness on health benefits of oat milk and rapid adoption by confectionery industry to boost U.S. market share

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North America oat milk market is expected to register over 9.5% CAGR through 2026 owing to rising awareness on health benefits of oat milk. Consumers are rapidly moving towards high quality protein source with low fat concentration. Furthermore, increasing demand for vegan alternatives in traditional food & beverage preparations is likely to foster the regional industry landscape.
 

Industry players in the region are rapidly investing to manufacture high quality oat milk to capitalize on emerging healthcare trends in market. Also, increasing adoption of oat milk by celebrities and fitness models is changing consumer outlook towards consumption of oat milk. Consumers are switching from traditional milk to oat milk alternatives to stay fit and gain muscle mass which should trigger regional oat milk market outlook.
 

New product development and establishment of manufacturing facilities remains pivotal growth and market entry strategy

Oat milk industry is consolidated, and major players include Danone, Pacific Food, Elmhurst, PepsiCo, Califia Farms, Thrive Market, Oatly, Happy Planet Foods, and Rise Brewing. Manufactures are engaged in sourcing high quality raw material, developing propriety technology, and introducing new markets to establish their brand and quickly gain brand recognition. Furthermore, stringent regulations in food & beverage manufacturing are making industry players to opt for natural flavoring and sweeting agents to capture maximum market share.
 

Oat milk market report includes in-depth coverage of the industry, with estimates & forecast in terms of volume in Million Liters and revenue in USD from 2019 to 2026, for the following segments:

By Source

• Organic
• Conventional

By Type

• Flavoured
• Unflavoured

By Packaging Form

• Cartons
• Bottles
• Others

By Sales Channel

• Mainstream Stores
• Speciality Stores
• Others

The above information has been provided for the following regions:

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Poland
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Malaysia
• Latin America
  • Brazil
• MEA
  • South Africa
  • UAE
  • Saudi Arabia