Global Not From Concentrate (NFC) Puree Market Size By Product (With Sugar, No Added Sugar), By Form (Liquid, Frozen), By Fruit (Berry Fruit [Blueberry, Raspberry, Strawberry, Kiwi], Citrus Fruit [Orange, Lemon], Exotic Fruit [Banana, Mango, Melon, Pineapple, Tomato], Orchard Fruit [Apple, Apricot, Peach, Pear]), By Application (Food [Baby Food, Dairy & Frozen Products, Bakery & Confectionery, Others], Beverage[Alcoholic Beverage, Smoothies & Snack Drinks, Others]), By Category (Organic, Conventional), Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025

Published Date: Feb 2020  |  Report ID: GMI4537  |  Authors: Kunal Ahuja, Amit Rawat

Report Format: PDF   |   Pages: 550   |   Base Year: 2018




Summary Table of Contents Industry Coverage Methodology

Key factors promoting the NFC puree market growth include ease in raw material availability, growing health consciousness, rise in consumer spending, and penetration of online sales channels
 

Not from concentrate (NFC) puree market size exceeded USD 9.5 Billion, globally in 2018 and is estimated to grow at over 5% CAGR between 2019 and 2026. Growing consumer preferences for fruit-based products accompanied by health and wellness trends will fuel the global industry demand.
 

Not from concentrate (NFC) puree market

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Not from concentrate puree undergoes very minimal processing owing to which final puree form is able to retain natural flavor and color of the fruit. The process involves grinding and drenching of fruit, followed by pressing to remove fibrous tissue including the rinds and peel. Final product derived from the process retains its original non-concentrated brix of the fresh or frozen form.
 

The demand for not from concentrate puree is increasing as consumers are more inclined towards health and wellness trends. As per industry reports, the health and wellness industry accounted for over USD 700 billion revenue from healthy eating and nutrition & weight loss category in 2018. Changing consumer preferences towards natural and nutritious products will have profound impact on not from concentrate puree market growth.
 

Fruit purees in not from concentrate form are majorly utilized in food processing industry for producing consumer products like confectionary items, fruit snacks & bars, ice creams, yogurts and smoothies. Products derived from NFC puree can be labeled “made with real fruit” which may create health halo image, thereby providing a competitive edge for the end-use industry.
 

Also, sweetness and nutritional value enhancement imparted by NFC purees on these products will open new avenues for market advancement.
 

The American Heart Association recommends limiting the amount of added sugars in daily diets to counter health problems such as obesity, weight gain, type 2 diabetes, and heart disease. This has translated to consumers demanding no added sugar products.
 

As per Food and Drug Administration (FDA), products derived from NFC puree’s can be marketed under no added sugar label. This factor is expected to significantly improve NFC puree market scope over the projected timeline.
 

NFC purees have a lower shelf life and the manufacturing costs are high as the whole process is managed in a cold chain system, which contributes in surging the final product prices. These factors may create hinderances for not from concentrate puree market growth.
 

However, despite their higher prices than traditional concentrates, consumers are ready to shell out more money for these products. Also, expansion in the cold storage facility along with enhanced focus supply chain optimization will assist in overcoming the challenge.
 

Global Not From Concentrate (NFC) Puree Market Report Coverage
Report Coverage Details
Base Year: 2018 Market Size in 2018: 9.5 Billion (USD)
Historical Data for: 2014 to 2018 Forecast Period: 2019 to 2025
Forecast Period 2019 to 2025 CAGR: 5% 2025 Value Projection: 13.5 Billion (USD)
Pages: 550 Tables, Charts & Figures: 848
Geographies covered (22): U.S., Canada, Germany, UK, Italy, France, Spain, Russia, Poland, China, India, Japan, Thailand, Indonesia, Malaysia, Australia, Brazil, Mexico, Argentina, South Africa, Saudi Arabia, UAE
Segments covered: Product, Form, Fruit Family, Application, Category, Region
Companies covered (20): Tree Top, Hain Celestial Group, SunOpta, Inc., Milne Fruit Products, Inc, Les vergers Boiron, Symrise AG, CitroGlobe Srl, Prodalim Group, Maser Fruits, D C Williamson Limited, Ningxia Zaokang Biotech Co., Ltd., Santos Enterprise Food B.V., Encore Fruit Marketing, Inc., SVZ Industrial Fruit & Vegetable Ingredients, Nile Fruits, Frupak, Primor Natural Fruit Purees, Monin Incorporated, Kerr Concentrates, Döhler Group
Growth Drivers:
  • Europe: Increasing mango puree consumption in Europe will stimulate overall market growth
  • North America: Increasing health-consciousness amongst millennials will drive NFC puree market growth
  • Asia Pacific: Expansion of infant nutrition segment in this region will drive market growth
Pitfalls & Challenges:
  • Supply-demand gap in raw material due to poor harvest cycles and post-harvest losses

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Increasing demand for no added sugar products will complement the NFC puree market trends

NFC Puree Market Revenue From No Added Sugar Product

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The not from concentrate puree market based on product is majorly segmented into NFC puree with added sugar and no added sugar category. No-added sugar category is anticipated to grow at a considerable rate from 2019 to 2025. Promising regulatory upgrades on nutritional labeling have urged in creating a difference between natural sugar and externally added sugar.
 

NFC purees add sweetness to the product and do not require the addition of sugar. This factor may instigate new growth prospects for overall industry development due to rising demand for no added sugar products from consumers.
 

