Oat Milk Market Size By Source (Organic, Conventional), By Type (Flavoured, Unflavoured), By Packaging Form (Carton, Bottle), By Sales Channel (Mainstream Stores, Speciality Stores), Regional Outlook, Growth Potential, Industry Analysis Report, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Published Date: Mar 2020  |  Report ID: GMI4600  |  Authors: Kunal Ahuja, Kritika Mamtani

Report Format: PDF   |   Pages: 175   |   Base Year: 2019




Summary Table of Contents Industry Coverage Methodology

Increasing demand for unflavored oat milk owing to shift from traditional milk preparations to boost market growth

Global Oat Milk Market size exceeded USD 250 million, globally in 2019 and is estimated to grow at over 10.2% CAGR between 2020 and 2026. Rising dairy milk allergies along with increasing awareness on potential benefits of oat milk to boost the global market demand.
 

Oat Milk Market

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Oat milk is a lactose free & plant-based drink made from liquefied oats and widely used as milk replacement in coffee, tea, smoothies, and health drinks. Oats are easy to cultivate which makes the product economical and widely available throughout the year. Also, it is utilized in preparing various bakery & confectionery items such as chocolates, sweets, and muffins which is likely to stimulate oat milk market demand.
 

Rising cases of lactose intolerance and changing consumer perceptions on nutrition is expected to boost market outlook. Consumers are shifting towards low calorie and nutrition rich substitutes which is making industry players to manufacture innovative solutions. Also, rising awareness on nutritional benefits such as rich concentration of calcium and Vitamin B12 is likely to encourage consumption and boost unflavoured oat milk industry demand.  
 

Strict regulations by FDA in U.S. on labeling has made it mandatory for oat milk manufactures to specify the concentration of natural sugar, fat, and protein on packaging. This regulation is increasing competition in market as industry players are switching towards organic solutions to favor oat milk in an attempt to capture health conscious consumers. Also, these regulations aid industry players in competing globally which should fuel the market share.
 

Oat Milk Market Report Coverage
Report Coverage Details
Base Year: 2019 Market Size in 2019: USD 251.57 Million
Historical Data for: 2015 to 2019 Forecast Period: 2020 to 2026
Pages: 175 Tables, Charts & Figures: 292
Geographies covered (20): U.S., Canada, Mexico, Germany, UK, France, Italy, Russia, Spain, Poland, China, India, Japan, South Korea, Australia, Malaysia, Brazil, South Africa, Saudi Arabia, UAE
Segments covered: Source, Type, Packaging Form, Sales Channel
Companies covered (9): Oatly, Rise Brewing, Happy Planet Foods, Thrive Market, Califia Farms, PepsiCo, Elmhurst, Pacific Foods, Danone
Growth Drivers:
  • North America: Rising cases of lactose intolerance and increasing demand for low calorie milk substitutes
  • Europe: Increasing adoption of vegan diets and changing perceptions on nutrition
  • Asia Pacific: Rising living standards and rapid demand for plant based alternatives
Pitfalls & Challenges:
  • Easy availability of substitute products

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Increasing consumption of organic oat milk owing to rapid rise in vegan diets to boost market statistics

Oat milk market share is segmented by source into organic and conventional. Increasing adoption of vegan diets owing to rising awareness on animal rights is likely to stimulate market trends. Oat milk is widely used as a substitute to traditional milk owing to its neutral taste, nutritional profile, and easily digestible nature. Additionally, its rich concentration of branched amino acids helps in proper growth without triggering blood insulin level which should accelerate oat milk industry share.
 

Organic Oat Milk Market

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Organic oat milk segment is likely to grow at a CAGR of over 10.5% through 2026 owing to its compatibility with confectionery, and bakery items which makes it ideal for vegan preparations. Consumers are rapidly adopting organic oat milk products in daily diets to strengthen immune system and reduce the risk of osteoporosis. It is rich in calcium and easily digestible protein which also makes it compatible with preparing smoothies and shakes which is likely to augment the market statistics.
 