High shelf life offered by frozen form of NFC purees will support its demand over the forecast period

Frozen NFC Fruit Puree Market Analysis

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As per the study analysis, NFC puree market based on form segment is categorized into liquid and frozen form. The frozen form NFC puree holds a sizeable share in the global market driven by key aspects such as prevention from spoilage.
 

Further, the frozen form enhances the shelf life of the product, thereby allowing the storage of seasonally produced fruit purees. This will enhance the product availability for the most part of the year. The growing number of public & private refrigerated warehouses along with expanding NFC puree trade at the global level will drive the segment growth.
 

Growing popularity of exotic fruits will augment its global market demand

NFC Puree Market From Exotic Fruit Family

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The not from concentrate puree market based on the fruit spectrum is majorly divided into berry fruits, citrus fruits, exotic fruits, and orchard fruits. Significant changes in the ethnic mix of population in developed economies along with changing taste preferences have increased the demand for exotic fruits.
 

For instance, over the past decade, Asian & Hispanic Americans population has consistently increased the share of the U.S. and Europe population. Further, Europe observes a significant demand for mango purees owing to superior taste and mouthfeel, with India, accounting for more than 50% of Europe’s mango product imports.
 

Strong application outlook across food industry will fuel demand for not from concentrate (NFC) puree

NFC Puree Market From Food Application

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The global NFC puree market based on the application is primarily segmented into food and beverages. The development in terms of production, processing, distribution, and marketing of various food products will positively enhance the overall industry growth.
 

The food application segment in the NFC puree industry is anticipated to grow at over 5% from 2019 to 2025. NFC puree is majorly used in baby food, confectionary, dairy & other frozen products, and bakery products.
 

The continuous incorporation of new ingredients or flavors in conjunction with an improved and longer shelf life of the convenience food products will provide a strong outlook for business expansion. Improving supply efficiency coupled with heavy R&D investments toward new food product innovations with high nutrition profile will boost the segment growth.
 

Rising demand from consumers for organically produced goods will accentuate organic segment share

Based on category, the global NFC puree market is segmented as organic and conventional. Organic segment of NFC puree industry accounted for over USD 600 million in 2018. The considerable growth can be attributed to shift toward organic farming practices coupled with government policies to ensure the authenticity of organic fruits.
 

Organic NFC puree is preferred majorly in developed economies owing to large consumer spending on health products. Increasing share of organic F&B launches with reference to conventional products will support the business expansion.
 

Asia Pacific NFC puree industry growth is attributed to increasing base of health-conscious consumers
 

Asia Pacific NFC Puree Market

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Asia Pacific not from concentrate puree market will achieve over 4.5% CAGR up to 2025. Rising health awareness has a significant influence on shifting consumer preferences toward products with high nutritional value and lower artificial sugar levels. End-use industries offering attractive packaging & marketing strategies related to health-based claims will augment the NFC puree demand in developing economies of Asia Pacific.
 

Strong tendency toward a healthier lifestyle is creating a sturdy platform for the growth of the NFC puree market in Asia Pacific. Besides certain Asian countries such as India and China have significantly expanded their production in the confectionery space. The growth of these food segments will concurrently drive Asia Pacific NFC puree market growth over the forecast period.
 

Strategic acquisition and production capacity expansion will remain key growth strategies for industry participants

Global NFC puree market is fragmented with key players including Döhler Group, Tree Top, SunOpta, Inc., Hain Celestial Group, SVZ Industrial Fruit & Vegetable Ingredients, and Kerr Concentrates. Other notable players include Symrise AG, AGRANA Beteiligungs-AG, Monin Incorporated, and Superior Foods Companies.
 

Major strategies adopted by the market players include mergers and collaborations, production capacity expansion, investments in R&D and so on. For instance, In July 2017, SunOpta Inc. announced an expansion project to add incremental freezing capacity, storage, and retail bugging capabilities to its Mexican frozen fruit facility. This strategy has enabled the company in significantly improving its product offerings.
 

In May 2017, Symrise AG announced that it has authorized an agreement to acquire Cobell Limited. This acquisition has helped the company in increasing its customer proximity in the British beverage market segment.
 

The not from concentrate puree market research report includes in-depth coverage of the industry trends, with estimates & forecast in terms of volume (Thousand Tons) and revenue (USD Million) from 2014 to 2025, for the following segments:

By Product

  • With Sugar
  • No Added Sugar

By Form

  • Liquid
  • Frozen

By Fruit Family

  • Berry Fruit
    • Blueberry
    • Raspberry
    • Strawberry
    • Kiwi
  • Citrus Fruit
    • Orange
    • Lemon
  • Exotic Fruit
    • Banana
    • Mango
    • Melon
    • Pineapple
    • Tomato
  • Orchard Fruit
    • Apple
    • Apricot
    • Peach
    • Pear

By Application

  • Food
    • Baby Foods
    • Dairy & Frozen Products
    • Bakery & Confectionary
    • Others
  • Beverages
    • Alcoholic Beverages
    • Smoothies & Snack Drinks
    • Others

By Category

  • Organic
  • Conventional

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Poland
    • Russia
  • APAC
    • China
    • India
    • Japan
    • Thailand
    • Indonesia
    • Malaysia
    • Australia
  • LATAM     
    • Brazil
    • Argentina
    • Mexico
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa

Frequently Asked Questions (FAQ) :

Not from concentrate puree means that it was undergoing with minimal processing owing to which final puree form is able to retain natural flavor and color of the fruit. The process involves grinding and drenching of fruit, followed by pressing to remove fibrous tissue including the rinds and peel.
Rising fruit production in developing countries along with favourable trade policies are fuelling the industry growth worldwide.
APAC NFC puree industry will register over 4.5% CAGR from 2020 to 2026.

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