Rapid investments in innovative carton packaging solutions and marketing to accelerate market demand

Oat Milk Market from Cartons

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Oat milk market from cartons is likely to witness over 10% CAGR through 2026 owing to increasing demand for high quality tetra pack and high shelf life solutions. Industry players are rapidly investing in carton packaging owing to its lightweight and sustainable nature. Furthermore, innovations such as refrigeration compatible and UV protection cartons is making customers opt for oat milk cartons instead of bottle or plastic solutions which should trigger product demand.  
 

Industry players are investing in various marketing initiatives to design modern and attractive packaging solution to target young population. Also, carton solutions are ideal for schools and universities as it minimizes waste. Consumers are rapidly moving towards carton solutions as they are light weight, easy to stock, and don’t add up to non-biodegradable waste which is likely to augment carton-based oat milk market demand.
 

Rising awareness on health benefits of oat milk and rapid adoption by confectionery industry to boost U.S. market demand

North America Oat Milk Market

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North America oat milk market is set to witness over 9.5% CAGR through 2026 owing to rising awareness on health benefits of oat milk. Consumers are rapidly moving towards high quality protein source with low fat concentration. Furthermore, increasing demand for vegan alternatives in traditional food & beverage preparations is likely to foster the regional industry landscape.
 

Industry players in the region are rapidly investing to manufacture high quality oat milk to capitalize on emerging healthcare trends in market. Also, increasing adoption of oat milk by celebrities and fitness models is changing consumer outlook towards consumption of oat milk. Consumers are switching from traditional milk to oat milk alternatives in an effort to stay fit and gain muscle mass which should trigger market demand.
 

New product development and establishment of manufacturing facilities remains pivotal growth and market entry strategy

Oat milk market is consolidated, and major players include Danone, Pacific Food, Elmhurst, PepsiCo, Califia Farms, Thrive Market, Oatly, Happy Planet Foods, and Rise Brewing. Manufactures are engaged in sourcing high quality raw material, developing propriety technology and introducing new markets to establish their brand and quickly gain brand recognition. Furthermore, stringent regulations in food & beverage manufacturing is making industry players to opt for natural flavoring and sweeting agents in an attempt to capture maximum market share.
 

In October 2018, a Swedish firm, Oatly AB opened it first oat milk processing facility in United States to cater surging North American market. The company manufactures various kinds of flavoured & unflavoured and this new facility will help in establishing their presence outside Europe.
 

In January 2019, Danone owned oat milk brand silk announced new oat milk products in plain, vanilla, and chocolate flavors. These products will be available in carton solutions and made from NON-GMO oat crop. This will help the company to target health conscious & young consumers, gain brand recognition, and boost regional presence. The company is also planning to introduce oat milk-based yogurts and beverages to further capture market share.
 

Oat milk market research report includes in-depth coverage of the industry, with estimates & forecast in terms of volume in Million Liters and revenue in USD from 2015 to 2026, for the following segments:
 

By Source

  • Organic
  • Conventional

By Type

  • Flavoured
  • Unflavoured

By Packaging Form

  • Cartons
  • Bottles
  • Others

By Sales Channel

  • Mainstream Stores
  • Speciality Stores
  • Others

The above information has been provided for the following regions:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Spain
    • Poland
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Malaysia
  • Latin America
    • Brazil
  • MEA
    • South Africa
    • UAE
    • Saudi Arabia
       

Frequently Asked Questions (FAQ) :

Rising prevalence of lactose intolerance and increasing demand for healthy alternatives are driving the global market growth.
The North America industry for oat milk is set to register over 9.5% CAGR through 2026, as estimated by GMI.
Danone, Pacific Food, Elmhurst, PepsiCo, Califia Farms, Thrive Market, Oatly, Happy Planet Foods, and Rise Brewing are the major players in the global market.

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Premium Report Details

  • Published Date: Mar 2020
  • Pages: 175
  • Tables: 270
  • Charts / Figures: 22
  • Companies covered: 9
  • Countries covered: 20

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